• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.678-686
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• 2021

A smiling face usually has a positive effect on interpersonal relationships by delivering a warm impression. However, the stereotype content model and compensation effect between warmth and competence suggested that warmth perceptions caused by a smiling face could influence competence perceptions negatively. This study examined the negative impact of the advertising endorser's smile on purchase intention in an expensive product category by adopting the self-construal level. The study results showed that consumers with independent-self construal (vs. interdependent self-construal) showed a lower purchase intention when exposed to an ad containing an endorser's smile. In comparison, consumers with interdependent-self construal (vs. independent self-construal) showed a lower purchase intention when exposed to an ad without an endorser's smile. Thus, this study demonstrated a moderating role of self-construal in the relationship between advertising endorser's smile and purchase intention. These findings provide valuable theoretical and practical implications for effective advertising strategies in the expensive product category.

• Journal of Korean Philosophical Society
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• no.89
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• pp.99-128
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• 2010

Alan Goldman criticizes "means-end analyses" in that they define the concept of sexuality in terms of extrinsic values to sexuality, such as reproduction, love, and communication. And he claims that sexual desire in itself is only "desire for contact with another person's body and for the pleasure which such contact produces." I suggest that his analysis of sexuality also fails to offer the exact definition of sexuality, and that it also produces the hierarchial conception of sexuality just as those analyses that he refuses do. I agree to Christopher Hamilton's suggestion of Wittgenstein's idea of "family resemblance" and suggest a new sexual ethics focusing on the sexual autonomy. New sexual ethics demands that each person should formulate, reflect, evaluate, and revise his or her sexuality according to his or her own conception of sexuality and teleology. And I claim that new sexual ethics does not formulate distinct domain, but belongs to general ethics which general behaviors are judged through.

• Korean Journal of Schizophrenia Research
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• v.17 no.1
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• pp.36-42
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• 2014

Objectives : The dysfunctional neural networks underlying self-evaluation in schizophrenia are overlapped with the neural structures involved in emotion regulation. The purpose of this study was to investigate the influence of anhedonia on the self-evaluation attitude of patients with schizophrenia. Methods : Twenty healthy controls and twenty patients with schizophrenia performed a self-evaluation task, presenting a pair of the face (self, familiar other, and unfamiliar other) and word (negative, neutral, and positive noun) at the same time. Participants were asked to evaluate relevance between the pairs by pressing a corresponding button. Relevance rating scores were compared between the groups and were correlated with the severity of physical and social anhedonia. Results : Patients evaluated the condition of a self face with a negative word and a familiar face with a negative word to be more relevant than healthy controls. In the patient group, the scores of relevance rating in the condition of an unfamiliar other face with a negative word were positively correlated with the anhedonia scale scores (physical : r=0.486, p=0.030 ; social : r=0.499, p=0.025). There was no correlation between the self-evaluation attitude and the severity of anhedonia. Conclusion : Patients with schizophrenia evaluate themselves badly in only negative circumstances, and anhedonia is not related to self-evaluation, but rather other-evaluation.

• Journal of the Korea Society of Computer and Information
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• v.29 no.9
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• pp.89-98
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• 2024

This study empirically examines the visitors' experience and acceptance of 《Hito Steyerl-A Sea of Data》, which explores power structures and social inequalities of contemporary society through data, via a survey. The aesthetic value received the highest evaluation among the perceived values. The high enthusiasm in the artist, the works of art and the exhibition theme were identified as key factors for perceived experience quality. The degree of satisfaction(71.4%) and the degree of immersion(70.8%) for the exhibition are rated highly. Summarizing the hypothesis testing, the interest level of digital media and contemporary art, and the high enthusiasm in the works of art and the exhibition theme positively influenced the degree of satisfaction, with the degree of immersion significantly correlating to the degree of satisfaction. Furthermore, the attitudes towards the exhibition demonstrated a positive correlation with intention to recommend the exhibition and to revisit the exhibition.

• Journal of Nutrition and Health
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• v.54 no.4
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• pp.398-411
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• 2021

Purpose: The objective of this study was to investigate food and nutrition information utilization practices of adults aged between 20 and 30 years to provide the basic data for developing customized content. Methods: Statistical analyses were performed using the SPSS program (ver. 24.0) for the 𝛘²-test, t-test, one-way analysis of variance, and Duncan's multiple range test. Results: Of the 570 subjects surveyed, 45.4% were men, 54.6% were women, 66.3% were in their 20s, 33.7% were in their 30s, 41.4% were single-person households, and 58.6% lived with their families. On average, 14.2% of televisions (TVs), 26.0% of personal computers (PCs), and 63.7% of smartphones were used for more than three hours per day. 30.9% of respondents searched for food and nutrition information more than once a week. 70.0% of the respondents had then applied the information in real life and 54.7% of the respondents said they would share information with others. Information retrieval rate was in the order of 'restaurant (64.8%)', 'diet (57.5%)', and 'food recipes (55.7%)'. Overall satisfaction with food and nutrition information averaged 3.33 on a five-point scale. Satisfaction score was in the order of 'enough description and easy to understand (3.43)', 'matching title and content (3.35)', and 'providing new and novel information (3.22)'. Satisfaction scores were significantly higher in the group that searched for information (p < 0.001), the group that used the retrieved information in real life (p < 0.001), and the group that conveyed this information to others (p < 0.001). Conclusion: To improve information user satisfaction, it is necessary to provide customized information that fits the characteristics of information users. For this purpose, it is necessary to continuously conduct surveys and satisfaction evaluations for each target group.

• Journal of Preventive Medicine and Public Health
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• v.27 no.2 s.46
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• pp.366-376
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• 1994

Patients' evaluation of hospital care is one of the most important aspects of quality assessment. Survey allows patients to judge sujectively the events that occur during their hospital visit if performed properly. This study describes the result of a research effort to develop outpatient questionnaire that has sufficient validity and reliability to be used to measure patients' perception of satisfaction in Korea and to investigate influencing factors on patients' satisfaction. Self-administered questionnaire was developed for outpatient and the survey was conducted covering 827 outpatients in a tertiary hospital. It was confirmed by factor analysis that patients evaluate several components of ambulatory care distinctly ; hospital environment, administration and ancillary services, and medical care. We found strong evidence of construct validity and internal consistency for the above three dimensions of hospital process. On the contrary, reliability of overall outcome measures was low. It suggests that three items concerning overall outcome measures have some different meanings in patients' perception. Using logistic regression analysis it was found that previous health status, cost evaluation, and improvement in health status have significant influences on the level of patients' overall satisfaction and that patient's sex, experience of previous visit, expectation for improvement, cost evaluation, and improvement in health status are strongly related with intention to recommend hospital. In spite of some limitations the results of this study can be used helpfully as baseline informations for developing self-administered questionnaire and for exploring the influencing factors on patients' satisfaction. Further comprehensive research efforts should be made on the measurement of ambulatory patients' satisfaction and its related factors in current Korean situation.

• 한국과학기술학회:학술대회논문집
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• 2008.06a
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• pp.1-34
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• 2008

본 인식 조사에서 나타난 결과와 개선 방안의 도출과 관련한 시사점을 요약하면 다음과 같다. 첫째, 국내 연구부정행위 실태는 우려할만한 수준으로 나타났다. 위조, 변조, 표절, 부당한 저자 배분, 업적 부풀림 등 연구부정행위에 대해 연구비 유용이나 횡령보다 훨씬 더 만연한 것으로 응답하였다. 연구부정행위가 발각되는 정도에 대해서는 의견이 분분하였으나 처벌의 수위는 엄격하지 않다고 생각하는 것으로 나타났다. 본인의 연구윤리 의식이 타인에 비해 높은 것으로 자부하고 있으나 부정행위 인지시의 행동에 대해서는 바람직하다고 생각하는 행동과 자신의 예상 행동 사이에 괴리를 보였고, 바람직하다고 생각하는 행동도 매우 소극적인 것으로 나타났다. 부정행위 실태 조사에서 나타난 중요한 사실은 주로 기초 연구를 수행하는 과기부/교육부 사업 수행자가 응용이나 개발 연구를 수행하는 산자부/정통부 사업 수행자에 비해 자신의 연구 분야에서 연구부정행위가 훨씬 더 만연해 있는 것으로 응답한 것이다. 둘째, 가장 심각한 연구윤리 저해 요인에 대해서는 단기간 성과의 강조, 연구 수주의 경쟁 심화, 정량적 성과 주의 등을 꼽았으며, 전체적으로 개인적/문화적 요인보다는 구조적/조직적 요인, 특히 구조적 요인이 더 중요한 것으로 인식하고 있었다. 신뢰도 분석 결과 제3장에서의 분석을 바탕으로 본 연구에서 제시한 구조적, 조직적, 개인적, 문화적 요인의 구분은 유효한 구분으로 나타났다. 대학에 비해 정출연 소속 연구자들이 구조적 요인이 연구부정행위와 더 관련이 많다고 인식하고 있었으며, 기업 소속 연구자들은 구조적 요인이나 조직적 요인과의 관련성이 더 적은 것으로 인식하고 있어 본 연구에서 제시한 여러 저해 요인들이 대학이나 정출연에 더욱 밀접한 것으로 나타났다. 개인적 요인에 대해서는 여성이나 고연령층에서 부정행위와의 관련성을 더 크게 느끼고 있었다. 셋째, 개선 방안에 대해서는 과도한 연구비의 집중 방지, 소규모 개인과제 확대, 평가의 전문성과 공정성 확보를 가장 효과적인 방안으로 인식하고 있었다. 부정행위에 대한 처벌의 강화와 양적 평가의 개선에 대해서도 효과를 높이 기대하고 있었다. 연구윤리 교육이나 상대 평가의 강화, 진실성 검증 시스템의 보완 등에 대해서는 큰 효과를 기대하지 않고 있었으나 이는 국내에서 그동안 연구윤리에 대한 체계적 교육이나 진실성 검증 시스템이 존재하지 않은 탓에 연구자들이 그 효과를 잘 인식하지 못하고 있다는 점이 고려되어야 할 것이다. 개선 방안을 크게 평가, 선정, 수행, 연구윤리의 인프라로 구분하였을 때에는 선정과 평가와 관련된 개선이 시급한 것으로 인식하고 있었다. 사업별로는 과기부/교육부 사업 수행자가 선정과 관련된 개선의 효과를 더욱 크게 느끼고 있었고 소속기관으로는 대학 연구자들이 더욱 크게 느끼고 있어, 소규모 과제의 확대와 연구비 집중 문제 해결, 경쟁 완화 등이 대학과 기초연구분야에 더욱 절실하다는 것을 나타내었다. 전체적으로 제시된 세부 항목에 대해 과기부/교육부 사업 수행자가 산자부/정통부 사업 수행자보다 효과성을 높게 보고 있는 것은 연구부정행위 실태에 대해서도 더 심각하게 인식하는 것과 맥락을 같이한다고 볼 수 있다. 따라서 본 연구에서 제안하는 여러 개선 방안들을 단계적으로 적용한다고 할 때 우선 기초연구나 개인 단위 과제 중심으로 적용하는 것이 효과성이나 필요성의 측면에서 모두 바람직한 것으로 판단된다.

• Journal of the Korean Chemical Society
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• v.63 no.3
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• pp.196-208
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• 2019

This study analyzed achievement standards in the 2015 revised Science Education Standards as well as activities and assessment items in grade 7 science textbooks using science core competencies and subcomponents. Scientific participation and lifelong learning capacity was not involved in the achievement standards. Logical thinking of scientific thinking capacity, planning and carrying out investigation, analyzing and interpreting data, developing and using models, and constructing explanation of scientific inquiry capacity, collecting and selecting information of scientific problem solving capacity, and using various communication methods of scientific communication capacity were involved in the achievement standards. All five scientific core competencies including all subcomponents except rational decision making of scientific problem solving capacity and understanding and coordinating diverse thoughts of scientific communication capacity were involved in activities of science textbooks. All five scientific core competencies were involved in assessment items of science textbooks. Logical thinking and creative thinking of scientific thinking capacity, planning and carrying out investigation and constructing explanation of scientific inquiry capacity, identifying problems, collecting and selecting information, suggesting solutions, and performing of scientific problem solving capacity, using various communication methods, arguing based on evidence of scientific communication capacity, and being interested in science technology and society issues of scientific participation and lifelong learning capacity.

• Korean Journal of Culture and Social Issue
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• v.11 no.3
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• pp.1-21
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• 2005

Many researches have argued the most important dimension of perception or evaluation of person is morality and competence in Korean culture. This study was to investigate the cultural characteristics of the criteria of personhood. Two studies were conducted to investigate the criteria used to evaluate person by qualitative approach and the differences of evaluation of wrongdoer who violates interpersonal norm or individual autonomy by experimental method. In addition, anger as emotional response to wrongdoer is conceptualized in terms of moral and self-conscious emotion. Expression of anger is less an outpouring of emotion and more a culturally regulated and normative mode of managing and putting into practice our society's system of rights and obligations - its moral code. According to results of qualitative data by interview and focus group interview, the most important criteria used to evaluate personhood was interpersonal concern, esp, expectation and norm. The results of experiment revealed that violation of interpersonal norm domain evoked angrier towards violator than autonomy domain. The subjects ascribed more blame and responsibility to interpersonal norm violator than autonomy keeper. Also function of behavior inhibition of anger was higher in interpersonal norm domain than autonomy domain.

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.481-488
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• 2009

The SNS(Social Network Service or Social Network Sites), the concept which came along with the Web2.0 is on-line service which focuses on building social network communities of people which used to be established off-line. Foreign SNS sites such as Facebook, MySpace and Twitter and domestic SNS sites such as Cyworld, Me2Day are getting popularity continuously and became one of the most important application in internet environments. Since these SNS sites have the purpose of providing infrastructure which enable all the people to share his/her interests with all the other people, it is necessary to appraise whether these sites provide convenient interfaces with proper accessibility to handicapped people and old people who are considered having difficulties in using internet. Web accessibility refers to the practice of providing equal access to people of all abilities and disabilities. If the web accessibility of a SNS site is so low that handicapped people and old people cannot use it properly, those gaps between user groups may become social problems. Therefore, the paper appraised web accessibility of Facebook and Cyworld using automatic tool, KADO-WAH 2.0 and Standard guideline, WCAG 2.0 and suggested the improvement opportunities based on the results of the appraisal.