• The Journal of Bigdata
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• v.3 no.1
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• pp.1-12
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• 2018

Since the beginning of the first online shopping mall, BEST 100 is being provided as the core of all shopping mall websites. BEST 100 is greatly important because consumers can identify popular products at a glance. However, there are only studies using sales outcome indicators, and prior studies using BEST 100 are insignificant. Therefore, this study selected 11 online shopping malls and compared their main characteristics. As a research method, exploratory data analysis technique (EDA) was used by crawling the BEST 100 components of each shopping mall website, such as product name, price, and free shipping check. As a result, the total average price of 11 shopping malls was 72,891.41 won. Sales texts were classified into 8 categories by text mining. The most common category was the fashion part, but it is significant that the setting of the category analyzed the marketing text, not the product attribute. This study has implications for understanding the current online market flow and suggesting future directions by using EDA.

• Journal of Korean Society of Coastal and Ocean Engineers
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• v.30 no.1
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• pp.19-28
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• 2018

Numerous research papers have been accumulated due to the development and computerization of bibliometrics. This made it difficult to review all of the related papers published worldwide to conduct the study. However, due to the development of Natural language processing techniques, the tendency analysis of published research papers has become easier. In this study, text mining analysis using the statistical computing language R was carried out based on the bibliographic information of SCOPUS DB (Data Base) in the field of coastal and ocean engineering. As expected, the term 'wave' predominates, and it was confirmed that numerical analysis and hydraulic experiments were still dominant from the terms 'numerical model', 'numerical simulation', and 'experimental study'. In addition, recent use of the term 'wave energy' related to marine energy has been recognized. On the other hand, it was quantitatively confirmed that the frequency of connection between 'wave', and 'height' or 'energy' prevailed, and suggested the possibility of high resolution analysis by detailed field and period in the future.

• Journal of Korean Clinical Nursing Research
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• v.25 no.1
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• pp.80-90
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• 2019

Purpose: The aim of this study was to identify the research trends of articles published in the Journal of Korean Clinical Nursing Research from 2000 to 2017 by a text network analysis using keywords. Methods: This study analyzed 600 articles. The R program was used for text mining that extracted frequency, centrality rank, and keyword network. Results: From 2000 to 2009, keywords with high-frequency were 'nurse', 'pain', 'anxiety', 'knowledge', 'attitude', and so on. 'Pain', 'nurse', and 'knowledge' showed a high centrality. 'Fatigue' showed no high frequency but a high centrality. Keywords such as 'nurse', 'knowledge', and 'pain' also showed high frequency and centrality between 2010 and 2017. 'Hemodialysis' and 'intensive care unit' were added to keywords with high frequency and centrality during the period. Conclusion: The frequency and centrality of keywords such as 'nurse', 'pain', 'knowledge', 'hemodialysis', and 'intensive care unit' reflect the research trends in clinical nursing between 2000 and 2017. Further studies need to expand the keyword networks by connecting the main keywords.

• Cross-Cultural Studies
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• v.42
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• pp.241-260
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• 2016

The purpose of this article is to represent the types of advertising in the modern Russian language as 'Play of Words' (игра слов). The causal reason for this phenomenon is studied from the result of certain characteristics of advertising. The definition and characteristics of the language of the advertisement are analyzed in achieving the goal, as these factors reveal how language is used to maximize the effectiveness of the advertising. Academic research is needed in the collaborative fields of linguistics, psychology, economics, sociology, marketing, literature, art, and music. Modern advertisement is mixed with semiotic objects that consist of display, sound, and texts. While this study is not complete, the acknowledgement of the phenomenon 'Play of Words' between the creators of advertising and the consumer is undeniable. On one hand, advertising is recognized by linguists as the main factor that destroys the literary language. It represents the distortion of a standard language norm, as opposed to formal linguistic means used in advertising. In this research, we pay attention to the frequent use of foreign language borrowings and incorrect representation of foreign words, slang and jargon, that occur in misspelled usage of literary norms. The features that are revealed in this article are helpful to understand the purpose of advertising.

• (The) Research of the performance art and culture
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• no.35
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• pp.373-404
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• 2017

As an art, Korean dance is a history, a tradition, and a continuing activity of consciousness. It is a present and future activity in the past that will continue the identity of Korean people. So storytelling is not just a description of the historical background, but of eternity that is being recreated. From this study, the inquiry of artistic beauty of Korean traditional dance is questioning the original essence and value of 'storytelling' through old tradition and historical art. If the study of the Korean dance among them was a study of the theorists for the aesthetic essence or the ideological system, the point of view of the storytelling of the Korean dance is that the public understanding about the core structure and reason of Korean dance and the study of the humanistic value It reminded me of a desperate attitude. The meaning of this study is to verify the usefulness of storytelling as a way to construct various contents of Korean dance in conceptual definition of storytelling. In the symbolic meaning of Korean dance, Cheoyongmu text formed the deep meaning network of the original art beyond the linguistic narrative structure and suggested the importance of storytelling development as DB of original contents.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.1-11
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• 2021

The users of a chatbot messenger can be better engaged in the conversation if they feel intimacy with the chatbot. This can be achieved by the chatbot's effective expressions of human emotions to chatbot users. Thus motivated, this study aims to identify the appropriate emotional expressions of a chatbot that make people feel the social presence of the chatbot. In the background research, we obtained that facial expression is the most effective way of emotions and movement is important for relationship emersion. In a survey, we prepared moving text, moving gestures, and still emoticon that represent five emotions such as happiness, sadness, surprise, fear, and anger. Then, we asked the best way for them to feel social presence with a chatbot in each emotion. We found that, for an arousal and pleasant emotion such as 'happiness', people prefer moving gesture and text most while for unpleasant emotions such as 'sadness' and 'anger', people prefer emoticons. Lastly, for the neutral emotions such as 'surprise' and 'fear', people tend to select moving text that delivers clear meaning. We expect that this results of the study are useful for developing emotional chatbots that enable more effective conversations with users.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.79-85
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• 2021

After COVID-19, the number of individuals participating in delivery platforms has increased. They are using the participation of the delivery platform as a means of creating a new source of income as well as a means of sports and hobbies. This phenomenon is related to a social phenomenon called 'N-jober'. However, there are still few studies examining this phenomenon. Therefore, this study intends to examine the phenomenon of individual participation in delivery platforms and their issues. Text mining was performed on news data from January 2019, when COVID-19 started. As a result, social issues related to the increase in individual participation in delivery platforms were derived into 5 topics(Introduction to the Phenomenon, Characteristics of Participants, Participant's Income and Fees, Characteristics as a Job, Concern about Potential Risks). This study has significance in that it expanded the perspective of academic discussion on delivery platform business to individual participants.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.306-317
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• 2021

With a global shift from carbon economy towards hydrogen economy, leading countries such as the U.S., Europe, China, and Japan are focusing their research capabilities on hydrogen research and development(R&D) by announcing various hydrogen economy policies. South Korea also has been following this global trend by announcing hydrogen economy roadmap in January 2019 and legislating hydrogen economy related law. In this paper, we tried to figure out the national R&D trend of Fuel Cell Electric Vehicle(FCEV) and its knowledge structure by using recent 10-year project data of National Technology and Information Service(NTIS). We collected 1,479 FCEV-related projects and conducted text mining and network analysis. According to the analysis, FCEV-related R&D has been actively carried out over the entire process of hydrogen production, transport, storage, and utilization. Furthermore, the paper provides insights into the government's policy agenda building and market strategy on the hydrogen economy.

• Smart Media Journal
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• v.11 no.5
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• pp.63-74
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• 2022

Initial public offering (IPO) has a legal framework for investor protection, and because there are various quantitative evaluation factors, objective analysis is possible, and various studies have been conducted. In addition, crowdfunding also has several devices to prevent indiscriminate funding as the legal system for investor protection. On the other hand, the blockchain-based cryptocurrency white paper (ICO), which has recently been in the spotlight, has ambiguous legal means and standards to protect investors and lacks quantitative evaluation methods to evaluate ICOs objectively. Therefore, this study collects online-published ICO white papers to detect fraud in ICOs, performs ICO fraud predictions based on BERT, a text embedding technique, and compares them with existing Random Forest machine learning techniques, and shows the possibility on fraud detection. Finally, this study is expected to contribute to the study of ICO fraud detection based on quantitative methods by presenting the possibility of using a quantitative approach using unstructured data to identify frauds in ICOs.

• (The) Research of the performance art and culture
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• no.43
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• pp.263-292
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• 2021

is Hayao Miyazaki's masterpiece and world-class masterpiece, but it is also an unknown text whose essential aspects have not been sufficiently studied. Existing studies overlooked the meaning of food and meal in , and thus overlooked an important characteristic of . Therefore, research that analyzes the text focusing on the function of food and discusses the meaning of the meal in depth is required. In , food is a direct expression of desire. Excessive appetite means excessive expansion of desire, and this expansion becomes a symptom of not only individual problems but also social problems. Therefore, the realization of how to control one's inner desires by protecting the moderation of food suggests the value that this work ultimately aims for.