Browse > Article
http://dx.doi.org/10.12940/jfb.2013.17.2.164

Effects of female college students' self-image and media involvement on appearance management behavior  

Kim, Jiyang (Graduate School of Design, Sungkyunkwan University)
Yim, Eunhyuk (Dept. of Fashion Design, Sungkyunkwan University)
Chun, Hokyung (Dept. of Fashion Design, Sungkyunkwan University)
Publication Information
Journal of Fashion Business / v.17, no.2, 2013 , pp. 164-178 More about this Journal
Abstract
The purpose of this study is to verify effects of female college students' self-image on appearance management behavior and investigate the differences caused by TV involvement and entertainer imitation on the appearance managing behavior. Respondents of the survey were 424 college females living in Seoul and Gyeonggi province. For statistical analysis, factor analysis and multiple regression were conducted using SPSS 18.0 program. The results of this study are as follows: First, self-image among college females were composed of 5 factors, which were active image, feminine image, intelligent image, gentle image and modern image. Second, college females' self-image influenced on skin management behavior, hair management behavior, make-up behavior, clothing behavior and weight management behavior significantly. Specifically, as respondents' active image and modern image are getting higher, they tend to perform skin management behavior, hair management behavior and clothing behavior. As female students' intellectual image and modern image were getting higher, more positive effects were found on make-up behavior. As female students' gentle image and active image were getting higher, there was more positive effects on weight management behavior. But, female students' self-image didn't show significant effects on cosmetic surgery behavior. Third, when subjects' TV involvement was high, self-image made greater effect on skin management behavior and cosmetic surgery behavior than those with low TV involvement. Forth, when entertainer imitation was high, self-image made greater effects on skin management behavior, hair management behavior, clothing behavior, make-up behavior, weight management behavior, cosmetic surgery behavior than those with low entertainer management.
Keywords
college females; self-image; appearance management behavior; media involvement; entertainer imitation;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Kang Youngsuk, Park Hyunjung(2009), "The Relationship between Body Image and Self-Esteem toward Appearance Care Behavior of Beauty Salon Customer", Journal of Korean Beauty Society. 15(1). p.364.
2 Han Kyuseuk(2009), Social psychology, Hakjisa.
3 Lee Soogyoung, Koh Aeran(2006), "A Qualitative Approach of Appearance-Enhancement Seeking Behavior", Journal of the Korean Society of Clothing and Textiles, 30(1). pp. 59-70.   과학기술학회마을
4 Rosenberg, M.(1979). Conceiving the self. New York: Basic Books.
5 Ivan, R. (1971). Self-concept and brand preference. Journal of Business, 44, 38-40.   DOI   ScienceOn
6 Graff, T. R. (1996). Using promotional messages to manages the effects of brand and self-image on brand evaluation. Journal of consumer Marketing, 13, 4-18.
7 Kim Eunsook(2001), "Clothing products revaluation according to Self-Image and Clothing attitudes", Unpublished master's thesis, University of Sookmyung, Seoul. p.3.
8 Aaker J. (1999). Brand personality: a path differentiation in brands face the future. New York : Research International.
9 Sirgy, M. J. (1982). Self-image/product image congruity and advertising Strategy. Development in Marketing Science, 5(February), 129-133.
10 Kim Jaeyong(1989), "A Study of the effect of Consumer's Self-concept and decisionmaking to purchase", Unpublished master's thesis, University of Korea, Seoul.
11 Kim Deukha, Kim Kughee(2010), "Research reports : The Difference between Real Self-Image and Ideal Self-Image in Accordance with The Attitude Towards Appearance", Journal of the Korean Society of Design Culture. 16(1). p.14.
12 Ryu Hyunju, Hong Keumhee(2001). "The Study of Self - image and Shopping Orientation by Female's", Journal of the Korean Society of Clothing and Textiles, 25(8). pp.1372-1374.
13 Shin Jeongran(2010), "Effects of congruence between self image and brand image on brand attitude of jean brands", Unpublished master's thesis, University of Konkuk, Seoul. pp 49-50.
14 Kim Yeryeong(2005), "A Study on the Causes of Undergraduates' Receiving the Reality of the Media", Unpublished master's thesis, University of Chungang, Seoul. p.36.
15 Mazur, A. (1986). U. S. trends in feminine beauty and over adaption. Journal of Sex Research, 22, 281-303.   DOI
16 Ha Jongkyung, Kim Juhee(2008), " A Study on the TV media star conformity and Information source by the Types of fashion involvement", Journal of the Korean Society of Human Ecology. 17(6). p.1198.
17 Cho Hyunseok(2009), "A Study of the Effects of Media Credibility and Media Involvement on the Consumer Attitudes in Product Review Sites", Unpublished master's thesis, University of Hongik, Seoul. p.19.
18 Heinberg, L. J. (1996). Theories of body image: perceptual, developmental, and sociocultural factors. In J. K. Thompson (Ed.), Body image, eating disorders, and obesity: An integrative guide for assessment and treatment (pp 27-48). Washington DC:American Psychological Association.
19 Bandura, A. (1973), Aggression; A social learning analysis, Englewood Cliffs, N. J.:Prentice-Hall.
20 Lim Seongwon(2003), "A Study on Identification with media character of teenager", Unpublished master's thesis, University of Chungang, Seoul. p.89.
21 Kim Analia(2006), "Effect of media involvement, body satisfaction and self-esteem on the appearance management behavior of preeten boys and girls", Unpublished master's thesis, University of Yonsei, Seoul. p.10.
22 Jeong Heejin(1998), "The effect on university student on entertainers' fashion expressed in TV show program on purchasing behavior", Unpublished master's thesis, University of Kyungsung, Seoul. pp.60-62.
23 Yang Eunryung(2012), "Middle School Girl's Consumption of Cosmetics and Imitative Manner og Idol Celebrities", Unpublished master's thesis, University of Ewha Womans, Seoul. pp. 45-48.
24 Lee Hyunok, Ku Yangsuk(2009), "A Structural Study on Social Self-Efficacy, Appearance Concern, Body Cathexis, Appearance Management Behavior", Journal of the Korean Society for Clothing Industry, 11(2). p.272.
25 Bae Soohyun(2003), "A Study on the Relationship between Skin Health Behavior and Psychosocial health of University women's", Unpublished master's thesis, University of Ewha Womans, Seoul. p.13.
26 Goffman. (1965). Identity Kits. in M.E. ROACH & J.B. Elcher(Eda.) 'Dress Adornmaent' and The Social order(P.246). New York : John Wiley & Sons.
27 Safire, W. (2000). "On Language", New York Times Magazine, 28(March), p.4.
28 Hur Miyoung(1997), "A Feminist Approach to the Woman's Physical Fitness Experiences", Unpublished master's thesis, University of Keimyung, Daegu. pp. 89-92.
29 Lee Kyoungsook(2007), "A Research of Desire self-image and Apperance - Mnagemenet Bhavior in women according to degree of Apperance Concern", Unpublished master's thesis, University of Seokyeong, Seoul. p.31.
30 Kim Misuk(2008), "A Study on Hair-style images of Girl's High School Students and How to Care Their Hair", Unpublished master's thesis, University of Hannnam, Daejeon. p.24.
31 Kang Kyunghwa(2007), Make You Up, Kukje.
32 Park Mihyang, Park Oklyun(2003), "A Comparative Factor Analysis of Relations between College Girl Students' Make-up and Clothing Behaviors", Journal of the Korean Society of Human Ecology. 12(4). p. 521.
33 Chung Ihnhee, Rhee Eunyoung(1996), "Clothing and Self - Image", Journal of the Korean Society of Clothing and Textiles, 20(1). p. 207.
34 Korea Sports Promotion Foundation(1999), The newest exercise prescription for the expert, 21st Publishing.
35 Jung Jia(1999), "A Study on Self-Image and Clothes Purchase Behavior by Fashion Leadership of College Women", Unpublished master's thesis, University of Ewha Womans, Seoul. p. 83.
36 Kim Analia(2006), "Effect of media involvement, body satisfaction and selfesteem on the appearance management behavior of preeten boys and girls", Unpublished master's thesis, University of Yonsei, Seoul. p. 67.
37 Go Ara(2010), "Effect of personal color on the trend perception and self image : focus on the purchase apperal and make-up cosmetic", Unpublished master's thesis, University of Hanyang, Seoul. p. 73.
38 Kim Analia(2006), "Effect of media involvement, body satisfaction and selfesteem on the appearance management behavior of preeten boys and girls", Unpublished master's thesis, University of Yonsei, Seoul. p. 66.
39 Kim Suyoung(2004), " A Study on Tween Generation of Clothing Interests, Entertainer Conformity, Mass Media", Unpublished master's thesis, University of Konkuk, Seoul. p. 97.
40 Kim Suyoung(2004), " A Study on Tween Generation of Clothing Interests, Entertainer Conformity, Mass Media", Unpublished master's thesis, University of Konkuk, Seoul. pp. 98-99.
41 Lee Kyoungsook(2007), "A Research of Desire self-image and Apperance - Mnagemenet Bhavior in women according to degree of Apperance Concern", Unpublished master's thesis, University of Seokyeong, Seoul. p. 75-76.
42 Baek Soojin(2011), "A study on variables of Adolescent's appearance management behavior", Unpublished master's thesis, University of Chonnam, Daejeon. pp. 98-99.
43 Lee Juyoung(2012), "A study on women's appearance management behavior related to Self-esteem and information search", Unpublished master's thesis, University of Sookmyung, Seoul. p. 72-73.
44 Yi Mihee(2002), "A study on women's cosmetic behaviors : focused make-up and cosmetic surgery", Unpublished master's thesis, University of Yonsei, Seoul. p. 51.
45 Hwang Sunae(2010), "Appearance management behaviors according to the personality type and self-image of high school girls", Unpublished master's thesis, University of Sungshin Women's, Seoul. pp. 50-51.
46 Kim Hyunhee, Yoo Taisoon(2002), "A Study of the Make-Up Behaviors and Consumers Anxiety in Purchasing Cosmetics of the Female High School Student", Journal of the Korean Society of Clothing and Textiles, 26(2). p.254.
47 Oh Sanghwa, Na Eunyoung(2002), "Effects of mass media consumption on the attitudes and behavior of female undergraduate students concerning bodily reshaping", Korean Journal of Consumer and Advertising Psychology, 3(2), p.141.
48 Chang Joonsoo(2011), "A study on media-lookism in Korea ; Focused on TV Drama Exposure and Attitude toward Cosmetic Surgery", Unpublished doctoral dissertation, University of Chung-Ang, Seoul. pp. 130-132.