• Cartoon and Animation Studies
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• s.28
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• pp.125-153
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• 2012

This study is regarding what motion modality has influences on aspects of genre and media. Nowadays, motion modality becomes an element which is actively manipulated in live actions as well as animations. And, it has been generally accepted that a strategy on manipulation of motion depends on matters of genre or medium. As respected, can we say the premise is correct? if it is, can we refine the premise more theoretically, without using the words, 'genre' or 'media' which have not been are not been defined on an academic aspect. I intend to discuss on this issue. I will speculate the issue of manipulation of motion modality on theoretical bases. According to McLuhan's hot/cool media theory and Bolter's oscillation theory, the effect of it turns out to be same as manipulation of sentience ratio of media readers, and the ideal result will be examined by an example analysis. In the analysis, I will explore what effects manipulation of motion has on several examples. Then, by examining what kind of correlation these effects has with media/genre positioning, I ultimately will evaluate the genre/medium-based determinism of motion modality, which is represented by a typical premise like "Animation is most realistic when it has the most animation-like movement." Conclusively I suggest a refined premise like the following. Modality of motion is a strategy depending on issues of genre, with no regard to issues of medium, and the issue of genre is a category which is positioned considering mixture ratio of sentience. With this reason, A strategy of modality of motion depends to sentience a certain sequence needs. So, motion modality becomes a strategy which has to be approached in functionality of genre rather than economic values which spring from technical devices like a motion capture.

• Journal of the HCI Society of Korea
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• v.7 no.2
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• pp.35-42
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• 2012

The purpose of this study was to evaluate the usability of the tablet PC-based Korean high-tech AAC(Augmentative Alternative Communication System) software. In order to develop an AAC software which is appropriate to Korean cultural/linguistic contexts and communication needs of the users, we examined the necessity and ease of use for the communication functions that are required in native Korean communication, such as polite expressions, tense expressions, negative expressions, subject-verb auto-matching, and automatic sentence generation functions, using a scenario-based user testing. We also investigated the users' needs, preferences, and satisfaction for the tablet PC-based Korean high tech AAC using a semi-structured and open questionnaires. The participants of this study were 9 special education teachers, 6 speech therapists, and 6 parents whose children had communication disabilities. The results of the usability testing of the tablet PC-based Korean high-tech AAC software presented positive responses in general, by indicating overall scores of above 4 out of 5 except in tense and negative expressions. The necessity and ease of use in the tense and negative expressions were evaluated relatively low, and it might be related to the inconsistent interface with the polite expressions. In terms of the user interface(UI), there were users' needs for clear visual feedback in the symbol selection and display, consistent interface for all functions, more natural subject-verb auto-matching, and spacing in the text within symbols. The results of the usability testing and users' feedback might serve as a guideline to compensate and improve the function and UI of the existing AAC software.

• Archives of design research
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• v.17 no.1
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• pp.25-36
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• 2004

The purpose of this study is to analyse and interpret the way of differentiated expression and changing creative trend following 5-day workweek which has been recently adopted. For this aim 11 pieces of distinctive advertising text were analysed. The criteria for selection of analysing text were relativeness with 5-day workweek and cognitive inconsistency. These texts were negative phrases, exaggerated expression, and excessively humorous appeals. The study revealed the followings: First, 5-day workweek concerned advertising texts were considered as high attention getting and successful in stimulating advertising audiences' curiosity by using the elements opposing the value and belief system formed in the existing audience. Second, consumption-driving lifestyle was found in most expressions for credit cards advertising. Third, hedonic need-oriented lifestyle was typical in young consumer products category. Fourth, family centered lifestyle emphasized meaning of rest and solidarity of family.

• Archives of design research
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• v.17 no.3
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• pp.133-146
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• 2004

Diagrams have been deeply and widely used for supporting effective communication relating to design information and knowledge in most design fields. The results show that their role expands to "developmental design material" increasing the principle and method of design process. It's recent trend that Digital-Diagrams are aggressively used in multimedia design fields such as web contents, interactive movies and DVD Titles in order to support user's information understanding more effectively and to stimulate user's participation in information acquiring process. This study aims to clarify the essence of digital diagram corresponding to infographic material in multimedia design and application of multimedia contents development process . This study purpose leads to argue the substance of Digital-Diagrams as one of infographic types and identity of Digital-Diagrams which is relatively compared to existing Diagrams. Eventually, this study examines the application issues of Digital-Diagrams in multimedia design process. Regarding the identity of Digital-Diagrams, they are functionally utilized depending on hypertext based on language forms and interactivity based on graphical forms as core attributes. Therefore, they semantically enlarge user s information understanding by segmenting hierarchy of information expression and rather support user s acquisition of information control ability. Relating to multimedia design process, Digital-Diagrams are used by information designers and navigation designers as method for ‘modeling for realization based on information acquisition support for information-users. Especially, the study results show that the applications of Digital-Diagrams are performed for information representing methods for information designers and embodiment of useful functional factors of interface for navigation designersgation designers.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.469-489
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• 2021

This study explores consumers' responses to socially assistive robotics by using text-mining method focusing on Companion Pets from Hasbro as it gives emotional support. We conducted text frequency analysis, LDA analysis using R programming. The key findings are 1)the most frequently used words the mimicry of living pets and the appearance of companion pets, 2)the five topics were derived from the LDA analysis and classified keywords in each topic split between positive and negative, 3)user, product, environment affect the interaction between consumer and companion pets, 4)consumers who have difficulty in cognition and physical conditions use companion pets to replace living pets. This study provides an understanding of consumer responses in companion pets and gives practical implications that may improve the efficacy of usage for consumers and understand the companion robot, which provides emotional support in COVID-19.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.149-163
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• 2021

The 4th industrial revolution refers to the next-generation industrial revolution led by information and communication technologies such as artificial intelligence (AI), Internet of Things (IoT), robot technology, drones, autonomous driving and virtual reality (VR) and it also has made a significant impact on the development of the advertising industry. However, the world is rapidly changing to a non-contact, non-face-to-face living environment to prevent the spread of COVID 19. Accordingly, the role of the 4th industrial revolution and advertising is changing. Therefore, in this study, text analysis was performed using Big Kinds to examine the 4th industrial revolution and changes in advertising before and after COVID 19. Comparisons were made between 2019 before COVID 19 and 2020 after COVID 19. Main topics and documents were classified through LDA topic model analysis and Word2vec, a deep learning technique. As the result of the study showed that before COVID 19, policies, contents, AI, etc. appeared, but after COVID 19, the field gradually expanded to finance, advertising, and delivery services utilizing data. Further, education appeared as an important issue. In addition, if the use of advertising related to the 4th industrial revolution technology was mainstream before COVID 19, keywords such as participation, cooperation, and daily necessities, were more actively used for education on advanced technology, while talent cultivation appeared prominently. Thus, these research results are meaningful in suggesting a multifaceted strategy that can be applied theoretically and practically, while suggesting the future direction of advertising in the 4th industrial revolution after COVID 19.

• Journal of Korean Home Economics Education Association
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• v.33 no.2
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• pp.57-80
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• 2021

The purpose of this research is to develop a Home Economics education curriculum that can promote citizenship through critical literacy. To this end, the 'housing' area in the 2015 revised curriculum of home economics and textbooks were analyzed from a critical literacy perspective. Using Laster(1986)'s critical science curriculum development course and "A Teacher's guideFamily, Food and Society"(Staaland & Storm, 1996), a 'Citizenship raising curriculum of home economics education in the housing area.' was developed. The results of this research are as follows. First, when the the curriculum was examined, the teaching objectives of the overall subject, or the achievement criteria, learning elements, and evluative methods of the housing area consisted of practical problem solving curriculum that can include critical literacy content. In addition, as a result of analyzing the text of the three textbooks' housing areas, it was found that most of them were described as adapting to and coping with the current culture, and few problems or social issues were mentioned that could lead to critical literacy. Second, the housing area curriculum for critical literacy learning was developed, with a total of 13 plan of 7 modules including continuous interests, valued ends, learning contents, and 26 learning materials including reading materials, and video materials. Based on the findings, the next curriculum and textbook should address social issues related to critical literacy and various classes of housing, and teachers' communities and training should be operated to support teachers who can be examplary for practical reasoning and critical thinking.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.305-313
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• 2021

This study collected and analyzed big data from 1995 to 2020, focusing on the keywords "unwed mother", "single mother," and "single mom" to present appropriate government support policy directions according to changes in perspectives on unwed mothers. Big data collection platform Textom was used to collect data from portal search sites Naver and Daum and refine data. The final refined data were word frequency analysis, TF-IDF analysis, an N-gram analysis provided by Textom. In addition, Network analysis and CONCOR analysis were conducted through the UCINET6 program. As a result of the study, similar words appeared in word frequency analysis and TF-IDF analysis, but they differed by year. In the N-gram analysis, there were similarities in word appearance, but there were many differences in frequency and form of words appearing in series. As a result of CONCOR analysis, it was found that different clusters were formed by year. This study confirms the change in the perspective of unwed mothers through big data analysis, suggests the need for unwed mothers policies for various options for independent women, and policies that embrace pregnancy, childbirth, and parenting without discrimination within the new family form.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.246-257
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• 2019

This research aimed to verify possibly expanding college festival's performance to ordinary life. College festivals have consolidated student communities and created college culture. Recently, the festivals have been challenged for commercialization such as celebrity concert and company sponsorship. College festival is a text, which is based on ordinary college life and should served a role to restore college life. Pine & Gilmore's experience model was used to find that quality festival experience leads to satisfaction and satisfaction enhance peer relations. More participate school life, the better experience the festival program. Total 195 of questionnaires were administered to college festival participants and coding data were analyzed by regression and t test. Result found that College festival experience significantly affects festival satisfaction(H1), festival satisfaction affect re-participation(H2) and peer relations(H3). High level of school life participation group showed significant differences in festival experience and other variables in compare with low level group(H4). Theoretical /practical significances and research limitation were included.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.161-170
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• 2018

In this paper, the aspects of recollection discourse during the Japanese Invasion of Korea in 1592 are discussed. As a research method the dialectic of oblivion is used. The results of the study are like these: first, the hero discourse of Lee Soon-Sin was the center of the discourse of the Japanese invasion of Korea in 1592 until the 20th century. In the two books Jingbirok and A War Diary written at that time, the subjective and objective description of the war was essential. However, it has a limit that it can't describe the real situation of the war that the people and the soldiers went through, as it focuses on Lee Soon-Sin's inner thoughts. Second, in the 21st century The Song of Sword written by Kim Hoon deals with the inner mind of Lee Soon-Sin in monologue unlike the usual hero discourse. Although as we can see in the records about the marine righteous army, people centered discourse description of the war shows a different way of discourse about the Imjin War. The movie, Myeongryang directed by Kim Han-Min tries to modify the way of remembering the war and presents the real heroes were the people and Lee Soon-Sin was a additional character in the war by showing a lot of battle scenes in the sea. The truth of history can't be found by only researching the recorded materials. As cultural texts dealing with the way of remembering the war, the novel shows a struggling individual not a hero and the movie focuses on that people's active participation led the victory of the war.