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http://dx.doi.org/10.5392/JKCA.2016.16.11.644

Promoting the Masses' Investment through Crowdfunding Platform: Focusing on Lending based Crowdfunding Platform  

Lee, Ae Ri (연세대학교 바른ICT연구소)
Lee, Sang-Jong (NH투자증권)
Kim, Kyung Kyu (연세대학교 정보대학원)
Kwon, Hyuk-Jun (순천향대학교 IT금융경영학과)
Publication Information
The Journal of the Korea Contents Association / v.16, no.11, 2016 , pp. 644-660 More about this Journal
Abstract
With the development of Fintech industry, research interest in crowdfunding is growing. Crowdfunding, originated from crowdsourcing, involves the participation of many individuals' contributions to funding a new project. Specifically, lending based crowdfunding provides a platform for raising funds in the form of loans by connecting borrowers to funders(investors) via Internet, not through traditional financial institutions. Recently, lending based crowdfunding attracts much attention as a new investment alternative; however, there is a lack of research about lending based crowdfunding. This study aims to examine the factors influencing an investor's participation in lending based crowdfunding by focusing on platform features, investor features, and project features. Based on the findings, this study discusses theoretical and practical implications for promoting the crowd's investments through crowdfunding platforms.
Keywords
Lending Based Crowdfunding; Crowdfunding Platform Feature; Investor Feature; Project Feature;
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Times Cited By KSCI : 3  (Citation Analysis)
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