• Title/Summary/Keyword: 통합 커뮤니케이션

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Integrated Communication Design Strategies for the Revised Marketing Environment (마케팅환경 변화에 따른 통합커뮤니케이션디자인 전략)

  • Yang, Jae-Bum
    • The Journal of the Korea Contents Association
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    • v.8 no.5
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    • pp.113-121
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    • 2008
  • Researcher tried to argue the possibility of application of visual communication design adapting the marketing environment change on this paper. What is ICD (Integrated Communication Design)? This is a new attempt to treat these common marketing methods, such as, C, I, B, I, TV commercials, newspaper commercials, posters, brochures, DM, package designing, POP, outdoor visual information, web sites etc, as a whole. And no longer treat them as separate pieces as we were doing previously. So I started this research with positive analysis which already has been theoretically discussed based on the documents and researches on the same subject. Through this attempt I tried to examine the possibility of application of ICD. Conclusively, I developed and suggest named the ICD model, by which we could explain the current marketing communication design effort more holistically then ever.

WiBro 유무선통합커뮤니케이션 서비스

  • Lee Hyeon-Suk;Gang Gyeong-Mo;Jeong Je-Min;Kim Dong-Hun;Jin Eun-Suk;Jeong Han-Uk
    • Information and Communications Magazine
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    • v.23 no.4
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    • pp.23-34
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    • 2006
  • WiBro 서비스는 휴대형 단말기를 통해 실외에서도 정지 및 이동중에도 고속도로 인터넷에서 접속하여 필요한 정보나 멀티미디어 컨텐츠를 이용할 수 있게 하는 통신 서비스이다. WiBro 유무선통합커뮤니케이션 서비스는 WiBro 뿐만 아니라 유선 초고속 인터넷, 무선랜 등 통합 환경에서 메신저, 영상대화, MMS, e-메일 등 다양한 커뮤니케이션 서비스를 제공하는 서비스로 언제 어디서나 사용자가 상대방과 연결될 수 있는 유비쿼터스 커뮤니케이션을 제공한다. 다양한 단말, 장비기기들 및 사업자간의 상호 운용이 가능하도록 IMS(IP Multimedia Subsystem) 아키텍처를 기반으로 SIP 표준 프로토콜을 사용하여 구축되었으며 IP 커뮤니케이션을 중심으로 다양한 응용서비스 연동 및 제공이 가능하다.

미국의 정보통신시장 현황과 전망

  • Son, Jong-Hyeong
    • 정보화사회
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    • s.108
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    • pp.48-51
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    • 1996
  • 우리의 전자산업은 빠른 속도로 변하고 있다. 과거에는 컴퓨터, 통신, 반도체를 전자산업의 핵심으로 보고 있었으나 최근에는 양상이 바뀌고 있다. 과거에는 컴퓨터는 컴퓨터 산업대로 성장을 해왔고, 통신은 통신대로 성장을 해왔으나 최근에는 컴퓨터와 커뮤니케이션이 통합이 되어 어떤 것이 컴퓨터고 어느 것이 커뮤니케이션인지 구분이 가지 않을 정도로 통합이 되고 있다.

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Advanced Unified Communication Service System (차세대 통합 커뮤니케이션 서비스 제공 시스템)

  • Shin, Young-Mee;Bae, Hyun-Joo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.8B
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    • pp.962-970
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    • 2011
  • This paper describes an advanced unified communication system. The advanced unified communications mean a service that integrates basic communications such as call, SMS, email, and chatting with social networking service considered as a new communication channel, presenting a unified user interface. The advanced unified communication system is composed of advanced UC(Unified Communications) applications, open UC service platform, and UC back-end servers. The advanced UC applications consist of web-based application and smart phone application. The open UC service platform provides a variety of service components that enable the third party applications to access basic communications and social network services within an enterprise. The UC back-end servers provide server functionalities for call, SMS, email, and chatting.

Design of VoIP System in Ubiquitous/Unified Communication Platform (유비쿼터스 통합 커뮤니케이션 플랫폼의 VoIP 시스템 설계)

  • Choi, Jae-Won
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.13 no.1
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    • pp.134-144
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    • 2009
  • The Ubiquitous/Unified Communication Platform supports various multimedia communication tools such as VoIP, Email, Unified Messaging, Instant Messaging, Web Conferencing, Audio/Video Communication etc. In this paper we introduced the main functions and architecture of the Unified Communication Platform and we researched on the function analysis and design of the VoIP System that supports PC-to-PBX/PSTN Phone and PBX/PSTN Phone-to-PC communications through the connectivity and interoperation with PSTN.

A Study on the Effects of Satellite Broadcasting System as an Organizational Communication Medium(focusing on banks) (조직커뮤니케이션 매체로서의 위성영상방송 효과 연구(은행권을 중심으로))

  • Kim, Hyoung-Kyoung
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2010.07a
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    • pp.310-311
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    • 2010
  • 현재 은행들은 종합금융서비스업(Total Financial Solution)인 금융그룹화 추진에 비 은행 사업 분야를 보완하여 금융 업무 대형화를 강화하고 있다. 이에 따라 대형화된 은행권에서는 계열사 간 커뮤니케이션 부재를 해결하고, 각기 다른 기업문화를 통합 할 수 있는 조직 내 커뮤니케이션 매체로 위성영상방송을 찾게 된다. 본 논문에서는 대형화된 은행 내 조직 커뮤니케이션 매체로서의 위성영상방송이 조직에 어떠한 효과를 미치는지 알아보았다.

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Development of Medicine Communication Education Tool Using SWT (SWT를 이용한 의료커뮤니케이션 교육도구 개발)

  • Jo, Yong-Gyun;Gwon, Ye-Jin;Ma, Seung-Hun;Park, Yong-Beom
    • Proceedings of the Korean Information Science Society Conference
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    • 2010.06b
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    • pp.254-259
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    • 2010
  • 의사와 환자의 관계에서 제도적 조건의 차이로 인한 대화 주도권의 불균형이 발생하고, 환자의 인식이 변화됨에 따라 의사와 환자간의 커뮤니케이션이 원활하게 이루어지지 않는 점이 문제가 되고 있다. 최근 의학 전문대학원 과정이 시작되면서 의학교육 프로그램이 통합 개선됨에 따라 인문사회 의학적 측면의 교육이 강조되기 시작하였고, 의료커뮤니케이션을 위한 교육적 필요성이 커졌다. 그러나 국내에서 시작단계에 불과한 의료커뮤니케이션의 교육은 그 내용과 방법론에서 체계성과 전문성이 부족한 상태이다. 이런 문제를 해결하기 위하여 의학분야에서는 의료커뮤니케이션 교육 과목과 정보통신기술을 활용한 교육도구를 개발을 목표로 하고 있다. 본 논문에서는 의료커뮤니케이션 교육에 사용되는 강의자료를 체계화하고, 체계화된 자료들을 이용하여 강의형태를 구성하여 강의흐름을 쉽게 파악할 수 있는 교육도구를 개발하여 의료커뮤니케이션 교육 강의에 대한 질과 효율을 높인다.

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The Effects of Argumentativeness, Verbal Aggressiveness and Communication Anxiety on Conflict Management Style (논쟁성향, 언어적 공격성, 커뮤니케이션 불안감이 갈등관리 방식에 미치는 영향)

  • Namgung, Eunjeong;Kim, Eun Jung;Kim, In-Yung
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.468-479
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    • 2014
  • This article examine the way in which communication-related variables such as argumentativeness, verbal aggressiveness, and communication anxiety have an effect on conflict management. Four hundred and four college students participated in this survey. The findings are as follows. First argumentativeness had positive effects on integrating, dominating, and compromising style, while negatively on obliging and avoiding style. Second verbal aggressiveness resulted in more of dominating style and less of avoidance. Third communication anxiety had positive effects on avoidance and obliging style and had negative effects on integrating and dominating style. These findings are coupled with further discussion and implication.

The Convergence of Habermas' Communicative Action Theory and Public Relations (하버마스 의사소통 합리성과 PR커뮤니케이션 의미의 확장)

  • Kim, Yung-Wook
    • Korean journal of communication and information
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    • v.30
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    • pp.89-119
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    • 2005
  • The purpose of this essay is to converge the theory of communicative action Into the new paradigm of 'public relations democracy.' The notions of communicative action rationality, the public sphere, and deliberative democracy led new public relations paradigm approaches including meaning sharing, media access enlargement, and theoretical ramifications for the powerless. As Habermas prospected the power of comprehensive rationality to solve post-capitalist problems, the paradigm of public relations democracy visions the new era of public relations equipped with rhetorical and critical approaches. The new paradigm tries to overcome functional fallacy and embraces the concept of public interest. The paradigm of public relations democracy aims at integrating all three levels of public relations activities such as individual, organizational, and social levels, and pursues to enlarge the public sphere through increasing communicative actions and resolving social conflicts. Habermas's critical theory exhibits an opportunity for public relations theory building.

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Factors that Need to be Overcome for Successful Integrated Marketing Communication (통합적 마케팅 커뮤니케이션의 성공적 실행을 위해 극복해야 할 요인에 대한 고찰)

  • Park, Jae-Jin
    • Korean journal of communication and information
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    • v.31
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    • pp.167-192
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    • 2005
  • How to facilitate Integrated Marketing Communication (IMC)? An approach to answer this question is to identify an organization's internal and external barriers to IMC and then to resolve them. Eight dimensions emerged from the factor analysis of the barrier items: organizational structure problem, department ego, lack of database, difficulty in analyzing effectiveness, lack of perception on consumer-oriented communication, increasing dependency on an agency, lack of agencies' expertise on IMC, and fear of budget reductions. With regression analyses, this study found that 'organizational structure problem' and 'lack of perception on consumer-oriented communication' were negatively related to IMC and that 'department ego', 'lark of perception on consumer-oriented Communication', 'organizational structure problem', and 'fear of budget reductions' were negatively related to the expectation of IMC usefulness. The findings indicate that organizations surveyed stay at a low level of IMC and urgently needs to resolve internal barriers rather than external ones in order to enhance IMC.

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