• Title/Summary/Keyword: 패션 분야 연구

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Trends of fashion journalism - An analysis under fashion article in magazines of korea - (우리나라 잡지의 패션기사를 통해 패션저널리즘의 동향)

  • 김영숙
    • Archives of design research
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    • no.16
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    • pp.161-170
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    • 1996
  • In an attempt to teace trands in fashion journalism based on the examination of recent fashion magazines in korea, this study has dealt with the followings: the number of articles on fashion, image of fashion, characteristics of articles, change in "coordinate" and titles, and length of time of publication. The results of this study follow: 1. Among the general magazines for ladies whose titles have been changed, those dedicated to the "Ms class" have increased the pages on fashion and coverage of casual brand: those for housewives have shown no change in contents despite the change in titles, 2. The length of time of publication does not affect the change in the number of articles on fashion. General magazines for ladies have shown the greater "coordinate" in articles on fashion. 3. In terms of the contents of articles on fashion, those devoted to fashion and clothing are specialized and innovation-oriented, whereas general magaines stress the provision of more practical information. 4. The emergence of the X-generation and the newer generation has resulted in positioning of clothing crand, making them chief tarhet readers.ing them chief tarhet readers.

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Characteristics of Application of Augmented Reality Technology according to the Digital Transformation in the Fashion Industry (패션 산업의 디지털 전환에 따른 증강현실 기술의 활용특성)

  • Shin, Haekyung
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.597-603
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    • 2022
  • With the continuation of the pandemic environment, digital transformation is being applied in various fields of the fashion industry. Augmented reality technology is a form of overlapping virtual images on the real world, and as online shopping expands in non-face-to-face environments, the use of augmented reality technology in fashion and beauty fields is affecting consumer satisfaction and sales growth. In this study, the characteristics of augmented reality contents used in the fashion industry following digital transformation were extended to the fields of clothing, accessories, virtual fashion stores, and AR fashion shows to analyze the case characteristics of augmented reality. Augmented reality technology in the fashion industry focuses on promoting clothing and accessory products through SNS or homepage through marketing activities. It is raising positive values such as raising awareness. The range of types of augmented reality used in the future digital fashion environment will continue to expand, and by deriving the usage characteristics of augmented reality technology, it is intended to contribute to presenting a future vision of the fashion industry.

국내 유ㆍ아동복 브랜드의 글로벌 전략방안 - 패션아웃소싱을 중심으로 -

  • 김문숙;유진경
    • Proceedings of the Costume Culture Conference
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    • 2003.04a
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    • pp.50-52
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    • 2003
  • 디지털 시대를 맞이한 오늘의 패션기업은 정보화ㆍ글로벌화 및 양극화된 고객의 욕구에 효율적으로 대응하기 위한 글로벌 전략이 요구되고 있는 실정이며, 아웃소싱은 차별화 된 소비자의 기호와 경쟁환경에 효율적으로 대응할 수 있어 경쟁력 강화의 주요한 수단으로 부각되고 있다. 지금까지 아웃소싱에 관한 많은 연구가 IT산업을 중심으로 수행되어 온 반면, 패션분야에서의 아웃소싱에 관한 연구는 초기단계에 있어, 점차 확산되어 가는 패션산업에서의 아웃소싱에 대하여 학문적 자료의 제시가 필요한 상황이다. (중략)

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Types of perception about the impact of fashion on environmental pollution (패션이 환경오염에 미치는 영향에 관한 인식유형)

  • Cha, Su-Joung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.01a
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    • pp.149-150
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    • 2022
  • 본 연구는 20대에서 60대까지의 여성을 대상으로 하여 환경오염과 패션산업의 관계에 대해서 어떻게 생각하고 있는지를 조사하고 그 인식을 유형화하였다. 이를 통해 패션산업이 환경문제를 개선하기 위해 나아갈 방향에 대해 알아보고자 하였다. 패션과 환경오염에 대한 인식유형은 4개로 분석되었다. 제1유형은 의류를 생산하는 과정과 소비하는 과정이 환경오염을 유발한다고 인식하지만, 패스트패션을 선호하고 트렌드를 중시하는 유형이었다. 제2유형은 패션산업이 공기와 수질을 오염시킨다고 생각하며, 가격이 비싸다면 리사이클링 의류를 구매하지는 않는 유형이었다. 제3유형은 패션산업이 환경오염의 주범이 아니라고 생각하며, 옷을 구매하면 오래 착용함으로써 환경을 지켜야 한다고 생각하였다. 제4유형은 환경을 먼저 고려하고 헌 옷을 구매하고 옷을 바꿔 입는 등 환경오염을 줄이기 위해 노력하는 유형이었다. 환경의 중요성이 커진 만큼 패션분야에서도 환경오염을 줄일 수 있는 다양한 노력이 필요할 것으로 생각된다.

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Exploratory Research on Internship Programs in Fashion-Related Areas -Focusing on Consciousness of Company Practitioners, Internship Participants, and Internship Applicants- (패션관련 분야 인턴십 프로그램에 관한 탐색적 연구 -기업 실무자, 인턴십 참가자, 인턴십 희망자의 의식을 중심으로-)

  • Yoh, Eun-Ah;Lee, Ho-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.6
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    • pp.871-881
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    • 2008
  • In this study, internships in fashion-related areas were explored based on survey data obtained from 64 companies running an internship program, 55 internship participants and 118 internship applicants. In results, both internship participants and company practitioners were fairly satisfied with internship programs. Also, the academia and the industry were well collaborating for an internship operation. Internship in the fashion industry is considered as an important way to build practical abilities for college students. Product development and design were job areas that interns often took charge of. Active and sincere personnel who have good interpersonal skills, creative abilities, communication skills, and foreign language skills are welcomed as a good candidate for an intern. Reflecting the results, implications for internship offering companies and internship participants were generated.

의복관여와 유행관여

  • 이규혜
    • Proceedings of the Costume Culture Conference
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    • 2004.04a
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    • pp.127-129
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    • 2004
  • 일찍이 제품흥미나 중요성 대신 관여(involvement)의 개념이 소개된 이래로 마케팅과 소비자 행동 분야뿐 아니라 의류학분야의 여러 연구에서 관여는 구매자의 행동을 이해하는데 중요한 변수로 이해되어왔다. 그러나 관여의 개념은 의류제품의 특수성으로 인하여 변인이 조작적으로 정의되는 과정에서 의복관여, 유행관여, 패션관여 등의 용어가 혼용되어 왔다. 이러한 경향은 선행연구와 후행 연구의 연계성이라는 측면에서 “의복관여”라는 변수를 도입한 연구들의 해석에 많은 어려움을 주어 왔다. (중략)

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A study on the analysis of characteristics of fashion images shown in an AI image generation program (AI 이미지 생성 프로그램에서 나타난 패션 이미지의 특징 분석 연구)

  • Park, Keunsoo
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.199-207
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    • 2024
  • Today, AI image creation technology is being expanded and utilized across industries. Accordingly, various AI image creation programs optimized for the fashion industry are being developed and commercialized. In this study, we compared and analyzed the visual characteristics of fashion images created by AI image creation programs such as Playground, Midjourney, and The New Black to identify the characteristics of each program and point out areas where each program can be used and problems. The results are as follows: First, while Playground and Midjourney intuitively applied the contents of the command to create images that were different from actual fashion trends, Dannew Black created images that were relatively similar to fashion trends. Second, while Playground separates or combines images corresponding to the command content, Midjourny tends to create new images by adding and fusing various details. Third, in Playground, colors not included in the command appear randomly, and in The New Black, colors not included in the command appear coordinated, and Midjourney generates the color specified in the command relatively accurately. In conclusion, Midjourney can be used when seeking inspiration for developing unique and creative fashion designs, and The New Black can be helpful in referencing fashion trends or fashion styling. On the other hand, playgrounds can be somewhat confusing when it comes to color creation, so this is something to be careful about. It is expected that AI image creation tools can be used more efficiently in fashion design development.

A Study on Flower Patterns in Fashion Brands : Focusing on Chanel, Louis Vuitton, Hermès, and Marimonde (패션브랜드에 나타난 꽃문양에 관한 연구 -샤넬, 루이비통, 에르메스, 마리몬드를 중점으로-)

  • Hong, Yun Joo
    • Journal of the Korean Society of Floral Art and Design
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    • no.44
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    • pp.101-121
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    • 2021
  • The flower, a symbol of beauty representing beauty, exists as an aesthetic object throughout the history of mankind, and is one of the motifs most often used in plastic art. In this way, flower art is an art that embodies a form based on the theme of flowers. The flowers played a role in expressing human happiness and love by harmonizing beautifully with each other in shape and color. The flower pattern containing this symbolism is beautiful and excellent in decoration, and is applied not only to household goods, but also to art and fashion. The flower pattern is the most preferred pattern among patterns, and it is widely used regardless of the four seasons by changing the color according to the color and flowering time, and it is effective in stimulating the symbolism and psychological sense of humans, so it is used in design in various fields. In this study, the flower pattern, which is a symbol of beauty representing beauty and the motif of art, has been traditionally used in Korea, and is still loved in fashion and art even in modern times. We hoped to be active, and through this study, we tried to develop our own unique flower pattern and lay the groundwork for it to be commercialized.

Search for the Education of High-Tech Emotional Textile and Fashion (하이테크 감성 섬유패션의 교육 방향에 대한 모색)

  • Youn Hee Kim;Chunjeong Kim;Youngjoo Na
    • Science of Emotion and Sensibility
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    • v.26 no.3
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    • pp.69-82
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    • 2023
  • High-tech sensibility textile and fashion, in which consumers' emotions and various textile and fashion technologies are converged, is an important industrial group. It is important to develop the ability to apply in practice by gathering the creative by understanding other fields and exchanging ideas through interdisciplinary collaboration in the field of emotional engineering. Through interdisciplinary research and collaboration, talent must be nurtured of individuals who would lead the era of the 4th Industrial Revolution with the ability to empathize with others as well as the creative convergence-type intellectual ability necessary for the rapidly changing society. To determine content-creation methods, basic research is conducted. Additionally, this study investigates on the current status and educational process of the emotional textile-fashion industry worldwide. To nurture talents in the textile and fashion sensibility science, the basic contents are created to manage the knowledge that delivers sensibility science and the ICT related to this field, as well as in the intensive, PB-style conceptual design based on sensibility. The process from derivation of consumer emotion analysis and product development can be experienced through smart kit practice. Moreover, various methods are developed to set up intellectual property rights generated while developing ICT convergence products as start-ups. The study also covers new knowledge rights to develop emotional textile fashion.

An Exploratory Study on the Status of and Demand for Higher Education Programs in Fashion in Myanmar (미얀마의 패션 고등교육 현황과 수요에 대한 탐색적 연구)

  • Kang, Min-Kyung;Jin, Byoungho Ellie;Cho, Ahra;Lee, Hyojeong;Lee, Jaeil;Lee, Yoon-Jung
    • Journal of Korean Home Economics Education Association
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    • v.34 no.3
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    • pp.1-23
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    • 2022
  • This study examined the perceptions of Myanmar university students and professors regarding the status and necessity of higher education programs in fashion. Data were collected from professors in textile engineering at Yangon Technological University and Myanmar university students. Closed- and open-ended questions were asked either through interviews or by email. The responses were analyzed using keyword extraction and categorization, and descriptive statistics(closed questions). Generally, the professors perceived higher education, as well as the cultural industries including art and fashion, as important for Myanmar's social and economic development. According to the students interests in pursuing a degree in textile were limited, despite the high interest in fashion. Low wages in the apparel industry and lack of fashion degrees that meet the demand of students were cited as reasons. The demand was high for educational programs in fashion product development, fashion design, pattern-making, fashion marketing, branding, management, costume history, and cultural studies. Students expected to find their future career in textiles and clothing factories. Many students wanted to be hired by global fashion brands for higher salaries and training for advanced knowledge and technical skills. They perceived advanced fashion education programs will have various positive effects on Myanmar's national economy.