• 제목/요약/키워드: 투자행동요인

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Switching Behavior and the Characteristics of Mobile Internet User in Korea (이동전화 무선인터넷 소비자의 전환행동과 특성전망)

  • Park, J.H.;Kim, M.K.
    • Electronics and Telecommunications Trends
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    • v.22 no.2 s.104
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    • pp.114-123
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    • 2007
  • 국내 이동전화 무선인터넷 시장은 성장기와 도약기를 동시에 맞이하고 있다. 이동전화무선인터넷은 이동전화 지불 ARPU의 19%를 상회할 정도로 급성장을 거듭해 왔으며HSDPA와 와이브로의 광대역 무선인터넷으로 도약이 추진되고 있다. 이에 국내 무선인터넷의 지속적인 성장을 위해서는 사업자의 적극적 투자, 가치사슬 전 영역에서의 참여, 킬러 서비스의 개발을 통해 광대역 무선인터넷으로 가입자의 조기 전환이 핵심 관건이 된다. 이에 본 고에서는 시장조사 결과를 바탕으로 국내 이동전화 무선인터넷 가입자의 광대역 무선인터넷으로의 전환행동을 전망하고 전환행동에 영향을 주는 요인들을 규명하고자 하였다. 그리고 결론에서는 국내 광대역 무선인터넷이 조기에 활성화되기 위한 방향을 제언하였다.

Web Structure of the Wasp Spider, Argiope bruennichi, Depending on Micro-Habitat Characteristics (미소서식지 특성에 따른 긴호랑거미 (Argiope bruennichi)의 웹 구조 분석)

  • Kim, Kil-Won;Kim, Duk-Rae;Jin, Woo-Young
    • Journal of Wetlands Research
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    • v.12 no.1
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    • pp.41-49
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    • 2010
  • Web building of the spider is an investment behavior for prey foraging with genetic constraint. Individual's decision-making on the web construction depends on diverse environmental variables. This study investigated web structure of the wasp spider, Argiope bruennichi, to compare individual's behaviors in dry field and in wet field. We measured 35 web structures in dry field (Chunma-San, Incheon) showing relatively low humidity (46.4%) and luxuriant herbage, and 13 web structures in the wet rice field (73.9%; Taean-Gun, Chungnam). Comparing to the wet field the individuals in the dry field invested significantly more silk: $32.5{\pm}12.8$ number of silk spirals used in the dry field vs. $16.9{\pm}5.4$ in the wet field. The web area of the dry field was greater than that of the wet field: $976{\pm}643cm^2$ vs. $532{\pm}254cm^2$. The web height, distance between the ground and the center of the web, appeared higher in the dry field than in the wet field: $71.4{\pm}39.6cm$ vs. $49.6{\pm}31.2cm$. Also the web constructed in the dry field showed longer stabilimentum than the web of the wet field: $18.8{\pm}3.4cm$ vs. $3.9{\pm}3.2cm$. The perpendicular inclination and the inclination to East-West of the web showed no difference between the two fields. This study suggests that adult females of A. bruennichi could modulate its construction behavior depending on the micro-habitat factors.

A Study on the Mitigation of Information Security Avoid Behavior: From Goal Setting, Justice, Trust perspective (정보보안 회피행동 완화에 대한 연구: 정보보안 관련 목표설정, 공정성, 신뢰의 관점을 중심으로)

  • Hwang, In-Ho
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.217-229
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    • 2020
  • Globally, information protection of organization has become an essential management factor, and organizations continue to invest high-level resources for information security. Security threats from insiders are not decreasing. The purpose of this study is to present the antecedence factors to mitigate the role conflict that is the cause of the security avoid behavior. For the study, a survey was conducted for employees of organizations with information security policies, and structural equation modeling was conducted using a total of 383 samples for hypothesis verification. As a result of the analysis, role conflict increased avoid behavior, and goal difficulty, goal specificity, justice, and trust mitigated role conflict. In particular, justice influenced the reduction of role conflict and avoid behavior through trust. The implications were to present the causes and mitigation factors for avoid behavior of employee, and it is judged that it will help the organization to establish a security strategy.

Promoting the Masses' Investment through Crowdfunding Platform: Focusing on Lending based Crowdfunding Platform (크라우드펀딩 플랫폼을 통한 대중적 투자 활성화 방안 연구: 대출형 크라우드펀딩 플랫폼을 중심으로)

  • Lee, Ae Ri;Lee, Sang-Jong;Kim, Kyung Kyu;Kwon, Hyuk-Jun
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.644-660
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    • 2016
  • With the development of Fintech industry, research interest in crowdfunding is growing. Crowdfunding, originated from crowdsourcing, involves the participation of many individuals' contributions to funding a new project. Specifically, lending based crowdfunding provides a platform for raising funds in the form of loans by connecting borrowers to funders(investors) via Internet, not through traditional financial institutions. Recently, lending based crowdfunding attracts much attention as a new investment alternative; however, there is a lack of research about lending based crowdfunding. This study aims to examine the factors influencing an investor's participation in lending based crowdfunding by focusing on platform features, investor features, and project features. Based on the findings, this study discusses theoretical and practical implications for promoting the crowd's investments through crowdfunding platforms.

The Effect of Organizational Justice on Information Security-Related Role Stress and Negative Behaviors

  • Hwang, Inho;Ahn, SangJoon
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.11
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    • pp.87-98
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    • 2019
  • In recent years, many organizations protect their information resources by investing in information security technology. However, information security threats from insiders have not been reduced. This study proposes a method for reducing information security threats within an organization by mitigating negative information security behaviors of employees. Specifically, the study finds a relationship between information security related role stress and negative behavior and suggests whether organizational justice mitigates role stress. That is, the purpose of the study is to suggest a mechanism between organizational justice, information security related role stress, and negative behavior. Negative behavior consist of avoidance behavior and deviant behavior, and security related role stress consist of role conflict and role ambiguity. Organizational justice consist of distributional justice, procedural justice, and informational justice. The research model is verified through structural equation modeling. After establishing a research model and hypothesis, we develop a survey questionnaire and collect data from 383 employees whose organizations have already implemented security policies. The findings appear that security related role stress increases negative behavior and that organizational justice mitigates role stress. The results of the analysis suggest the direction of organizational strategy for minimizing insider's security-related negative behaviors.

A Study on the Application of Social Network Analysis for Expanding the use of Spatial Data in Local Government (지방자치단체의 공간 Data 활용 확대를 위한 Social Network Analysis의 적용 방안 연구)

  • Kim, Ho-Yong;Lee, Sung-Ho
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.3
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    • pp.80-91
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    • 2008
  • The Purpose of this study is the applicaion of social network analysis for expanding the use of spatial data in local government. Spatial data generated from UIS projects play very important roles as a means of supporting decision making and solving complicated urban problems, but the utilization of the spatial data has not reach the expected level, considering to the huge amount of investment. Accordingly, there should be efforts in efficient management of spatial data, establishment of a sharing system, and expanded utilization of spatial data. Social network analysis applied to this research is a theory that explains the behaviors and patterns of units forming the system and measures distances between nodes, strength, etc. based on relations among nodes forming the network and the structural characteristics of the network. According to the results of surveying civil servants who were using spatial data on Busan Metropolitan City, obstacles to the sharing of spatial data were mostly non technical factors related to data users' attitude and their relations with circumstances. In order to expand the use of spatial data, this study performed social network analysis that applied the theory of planned behavior and examined the flow of spatial data, and by doing so, we analyzed related personnel's perception, identified obstacles to data sharing, and suggested a framework for promoting the expanded utilization of spatial data.

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Analysis of the Difference Between Purchasing Decision Factors and Quality Satisfaction of Community Social Service Investment (지역사회서비스투자사업의 구매결정 요인과 품질만족 차이 분석)

  • Jang, Chun_Ok;Lee, Jung-Eun
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.251-256
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    • 2021
  • Currently, in the field of community service, it is expected that the demand will further increase in the future by enabling the form of providing various types of services. However, the local community service investment project is an abstract Although the structure for fair competition was created by introducing a market mechanism derived from the action or principle of psychology that affects human behavior in the field, systematic management and monitoring of the quality of social services is insufficient. The purpose of this study is to find out the relationship between service selection factors and service quality in order to improve the quality of social services in the consumer's way to meet these environmental needs, and to utilize the research results for quality improvement. The research model to be used in this paper measures the five element areas of service satisfaction such as reliability, responsiveness, empathy, certainty, and tangibility, which are used to measure the quality of local community service investment projects. In addition, we are various strategic implications that can induce the quality improvement of local community service investment projects are presented by finding the main factors of the four research hypotheses of this study and utilizing the results.

The Effects of Flow and Typicality on Consumer Stickiness and Loyalty in the Internet Shopping Mall (인터넷 쇼핑몰에서의 플로우와 전형성이 밀착도와 충성도에 미치는 영향)

  • 김종호;신용섭
    • Asia Marketing Journal
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    • v.6 no.1
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    • pp.17-42
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    • 2004
  • 본 연구에서는 인터넷 쇼핑몰의 생존과 발전을 위한 단계로 방문빈도, 방문 지속성의 전략이라고 할 수 있는 쇼핑몰 밀착도를 결정하는 요인들과 플로우에 영향을 주는 요인, 전형성에 영향을 주는 요인, 인터넷 쇼핑몰 유형에 따른 인터넷 쇼핑몰 속성 태도와 인터넷 쇼핑몰 전형성의 관계, 소비자 행동 측면의 플로우 경험과 전형성의 영향정도 등을 조사한다. 이를 기반으로 인터넷 유형을 분류하여 인터넷 쇼핑몰의 특성 및 콘테츠 특성에 대한 전형성 정도를 세분화할 수 있다. 또한 밀착도와 충성도의 관계를 파악함으로 인해 쇼핑몰의 방문빈도 및 방문지속성의 유지가 기업의 장기적인 발전에 어느 정도 기여를 할 수 있는지에 대해서 파악할 수 있다. 본 연구결과 인터넷 쇼핑몰 특성은 전형성에 정(+)의 영향을 미치며, 콘텐츠 특성은 플로우에 정(+)의 영향을 미쳤다. 이를 통해 현재 오프라인을 기반으로 한 쇼핑몰인 경우 이 전에 오프라인에서 유지해 오던 상품제시, 보장, 명성 등이 온라인까지 확장되었다는 의미이며, 이러한 현상은 현재 오프라인 소매점에서 온라인 소매점으로 확장할 경우 이들 특성들이 전이(transfer)된다는 사실을 쇼핑몰 관리자들은 인지해야 한다. 또한 콘텐츠 특성은 오프라인 쇼핑몰보다는 순수 온라인 쇼핑몰이 플로우에 영향을 더 많이 미치는 것으로 나타났다. 그러므로 순수 온라인만을 주목적으로 창업하려는 쇼핑몰 관리자들은 콘텐츠 특성인 인터페이스 기능 강화, 톡특한 디자인 및 Lay-Out 등에 투자를 해야 한다. 위의 결과를 통해 플로우 및 전형성이 밀착도인 방문빈도 및 방문지속성에 영향을 미치며 이러한 밀착도는 소비자 충성도에 제고에 영향을 미칠 것이다.

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The Influence of Ethical Leadership and Collaborative Communication on IS Behavior in Organizations: The Role of Trust and Person-Organization Fit (조직 내 정보보안 행동 관련 윤리적 리더십과 협력적 커뮤니케이션의 영향: 신뢰 및 개인-조직 적합성 역할)

  • In-Ho Hwang
    • The Journal of the Korea institute of electronic communication sciences
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    • v.18 no.3
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    • pp.465-474
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    • 2023
  • As the effective use and strong protection of an organization's information resources are recognized as a condition for the growth of an organization, they are increasing technological and policy investments in IS(information security). However, information exposure can occur from external invasions such as hacking and incidents related to misuse and abuse by insiders. This study proposes a mechanism that considers the organizational environment and individual characteristics from the viewpoint of promoting employees' IS participation activities. In other words, the study presents the complex effects of organizational environmental factors (ethical leadership, IS collaborative communication) and personal factors (person-organization fit) on organization trust and IS voice behavior. We surveyed office workers who asked for IS-related business activities and tested hypotheses using 422 samples. As a result, ethical leadership influenced organization trust through collaborative communication, and organization trust strengthened IS voice behavior by having an interaction effect with person-organization fit. This study suggests direction for establishing an organizational environment for promoting IS-related activities by office workers, so it provides practical implications for organizations with goals related to internal information exposure control.

A Study on the Influence of Information Security Compliance Intention of Employee: Theory of Planned Behavior, Justice Theory, and Motivation Theory Applied (조직원의 정보보안 정책 준수의도에 미치는 영향 연구: 계획된 행동이론, 공정성이론, 동기이론의 적용)

  • Hwang, In-Ho;Hu, Sung-Ho
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.225-236
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    • 2018
  • Organizations continue to invest in the security of information technology as a means to be more competitive than others in their industry do. However, there is a relatively lack of interest in the information security compliance of employees who implement information security technologies and policies of organization. This study finds mechanisms for enhancing security compliance by applying theory of planned behavior, justice theory, and motivation theory in information security field. We use structural equation modeling to verify the research hypotheses, and conducted a survey on the employees of organization with information security policy. The results showed that organizational justice, sanction, and organizational identification affect the factors of the planned behavior theory and affect the employee's compliance intention. As a result, this research suggested directions for strategic approach for enhancing employee's compliance intention on organization's security policy.