• 디지털융복합연구
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• 제19권4호
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• pp.373-381
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• 2021

본 연구는 패션뷰티 매거진 큐레이션 서비스 이용의도에 영향을 미치는 요인들을 살펴봄으로써 국내 패션뷰티 매거진 산업의 활성화에 도움이 되는 전략적 방향성을 제시하고자 하였다. 이에 국내 대학생 314명을 대상으로 설문조사를 실시하여 SPSS 21.0과 AMOS 21.0 프로그램을 이용, 일련의 분석과정을 통해 주요결과를 도출하였다. 기술효능감은 지각된 용이성과 지각된 유용성에 정적 영향, 지각된 가치는 지각된 유용성에 정적 영향을 미친 것으로 나타났다. 기술효능감과 지각된 가치는 이용의도에 정적 영향을, 지각된 용이성은 지각된 유용성에 정적 영향을 미친 것으로 나타났다. 지각된 용이성은 이용의도에 유의한 영향을 미치지 못하였고, 지각된 유용성은 이용의도에 정적 영향을 미쳤다. 따라서 대학생 소비자들의 모바일 기반 패션뷰티 매거진 큐레이션 서비스의 이용의도를 높이기 위해서는 큐레이션 서비스가 가지는 가치와 유용성을 명확하게 이해시킬 필요가 있을 것이다.

• 패션비즈니스
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• 제8권1호
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• pp.107-116
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• 2004

In the modern society, magazine is a information communicating media which is an important element in assessing the whole of a nation's cultural standard. More subdivided fields of magazines are expanding according to the diversified concepts. As the variety of Korean edition of foreign magazines are increasing, the type of Women's magazines are also diversifying and expanding. By finding out the problems and analyzing the visual side of domestic women's magazines among the intense competition of the magazines, the design improvement program was requested. The analysis result from the visual side of domestic women's magazines tells us that the problem of current domestic women's magazines is that their identities are not clear. The cause can be divided into three reasons: First, it is the lack of creativity and originality. There is a limitation in arousing the readers' interests by designing the magazines with similar layouts. Second, there are no distinct design concepts in the magazines. It seems as if the uniformity is lacked as the impression the magazine gives is not clear. The diversification of layouts and the use of design elements could actually bring about a counter result. Third, the excessive advertisement pages is another reason. The ads that covers over 35% of the whole of the magazine can act as a factor that drops the readers' trust in the magazine.

• 복식
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• 제66권4호
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• pp.111-127
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• 2016

The study aims to examine the forms of 'image expression' and utilization of model poses in fashion photos, and to delve into the characteristics and the intents that make certain model poses effective in expressing an image. The study used the fashion photos in the fashion magazine, Vogue, to analyze the different model poses used to express different images. The results are as follows. First, image expression forms in fashion photos were categorized into 'direct product suggestion expression form', 'sensual image expression form', 'sexual image expression form', 'story telling expression form', 'everyday situation expression form', and 'fantastic image expression form'. The different utilization types of model poses were categorized into 'type utilizing intangible elements', 'type utilizing complicated elements', 'type utilizing living organisms', 'type utilizing props', 'type utilizing clothes', 'type utilizing location', 'type utilizing accessories', and 'type utilizing products'. Second, the most common expression form for fashion photos used in advertisements was the 'direct product suggestion expression form', which was followed by the sensual image expression form. The most popular form used in the editorial fashion photos was the direct suggestion product expression form, which was followed by the story telling expression form. Third, the most common model pose type for direct product suggestion form was the 'type utilizing product'. Fourth, 'direct product suggestion expression form' was mostly used in editorial fashion photos. The most common utilization types of model poses were 'type utilizing clothes', 'type utilizing props', and 'type utilizing place'.

• 복식
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• 제57권10호
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• pp.87-98
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• 2007

The development of mass media in the $20^{th}$ century has resulted in the rapid growth of the fashion industry. Fashion magazines like are performing the function of spreading new styles in addition to simple provision of fashion trend information. Therefore, the present study tracked the trend of changes in the cover models of USA during the last 10 years $(1997{\sim}2006)$, and examined qualitative and quantitative changes in the contents of USA for the last 20 years. According to the results, $50{\sim}75%$ of cover models were super models during the period from 1997 to 2006, but the percentages of fashion models and celebrities became similar to each other in 2001, and from 2002 to 2006 celebrities occupied around $75{\sim}92%$ of cover models. When the contents of USA were analyzed by category, columns that showed strength in 1986 but decreased gradually until 2006 were style suggestions(p<.001), fashion shooting on the theme of TPO and items(p<.05). Fashion columns that showed weakness in 1986 but increased through the 1990s and until 2006 were celebrity style(p<.05), item introductions(p<.001), shopping information(p<.001), designer interviews(p<.05) and fashion shooting on the theme of mood and celebrity(p<.05). These results suggested that the function of USA as a fashion magazine was mainly the provision of information on how to wear the new styles in 1986, but nowadays the contents have changed to information on what to buy. In addition, the results show that contents using highly popular celebrity increased rapidly in the 2000s.

• 한국콘텐츠학회논문지
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• 제13권10호
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• pp.461-469
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• 2013

본 연구는 패션콘텐츠의 모바일 유통을 목적으로 콘텐츠 비즈니스 모델을 설계하고자 하였으며 스마트폰 기반의 모바일 어플리케이션을 구현하였다. 단순 패션콘텐츠만을 제공하는 것이 아닌 패션콘텐츠의 활용을 높이기 위한 정보공유 방법과 사용자의 자가 코디를 지원하는 콘텐츠 직접생산, 활용 및 거래 시스템을 구현하고 사용시장의 확대를 위한 접근전략을 제시하였다. 모바일 접근성에 차별화된 콘텐츠 비즈니스 모델과 수익구조를 설계하고자 하였으며 이를 위해서 기존의 연구와 모바일 앱의 현황을 벤치마킹하였다. 연구의 결과로써 Android, iOS 기반의 모바일 어플리케이션을 구현하였으나 낮은 인지도, 낮은 진입장벽, 업계의 빈약한 패션콘텐츠 등의 문제점이 있다. 본 시스템은 제휴기업의 콘텐츠를 제공받아 사용자에게 제공하는 형태이므로 향후 패션 블로그, 카페 등과 연계홍보, 잡지와 같은 패션매거진과의 제휴 등으로 외연을 확대할 필요가 있다.

• 패션비즈니스
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• 제24권1호
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• pp.75-87
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• 2020

The purpose of this study is to find trends in new media fashion content by analyzing the fashion content of the official Instagram accounts of domestic fashion magazines that are being transformed by digital media. The framework for these analysis of fashion content type and methods of production is based on one used in an earlier research project. Empirical analysis is conducted on Vogue Korea's official Instagram accounts, using the highest number of major views as the secondary measure of interest. After screening for fashion content in posts on the Vogue Korea account for four months, 291 short video postings were extracted to analyze the number of views the postings received. The results were categorized as 'star', 'show/exhibition', 'product', 'shop', 'fashion film', 'designer', or 'event', included in the data are the number of postings by type and the number of views by post. Based on the characteristics of the creator and the editing, the posts were classified into 'professional production highlight', 'professional production private', 'UCC' or 'GIF' videos, the number of views per post were also collected. The research results show different levels of interest depending on the type of fashion content, and also on the way the videos were produced. The study also investigated how the combination of these two factors affects interest. When producing a new media fashion content, combining a 'star' type post with 'professional production private' video content was most popular. The selection of production method is therefore important even given the same type of content.

• 복식문화연구
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• 제25권5호
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• pp.629-647
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• 2017

As fashion has concentrated increasingly on inner values, it has become more directly connected with human life and society. This study analyzed anti-fashion, a movement that resists mainstream society and culture, which it views as causing inner conflicts such as competition, mammonism, consumerism, and egoism by fixating solely on the pursuit of growth and improvement. The study examined Kinfolk, an independent lifestyle magazine, to determine the essential values and principles that comprise this movement's refusal of mainstream modern society. The analysis of Kinfolk identified the following characteristics of, the Kinfolk lifestyle: essentialism, nature-friendliness, retro sensibilities, socio-ethical awareness, and diversity. Essentialism refers to the pursuit of essence, brevity, innovation based on tradition and slow life. Nature-friendliness involves communion with nature and humanity, animal-friendliness, de-industrialization, de-urbanization, and nomadic behavior. The components of the retro sensibility include nostalgia, and interests in vintage culture, and handcrafts. Diversity encompasses commonplaceness, various subcultures, agelessness, genderlessness, acceptance of other cultures, and new understanding. The analysis identified the tendencies of anti-fashion in Kinfolk magazine as simplicity, naturalism, resistance to novelty, ethics, and inclusiveness. Anti-fashion pursues the essential values of human life that have been lost or forgotten in modern society. It is important to pay constant attention to the values of minority, non-mainstream and indie cultures that represent anti-fashion. It exerts considerable influence and has great potential as an area for the development of various style-based paradigms rather than as a single fashion direction.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.99-118
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• 2019

본 연구는 1958년부터 2018년까지 60년간 아모레퍼시픽이 발간해온 뷰티매거진 <향장>에 실린 718편의 화장품광고에 나타난 언어메시지를 내용분석하였다. 즉 화장품광고의 언어메시지에 표현된 구매정보, 설득적 표현, 어휘종류(어종)가 시대별, 제품군 별로 어떻게 표현되었는지를 살펴봄으로써 실무적으로는 화장품광고의 전략적 표현에 대한 고찰과 접근방법을 모색하고 학술적으로는 향후 화장품광고의 연구 방향을 제시하고자 하였다. 연구결과는 첫째, 화장품광고의 구매정보는 기본적으로 실속구매나 개인만족 정보를 전달하고 있지만, 최근으로 올수록 브랜드충성 정보의 비중이 높아졌다. 메이크업제품의 경우 계절, 패션 트렌드 등을 강조하는 유행지향의 비중이 높았으나, 2010년대 이후부터는 브랜드충성 구매정보의 비중이 늘었다. 화장품의 글로벌 브랜드 전략이 광고에 적극 반영된 결과로 보인다. 둘째, 설득적 표현은 헤드라인과 바디카피가 다른 양상을 보였다. 먼저 헤드라인은 이미지형성중심 표현이 주로 사용되었다. 구체적으로는, 사용장면이미지 표현이 전반적으로 높게 나타난 가운데 1990년대 이전까지는 사용자이미지 표현이 높았고 최근으로 올수록 상표이미지 표현이 높게 나타났다. 바디카피는 정보전달중심 표현이 주로 사용되었는데, 그 중에서도 보편적 정보와 차별적 정보가 가장 많이 사용되었다. 따라서 화장품광고의 언어메시지는 소구방법을 단순히 이성소구와 감성소구로 나누기보다는 브랜드별로 확립된 이미지를 어떤 정보로 구체화할 것인지를 파악하는 것이 중요하다. 셋째, 어휘종류(어종)는 브랜드네임과 헤드카피로 나누어 살펴보았는데, 브랜드네임은 외래어가, 헤드카피는 한자어의 사용이 가장 높게 나타났다. 단, 1970~80년대에는 고유어 브랜드네임이 일시적으로 많이 나타났는데, 이는 이 시기에 고유어 상표를 권장하는 정부정책이 반영된 결과로 해석된다. 또한 메이크업제품에서는 외래어가, 남성제품에서는 한자어의 사용빈도가 상대적으로 높게 나타났는데, 이는 메이크업 제품의 경우 색상이나 계절을 외래어로 표현하는 경향이 높고, 남성제품은 소비자들의 한자어에 대한 권위나 신뢰의 추구성향이 언어메시지 표현에 반영된 것으로 풀이된다.