• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.911-922
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• 2002

This research aims to study comparatively on the aesthetic characteristics of the Technology Art and Technology Fashion Images in the 20th century. For this purpose, literature survey and demonstrative study were undertaken. The results were as follows ; As the concept of the art in the 20th century has been broadened by the development of technology and the creative application of it in the art, the relationship of the art and fashion has been much closer. The Technology Art and Technology Fashion Images in the 20th century have been developed by using technology itself and its artifacts directly or indirectly to express their attitude on the advancement of technology of the time. The plasticity of the Technology Art and Technology Fashion Images in the 20th century was identified as geometrical forms, high-tech materials, futuristic colors and lights and dynamic expression. The internal meanings of the Technology Art and Technology Fashion Images in the 20th century were identified as functionality, arrant-garde, utopian future orientation to improve human's life.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.323-333
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• 2021

Lil Miquela, who appeared on social media in 2016, is one of the most popular virtual influencers. In particular, Miquela is having a great impact on society by continuing to collaborate with many fashion brands through Instagram. As the activity of virtual influencers is emerging today, this study aims to derive the meanings of contemporary fashion through analyzing Miquela's social media case. This study analyzed Miquela's Instagram posts as research subjects. As a result of the above analysis, it was possible to classify the methods and devices for expressing fashion in Miquela's social media into three categories: storytelling, reality, and tags & hyperlinks. In addition, the meanings of fashion could be derived from three aspects: the object of experience, the direction of technology, and the realization of the spirit of the times. After appearing on social media, Miquela, who has gradually expanded her domain, is a virtual fashion influencer who has built her identity through fashion, and is expected to give new meaning to fashion in the future.

• Journal of Fashion Business
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• v.28 no.4
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• pp.129-148
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• 2024

With the advent of the 4th industrial era and the development of digital technologies such as artificial intelligence (AI), metaverse, 3D printing, and 3D virtual wearing systems, the fashion industry continues to attempt to use digital technology and introduce it into various areas. The purpose of this study was to determine whether fashion and digital technology could be combined to create works and to suggest ways to apply digital technology in the fashion industry. As a research method, image generative AI, Midjourney was applied to the initial design ideation stage to derive inspiration images. 3D printing technique was then introduced as a production method to print fashion jewelry. As a result of the research, a total of six jewelry designs printed with a 3D printer were developed. One necklace, one bracelet, three earrings, and one ring were developed. This study identified the possibility of applying digital technology to real fashion jewelry design products by designing jewelry based on inspirational images derived from image generation AI and producing pieces of fashion jewelry with 3D modeling tasks and 3D printing outputs. This study is significant in that it expands the expression area of fashion jewelry design that combines digital technology.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.128-145
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• 2016

Unlike the past, when fashion brands adopted unilateral communication with their consumers, the brands today have recognized the importance of bi-lateral communication. This has led to the companies producing fashion films as a means to elicit a consensus in opinion between the brands and the consumers. Such fashion films should be understood as films using fashion that transcends time, and also as a type of fashion media. This study, which is based upon the understanding that fashion films are a part of strategic marketing for enhancing the value of brands, used domestic and international literature in order to define fashion films, and establish a theoretical basis for these films. Corroborative study was also conducted for the purpose of practical categorization. This study aims to investigate the characteristics of fashion films, and to suggest a new approach to the study of fashion films. The study adopted the research methodology used in Dudley Andrew's film theory in order to create a theoretical frame that can be used to categorize fashion films. The theory is of significance because it is the basis for the category of motion picture fashion film and media technology fashion film. The study on the categorization and the characteristics of fashion films based upon 6 sub-categories shows a consistent trend of fashion films. From the results, it can be inferred that the films contribute, in part, to the enhancement of brand value. Fashion films have shown rapid growth with the mixture of other media, and with the introduction of cutting-edge technology. Fashion films can be used as new marketing methods for the fashion brands in this digital age.