• Title/Summary/Keyword: 트위터 활용

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Predicting Success of Government Policy in the Future with Futures Wheel and Text Mining : Predicting the Future Policy of Wage Peak System (텍스트 마이닝과 퓨쳐스 휠 기법을 활용한 정부정책의 미래 성공 예측 : 임금피크제의 미래 정책예측)

  • Kim, Hyong-Jung;Kim, Jin-Hwa
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.141-153
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    • 2016
  • The purpose of this study is to predict future of wage-peak system by using text mining, futures wheel and polarity voting (+, -) techniques after reviewing a variety of documents. For this study, we collected articles, news articles, SNS(Twitter, Blog), research report documents. Above all, we extracted keywords for main subject words by utilizing text mining techniques. Next, we drew a final conclusion about future of wage-peak system by using futures wheel and polarity voting techniques. The result showed that future of wage peak system is positive. Two of five main topics were negatively predicted (favor/oppose of wage-peak system, solving task of wage-peak system), however, three of five main topics were positively predicted (background of wage-peak system, purpose/reason of wage-peak system, alternative wage-peak system). Therefore, because three of the five main topics were positively predicted, the future for wage-peak system is positive.

A Network Analysis of Information Exchange using Social Media in ICT Exhibition (ICT전시회에서 소셜 미디어를 활용한 정보교환 네트워크 분석)

  • Ha, Ki Mok;Moon, Hyun Sil;Choi, Il Young;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.1-17
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    • 2014
  • The proliferation of using social media and social networking services affects the lifestyles of people. These phenomena are useful to companies that wish to promote and advertise new products or services through these social media; these social media venues also come with large amounts of user data. However, studies that analyze the data of social media within the perspective of information exchanges are hard to find. Much of the previous research in this area is focused on measuring the performance of exhibitions using general statistical approaches and piecemeal measures. Therefore, in this study, we want to analyze the characteristics of information exchanges in social media by using Twitter data sets, which are relating to the Mobile World Congress (MWC). Using this methodology provides exhibition organizers and exhibitors to objectively estimate the effect of social media, and establish strategies with social media use. Through a user network analysis, we additionally found that social attributes are as important as the popular attribute regarding the sustainability of information exchanges. Consequently, this research provides a network analysis using the data derived from the use of social media to communicate information regarding the MWC exhibition, and reveals the significance of social attributes such as the degree and the betweenness centrality regarding the sustainability of information exchanges.

Location Inference of Twitter Users using Timeline Data (타임라인데이터를 이용한 트위터 사용자의 거주 지역 유추방법)

  • Kang, Ae Tti;Kang, Young Ok
    • Spatial Information Research
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    • v.23 no.2
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    • pp.69-81
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    • 2015
  • If one can infer the residential area of SNS users by analyzing the SNS big data, it can be an alternative by replacing the spatial big data researches which result from the location sparsity and ecological error. In this study, we developed the way of utilizing the daily life activity pattern, which can be found from timeline data of tweet users, to infer the residential areas of tweet users. We recognized the daily life activity pattern of tweet users from user's movement pattern and the regional cognition words that users text in tweet. The models based on user's movement and text are named as the daily movement pattern model and the daily activity field model, respectively. And then we selected the variables which are going to be utilized in each model. We defined the dependent variables as 0, if the residential areas that users tweet mainly are their home location(HL) and as 1, vice versa. According to our results, performed by the discriminant analysis, the hit ratio of the two models was 67.5%, 57.5% respectively. We tested both models by using the timeline data of the stress-related tweets. As a result, we inferred the residential areas of 5,301 users out of 48,235 users and could obtain 9,606 stress-related tweets with residential area. The results shows about 44 times increase by comparing to the geo-tagged tweets counts. We think that the methodology we have used in this study can be used not only to secure more location data in the study of SNS big data, but also to link the SNS big data with regional statistics in order to analyze the regional phenomenon.

A Deep Learning-based Depression Trend Analysis of Korean on Social Media (딥러닝 기반 소셜미디어 한글 텍스트 우울 경향 분석)

  • Park, Seojeong;Lee, Soobin;Kim, Woo Jung;Song, Min
    • Journal of the Korean Society for information Management
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    • v.39 no.1
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    • pp.91-117
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    • 2022
  • The number of depressed patients in Korea and around the world is rapidly increasing every year. However, most of the mentally ill patients are not aware that they are suffering from the disease, so adequate treatment is not being performed. If depressive symptoms are neglected, it can lead to suicide, anxiety, and other psychological problems. Therefore, early detection and treatment of depression are very important in improving mental health. To improve this problem, this study presented a deep learning-based depression tendency model using Korean social media text. After collecting data from Naver KonwledgeiN, Naver Blog, Hidoc, and Twitter, DSM-5 major depressive disorder diagnosis criteria were used to classify and annotate classes according to the number of depressive symptoms. Afterwards, TF-IDF analysis and simultaneous word analysis were performed to examine the characteristics of each class of the corpus constructed. In addition, word embedding, dictionary-based sentiment analysis, and LDA topic modeling were performed to generate a depression tendency classification model using various text features. Through this, the embedded text, sentiment score, and topic number for each document were calculated and used as text features. As a result, it was confirmed that the highest accuracy rate of 83.28% was achieved when the depression tendency was classified based on the KorBERT algorithm by combining both the emotional score and the topic of the document with the embedded text. This study establishes a classification model for Korean depression trends with improved performance using various text features, and detects potential depressive patients early among Korean online community users, enabling rapid treatment and prevention, thereby enabling the mental health of Korean society. It is significant in that it can help in promotion.

A Study on Hotel Customer Reputation Analysis based on Big Data (빅 데이터 기반 호텔고객 평판 분석에 관한 연구)

  • Kong, Hyo-Soon;Song, Eun-Jee
    • Journal of Digital Contents Society
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    • v.15 no.2
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    • pp.219-225
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    • 2014
  • Competition between corporations is getting more intense, so they need customer feedback in order to fulfill an effective management. Recently, SNS (Social Network Service) such as Twitter and Facebook has grown dramatically because of smart phones. Social media like Twitter and Facebook let customers to express their needs, and using big data such as data on SNS is a very effective method for getting customer's feedback. Collecting and analyzing social big data are operated by Buzz monitoring system. This research suggests how to utilize big data for getting customer's feedback on hotel CRM(Customer Relationship Management), which considers customer itself as asset of business. This paper demonstrates the research of buzz monitoring system that analyzes big data, and presents results of hotel customer reputation using buzz monitoring system. It would analyze the result from the hotel customer reputation, and research the implication in this paper.

A Study on the Case Analysis of Customer Reputation based on Big Data (빅 데이터를 이용한 고객평판 사례분석에 관한 연구)

  • Song, Eun-Jee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.10
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    • pp.2439-2446
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    • 2013
  • Recently, SNS (Social Network Service) such as Twitter and Facebook has grown dramatically because of smart phones. Since development of IT has created massive information, social big data extremely increased. Competition between corporations is getting more intense, so they need customer feedback in order to fulfill an effective management. Because social big data plays an important role for getting customer feedback, a lot of corporations are interested in analyzing and applying of social big data. Collecting and analyzing social big data is operated by Buzz monitoring system. This paper demonstrates the research of buzz monitoring system that analyzes big data, and presents examples of customer reputation using buzz monitoring. In the paper, after all, it would analyze the result from the customer reputation, and research the implication.

Factor Analysis of the Motivation on Crowdfunding Participants : An Empirical Study of Funder Centered Reward-type Platform (Crowdfunding 활성화를 위한 투자자 동기요인 분석 : 후원형(Reward) 플랫폼의 투자자(Funder)를 중심으로)

  • Lee, Chae Rin;Lee, Jung Hoon;Shin, Dong Young
    • The Journal of Society for e-Business Studies
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    • v.20 no.1
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    • pp.137-151
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    • 2015
  • Crowdfunding is a novel method for funding from many individuals using web based platform often in return for products or equity. It allows individual entrepreneurs to create diverse products and services. This thesis elaborates a theoretical foundation for identifying the factors that must have motivated the funders in sponsoring crowdfunding projects. Based on the motivation theory, the proposed research model is constructed with intrinsic and extrinsic motivations from relevant literatures. We also examined how different crowdfunding modes ('Keeping It All' and 'All or Nothing') moderate the proposed research model. Based on the survey from various crowdfunding service providers in Korea, this empirical study found that continuous participation in crowdfunding is positively correlated with factors such as enjoyment, familiarity, agency credibility and reward, while peer-influence shows negative correlation. Furthermore, moderating effects of funding modes significantly affect continuous participation. These empirical results contribute insights on the emerging phenomenon of crowdfunding from funders' perspectives and shed lights more on the ways that the actions of platform providers may affect their ability to receive entrepreneurial financing.

SNS Big-data Analysis and Implication of the Marine and Fisheries Sector (해양수산 SNS 빅데이터 분석 결과 및 시사점)

  • Park, Kwangseo;Lee, Jeongmin;Lee, Sunryang
    • Journal of the Korean Society for Marine Environment & Energy
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    • v.20 no.2
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    • pp.117-125
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    • 2017
  • SNS Big-data Analysis means to find potential value from big data which has produced by the social media. In this paper, SNS Big-data has been analysed to find Korean concerns by using 24 key words from the marine and fisheries sector. Among 24 key words, seafood, shipping and Dokdo Island are the most mentioned ones. Some key words such as ocean policies and marine security that have less concerns have bess mentioned less. Also, key words that are led by government are mostly mentioned by news media, but key words that are led by private sector and have intimate relationship with people's lives are mostly mentioned by Blogs and Twitters. Therefore, reflecting close national concerns by SNS Big-data Analysis and especially resolving negative factors are the most significant part of the policy establishment. Also, differentiated promotion methods need to be prepared because the frequency of key words mentioned from each type of media are different.

Ontology Implementation and Methodology Revisited Using Topic Maps based Medical Information Retrieval System (토픽맵 기반 의학 정보 검색 시스템 구축을 통한 온톨로지 구축 및 방법론 연구)

  • Yi, Myong-Ho
    • Journal of the Korean Society for information Management
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    • v.27 no.3
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    • pp.35-51
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    • 2010
  • Emerging Web 2.0 services such as Twitter, Blogs, and Wikis alongside the poorlystructured and immeasurable growth of information requires an enhanced information organization approach. Ontology has received much attention over the last 10 years as an emerging approach for enhancing information organization. However, there is little penetration into current systems. The purpose of this study is to propose ontology implementation and methodology. To achieve the goal of this study, limitations of traditional information organization approaches are addressed and emerging information organization approaches are presented. Two ontology data models, RDF/OW and Topic Maps, are compared and then ontology development processes and methodology with topic maps based medical information retrieval system are addressed. The comparison of two data models allows users to choose the right model for ontology development.

A Study on Social Media Usage of Government Archival Services and Users' Interestedness: Focused on "National Archives of Korea" and "Presidential Archives" (공공기록관의 소셜미디어 이용 현황 및 이용자 관심도 분석: 국가기록원과 대통령기록관을 중심으로)

  • Choi, JungWon;Gang, JuYeon;Park, JunHyeong;Oh, Hyo-Jung
    • Journal of the Korean Society for information Management
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    • v.33 no.2
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    • pp.135-156
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    • 2016
  • Recently, as the importance of user-oriented archives management is becoming increasingly, government archives try to serve interactive services using social network service (SNS) beyond one-way approaches. This study aims to analyze usage of government archives service in social media and examine users' interestedness. We especially select "National Archives of Korea" and "Presidential Archives" as target government archives and collect tweets from 2010 to 15th April 2016. Our study adopts informetric approaches and social media analysis including buzz analysis, time series analysis. We differentiate between the tweet collection posted by government archives themselves and the other collection generated by general users. Furthermore we conduct correlation analysis of tweet and social issues and propose application plan for government archives services in social media environment.