• Title/Summary/Keyword: 패션 스타일

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Information Components of Social Commerce Websites -Focusing on Product, Price, Service, and Seller Information- (소셜커머스 웹사이트의 정보구성요소 -상품, 가격, 서비스, 판매원 정보를 중심으로-)

  • Park, Minjung
    • The Journal of the Korea Contents Association
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    • v.13 no.9
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    • pp.369-381
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    • 2013
  • The purpose of the study was to divide social commerce websites' information into components of product, price, service, and seller information, and to systematically analyze each component of information. A content analysis was used as a research methodology, and 100 webpages from social commerce websites were analyzed. As results, the social commerce websites provided basic information (front view, fabric contents, country of origin, care, color, size) for product information and emphasized price information, including discount rates, sales dues, product quantity, and the amount of products sold. They basically provided expected delivery date, delivery company, Q&A, and return/refund service for service information. In addition, they basically presented brand logo and brand name but need to add information about brand concepts, history and volume as seller information. This study suggested diverse theoretical and practical implications of social commerce information.

Clothing behavior and attitudes of Indonesian consumers in their 20s~30s toward Korean fashion brands (20~30대 인도네시아 소비자의 의복행동과 한국 패션브랜드에 대한 태도)

  • Na, Sung-Min;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.24 no.1
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    • pp.67-78
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    • 2016
  • The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

Study on Ethnic Style Shown in Anna Sui's Collections (안나 수이 컬렉션에 나타난 에스닉 스타일에 관한 연구)

  • Byun, Mi-Yeon;Lee, Ji-Eun;Lee, In-Soeng
    • The Research Journal of the Costume Culture
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    • v.15 no.1 s.66
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    • pp.127-136
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    • 2007
  • Modern society shares new culture derived from the fusion of various cultures unlike the past culture regulating one phenomenon of certain field as the representative icon of the era. Especially, the phenomenon of globalization acts as the catalytic agent to receive coexistence of variousness easily. Especially, in fashion industry, these flows and the view of naturalism are harmonized and new fashion trend called 'Ethnic' was embossed. As it reflects internal spirit of human being that wants to return to the memory due to expansion of material civilization, the interest in the designer pursuing it is increasing. This study tries to consider the Ethnic style displayed by Chinese American designer, Anna Sui, who pursues the eastern style with full wit and individuality. Anna Sui, who was praised by New York Times for 'the superb harmony of houte couture style and up-to-date style', created another fashion trend, romanticism in New York and she is the worldwide designer representing Ethnic. Like it, the consideration on her Ethnic style reanalyzing as eastern style provides guidance to check how designer's fashion philosophy appears in one category of America and China and new study material that enables us to understand the third world culture code as well as Anna Sui. This confirmation has the meaning as the basic material for the endless challenge to the new style that fashion will go on in the future. Anna Sui was confirmed to have been recognized as a designer who represented the ethnic collection in the United States, exerting the influence with her unique oriental background. Moreover, her design could identify the pivotal point of ethnic image by developing her unique style which is distinct from other designers in terms of silhouette, color, fabric, detail, and so on. This kind of study can provide the basic data required to understand the fashion world of designer in the future.

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Development of Men's Wear Design according to the Change and Features of Men's Fashion Styles (남성 패션 스타일의 변화와 특징에 따른 디자인 제안)

  • Park, Han-Him;Kim, Young-In
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.4
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    • pp.117-129
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    • 2015
  • This study is to find out the changes and features of male consumers' life style and purchase tendency according to the change of Korean fashion market, and based on which to suggest the design for the 20s men as well as a proper distribution channel for it. Documentary research and investigation were done together for the study. By reviewing documents focused on previous studies and declaring the change of men's fashion shopping tendencies and the following changes and features of their fashion sense and styles a conceptional frame for a design suggestion was presented. Ways to investigate were men's wear collection research, Q-technique. First of all, they tend to boldly reduce unnecessary purchases and do not hesitate to focus on the wanted item, expanding the trend of 'value purchase.' Secondly, men's wear use various design elements with feminine images, while the materials, colors and design expressive techniques that have been exclusively used for women's wear, began to be applied to men's one, turning them into gentle styles with womanhood is stressed. Thirdly, Korean distribution channel is rapidly diversified from departments to new-concept ones such as multi-brand stores. Especially, displaying and selling various optional products, multi-brand stores lead such diversification of fashion distribution channel. Fourthly, features of the drapery types favored by the 20s men are that they like no-chromed dark or blackish colors with fixed structure and partially-applied drapery on the clothes. Fifthly, it turns out that men in their 20s set a premium on design and price while they buy clothes. In addition to that, they buy clothes mainly during discount period and displayed much bigger satisfaction for the purchase on discounted price that those on normal price.

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A Study of the Influence of Consumer's Decision Making Process in Internet Shopping of Clothing Product Using Virtual Reality(Web3D) (가상현실(웹3D)을 이용한 인터넷 의류제품 쇼핑몰이 소비자 구매의사결정단계에 미치는 영향에 관한 연구)

  • Sung, Jung-Hwan;Sung, Hee-Won
    • Archives of design research
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    • v.17 no.4
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    • pp.289-298
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    • 2004
  • The development of the Internet has influenced consumers' information search process and purchase behaviors. The environmental changes and consumers' lifestyle changes have stimulated them to use the Internet shopping mall. However, people used to shop the low-involvement product rather than high-involvement product such as clothing product at the internet shopping mall due to the subjects' perceived risks or product characteristics. The purpose of this study is to examine the differences of consumers' attitudes toward the two types of apparel internet shopping mall. With compared to the existing shopping mall, this study generated Web3D internet shopping mall by designing Abata, representing the user's body figure. The changes of respondents' attitudes toward the internet shopping mall and purchase intentions would provide the possibility and future direction of the Web3D internet shopping. Recommendations and future research were also discussed.

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Influence of Black Street Style on the Contemporary Fashion (흑인 스트리트 스타일이 현대 패션에 미친 영향)

  • 이영재;구인숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.3
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    • pp.544-558
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    • 1997
  • Black street style has made unique fashion in popular music such as Jazz, Soul, Rhythm Il Blues. Reggae, and Rap, and it is counterculture and subculture against white. Furthermore, the black street style has played a starring role in the development of white culture as well as black culture, which emerged in direct opposition to the dominant cultures practised by a fraction of fellow countrymen within the black diaspora. The objectives of this study are to examine the social chronology of the black street style and the contemporary fashion, and the influences of the black street style on white culture. The seeds of black's style were sown in the late forties, developing throughout the fifties with the arrival of black immigrants from the west Indies and its examples were zooties, hip cats 8l hipsters, modernists. Rude boy & two-tone was anti·fashion style in sixties and then rastafarians continued in seventies costume is used to convey an essential symbolic class and ethnic message. The latest black's street fashion is hip-hop dress, which is pluralistic and electric, and funk is also erratic. During its ten-year reign as an international style, it has undergone numerous shifts because it is decline of racism B-boy & flygirls toraggamuffins & bhangra style to acid Jazz. These have played a crucial part in influencing the gigh fashion and avant-grade fashion designers' work. Today's street fashion has characteristics of postmodern culture without a racism in global village. Moreover, pop music stars take an effect on the street style continuously. With the opening of a new century, the study of the street style will overcast popular fashion and suggest the direction of fashion design.

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The Comparison of Pattern Method Function between Apparel CAD Systems - Focusing on Skirt Waistband and Sleeve Armhole line Generation Process - (어패럴 패턴캐드 간 패턴 제도 기능 비교 - 스커트 곡선 허리밴드와 소매 진동곡선 생성 과정을 중심으로 -)

  • Kim, Na Rae;Han, Hyun Sook
    • Fashion & Textile Research Journal
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    • v.20 no.6
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    • pp.690-703
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    • 2018
  • The purpose of this study is to help user understand the basic principles and interfaces of each program, and to provide a base material for the development of more efficient apparel CAD systems to compensate for each program's shortcomings by comparing the function of three apparel CAD systems: Yuka CAD, Opti-tex, and Style CAD. For this purpose, the skirt waistband and sleeve armhole line creation process were selected based on these two criteria. 1) There is a big difference between principle and method between CAD systems. 2) When CAD system is used rather than paper drawing process, the process is shortened and convenience is high. In this study, pros and cons and supplement point of each CAD system are suggested by comparing the functions of the CAD system performing the selected drafting process by four criteria: icon, key, method, and characteristic point. As a result of the study, it was confirmed that the three CAD systems differ in the basic principle and interface environment. As a result of analyzing the skirt waistband method function, it was confirmed that the band line is formed directly on the outline of the skirt and the band dart recognition function is the most efficient function and as a result of the analyzing the sleeve armhole line method function, it was confirmed that the curve generation function using the shape of the actual curve measure and the length adjustment function through the automation of the dimension calculation is the most efficient function.

A Study on the Utilization of Customizing Nail Art Design Using Laser marking System (레이저 마킹 시스템을 이용한 Customizing 네일아트 디자인 활용 방안 연구)

  • Yoon, Jae-Won
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.353-359
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    • 2022
  • Entering the era of the 4th Industrial Revolution, as humans pursue beauty with a differentiated lifestyle and the quality of life improves, nail art is in the spotlight as another art field as part of beauty and jewelry art. In addition, as the rapidly growing and digitalized decorative beauty nail industry has become a major industry in the world, it is expressed as a formative beauty art that requires creative and original decorative expression. Recently, as the rapidly growing and digitalized decorative beauty nail industry has become a major industry in the world, it is expressed as a formative beauty art that requires creative and original decorative expression. This study aims to present the direction of a new expression idea that expresses visual beauty, expecting the creative beauty industry and jewelry nail art to become popular as an image imprinting expression method using a laser marking program among digital systems.

Improvement of Heat Resistant of Adhesion between m-Aramid Sheet and Metal Materials using Epoxy/Phenolic Resin (Epoxy/Phenolic resin을 활용한 메타-아라미드 시트지와 금속 소재의 내열접착성 향상)

  • Kang, Chan Gyu;Chae, Ju Won;Choi, Seung Jin;Lee, Ji Su;Kim, Sam Soo;Lee, Sang Oh;Lee, Jaewoong
    • Textile Coloration and Finishing
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    • v.34 no.3
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    • pp.157-164
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    • 2022
  • This study tried to analyze the heat resistance properties by blending epoxy and phenolic resin in a certain ratio, and to analyze the adhesive properties at the time of metal-polymer hetero-adhesion by applying Epoxy-phenolic resin between a silicon steel sheet and m-aramid sheet, the viscosity, adhesive peel strength, and adhesive cross section were measured using a rotational rheometer, a tensile tester(UTM), and a field emission scanning electron microscopy(FE-SEM). The thermal stability and heat resistance were confirmed by measuring the mass loss according to the temperature increase using Thermogravimetric analysis(TGA). After blending with epoxy and Phenolic resin(1:0.25 ratio) curing at 110℃ for 10 min, high adhesive strength was improved more than 40% compared to the adhesive strength using epoxy alone. When the space between the silicon steel sheet and m-aramid sheet, which is created during curing of the E-P blend, is cured with a slight weight, it is possible to control the empty space and improve adhesion.

Business Application of Convolutional Neural Networks for Apparel Classification Using Runway Image (합성곱 신경망의 비지니스 응용: 런웨이 이미지를 사용한 의류 분류를 중심으로)

  • Seo, Yian;Shin, Kyung-shik
    • Journal of Intelligence and Information Systems
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    • v.24 no.3
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    • pp.1-19
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    • 2018
  • Large amount of data is now available for research and business sectors to extract knowledge from it. This data can be in the form of unstructured data such as audio, text, and image data and can be analyzed by deep learning methodology. Deep learning is now widely used for various estimation, classification, and prediction problems. Especially, fashion business adopts deep learning techniques for apparel recognition, apparel search and retrieval engine, and automatic product recommendation. The core model of these applications is the image classification using Convolutional Neural Networks (CNN). CNN is made up of neurons which learn parameters such as weights while inputs come through and reach outputs. CNN has layer structure which is best suited for image classification as it is comprised of convolutional layer for generating feature maps, pooling layer for reducing the dimensionality of feature maps, and fully-connected layer for classifying the extracted features. However, most of the classification models have been trained using online product image, which is taken under controlled situation such as apparel image itself or professional model wearing apparel. This image may not be an effective way to train the classification model considering the situation when one might want to classify street fashion image or walking image, which is taken in uncontrolled situation and involves people's movement and unexpected pose. Therefore, we propose to train the model with runway apparel image dataset which captures mobility. This will allow the classification model to be trained with far more variable data and enhance the adaptation with diverse query image. To achieve both convergence and generalization of the model, we apply Transfer Learning on our training network. As Transfer Learning in CNN is composed of pre-training and fine-tuning stages, we divide the training step into two. First, we pre-train our architecture with large-scale dataset, ImageNet dataset, which consists of 1.2 million images with 1000 categories including animals, plants, activities, materials, instrumentations, scenes, and foods. We use GoogLeNet for our main architecture as it has achieved great accuracy with efficiency in ImageNet Large Scale Visual Recognition Challenge (ILSVRC). Second, we fine-tune the network with our own runway image dataset. For the runway image dataset, we could not find any previously and publicly made dataset, so we collect the dataset from Google Image Search attaining 2426 images of 32 major fashion brands including Anna Molinari, Balenciaga, Balmain, Brioni, Burberry, Celine, Chanel, Chloe, Christian Dior, Cividini, Dolce and Gabbana, Emilio Pucci, Ermenegildo, Fendi, Giuliana Teso, Gucci, Issey Miyake, Kenzo, Leonard, Louis Vuitton, Marc Jacobs, Marni, Max Mara, Missoni, Moschino, Ralph Lauren, Roberto Cavalli, Sonia Rykiel, Stella McCartney, Valentino, Versace, and Yve Saint Laurent. We perform 10-folded experiments to consider the random generation of training data, and our proposed model has achieved accuracy of 67.2% on final test. Our research suggests several advantages over previous related studies as to our best knowledge, there haven't been any previous studies which trained the network for apparel image classification based on runway image dataset. We suggest the idea of training model with image capturing all the possible postures, which is denoted as mobility, by using our own runway apparel image dataset. Moreover, by applying Transfer Learning and using checkpoint and parameters provided by Tensorflow Slim, we could save time spent on training the classification model as taking 6 minutes per experiment to train the classifier. This model can be used in many business applications where the query image can be runway image, product image, or street fashion image. To be specific, runway query image can be used for mobile application service during fashion week to facilitate brand search, street style query image can be classified during fashion editorial task to classify and label the brand or style, and website query image can be processed by e-commerce multi-complex service providing item information or recommending similar item.