• 한국멀티미디어학회논문지
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• 제16권4호
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• pp.529-537
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• 2013

의류 패션산업에서 IT화가 진행되고 있으며 그 중 패션쇼는 디지털 시대의 흐름에 발맞추어 빠르게 변화하고 있다. 본 연구에서는 가상의상을 제작하여 실제의상과 유사하게 재현이 가능한지를 살펴보고, 이를 통하여 디지털 패션쇼를 구현한다. 이때 기존의 패션쇼 보다 아이디어를 창의적으로 표현 할 수 있는지, 효율성 및 보완해야 할 부분은 무엇인지 등 실제 사례 개발 연구를 통해 제시하였다. 그 결과 가상 의상은 매우 유사하다는 평을 받았으며, 실제 패션쇼에서는 재현하기 어려운 연출이 본 연구를 통해 보다 창의적이고 용이한 방법으로 실현 가능하였다. 미래에 3D 가상의상을 실제 패션산업에 도입한다면 유통 및 산업의 혁신을 통해 새로운 콘텐츠 창출이 가능할 것이다.

• 패션비즈니스
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• 제17권2호
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• pp.164-178
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• 2013

The purpose of this study is to verify effects of female college students' self-image on appearance management behavior and investigate the differences caused by TV involvement and entertainer imitation on the appearance managing behavior. Respondents of the survey were 424 college females living in Seoul and Gyeonggi province. For statistical analysis, factor analysis and multiple regression were conducted using SPSS 18.0 program. The results of this study are as follows: First, self-image among college females were composed of 5 factors, which were active image, feminine image, intelligent image, gentle image and modern image. Second, college females' self-image influenced on skin management behavior, hair management behavior, make-up behavior, clothing behavior and weight management behavior significantly. Specifically, as respondents' active image and modern image are getting higher, they tend to perform skin management behavior, hair management behavior and clothing behavior. As female students' intellectual image and modern image were getting higher, more positive effects were found on make-up behavior. As female students' gentle image and active image were getting higher, there was more positive effects on weight management behavior. But, female students' self-image didn't show significant effects on cosmetic surgery behavior. Third, when subjects' TV involvement was high, self-image made greater effect on skin management behavior and cosmetic surgery behavior than those with low TV involvement. Forth, when entertainer imitation was high, self-image made greater effects on skin management behavior, hair management behavior, clothing behavior, make-up behavior, weight management behavior, cosmetic surgery behavior than those with low entertainer management.

• 디지털융복합연구
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• 제19권7호
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• pp.87-94
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• 2021

본 연구의 목적은 관광동기로 작용하는 한국의 대중문화에 따라 관광객을 유형화하고 그 특성과 의사결정과정에서의 관광행동 차이를 탐색하는 것이다. 2018 외래관광객 실태조사 자료를 활용하여 12,914명의 여가관광객 표본에 대해 다항로짓(MNL)분석 및 일원분산분석(ANOVA)을 실시하였다. 분석 결과, 음식, 패션, 팝으로 구분된 대중문화 관광객 집단은 그 외 여가관광객 집단과 비교하여 인구통계학적 특성과 관광행동에서 유의미한 차이가 발견되었다. 대중문화 관광객은 다른 여가관광객에 비하여 여성의 비율과 소셜미디어의 활용, 한국과 지리적으로 가까운 국가에서 방문하는 비중이 높았다. 특히 K-pop 관광객은 목적지로서 한국을 선택함에 가장 주저함이 없었고, 한국 방문빈도가 가장 높았다. 또한 관광만족도와 재방문의도, 타인추천의도가 가장 높게 나타나 충성도와 성장 잠재력을 보였다. 본 연구는 세계적 영향력을 넓혀가는 한국 대중문화와 관광의 상호작용에 대한 이해 확장에 의의가 있다.

• 한국의류산업학회지
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• 제23권1호
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• pp.31-43
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• 2021

This study analyzes the characteristics of fashion flex, which have recently spread on social media. The study was conducted with big data analysis that derived flex keywords from news articles and social media as well as case studies that collected 136 posted images on Instagram to analyze the content. The meaning of flex was positively accepted based on big data results. Flex was also a buzzword frequently used on social media as well as a symbolic meaning when discussing luxury goods or fashion brand experiences. The characteristics of fashion flex in social media were largely divided into three categories. First, conspicuous consumption is considered an active expression of individual fashion tastes or self-oriented consumption and emphasizes individuality through consumption. The second characteristic is that the public actively participates in events or fashion flex challenges. People use similar fashion styles or products to participate in playful social interactions with others using various Instagram functions. Finally, acts of pursuing psychological well-being in social media were used as the term flex in a broad sense and were shown to actively explore fashion-related materials and experiences for individual happiness. This study found that the meaning of existing conspicuous consumption is transforming into positive consumption, such as the expression of taste-based identity or the seeking of fun and psychological well-being. It is also meaningful that fashion has become an effective means to express individuality and taste in expressing flex.

• 한국의류학회지
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• 제46권1호
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• pp.99-115
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• 2022

The purpose of this study is to explore the benefits of social capital obtained through the use of social media from the perspective of fashion. The study conducted in-depth interviews with 10 women in their 20s who utilized Instagram and YouTube for fashion-related activities. The results show that bonding social capital was related to Instagram and led increasingly to narrow and deep relationships with acquaintances who had already established offline relationships. The study also finds that informational benefit was derived from people who use Instagram image information for smart fashion consumption; in addition, positive feedback on their posts brought the emotional benefit of psychological satisfaction. On the other hand, bridge social capital developed from YouTube users and subscribers. The study discovers that YouTuber public communication or the exchange of opinions leads to an increase in bridge social capital, which is a wide and shallow relationship. Video-based YouTube brought informational benefits as a specific product description, and there were emotional benefits in terms of entertainment while watching videos that combined fashion and entertainment. This report sheds light on individual fashion activities on social media, which is discussed from the perspective of social capital.

• 한국의류학회지
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• 제47권6호
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• pp.1157-1176
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• 2023

This study aims to verify the psychological evaluation that consumers undergo when accepting virtual fitting services while shopping online. The Theory of Interactive Media Effects (TIME) was applied to determine the impact of the perceived affordance of media on consumer response through immersion. An online survey was conducted targeting female consumers in their 20s and 30s, and 271 responses were collected and used for empirical analysis. The results of the analysis showed that interactivity and immediacy had a positive effect on telepresence. Telepresence, in turn, affected perceived usefulness and enjoyment, which then significantly affected purchase intention. In addition, some paths confirmed the moderating effect of consumer innovativeness. In consumers with high innovativeness, interactivity was found to have a greater influence on telepresence and perceived usefulness had a more significant influence on purchase intention than in consumers with low innovativeness. Conversely, in consumers with low innovativeness, perceived enjoyment was found to have a greater influence on purchase intention than in consumers with high innovativeness. The significance of this study is that it expands research on customer perception of virtual fitting services within online shopping platforms.

• 한국의상디자인학회지
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• 제26권3호
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• pp.179-192
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• 2024

YouTube, the most representative video sharing platform, is used by millions every day. New videos across various fields, such as daily life, beauty, games, eating, fashion, and music are constantly being uploaded. Among the content available on YouTube, beauty-related videos are particularly popular. Creators who produce and share beauty-related content on online media platforms are known as beauty creators. There is a significant amount of beauty-related content produced in response to high public interest. Most of this content focuses on sponsored advertisements related to product relevance and attitudes, such as makeup tutorials, hairstyle creation, and new product reviews. However, there is a lack of research on the diverse environments of self-media beauty creators and basic makeup production techniques. This study investigated the content composition of individual media YouTube beauty creators and examined the current status of YouTube beauty creators in Korea. This research is necessary for the development of diverse content and videos by beauty creators. Based on these findings, a makeup technique was developed for YouTube beauty creators, considering the production environment of marketing content and video production steps. This study aims to expand and specialize the broad range of content environments of beauty creators and develop makeup techniques that can be effectively used in YouTube content production.

• 복식문화연구
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• 제26권5호
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• pp.777-792
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• 2018

As social media has become a part of daily life, new types of online opinion leaders are emerging, and in turn, changes in traditional fashion leaders and leadership are expected. Considering such changes, this study attempted to reexamine fashion leader types and influence characteristics from the perspective of college students as fashion followers. Students were asked to write an essay identifying their fashion leader and how and why they were influenced by him or her. Sixty essays entitled "My Fashion Leader" were collected and content-analyzed. A total of 78 fashion leaders were identified and categorized into four types including celebrities, social media influencers, friends/family/acquaintances, and people seen on the street in order of frequency. Influence characteristics of the identified fashion leaders included superiority, role model, similarity, and familiarity. Similarity was observed across all types of fashion leaders, while superiority and familiarity were identified for celebrities and friends/family/acquaintances, respectively. The results imply that celebrities, mostly those from the TV, movie, and music industries, are still important as fashion leaders in society regardless of their communication style, while friends/family/acquaintances as opinion leaders within a consumer group are important to provide information, advice, and help. However, social media influencers between the two groups are expanding the influence.

• 한국생활과학회지
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• 제17권6호
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• pp.1197-1204
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• 2008

The purposes of this study were to categorize the fashion involvement of male and female college students in their twenties and to investigate the relationship of the types of fashion involvement to the conformity to TV media stars and information source. The data were analyzed by factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results of this study are as follows; 1. Fashion involvement was categorized into four factors; pleasure, fashionableness, symbolism, and availability. The conformity to TV media stars was categorized into fashion conformity, star imitation, interests in TV programs, and interests in stars. Information source was divided into mass media, product information, and personal information. 2. There were significant differences in the conformity to media stars and information source by the different types of fashion involvement. 3. The results for the correlation between the conformity to TV media stars and information source showed that there were significant correlations with all of the factors.

• 복식문화연구
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• 제28권6호
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• pp.815-829
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• 2020

The aim of this study is to investigate fashion activism that supports sustainability by pursuing social transformation through social media. This is achieved by publicizing the environmental and labor problems of the fashion industry. For this study, a literary survey and netnography were conducted from January 2017 to November 2020. We classified and analyzed environmental and labor issues that could be considered fashion activism on social media. The results are as follows. First, movements for conscious consumption appeared as #haulternative, #fashionourfuture, #SecondHandSeptember, and #wornwear projects. These movements are concerned with buying used goods, re-dressing clothes owned by individuals, and transforming and wearing them with new methods. Second, activism for environmental protection includes #fashionOnclimate by Global Fashion Agenda and Sustainable Fashion Matterz' #Watermatterz. These movements are directly involved in learning about the seriousness of environmental destruction caused by the fashion industry and participating in environmental protection with critical awareness. Third, the #whomademyclothes and the Clean Clothes Campaign are activism for improving the working environment, and are playing a role in publicizing labor issues by informing the general public about inadequate working conditions linked to the fashion industry. Thus, fashion activism on social media examined in this study can contribute to visualizing chronic problems that hinder sustainable development within the fashion industry.