• Proceedings of the Costume Culture Conference
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• 1997.05a
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• pp.8-8
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• 1997

• Korean Institute of Interior Design Journal
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• no.21
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• pp.54-61
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• 1999

The Fashion Distribution Business (FDB) is thriving to such an extent that the current period is called "The Era of Fashion." This FDB shows tendencies towards specialzation, globalization and expansion. The domestic FDB has been rapidly globalizing, and thus it is time for us to recognize that the fashion business has grown beyond its former role as a production-oriented retail business to include multiple new roles. This strategy to plant Store Identity on customers is just a Visual Merchandising (VMD) Strategy. That is, a strategy to visualize the Product Planning, which can be called a Complex Visual Expressing Technical System that classifies and arranges products in order to be easily seen, chosen, and bought through exhibition and arrangement. My aim is to break away from the conept that has been focused only on display division and to present product scheme correctly and to establish a VMD Plan which can also contribute to sales promotion by providing infirmation and arranging Store Display efficiently for customers. Additionally, this is aimed to present an efficient and sensitive design process.esign process.

• Korean Institute of Interior Design Journal
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• no.15
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• pp.3-16
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• 1998

Fashion specialty store is based on one theme called "Fashion", to pursue originality of facilities in one concept from merchandising, environmental planning and facilities management and satisfy consumer's urge quantitatively as well as qualitative]y also congreqation of characteristic space, distingtion from commor store, not only selling goods but also jointly owned funtiona] space such as information and culture. So this research. with the importance of image. to present the basic information of interior design, study on the analyzing the type of image and the factor of composition focused on the complex fashion specialty store in own brand. Ana]yzing thr type of image with preliminary research and the first and second questionnair, with this make a comparision between the factor of composition and image. The conclusion was summertized as follows : '||'&'||'#8226; Firstly, the interior image of complex fashion specialty store in own brand divided into ;) different images, Such as :VIodern, Semi Classic. Hi-Tech Ylodern, Natural. and casual image '||'&'||'#8226; Secondly, according to the factor of composition is as follows, Such as Architecture, Surface. Furniture, Lighting and Display, the factor of composition is as follows : Architectura] factor divided into vertical. horizental. flexibility and exterior, Surface : material. and main color, Furniture : form and material. Lighting : lighting fixture and genera] lighting system, and Display: window and interior display . '||'&'||'#8226; Third]y, make a comparision of image. simple and feminine with Hi-Tech, Semi-Classic toward natural. complicated, feminine. and Low-Tech, Hi Tech ~.Iodern image, toward modem. natural. simple feel and somehow feminine. Natrual image, toward modem. natura], simple, and Hi Tech, Casual image toward modm, simple, and Hi Tech. '||'&'||'#8226; Fourthly, with builaing up new space, alteration infashion specialty store focused on the customers seiling space with rest and resources, also huge character is found in fashion specialty store

• Archives of design research
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• v.12 no.4
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• pp.263-272
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• 1999

Creative environment for sales that a company's image can be effectively delivered to consumers increases consumption desirability and puts confidence in products. Thus, it can be resulted in increasing company's profit. However, nowadays commercial spaces do not show their differences from others due to an excessive competition. Therefore, groping a differentiated composition for commercial spaces should be importantly considered because consumers wants to meet their own individuality in the fashion speciality store. The purpose of this paper is in present the way of differentiating images for commercial spaces. In order to investigate, the role of a wall in commercial spaces should be reconsidered. The concept of a wall in fashion store in the past was understood as one of the structures in the building and a place that displays commodities for sales. However, this paper introduces a new concept of a wall as an important visual function in the fashion store. In other words, the new concept emphasized functions and compositions of a wall in the perspective of symbolic and visual sides, instead of a physical side. Moreover, this paper presents the relationship between the internal side of a wall which has a high frequency of visually and the external side of a wall which has a signaling effect to the consumers. Finally, this paper shows effective way of expressing company's image in the fashion store by adopting the new concept of a wall composition.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.920-930
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• 1998

The purpose of this study are to investigate the consumer characteristics of fashion specialty store and compare them among different fashion specialty store types. Based on the results, patronage profiles for multi brand shop, maker total shop, mart brand shop, and oulet multi shop are develop, Marketing implications are discussed. Before empirical study, theoretical study was done through reviewing the existing litera-tures and a questionnaire was developed. Data(N=410) were collected via a questionnaire distributed to 469 female consumers who shopped at fashion specialty store in Pusan. The results were as follows ; 1) Factor analysis revealed seven factors of shopping orientations(Brand Conscious, Planning Purchase, Self-confidence in clothing shopping, Economy, Common Style in fashion, Individuality Seeking, and Passive Purchase), and seven factors of store evaluative criteria(Store Atmosphere, Assortment, Quality, Promotion, Price/Information, Sales Personnel, and Convenience). 2)By crosstabulation analysis with $\chi$2-test and multivariate analysis variance with sheff-test, consumer characteristics such as shopping orientations, store evaluative criteria, purchase behavior variables, and demo-graphic variables were significantly different among fashion specialty store types.

• Journal of Fashion Business
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• v.1 no.3
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• pp.71-81
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• 1997

The purpose of the study was to identify customer patronage motives of female aged 20 to 29 for fashion specialty stores and purchasing behavior and make comparison of patronage motives and purchasing behavior according to patronage groups as determined by level of patronizing fashion specialty stores. The subjects were females aged 20 to 29, owned at least one fashion speciality store charge card, and resided in Seoul. A questionnaire was developed by the researcher and distributed to 450 females. A sample of 409 females responded to the questionnaire. Frequency count and percentage, factor analysis, Analysis of Variance (ANOVA) and Tukey's test were used for statistical analysis. The respondents were classified into three groups (high, middle, low patronage groups) according to the level of patronizing fashion specialty stores. In patronage motives, the high patronage group rated store attributes, service and merchandise assortment important. The middle patronage group considered merchandise assortment and convenience of shopping and payment important. The low patronage group regarded service important. In buying behavior, the high patronage group showed a strong orientation of planned purchase and impulse buying by merchandise. The middle patronage group had significantly a strong orientation of impulse buying by sales promotion. The low patronage group showed a strong orientation of planned purchase.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.2
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• pp.346-356
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• 1997

This study explored the attributes of the fashion specialty store according to the level of fashion involvement. Data were obtained from 262 female college student. For analysis of the data, conjoint analysis, T-test, factor analysis were employed. The results of this study were as follows; 1) Fashion involvement could be used as an importants segment variable and that attitude toward store attributes differed by the level of fashion involvement. 2) The high fashion involvement group preferred a downtown area in location, high fashion in fashionability and fashion couture quality in terms of product quality. On the other hand, the low involvement group preferred a residential area in location, basic staple goods in fashionability, and easy to care clothes in terms of product quality. 3) Five store attributes were grouped into two attribute groups: merchandising function (including product quality, assortment and fashionability) and store atmospheric function (including location and atmosphere). The results showed that the high fashion involvement group placed more importance on the store atmospheric function rather than the merchadising function. For the low fashion involvement group, the importance was reversed.

• The Journal of Natural Sciences
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• v.10 no.1
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• pp.199-208
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• 1998

This study forecasts the trend of ethnic theme through market survey, concentrating on Los Angeles market. First, the background of ethnic theme was examined, and the present situation of shops, department sores, and headquarter was also surveyed. After that, fashion trend suitable for market was suggested by analyzing the life style of consumers through zip code. The results of the study are as follows. The conspicuous trend of '97 F/W retail stores is ethnic. This reaction to complicated modern life, and symbolizes the desirable evaluation on the simpleness of basic life and nature. The model of ethnic design is identified in natural clothing, primitive arts, ethnic culture and African theme. In short, this ethnic fashion is expressed as simpleness, naturalism convenience and freedom. On the other hand, the standard of general department stores such as Broadway and Robinson May which are the headquarter of this trend is to satisfy various consumers with various styles. Ethnic goods from Broadway has not arrived at the top for its introducing step. To elevate sales of these goods, promotion through VMD and suggesting various ethnic goods should be done. Besides, when analyzing the consumers of Beverly center Broadway, the target of these goods are mostly professional young people in their 25-34 and 35-44. The life style of these people emphasizes sophisticated life in aspects such as job-oriented activities, and up-to-date fashion. Especially, image is very important. They want individuality different from others. These images are diversified from simpleness, naiveness to sexy character. Accordingly, suggesting fashion trend satisfying the demand of consumers through market survey will make fashion market create infinite possibilities.

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.815-824
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• 2004

In academic and/or practitioner literature, the assortment planning for fashion sensitive products is rarely systematically studied, and organized in an objective format. The purpose of this study was to develop a suggested assortment planning model for women's clothing retail buyers by integrating a conceptual assortment planning model and a practical-use assortment planning model, which are also developed in this study. In developing the conceptual model, this research categorized and organized the pieces of assortment planning activities illustrated in available literature. In developing the practical-use model, ten women's dress buyers from department stores and specialty stores were interviewed. The contents of the interview dictation were classified and summarized by concepts and variables. The summary was validated by the interviewees and recontextualized for the practical-use model. Five experts compared the conceptual and practical-use models, adjusted the discrepancies, and integrated into the suggested model. In addition, a questionnaire asking review of all functional activities of the suggested model was sent to interviewees to ascertain its validity. As the result, assortment planning process was determined at abstract level as the following: (a) recognize problem, (b) search for information, (c) evaluate qualitative value of product, (d) evaluate quantitative value of product, (e) plan product selection, and (f) plan sales.