• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.134-144
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• 2011

Crossmedia Storytelling is receiving attention as a new style of description in the age of limitless competition and infinite fusion among media. Crossmedia Storytelling specifies a form of storytelling carried out through mixed usage of plural media, such as televisions, movies, and web services. It is different from OSMU strategy in that plays one source of contents according to the characteristics of various media while Crossmedia Storytelling demands users' active participation. Moreover, it is also slightly different from Transmedia Storytelling in the point that narratives of each media are not complete themselves and only through effectively combining plural media can the whole story fully enjoyed. This research aims to analyze how users move among media in terms of Crossmedia contents by examining cases of Swedish interactive drama series , from Australia, and from the United States. To do so, first, the paper looks into the principles of Crossmedia communication and examines that it is based on online word-of-mouth communication, such as viral marketing. As a result, the following was found in the cases of Crossmedia Storytelling: negative stories that arouse users' emotional reactions & users' participation are effective, and the set-up of Sneezer, which causes the knowledge gap, is very important. It was also found that users' participation was actively taking place through online WOM communication in Crossmedia Storytelling.

• Information and Communications Magazine
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• v.22 no.4
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• pp.49-64
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• 2005

방송과 통신이 융합하는 새로운 환경의 도래에 따라 사용자에게 불편함 없이 언제 어디서나 멀티미디어 콘텐츠를 접근(universal) multimedia access)하게 할 수 있는 기술적 필요성이 대두되고 있다. 본 논문에서는 이러한 기술들 중에서 가장 중요한 위치를 차지하고 있는 콘텐츠 적응(content adaptation)에 대해 논한다. 특히 현재의 MPEG-21 표준에서의 콘텐츠 적응에 대한 동향을 살펴보고, 콘텐츠 적응에 속하는 중요 기술들 중에 비디오 트랜스코딩(video transcoding)과 모 달 리 티 변 환 (modality conversion)에 대한 일반적인 사항과 우리의 연구 결과들을 전개하고자 한다. 비디오 트랜스코딩 관점에서는 최적의 트랜스코팅 연산 조합을 찾는 문제에 있어서 비트율-왜곡(rate-distortion) 모델(model)에 기초한 방법과 의미적 개념(semantic concept)이 판단에 미치는 영향에 대해 논한다. 모달리티 면환 관점에서는 최적의 모달리티 변환 경계를 찾기 위한 중첩 콘텐츠 값(overlapped content value, OCV) 모델을 논하고 실질적인 모델링 예제를 통해 OCV 모델의 효율성을 보인다.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.295-306
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• 2022

This study examined the effects and roles of transmedia such as trailer (i.e., trailer) and webtoon OST (i.e., Original Sound Track), which have recently served as extended content in webtoons. In recent years, the number of transmedias using webtoons has increased rapidly, and production and consumption in various directions have been taking place. However, studies on whether these contents lead to positive emotions and attitudes toward webtoons are not actively conducted. Therefore, this paper examined the effect through loyalty and perceived enjoyment, and found that 'increasing immersion in content through transmedia' plays a major role as a major variable. In addition, it is determined whether these mechanisms appear differently by gender, and in the case of women, media consumption tends to be based on emotional signals compared to men, so transmedia will further increase the level of immersion, but webtoon content did not show gender effects on media consumption. This is a meaningful result that shows that in general, media consumption methods according to gender appear differently in webtoons. Therefore, based on the results, this study presented directions and implications to keep in mind when planning the production of various transmedias using webtoons.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.184-193
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• 2021

Interactive documentary refers to a new style of documentary that is created and accepted through active interaction. It is attracting attention as a platform that forms a public sphere and mediates audiences to participate in social change. However, the possibilities was not systematically explored, and there was insufficient consideration on how to realize them. In this paper, discussions on the political aesthetics of Walter Benjamin are examined, and the media characteristics of interactive documentary are analyzed through text mining. Then, by connecting the two to each other, we draw a map of the political and aesthetic possibilities, and based on the map, we analyze the actual works. This study has the value of establishing a theoretical framework for the possibilities of interactive documentaries. In the follow-up study, we will consider the practical strategy of interactive documentary as a transmedia activism and develop a practical analysis and planning methodology.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.151-152
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• 2014

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.6
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• pp.1087-1106
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• 2020

The emergence and development of innovative science and technology is changing lives at a rapid pace with the expansion of human perception. The development of the media extends the scope of activities of the body and the mind, realizing the imagination and challenging the limits of experience. In this process, the transformation of media into new forms such as disassembly, merging, and fusion have emerged that have resulted in the emergence of transmedia. In recent years, the fashion industry has responded quickly to trends and is actively engaged in transmedia communication activities. Among them, Gucci's media utilization strategy has attracted interest in the millennial generation. This study examines the strategy of transmedia storytelling by concentrating on the case of Gucci among luxury fashion brands that utilize media effectively in various aspects. It reveals the aspect of how the use of transmedia can be used to enjoy the story of fashion content and spread its value.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.211-227
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• 2020

This study intends to analyze the storytelling strategy of EBS's YouTube channel , which has been creating a remarkable cultural phenomenon since April 2019, and to examine the potential for its transition to transmedia franchise. Based on Henry Jenkins'seven principles of transmedia storytelling, shows satisfactory relevance in all but 'multiplicity'out of the 10 capacities consisting of the principles. In particular, was found excellent in terms of core capacities such as 'spreadability', 'immersion', 'worldbuilding', 'continuity', 'drillability' and 'performance'. In addition, critical discourse analysis(CDA) in sociocultural practice dimension of the keywords of the related news articles has discovered that is strongly linked to the following five values: 'social integration', 'resistance against authoritarianism', 'self-dignity and reasonable individualism', 'gender neutrality' and 'ecologism', indicating the reason why the work has been able to resonate so extraordinarily with participants across all generations. By answering the two chosen research questions, this study has proved that has high potential to be successful in evolving into transmedia franchise, while keeping building a new realm of edutainment storytelling by cleverly exploiting EBS's unique identity as a public education broadcaster. is viewed as an exceptional property capable of advancing transmedia storytelling in the local market; thus, productive arguments and contemplation over its evolution in storytelling needs to continue so that it can maintain a long-lasting positive influence.

• Journal of Korea Multimedia Society
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• v.9 no.1
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• pp.59-72
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• 2006

The rapid growth of technology for network and terminal devices is able to service multimedia contents in mobile environments. But as the environment of networks and the performance of devices is varied, the same quality service is very difficult to be provided for user in internet and mobile environment. Therefore, multimedia streaming system must provide an adaptive service in considering network and device environment. Video transcoding techniques are the good solution that can provide video streaming service in various network environments adaptively. This paper proposes a dynamic frame-skipping transcoding scheme to provide adaptive streaming service in various network environments. This scheme uses the prediction period for transcoding. A proposed transcoding scheme can reduce time complexity through combination of prediction period and skipping period to control frame-skipping rate in encoder. In simulation results, the performance of proposed scheme is similar to the performance of a traditional dynamic frame-skipping scheme in PSNR value. But the performance of proposed scheme outperforms the performance of traditional scheme in time complexity.

• Journal of Korea Multimedia Society
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• v.11 no.10
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• pp.1347-1358
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• 2008

A blind video watermarking scheme for providing safety, authenticity, and copyright protection is proposed in this paper, which is robust to MPEG-4 SVC and multimedia transcoding. In proposed method, embedding and detecting of watermark is performed based on base layer with considering spatial SVC. To be robust from temporal SVC, our method embeds repeatedly a permutated character with ordering number per one frame. Also for robustness from multimedia transcoding and FGS, the method is embedded watermark in low middle frequency of each frame adaptively based on DCT in ROI. Through experimental results, invisibility of the watermark is confirmed and robustness of the watermark against the spatial SVC, temporal SVC, FGS and video transcoding between MPEG-2 and MPEG-4 SVC is also verified.

• Journal of Korea Multimedia Society
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• v.23 no.8
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• pp.1118-1127
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• 2020

Train to Busan(2016) and Seoul Station(2016) contain trans-media properties in terms of the expansion of 'possible worlds' from the original story, and show the cultural and economic potential of the domestic trans-media contents with industrial systems added to the artist's competence of Dir. Yeon Shang-ho, an animator and film director. But they also have limits of the lack of continuity in time and characters between each media, various derived contents and suitable marketing strategy. For the development of Korean trans-media contents, it is necessary to extend the range of contents, find changes in production time and style, and improve the distribution environment to encourage a user to integrate contents from each platforms.