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http://dx.doi.org/10.7846/JKOSMEE.2017.20.2.117

SNS Big-data Analysis and Implication of the Marine and Fisheries Sector  

Park, Kwangseo (Industry Intelligence and Strategy Research Division, Korea Maritime Institute)
Lee, Jeongmin (Industry Intelligence and Strategy Research Division, Korea Maritime Institute)
Lee, Sunryang (Industry Intelligence and Strategy Research Division, Korea Maritime Institute)
Publication Information
Journal of the Korean Society for Marine Environment & Energy / v.20, no.2, 2017 , pp. 117-125 More about this Journal
Abstract
SNS Big-data Analysis means to find potential value from big data which has produced by the social media. In this paper, SNS Big-data has been analysed to find Korean concerns by using 24 key words from the marine and fisheries sector. Among 24 key words, seafood, shipping and Dokdo Island are the most mentioned ones. Some key words such as ocean policies and marine security that have less concerns have bess mentioned less. Also, key words that are led by government are mostly mentioned by news media, but key words that are led by private sector and have intimate relationship with people's lives are mostly mentioned by Blogs and Twitters. Therefore, reflecting close national concerns by SNS Big-data Analysis and especially resolving negative factors are the most significant part of the policy establishment. Also, differentiated promotion methods need to be prepared because the frequency of key words mentioned from each type of media are different.
Keywords
Marine and Fisheries; Big-data Analysis; SNS;
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