• 한국체육학회지인문사회과학편
• /
• v.55 no.5
• /
• pp.117-125
• /
• 2016

Most of health behavioral research were conducted with only individual psychological variables. The purpose of this study was to integrate the theory of planned behavior and social ecological model to explain exercise intention through multilateral approaches. 50s male 252 exercise participants were used in the final data analysis. Reliability analysis, confirmatory factor analysis, correlation analysis, structural equation modeling were used to analyze. The results indicated that physical environment has a positive influence on the subjective norm. Attitude, subjective norm and perceived behavioral control have positive influence on intention. Lastly, Social environment has a positive influence on the attitude. According to the results of this study, it will be able to contribute to integration of theoretical model for various health behavior and also help to develop intervention for physical activity promotion.

• (The) Korean Journal of Advertising
• /
• v.28 no.3
• /
• pp.53-81
• /
• 2017

As online video advertising market grows, viral advertising is drawing attention. This study investigated factors influencing consumer's sharing intent of viral advertising each from four dimensions which are content, sender, consumer, and network. As a result, factors of persuasive intent, brand-ad image fit, perceived self-presentation, and bridging social capital were found to affect consumer's sharing intent of viral advertising. And persuasive intent of content was found to be negatively affect consumer's sharing intent. Social value and bonding social capital were not found to have significant influence on consumer's sharing intent of viral advertising. From the analysis of this result, this study suggested future research topic and academic/practical implications.

• Journal of Venture Innovation
• /
• v.4 no.1
• /
• pp.1-21
• /
• 2021

Recently, as the number of foreigners residing in Korea has increased, Korea is preparing to enter a multicultural country. This study was conducted to present a social integration model for the purpose of solving the social problem of social integration of multicultural families. The purpose of this study is as follows. First, this study examines the role of local social capital for social integration by improving the quality of life of multicultural families and increasing their intention to participate in society. Second, the purpose of this study is to examine the effects of multicultural family members on the formation of local social capital, subjective quality of life and social participation intention, focusing on the role of social enterprises. To achieve the purpose of this study, members of multicultural families living in Seoul and Gyeonggi Province were selected as samples, and responses to local social capital, subjective quality of life, social participation intention and social identity were collected through structured questionnaires. A total of 363 valid questionnaires were tested for the relationship between variables through the structural equation model. The analysis result of this study is that first, human social capital and corporate social capital of members of multicultural families have a significant positive effect on subjective quality of life. Second, it was found that the corporate social capital and community social capital of members of multicultural families had a significant positive effect on the intention to participate in society. Third, it was found that the subjective quality of life of members of multicultural families did not significantly affect their intention to participate in society. Finally, it was found that social identity plays a partly controlling role when community capital of multicultural family members affects their intention to participate in society. Through this analysis result, it is expected that it will play a meaningful role as basic data for policy proposals for social integration of multicultural families.

• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.379-388
• /
• 2013

u-Healthcare integration between ICT and healthcare service is able to utilize effectively for people's healthcare anywhere and any time. The purpose of this study is to explore the perception and influence factors on intention to use u-Healthcare service of physicians and staffs working for medical institutions. Ninety eight(98) valid cases have been collected for this study. It is also analysed by SPSS 18.0 and SmartPLS 2.0M3. Empirical findings provide important insights as follows: firstly, performance expectation, effort expectation and social influence positively influence intention to use u-Healthcare service; secondly, perceived risk negatively influences usage intention, and finally, performance expectation, effort expectation and perceived risk are moderated by voluntariness.

• Journal of Digital Convergence
• /
• v.10 no.4
• /
• pp.309-316
• /
• 2012

This study used the health belief model of college students to investigate the not with regards to their health status awareness, health management, and their health beliefs. Logistic regression analysis showed a significantly high odds ratio between intent of hepatitis B vaccination and gender, The trend for receiving a hepatitis B vaccination was highest in groups with awareness of the high susceptibility and seriousness of hepatitis B, groups with awareness of the low barrier, and women as opposed to men. Therefore future research is needed regarding appropriate promotions of the seriousness and benefits of hepatitis B vaccinations as well as the development of a integrated health education mediation program and effect evaluation.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.22 no.1
• /
• pp.728-742
• /
• 2021

The purpose of this study was to explore the dysfunctional effects of job crafting by examining (1) the sequential dual mediating effect of work-related sense of coherence (Work-SoC) and job strain on the relationship between two dimensions of job crafting (i.e., promotion focus & prevention focus) and turnover intentions, and (2) the moderating effect of supervisor support in the relationship between each focus and Work-SoC. A total of 293 employees working at various companies in Korea participated in an online survey. The results showed that promotion-focus job crafting had a direct negative effect on turnover intention, while prevention-focus job crafting had a direct positive effect. Both promotion- and prevention-focus job crafting also had indirect effects on turnover intention by partially mediating Work-SoC and job strain. Supervisor support had a moderating effect on the relationship between prevention-focus job crafting and Work-SoC, weakening the negative effect of prevention focus on Work-SoC. The implications and future directions are discussed on the basis of the results.

• Journal of Digital Convergence
• /
• v.15 no.10
• /
• pp.183-191
• /
• 2017

This study tries to explain the relationships among omni-channel service characteristics, utilitarian/hedonic shopping value, and reuse intention. We derive instant connectivity, localization, consistency, integration, privacy risk as omni-channel service characteristics from previous studies and collect data from 190 omni-channel service users. The major findings are as follows. First, localization, consistency, and privacy risk have a significant effect on utilitarian shopping value but no significant effect on hedonic shopping value. Second, instant connectivity and integration have a positive effect on both utilitarian and hedonic value. Third, utilitarian and hedonic shopping value have a positive effect on reuse intention. This study extends the scope of omni-channel consumer behaviors by focusing on multi-dimensionality of shopping value. The results of this research can provide useful implications for practitioners to build successful strategies on omni-channel service.

• Journal of Convergence for Information Technology
• /
• v.11 no.10
• /
• pp.101-114
• /
• 2021

This study aimed to analyze the degree of consumers' expectations for their performance and efforts in using overseas direct purchase, impact of overseas direct purchase on the society, and effect of price value to their intention to use overseas direct purchase in the future. In addition, the significance of overseas direct purchase on the user-perceived availability is empirically analyzed. As a result of the study, it was confirmed that performance expectancy, effort expectancy, social influence, and price value showed significantly positive effect on the intention to use overseas direct purchase in the future. With respect to the perceived availability in using overseas direct purchase, it was found out that effort expectancy and price value had significantly positive effect; however, it appeared that performance expectancy and social influence had no significant effect on the perceived availability of the users.

• Journal of Digital Convergence
• /
• v.17 no.9
• /
• pp.97-104
• /
• 2019

With the development and spread of smart devices, the proportion of mobile shopping is gradually increasing, and the market for mobile gift certificates is also increasing. This study examines the usage status and acceptance attitude of mobile gift certificates for university students who are major customers of mobile gift certificates. Also, based on the extended integrated technology acceptance model (UTAUT2), the results of the analysis of the mediating effect of the intention of the user on the relationship between acceptance of mobile vouchers and recommendation intention were presented. As a result of the analysis, it was shown that the effort expectation, hedonic motivation, price utility, and habit had significant influence on the intention to use the mobile gift certificates. Also, the intention to use mobile gift certificates has mediating effects between effort expectation, hedonic motivation, price utility and recommendation intention. The results of this study can be applied to strategic marketing such as recruitment of new customers through mobile gift certificates while explaining customers' acceptance of technology to mobile gift vouchers or future prospective customers.

• 한국공간정보시스템학회:학술대회논문집
• /
• 2000.06a
• /
• pp.109-122
• /
• 2000

기존의 통합 시스템은 이미 구축된 자윈을 재활용하여 데이타의 구축비용을 줄이고자 하는 의도에서 연구되었다. 특히 GIS에서는 공간 데이타의 규모가 방대하므로 그 구축비용이 더욱 증가한다. 이로 인해 공간 데이타를 위한 통합 시스템의 필요성이 대두되다. 최근 웹의 사용자 수와 그 응용의 수가 증가함에 따라 웹에서의 공간 데이타를 이용한 응용의 필요성이 승가하고 있다. 이에 따라 웹 환경에서 분산된 공간 데이타의 통합 시스템이 요구된다. 기존의 미디에이터(Mediator)를 사용한 통합에 비하여 웹을 기반한 공간 데이타의 통합은 웹의 환경적 특성과 공간 데이타의 크기와 형태 등을 고려해야 한다. 본 논문에서는 OGC(OpenGIS Consortium)의 웹 매핑 기술인 WMT(Web Mapping Testbed)의 중첩 맵 서버 (Cascading Map Server)를 사용하여 공간 데이타를 통합한다. 통합 과정에서 요구되는 표준화된 데이타 모델과 인터페이스는 OGC가 최근 제안한 GML(Geography Markup Language)과 웹 맵 서버 인터페이스를 이용한다. 본 논문은 XML의 XLink와 XPointer의 개념을 가진 융합 서비스(Fusion Service)기법을 중첩 맵 서버에 도입한 융합 맵 서버(Fusion Map Server)를 제안한다. 이러한 통합 방식은 데이터 사이의 관계성을 고려한 링킹 기반 통합이므로 통합 응용의 복잡성을 줄일 수 있을 뿐만 아니라 물리적 변환 등에서 생성되는 연산 비용을 줄일 수 있는 장점이 있다.