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Developing an Assortment Planning Process Model for Clothing Retail Buyers: An Exploratory Research  

Kang, Keang-Young (Dept. of Fashion, Hoseo University)
Kincade, Doris H. (Dept. of Apparel, Virginia Polytechnic Institute & State University)
Publication Information
Fashion & Textile Research Journal / v.6, no.6, 2004 , pp. 815-824 More about this Journal
Abstract
In academic and/or practitioner literature, the assortment planning for fashion sensitive products is rarely systematically studied, and organized in an objective format. The purpose of this study was to develop a suggested assortment planning model for women's clothing retail buyers by integrating a conceptual assortment planning model and a practical-use assortment planning model, which are also developed in this study. In developing the conceptual model, this research categorized and organized the pieces of assortment planning activities illustrated in available literature. In developing the practical-use model, ten women's dress buyers from department stores and specialty stores were interviewed. The contents of the interview dictation were classified and summarized by concepts and variables. The summary was validated by the interviewees and recontextualized for the practical-use model. Five experts compared the conceptual and practical-use models, adjusted the discrepancies, and integrated into the suggested model. In addition, a questionnaire asking review of all functional activities of the suggested model was sent to interviewees to ascertain its validity. As the result, assortment planning process was determined at abstract level as the following: (a) recognize problem, (b) search for information, (c) evaluate qualitative value of product, (d) evaluate quantitative value of product, (e) plan product selection, and (f) plan sales.
Keywords
assortment planning process; clothing retail buyer;
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