• 제목/요약/키워드: 패션업체

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숙녀복(淑女服) 봉제업체(縫製業體)의 봉제기기(縫製機器) 운용실태(運用實態) 연구(硏究)(II) - 사용현황(使用現況)을 중심(中心)으로 - (A Study on the Actual Condition of Using Sewing Machine for Women‘s Wear Suppliers(II) - Focused on Use Circumstances -)

  • 김은희;손희순
    • 패션비즈니스
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    • 제3권3호
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    • pp.59-67
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    • 1999
  • The results of study can be summarized as follows: 1. Few sewing companies committed their workers to a professional and systematic training course. 2. Brands as Brother, Juki, Yamato, Singer and Nara were being much used. Among them the Brother was most popular. The age of the sewing machines was between one and six years. Most companies were repairing their machines. The manual main sewing machines were more frequently out of order than other machines. The ratio of idle machines was highest in sewing work, compared with cutting or finishing work, primarily due to decreased orders, aging machines or reduced manpower. 3. Most of the sewing companies were feeling necessary for automated sewing machines.

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동대문 패션시장의 구매자-공급자 간의 거래특성이 관계결속에 미치는 영향 -지역 패션 소매업체의 관점에서- (The Effects of the Transaction Character Factors between Buyer-Supplier on Relational Bond in Dongdaemoon Fashion Market -From the Perspective of Region Retailer-)

  • 정명선;주성래
    • 한국의류학회지
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    • 제35권8호
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    • pp.906-917
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    • 2011
  • This study identified the present state of store and selection criteria of supplier from the regional fashion buyer point of view and examined the effects of the factors of relative impact between buyer and supplier on the relational bond. The interviews and questionnaires were administered to the owners or the sellers of 85 fashion retail stores in Gwangju. For analysis of data, frequency, means, factor analysis, Cronbach's ${\alpha}$ and regression analysis were applied. The results were as follows. First, in the results of examining the actual conditions of store managers for fashion buyers, fashion buyers complained about lengthy travelling and time consumption inconvenience. They also reported decrease in margin and monthly mean sales over last year. Second, the most important selection the criteria for the supplier were product power, followed by a convenient store layout. Finally, higher quality communication, more compromises, and higher dependence were affected with higher satisfaction, trust, and commitment in suppliers; conversely, the trust and commitment of the buyers decreased relative to the increased power of the suppliers.

백화점 중간관리 형태에서 패션제품 판매원의 패션업체에 대한 인식 (Fashion Product Salesperson's Perception of Fashion Company in the Middle Management System of Department Store)

  • 이현진;추태귀
    • 한국의류산업학회지
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    • 제13권5호
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    • pp.705-716
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    • 2011
  • The purpose of this study was to investigate salesperson's perception of fashion company in the middle management system of department store. This study was conducted by a qualitative research method. An in-depth interview was managed to 14 fashion shop managers and salesperson who have three or more years of work experience at the department store. Interview details were classified three categories: relations with fashion company and others, concern with products supply, concern with products sales. First, the positive factors on relations with fashion company are mutual trust, stability of fashion company, coordination and consideration for shop, communication with fashion company, methodical IT system, methodical education, and social gathering support. The negative factors are unilateral breach of contract from fashion company, communication problem, gap between sales status in shop and product design in fashion company, lack of professional education, difficulty of participating in education, and inadequate employee benefits. Second, the positive factor on products supply is priority of products supply. The negative factors are lack of main items, product procurement lacking rapidity, and problem of securing a supply. Third, the positive factors on products sales are brand pride, display and information support about products, and free gift support. The negative factors are unfair selling commission policy, sales pressure, and excessive responsibility.

국내 섬유패션업계의 색채사용 체계화에 관한 연구 (Development of Color Range for the Fashion Industry in Korea)

  • 조민정;김영인
    • 한국의류학회지
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    • 제22권5호
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    • pp.607-616
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    • 1998
  • The purpose of this study was to develope a practical color range for the fashion industry in Korea. 3623 color sample used by 109 brands from'93 spring/summer to'96 spring/summer were collected. Also, the application frequency and consumer responses of each collected colorwere analyzed in this study. To clarify the characterstics of color range used in the fashion industry, density of color was etermined by color clustering based on A: and consumer responses. The resultsof this study were as follow; 1. The result analyzed based on the Munsell System revealed that the distributions of hue were concentrated in R, YR, Y, and PB. The chroma was concenturated mostly in the low range and the value, on the contrary, showed relatively even distribution. 2. 458 representative colors were selected by color clustering based on the toEless than 1. 0. In addition, the frequency of color applications and consumer responses were also considered when selecting the colors frequently used in the fashion industry and finals, 1163 colors wereobtained. The color range of the representative colors showed similar color characteristics with the 3623 colors supplied by the fashion industry. As a results, this approach was proven to appropriate to develope a color range for a practical use. 3. In conclusion, around 1200 colors were suggested to organize the color range to reflect the characteristics of the fashion industry with an acceptable color differance for color planning and management.

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문화마케팅을 통한 패션업체의 브랜드 이미지 관리에 관한 연구 -패션브랜드와 문화예술 이미지 부합도를 중심으로- (A Study on the Effect of Cultural Marketing on Fashion Brand Image Management)

  • 황선진;이윤경
    • 한국의류학회지
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    • 제32권2호
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    • pp.223-234
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    • 2008
  • This Study is designed to identify the appropriate fields of culture and art supporting activities in fashion business and to propose an effective culture and art strategy on establishment of positive fashion brand attitude. Subjects of this study were 242 young male and female consumers interested in fashion and culture marketing activities. Data were analyzed by using SPSS 12.0 with Independent-Sample T-Test, ANOVA, Duncan test. Also, we suggested the FBFit(Fashion Brand-Mecenat Fit) model by using Prefmap3. The results are as follows: First, it was revealed that culture art marketing activities such as a film, a popular music, a musical of the art and culture fields were important for maintaining the positive fashion brand image. Second, the consumer with recognition of culture and art supporting activities had a positive attitude on culture and art marketing of fashion brand. Third, FBFit model was revealed that there was a significant difference an appropriate culture and art fields for each fashion brand image. Therefore, each fashion brand has to select appropriate fields of culture and art marketing activities by considering their fashion brand image with a long term perspective.

SDGs 지속가능한 디자인 교과목 운영 사례연구 - 패션디자인을 중심으로 (A Case Study of Sustainable Design Curriculum for the implement SDGs focus on fashion design major)

  • 신혜경
    • 문화기술의 융합
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    • 제10권1호
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    • pp.325-335
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    • 2024
  • 본 연구에서는 패션디자인학과에서 다양한 디자인 전공 학생들의 융합 교육에 따른 SDGs 지속가능한 디자인 교과목 운영 사례를 연구하였다. 문헌 연구를 통해 교과목 운영의 필요성을 살펴보고, 수업설계, 실행, 운영 결과로 교과목을 분석하였다. 지속가능한 디자인 교과목은 2~4학년 학생의 통합 구성으로 패션디자인 및 다양한 디자인 전공 학생이 수강하여 SDGs 과제에 따른 전공 심화와 주제 중심 통합교육에 따른 융합 역량을 강화하였다. 수업에서의 교육내용은 문제 발견과 해결을 통한 디자이너의 지속가능한 가치 추구를 위해 지역업체에서 개발된 폐페트병 섬유의 업싸이클 디자인을 통한 지속가능 발전 목표를 실현하고 다양한 업싸이클 상품 디자인을 개발하고 평가 지표 및 만족도를 평가하였다. 이를 통해 SDGs의 실현 가치를 이해하고 지역문제 해결을 위한 디자인적 접근을 통한 지속가능한 발전 기여와 다양한 디자인 전공과의 융합교육의 중요성을 인식하였다.

니트제품 생산업체 디자인ㆍ기획 및 생산 현황에 관한 연구 (A Study on Design Process and Production in the Knitwear Industry)

  • 이윤미;박재옥;이연희
    • 복식문화연구
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    • 제12권2호
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    • pp.300-311
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    • 2004
  • The purpose of this study is to investigate design process and production in the Korean knitwear industry and to examine the possibility for our knitwear industry to develop into the developed countries' model. This purpose was empirically pursued through questionnaires, of which respondents were 110 designers, merchandiser(MD), and top managers of knitwear companies and jobbers in Seoul. The questionnaires were analyzed on the basis of such statistical tools as χ²-test, t-test, and one-way ANOVA. Findings of this study were as follows. Designers of knitwear companies evaluated that their design is more creative than that of designers of jobbers. But designers of knitwear companies and jobbers all responded that they obtained their design ideas from samples produced by leading foreign knitwear companies. The dominant form by which knitwear companies use jobbers was that knitwear companies do a major part of designing and order jobbers to elaborate it and produce knitwear samples. The most important reason of hiring jobbers was to obtain specialized technical skills and knowledge.

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섬유$\cdot$패션 산업의 비전과 발전전략

  • 백철규
    • 한국염색가공학회:학술대회논문집
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    • 한국염색가공학회 2002년도 하계염색가공기술 세미나
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    • pp.45-69
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    • 2002
  • 국내적으로는 국가경제 발전에 견인차 역할을 수행하는 핵심 기간 사업 - 섬유 생산액('01년 40조원)의 53%인 21조원(160억불)을 수출 - 무역수지가 매년 110억불 이상 흑자를 기록하는 효자산업 . 섬유류 무역수지(억불) : ('90) 124 $\rightarrow$ ('95) 134 $\rightarrow$ ('00) 139 $\rightarrow$ ('01) 111 - 국내 총수출의 10.6%, 업체수의 18.5%, 고용의 14.9%, 생산액의 7.0% 차지 (중략)

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New! 안전시설 & 보호구 - 첨단 기술에 멋까지 더한 안전.보건 신제품 대거 선봬 -제29회 국제안전보건전시회 큰 관심 속 성료

  • 정태영
    • 안전기술
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    • 제164호
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    • pp.24-25
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    • 2011
  • 2011 산업안전보건강조주간에 주요 해상 가운데 하나로 '국제안전보건전시회'가 7월 4일부터 7일까지 서울 코엑스 전시홀A에서 진행됐다. 올해로 29회째를 맞이한 이번 전시회는 국제 최대 규모의 종합 안전 보건 전시회라는 위상에 걸맞게 우리나라를 필두로 미국, 독일, 일본 등 15개국 200여개 업체가 1만여점의 안전보건 최신장비와 제품을 선보였다. 특히 올해 제품들은 첨단 기술을 바탕으로 안전성이 기존보다 높아졌을 뿐 아니라 패션감각까지 더해져 관람객들과 국내 외 바이어들의 눈길을 사로잡았다. 이번 전시회에서 선보인 주요 안전보건제품들의 특징과 장점을 살펴봤다.

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On-Line과 Off-Line을 결합한 IMC 전략의 성공적 실행사례 -두산건설과 웹넷코리아와의 공동마케팅 사례를 중심으로 (A Case of Successful IMC Strategy Implementation focusing on both On-line and Off-line Promotion Plan)

  • 안광호;임병훈
    • Asia Marketing Journal
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    • 제4권1호
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    • pp.101-115
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    • 2002
  • 현재 국내외의 많은 기업들이 고객과의 효율적인 커뮤니케이션을 위해 IMC 전략을 수립하고 있으며, 최근에는 인터넷 기술과 합쳐져 IMC 전략의 효율성 증대에 많은 변화를 가져오고 있다. 본 연구에서는 국내 주택시장에서 두산건설과 인터넷 패션전문업체인 웹넷코리아가 공동으로 We've 아파트 분양과정에서 시행된 on-line과 off-line 판매촉진의 통합적 활용과정과 성과에 대해 설명하였다. Off-line 행사와 함께 진행된 3차례에 걸친 판촉행사는 site traffic 증대, 판촉행사 참여, 그리고 분양현장으로의 고객유인과 구매에 이르기까지 높은 성과를 거둔 것으로 나타났다.

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