• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.597-603
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• 2022

With the continuation of the pandemic environment, digital transformation is being applied in various fields of the fashion industry. Augmented reality technology is a form of overlapping virtual images on the real world, and as online shopping expands in non-face-to-face environments, the use of augmented reality technology in fashion and beauty fields is affecting consumer satisfaction and sales growth. In this study, the characteristics of augmented reality contents used in the fashion industry following digital transformation were extended to the fields of clothing, accessories, virtual fashion stores, and AR fashion shows to analyze the case characteristics of augmented reality. Augmented reality technology in the fashion industry focuses on promoting clothing and accessory products through SNS or homepage through marketing activities. It is raising positive values such as raising awareness. The range of types of augmented reality used in the future digital fashion environment will continue to expand, and by deriving the usage characteristics of augmented reality technology, it is intended to contribute to presenting a future vision of the fashion industry.

• The Research Journal of the Costume Culture
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• v.31 no.4
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• pp.533-557
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• 2023

Implementing a rural revitalization strategy will help spread traditional culture and promote the sustainable development of traditional handicrafts. Batik is a traditional handicraft made by residents in China's minority areas in their daily lives. This study was conducted because of a lack of objective methods for evaluating related project plans. This study was conducted to develop an index for the sustainable development of functional traditional batik production. This study had three major parts. The first part was a literature review that investigated sustainable and traditional batik dyeing and a field investigation carried out in Shitou Village, Danzhai County and Danzhai Paimo Village, Anshun, Guizhou to identify the factors that influence traditional batik production. The second part identified the factors identified in previous research that affect sustainable, traditional batik production and the projects executed to do the same. The third part was a survey conducted using the Delphi method. The results were analyzed, producing 10 influencing and 23 detailed factors that affect traditional batik production. Future research in this area should draw on various disciplines, investigate the direction in which traditional batik production is developing, and determine how to promote the sustainable development of other traditional handicrafts.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.5
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• pp.108-117
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• 2021

The educational approach using Capstone Design is gradually expanding with the change in social and educational paradigms. Course development utilizing the Capstone Design in models in the department of fashion can create a positive effect in that it enhances the practical capabilities of the fashion model and expands the perspective of various fields related to fashion shows. This study proved the educational efficacy by applying the Capstone Design to the model work presentation course and investigating the implications of the design from the instructor's perspective. The research methods used to guide this course utilizing the Capstone Design were theatrical research and model development research. This study showed that learners' satisfaction for this course combined with Capstone Design was very high, and students were very satisfied with the progress of the class. The instructor's point of view in progressing this course showed the need for education from an in-depth and convergence perspective related to fashion, improvement of temporal and spatial utilization of space, concerns about establishing connections with experts and various industries, and expanding the scope of education through continuous exchanges and cooperation with industry.

• The Research Journal of the Costume Culture
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• v.30 no.2
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• pp.319-329
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• 2022

This study started from the practical need for a career experience program in the fashion major that is creative and responds to current methodologies. The purpose of this study is to propose a fashion work experience program that combines digital technology and practical experience. The research methods and procedures were as follows: fashion items and wearable devices were selected, the LED smart bag program was developed, and it was executed. A total of 123 students participated in the program, and a satisfaction survey was conducted after observation and oral evaluation. All of the participants completed the LED smart bag processes of design ideation, material selection, production, and styling using an eco-bag (one of the fashion items and as an LED wearable device). As a result of the participants' satisfaction (on a 5-point scale), most items showed a high level of satisfaction of 4.39 points or more. The smart bag program was evaluated to increase interest based on the time allotted and the students' level and to bolster their understanding of, and interest in, the fashion major. Therefore, this study is expected to be baseline to explore diversification of the fashion major work experience program, in order to create interest in the fashion major based on creative convergence competency.

• The Journal of the Convergence on Culture Technology
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• v.10 no.5
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• pp.163-171
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• 2024

This study applies neural network analysis techniques to examine the factors influencing the purchasing decisions of fashion eyewear among women in their 30s and 40s, comparing these findings with traditional parametric analysis methods. In the fashion area, machine learning techniques are utilized for personalized fashion recommendation systems. However, research on such applications in Korea remains insufficient. By reanalyzing a study conducted in 2017 using traditional quantitative methods with these new techniques, this study aims to confirm the utility of neural network methods. Notably, the study finds that the classification accuracy of preferred sunglasses design is highest, at 86.2%, when the L-BFGS-B neural network is activated using the hyperbolic tangent function. The most critical factors influencing purchasing decisions were consumers' occupations and their pursuit of new styles. It is interpreted that Korean sunglasses consumers prefer "safe changes." These findings are consistent for selecting both the frames and lenses of sunglasses. Traditional quantitative analysis suggests that the type of sunglasses preferred varies according to the group to which a consumer belongs. In contrast, neural network analysis predicts the preferred sunglasses for each individual, thereby facilitating the development of personalized sunglasses recommendation systems.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.1
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• pp.25-34
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• 2010

Design in the 21st Century requires showing extraordinary and revolutionary possibilities by merging multiple cultures or different art forms. 21C fashion also increases its's complexity through the blending in of other design field's styles and forms. In other words, 21C's fashion design involves not only clothing, but combines techniques, aspects and functions fulled from various design categories. As a result, Current fashion design becomes more unique, and shows various styles. From this point of view, this study focuses on creating and suggesting unique textile designs through the understanding of design processes of textiles, which are inspired by high tech architectural structures. The fundamental shape of the architectural structures were simplified into thick lines and geometric shapes. these design elements were then transferred into textile designs. As a result, unique textile looks were created, and were applied to the apparel designs by CAD to see 3d simulations. Exchanging or merging ideas of different design categories leads innovative and fresh looks. 21C is rapidly changing, and designers need to continually introduce new looks every season. Incorporating 21st Century consumption patterns, designers must understand the process of creating original designs through various methods. The innovative fabric designs for this study involved a creative process of drawing from a step by step breakdown of two separate design fields, which were then merged into one finished design. The data and research from this study can be used as a reference tool for any further applicable fashion and textile designs in the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.117-133
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• 2022

In order to reflect traditional elements in modern design, designers should be able to creatively apply elements of traditional Chinese clothing. To understand this, a deep understanding of and insights into the traditional clothing culture are required. In this study, the characteristics of traditional Chinese women's clothing from the Wei, Jin, and Northern and Southern Dynasties of China to the Qing Dynasty were analyzed by dividing them into silhouette, color, pattern, materials, and detail. The characteristics of the silhouette were classified into A, H, X, and O types, of which types A and H were the most common. As for the color characteristics, there are relatively many five cardinal colors, and for the contrast of colors complementary colors were mainly used. As the for pattern characteristics, real patterns, animal patterns, character patterns, geometric patterns, and mixed patterns were used. Four types of materials were mainly used: silk, hemp, cotton, and wool. The detail characteristics were also anlyzed by classifying them into collar, sleeve, neckband, and gusset. Based on the results of this analysis, a satisfaction survey was conducted on the design of modern Chinese women's clothing. The result of satisfaction with design elements showed that the images of vest and suit were most preferred, H and X silhouettes, and yellow and white were the most preferred. Geometric and plant patterns were preferred, as were silk and acetate materials. Based on the result of chi-square analysis of design element preferences according to the characteristics of the subject, there was no difference according to occupation, residential area, or income, and there were differences in silhouette, color, materials, and detail according to age.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.1
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• pp.15-31
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• 2023

This study aimed to propose a fashion design development method using the external and internal characteristics of the flower and bird paintings in traditional Korean folk paintings. As a research method, external and internal characteristics of folk paintings were examined through previous studies and literature research, and folk painting patterns were developed into digital textile designs. Five 3D digital fashion designs were proposed using the CLO 3D program. The external characteristics of folk paintings were as follows: simplification and planarization of object representation, diversification of viewpoints, ignorance of perspective and symmetrical enumeration, strong colors and contrast effects, and the simultaneous representation of time. The internal characteristics of folk paintings were as follows: symbolic meaning, the beauty of free humor, modest aesthetics, complexity of reality and fantasy, and desire of shamanism. The results are as follows. Firstly, the flower and bird painting was a decorative painting style that emphasized decorative beauty and was suitable for developing fashion designs with Korean originality because of the symbolic and internal meanings. Simple layouts and bold free-spirited representations were effective ways to fill the screen with objects and gave the pattern a decorative effect. Secondly, developing a virtual clothing prototype based on digital design method using the external and internal characteristics of folk paintings and producing realistic fashion designs suggest the integrated use of science and technology, embodying modern fashion through the combination of digital fashion content and traditional cultural content. Thirdly, as a result of the development of 3D digital fashion designs, an eco-friendly and sustainable fashion design methods with virtual clothing can suggest a design development method that saves time and cost in the fashion design process while considering the environment.

• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.365-374
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• 2021

Recently, the high growth rate and advantages of the crowdfunding market have also led to increased participation of brands and companies, and this also applies to fashion business. Risk has been noted to be a key factor in consumer behavior in crowdfunding. With the high-risk context of crowdfunding where supporters inevitably bear to pay full amount of price before receiving the actual products. Factors enhancing or inhibiting perceived risk of crowdfunding need to be explored. The past literature on perceived risk and consumer attitudes in crowdfunding has expanded, but it has rarely covered the context of experience goods such as fashion products. In addition, the platform characteristics in relation to perceived risk should be addressed. The current study attempts to address the effect of the perceived amount of information offered in a fashion crowdfunding project on perceived risk and the intention to participate in the project. For the experiment of this study, a fictitious crowdfunding page for fashion products was set as the stimuli. A total of 240 Korean participants were recruited and their responses were statistically analyzed using SPSS 24.0 software. In the results, the greater the amount of detailed information about the fashion crowdfunding project, the higher the intention to participate the project. The greater the amount of information provided, the lower the perceived risk of consumers. Moreover, the lowered perceived risk affected the intention of participate. Perceived risk has a partial mediation in the relationship between the amount of information and intention to participate. Theoretical and managerial implications are discussed.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.405-413
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• 2021

In this study, based on the theory of use and satisfaction, the motives of consumers who use Instagram accounts for luxury fashion brands were classified and the effect of the flow state experienced according to the motives on the purchase intention and the enjoyment was empirically studied. As a result of the analysis, the conclusions obtained through this study can be summarized as follows. First, it was found that the motive for using Instagram, a luxury fashion brand, had a significant positive effect on flow, followed by social interaction motive, informational motive, and enjoyment motive. Among the motivations for use, it was confirmed that the motivation for social interaction had the greatest influence on flow. Second, when using the luxury fashion brand Instagram account, the state of consumer flow induces positive emotions such as pleasure, which has a positive effect on purchase intention. Third, age, which is a characteristic of luxury fashion brand Instagram account users, had a significant positive moderating effect on the relationship between informational motives and flow, and had a significant negative effect with playful motives. Through the results of this study, we contributed to the flow of previous related studies by empirically showing the dynamics of consumer psychology related to the use of luxury Instagram accounts.