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http://dx.doi.org/10.6109/jkiice.2013.17.10.2439

A Study on the Case Analysis of Customer Reputation based on Big Data  

Song, Eun-Jee (Department of Computer Science, Namseoul University)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.17, no.10, 2013 , pp. 2439-2446 More about this Journal
Abstract
Recently, SNS (Social Network Service) such as Twitter and Facebook has grown dramatically because of smart phones. Since development of IT has created massive information, social big data extremely increased. Competition between corporations is getting more intense, so they need customer feedback in order to fulfill an effective management. Because social big data plays an important role for getting customer feedback, a lot of corporations are interested in analyzing and applying of social big data. Collecting and analyzing social big data is operated by Buzz monitoring system. This paper demonstrates the research of buzz monitoring system that analyzes big data, and presents examples of customer reputation using buzz monitoring. In the paper, after all, it would analyze the result from the customer reputation, and research the implication.
Keywords
Big Data; Buzz Monitoring; Customer Feedback; Reputation; SNS (Social Network Service);
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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