Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Exploring Social Issues of On-demand Delivery Platform Participants

뉴스 데이터 마이닝을 통한 배달 플랫폼 참여자의 사회적 이슈 분석

  • Received : 2021.05.31
  • Accepted : 2021.07.20
  • Published : 2021.07.28
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Abstract

After COVID-19, the number of individuals participating in delivery platforms has increased. They are using the participation of the delivery platform as a means of creating a new source of income as well as a means of sports and hobbies. This phenomenon is related to a social phenomenon called 'N-jober'. However, there are still few studies examining this phenomenon. Therefore, this study intends to examine the phenomenon of individual participation in delivery platforms and their issues. Text mining was performed on news data from January 2019, when COVID-19 started. As a result, social issues related to the increase in individual participation in delivery platforms were derived into 5 topics(Introduction to the Phenomenon, Characteristics of Participants, Participant's Income and Fees, Characteristics as a Job, Concern about Potential Risks). This study has significance in that it expanded the perspective of academic discussion on delivery platform business to individual participants.

코로나19 이후 배달 플랫폼에 참여하는 개인이 증가하고 있다. 이러한 현상은 좀 더 나은 미래 설계를 위하여 한 개 이상의 소득원을 확보한다는 엔(n)잡러 세태와 맞물려, 더욱 관심이 고조되고 있다. 그러나 아직 해당 현상에 관한 학술적 논의는 매우 부족하다. 이에, 본 연구는 코로나 19가 시작된 2019년 1월부터 현시점까지의 기간을 연구대상으로, 관련 뉴스 데이터에 대한 텍스트 마이닝을 통한 사회적 논의주제를 발굴하고자 하였다. 결과는 현상에 대한 소개, 참여자 속성에 대한 논의, 그들의 수익에 관한 관심, 좋은 일자리인지에 대한 담론, 그리고 그들을 둘러싼 우려라는 주제로 함축·제시하였다. 본 연구는 배달 플랫폼 비즈니스와 관련된 논의의 관점을 개인 참여자로 확대하여 현상을 체계적으로 조망하였다는데 의의가 존재한다. 본 연구를 기반으로, 향후 감성분석 결합을 통하여 특정 주제에 관한 긍정·부정 감성조망 등 해당 현상을 둘러싼 더욱 세밀한 사회적 담론 분석이 형성되길 기대한다.

Keywords

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