• Title/Summary/Keyword: 타겟 연령

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Characteristics of Ease in Men's Custom-fit Business Jackets (남성 맞춤 정장 재킷의 여유량을 결정짓는 요인들에 관한 연구)

  • Kang Yeosun;Choi Hei-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.12 s.138
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    • pp.1605-1616
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    • 2004
  • The purpose of this study was to investigate the commonly accepted ease for a custom-fit business jacket, which provides all customers with the optimum fit regarding their individual body sizes, shapes as well as their personal preference, and also to characterize the factors which affects the ease amount, thereby, supply the reference data to manufacturers of the apparel industry. This study consisted of anthropometric measurements as well as sensory evaluations, and analysed ease amount by body sizes, ages, fit satisfaction, self-perception of body, and the prefered fit levels. There were 272 subjects for anthropometric measurement of which 128 subjects were applied for ease analysis and sensory evaluation. The subjects were males of 20 to 65 years old. The ease at chest was the most sensitive to body sizes and shapes, while waist and hip were easily modified to accommodate the silhouette of the jacket. The main dimensions affecting individual perceptions of fit and ease were the characteristics of body shape, in particular, girth, followed by age. Customers paided most attention to the shoulder fit while customers who preferred a more fitted line showed more concern with ease for jacket fit. It was clearly observable in case of waist fit preference. In addition, the preferred fit at chest, waist and hip would be changed by the perception of ons's hip size.

Age Prediction based on the Transcriptome of Human Dermal Fibroblasts through Interval Selection (피부섬유모세포 전사체 정보를 활용한 구간 선택 기반 연령 예측)

  • Seok, Ho-Sik
    • Journal of IKEEE
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    • v.26 no.3
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    • pp.494-499
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    • 2022
  • It is reported that genome-wide RNA-seq profiles has potential as biomarkers of aging. A number of researches achieved promising prediction performance based on gene expression profiles. We develop an age prediction method based on the transcriptome of human dermal fibroblasts by selecting a proper age interval. The proposed method executes multiple rules in a sequential manner and a rule utilizes a classifier and a regression model to determine whether a given test sample belongs to the target age interval of the rule. If a given test sample satisfies the selection condition of a rule, age is predicted from the associated target age interval. Our method predicts age to a mean absolute error of 5.7 years. Our method outperforms prior best performance of mean absolute error of 7.7 years achieved by an ensemble based prediction method. We observe that it is possible to predict age based on genome-wide RNA-seq profiles but prediction performance is not stable but varying with age.

Garment Sizes Analysis on Target Ages and Body Shapes (신체 특성에 따른 타겟 연령별 치수 호칭 설정 - KS 규격 및 신체 치수 분석을 바탕으로 -)

  • Kang, Yeo-Sun
    • The Research Journal of the Costume Culture
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    • v.15 no.1 s.66
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    • pp.137-151
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    • 2007
  • This study was performed to narrow down the Sizing System for Female Adult's garments(KS K 0051) following age target and body shapes. The study was based on the sizing system and the anthropometric measurements, called Size-Korea, which were surveyed in the years 2003 and 2004. At first, the subjects of the survey were classified into 4 age groups, $18{\sim}24,\;25{\sim}34,\;35{\sim}49\;and\;50{\sim}59$, based on the most significant differences of body sizes. Secondly, the ranges of four key dimensions - height, bust, waist and hip-of normal sizes were identified through analyzing Rohrer index and percentile. The selected sizes within the ranges were grouped by the drop which was the subtraction of bust girth from hip girth. In conclusion, there was the most frequent drop for each age group; 9cm drop for the $18{\sim}24$ years old group, the 6cm drop for the $25{\sim}34$ years old and $35{\sim}49$ years old and 3cm drop for $50{\sim}59$ years old. The upper body garment sizes of the same drop and target ages could be merged to 10 to 12 sizes, which were remarkably smaller than the Female Adult garment sizing system, and further to 2-5 sizes, considering the percentile importance. However, $50{\sim}59$ years old group needed to be analyzed in different ways, because the number of subjects of normal size in the age decreased rapidly, that the normal sizes for them were very limited. In addition, the reference body sizes of each garment size were apparently different when they were compared to each age groups. These basic data for garment size specification could be usefully adapted for the apparel companies' own sizing system according to their age target and body shapes, to achieve efficient production and better fit.

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Analysis of Global virtual, augmented reality Contents States (가상, 증강현실 콘텐츠의 동향파악을 위한 국내외 선진 현황 분석)

  • Kim, Jung-Hee
    • Journal of Korea Game Society
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    • v.17 no.4
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    • pp.7-16
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    • 2017
  • In this thesis, the objective is to identify and analyze trends in the evolution of virtual reality in the midst of the trend of digital content and the trend of the 4th industrial revolution. The analysis is divided into devices, development, distribution platforms and content fields, which are divided into active, static, and classical content and trend. This thesis is meaningful as a basic material in the planning stage of virtual augmented reality contents.

Targeting Algorithm for Personalized Message Syndication (개인 맞춤형 메시지 신디케이션을 위한 타겟팅 알고리즘)

  • Kim, Nam-Yun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.3
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    • pp.43-49
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    • 2012
  • Personalized message syndication is an important process for maximizing the effect of mobile marketing. This paper proposes an algorithm for determining clients satisfying target conditions in real-time. The proxy server as an intermediate node stores client profiles (gender, age, location, etc) and their respective summaries into a database. When a company syndicates messages at run time, the proxy server maps target conditions expressed by boolean expressions to integer value and determines target clients by comparing target value with profile summary. Thus, this approach provides efficient personalized message syndication in very large systems with millions of clients because it can determine target clients in real-time and work with a traditional database easily.

Consumer's Apparel Brand Preference and Fit of Ready-to-wear for Women (소비자(消費者)의 여성정장(女性正裝) 브랜드 선호(選好)와 기성복(旣成服) 치수(値數)의 맞음새)

  • Oh, Seol-Young;Chun, Jong-Suk
    • Journal of Fashion Business
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    • v.6 no.1
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    • pp.128-136
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    • 2002
  • This study was initiated to study suitability of the apparel sizing systems that utilized in women's ready-to-wear market. To achieve this, the researchers surveyed 383 women from the ages of 18 through 59. The result of this study are followed. 1) The targeted age of the apparel brand does not always correspond with the purchaser's age. The subjects tend to prefer the brands targeting younger women than their age. The women who prefer the brand targeting younger women than their age were less satisfied with the jacket size available in Korean apparel market. They also took into consideration their body size. 2) The subjects who prefer the brands aimed for younger women were dissatisfied with fit at waist and hips. 3) The result of this study also shows that the more sizes are needed for short and tall women. The subjects pointed out that hips of the pants gave worst fit. 4) KS standard size designation system which listed body measurements bust-hips stature was not well known to the consumers.

Personalized Message Syndication As a Smart Media (스마트 미디어로서의 개인화된 메시지 신디케이션)

  • Lee, Seo-Young;Kim, Nam-Yun;Lee, Bong-Gyou
    • The KIPS Transactions:PartA
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    • v.19A no.1
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    • pp.61-68
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    • 2012
  • Since the increasing use of smart devices such as smartphone and tablet PC improves the quality of convergence of broadcasting and telecommunication, many new media have been created. This smart device can provide personal environments based on user's profile (age, gender, and job) and current location. In addition, it can be regarded as a media platform with two-way communication. This paper proposes personalized message syndication, called PMS, based on smart devices and then analyzes its business and technical issues. The PMS service as a smart media provides consumers customized information and can be used for producer's marketing tools which can lead consumers' heart and participation.

Development of Ubiquitous Marketing System based on Context Awareness (상황 인식 기반의 유비쿼터스 마케팅 시스템 개발)

  • Choi, Dong-Oun;Song, Hang-Suk;Park, In-Chul;Kim, Soo-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.3
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    • pp.702-709
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    • 2008
  • In this paper, Developed u-Marketing system prototype based on location base service could offer because this treatise combines personalized and mobility. It is u-Marketing system takes advantage of u-LBS base skill to support marketing that is old Mobile more efficiently u-marketing call center. If it was marketing in spam way that marketing to be Mobile passes public information contents one-sidely to unspecificness many customers so far, u-Marketing system takes advantage of u-LBS base skill-marketing system is u-marketing system of location base that can take advantage of subscriber's location information through portable phone or GPS with transfer telegraph operator adulterating member's distinction of sex, age, residential district, profession and support satisfied article ordered style Target marketing.

An Empirical Study on the Effects of e-Mail Marketing : A focus on e-Mail Campaign for Credit Card Consumers (이메일 마케팅 성과에 관한 연구: 신용카드 고객을 대상으로 한 캠페인을 중심으로)

  • Shin, Sung-Hoon;Chung, Soo-Yeon;Park, Cheol
    • Information Systems Review
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    • v.11 no.1
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    • pp.49-67
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    • 2009
  • E-mail marketing is the cheapest channel in target marketing. The channel works amazingly well for marketers who know how to use it. The e-mail marketers are able to integrate transactional and behavioral data to improve the targeting content of e-mail marketing campaigns. The cost in e-mail marketing is low and e-mail marketing makes no pollution. But, the e-mail response rate is lower than all the other channels. So, it is very hard for companies to increase their sales volumes, though the companies are ready to execute e-mail marketing campaigns on the side of computer systems. Marketers can send messages easily to target customers compared to other channels. But, the possibility to be read by the customers is low. Normal e-mails are continually devalued by spam mails. This study shows the influence of e-mail marketing to increase sales used by credit cards, on the basis of the real data promoted by A bank, in the Republic of Korea. The analysis on the traits of the respondent can help marketers to target customers. If additional studies on the response prediction model on the basis of traits of potential respondents are done, the targeting method to increase the effectiveness of e-mail marketing will be better structured and organized.

A Study on the Position of Young Casual brands to Propose Marketing Strategies of the Brands and those of the Department Stores - focused on the L-Department Store - (백화점(百貨店) 및 브랜드의 마케팅전략(戰略) 제안(提案)을 위한(爲限) 영캐주얼 브랜드의 위치(位置) 분석(分析) - L 백화점(百貨店)을 중심(中心)으로 -)

  • Yu, Ji-Hun
    • Journal of Fashion Business
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    • v.8 no.4
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    • pp.117-130
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    • 2004
  • The purposes of this study were to find out highly market sharing young casual brands, to compare their trends of concept and competition, and to propose orientation of brand concept repositioning and marketing strategies on Department stores. Reference searching method and field searching method were used for this study. The results were as follows: 1. The brands which covered more than 50% market share included <96NY> . 2. Price range of these brands was from 130,000 to 220,000 won. The brands of upper-moderate price zone included <96NY> and they were very competitive each other. The brands of moderate price zone included and they were also very competitive between them. However, the brands of lower-moderate price zone had lower competition. This price zone might be a good point to launch new brands. 3. The main target-age of young casual zone was from 17 to 30 years. The most of brands focused on 21-25 years old, which were higher age targeted before. 4. The main concepts of these brands were 'luxury, girlish, sexy' and 'Sportism, lifestyle' were sub-concepts.