• Title/Summary/Keyword: 콘텐츠 효과 평가

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Development of Evaluation Indicators and Usability Evaluation of Kiosk for the Elderly - the Case of KORAIL's Kiosk for Ticketing (장·노년층 대상 키오스크 사용성 측정 지표 개발 및 사용성 평가 - 코레일 열차 발권 키오스크 개발 사례)

  • Sin, Eun-joo;Lim, Soon-Bum
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.188-196
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    • 2022
  • Although the use of kiosks is increasing recently, the digital divide for the elderly who uses them is not decreasing. We live in an environment where the use of kiosks is becoming a necessity rather than an option. In such an environment, the digital alienation of the elderly is becoming a problem directly related to the quality of life. Even if a kiosk is developed considering the elderly, the verification of its effectiveness is ambiguous, or in most cases, it depends on the designer's experiential ability rather than the consideration of usability. In this study, the usability of the kiosk was analyzed for the development of kiosk contents for the elderly. The metrics were defined as availability, usefulness, efficiency, attractiveness, and visibility. And the measurement method of the measurement index was developed, and the usability of the kiosk for the elderly was confirmed by performing usability evaluation. This is a method to verify whether the kiosk in the development process can support the elderly or whether the improved kiosk actually increases the usability of the elderly. As a result, it is expected to contribute to improving the accessibility of the kiosk.

Generating Sponsored Blog Texts through Fine-Tuning of Korean LLMs (한국어 언어모델 파인튜닝을 통한 협찬 블로그 텍스트 생성)

  • Bo Kyeong Kim;Jae Yeon Byun;Kyung-Ae Cha
    • Journal of Korea Society of Industrial Information Systems
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    • v.29 no.3
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    • pp.1-12
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    • 2024
  • In this paper, we fine-tuned KoAlpaca, a large-scale Korean language model, and implemented a blog text generation system utilizing it. Blogs on social media platforms are widely used as a marketing tool for businesses. We constructed training data of positive reviews through emotion analysis and refinement of collected sponsored blog texts and applied QLoRA for the lightweight training of KoAlpaca. QLoRA is a fine-tuning approach that significantly reduces the memory usage required for training, with experiments in an environment with a parameter size of 12.8B showing up to a 58.8% decrease in memory usage compared to LoRA. To evaluate the generative performance of the fine-tuned model, texts generated from 100 inputs not included in the training data produced on average more than twice the number of words compared to the pre-trained model, with texts of positive sentiment also appearing more than twice as often. In a survey conducted for qualitative evaluation of generative performance, responses indicated that the fine-tuned model's generated outputs were more relevant to the given topics on average 77.5% of the time. This demonstrates that the positive review generation language model for sponsored content in this paper can enhance the efficiency of time management for content creation and ensure consistent marketing effects. However, to reduce the generation of content that deviates from the category of positive reviews due to elements of the pre-trained model, we plan to proceed with fine-tuning using the augmentation of training data.

Influence of Service Environments on Service Quality, Social Interaction, and Emotional Commitment -Moderating Effects of OSL and Social Appropriateness- (서비스 환경이 서비스 품질과 사회적 상호작용, 그리고 정서적 몰입에 미치는 영향 -최적자극수준과 사회적 적합성향의 조절효과-)

  • Peng, Peng;Jeong, Yong-Gil
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.390-400
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    • 2012
  • The satisfaction of customers, who are in a servicescape, will be subject to many environmental stimulations. In particularly, the servicescapes of the store and the customer characteristics are important factors that affecting the emotional commitment of consumers. In this study, the servicescape that consumers evaluated can be divided into physical and social factors. Furthermore, how these factors can affect the emotional commitment through perceived service quality and social interaction will be studied as well. In addition, the moderating effects of the individual characteristics at the perception of servicescape, such as optimum stimulation level and social appropriateness will be studied together. The results show that the physical factor of servicescape is one of the most important elements that affect "emotional commitment" and under this process; the perceived service quality is performed as a parameter. Besides, the social factor of servicescape, such as the other customer and companion affect can also affect emotional commitment through social interaction. On the other hand, through the analysis of optimum stimulation level and social appropriateness, we found that the higher the social appropriateness, the greater the effect of servicescape. Overall, in order to enhance the customer's emotional commitment, we must build high quality servicescape, meanwhile; the management of other customers and the companion are needed at the same time.

Effects of Interactions and Affective Factors in On-line English Grammar Courses of High Education (온라인 대학영문법 강의에서 상호작용과 정의적 요인이 교육효과에 미치는 영향)

  • Park, Deok-Jae
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.510-519
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    • 2012
  • The purpose of this study is to investigate how interactions and affective factors are influencing on-line English Grammar courses of higher education. This study addressed the following questions: (1) How are the interactions going in on-line English Grammar courses? (2) Are affective factors influencing effective learning in on-line English Grammar courses? The questionnaire was conducted on 170 college students who have taken on-line English course of K University. The data analysis of 300 college students' responses on their courses showed that e-learning has both positive and negative effects compared to face to face classroom instructions. Analysis showed that the percentage of students who have got negative opinions on e-learning was 17%, while that of students who have got positive opinions was 49.3%. The percentage of those in the middle was 33.3%. However, results demonstrated that immediate feedback and affective factors could be facilitated through Q&A bulletin and feedback program for completing on-line learning. Negative effects of on-line learning can be solved by a planned and well-supported on-line approach that includes a theory-based instructional model rather than the new method replaced by 'blended learning' that combines face-to-face classroom instruction with on-line learning.

An Impact Analysis on the Regeneration of Idle Space Affecting the Quality of Resident's Life and Local Economy Revitalization from Urban Regeneration Perspective (유휴공간의 재생이 주민 삶의 질 및 지역경제 활성화에 미치는 영향구조 분석)

  • Choi, Jin-Wook;Lee, Joo-Hyung
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.129-142
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    • 2016
  • This study evaluates the sectoral effects of the regeneration of the idle space and aims to analyze the impact relationship and structure with the quality of residents's life and local economy revitalization. this study verifies the 8 hypotheses from total 11 ones through the PLS structural equation model and suitability test for setting the hypothesis and statistical significance test. The results can be summarized into 3 parts. First, If physical, social and cultural aspects should be considered, Regeneration of idle space could meet the 2 pasts such as quality of residents life and local economy revitalization at the same time. Secondly, the regeneration of idle space from environmental aspect should be led by the local government and let it's effect leaded to local economy revitalization through the collaboration of private and public sector. Finally, it should promote the quality of resident's life and let the satisfaction linked to cyclical effects with local economy revitalization. This study has an significance that it provides the theoretical basis for regeneration of idle space and it is an empirical study for impact structure model.

An Assessment and Comparative Analysis of Culture and Tourism Festival Service Quality, Satisfaction and Revisit (Focusing on 2013-2014 Cheonan World Dance Festival) (문화관광축제 서비스품질과 만족 및 재방문 평가 비교분석 (2013-2014년 천안흥타령 춤 축제를 대상으로))

  • Lee, Je-Yong;Lee, Kwang-Ok
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.649-661
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    • 2016
  • It was intended to enhance the quality of festival and contribute as image of refined local festival by making an empirical and cross-sectional analysis of effect that the overall quality of service provided in the local festival had on users' satisfaction and revisit intention by using 2013-2014 two-year data for visitors who had enjoyed "Cheonan Heungtaryeong Dance Festival", best festival designated by Ministry of Culture, Sports and Tourism after 2012. The results of analyzing a difference for 2 years are as follows. 1) Among social quality factors, both cultural effect and image effect showed a significant difference with p=.001 and p=.004. 2) Among process quality factors, food and souvenir showed a significant difference with p=.27. 3) Among physical quality factors, both convenience in connection with the visitors' enjoying the festival and facility arrangement didn't show difference between groups with p=.130 and .408. Finally, in the item of whether the overall service quality of festival had an effect on visitor satisfaction and whether visitor satisfaction with festival had an effect on revisit intention, each of these had p=.000. So, it was shown that there was statistically significant difference. In other words, it is proved that the enhancement of service quality lead to high satisfaction, and this arouses revisit intention and produces word of mouth effect.

The Effect of the Supervisor's Transformational Leadership on Employees' Work Engagement : Focusing on the Mediating Effects of Psychological Contract Breach and Organizational Anomie (변혁적 리더십이 직무열의에 미치는 영향: 심리적 계약 위반과 조직아노미의 매개효과를 중심으로)

  • Bae, Chae-Yoon;Shin, Je-Goo
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.281-307
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    • 2016
  • The goal of this study was to verify that effectiveness of transformational leadership in impacting work engagement with the psychological contract breach among members of the organization and organizational anomie as mediating factors. The mediating effect of psychological contract breach and organizational anomie on the relationship between transformational leadership and work engagement was explored using a theoretical approach based on Social Exchange Theory, Social Information Processing Model and Job Demands- Resources Model. To avoid common method bias, the dependent variable was surveyed using employee peer review. 277 surveys were collected from 18 companies in diverse industries including manufacturing, distribution, and finance. The results of the analysis showed that transformational leadership has a significant positive effect on employees' work engagement, while having a significant negative effect on psychological contract breach and organizational anomie. In addition, psychological contract breach and organizational anomie were found to act as partial mediators in the relationship between transformational leadership and employees' work engagement. Overall, this study showed that if leaders at organizations can assist employees to overcome negative factors such as psychological contract breach and organizational anomie through transformational leadership, it is possible to improve employees' work engagement.

The Effect of Motivational Counseling Program on the Knowledge and Attitude of Smoking Cessation and Smoking Cessation Behaviors of Middle School Students (동기강화상담 프로그램이 중학생의 금연지식, 금연태도 및 금연행위에 미치는 효과)

  • Shin, Eun-Sun;Kim, Soo-Jin
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.444-455
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    • 2016
  • The purpose of this study was to examine the effect of motivational counseling program for improving knowledge and attitude of smoking cessation and smoking cessation behaviors of middle school students. The research design was nonequivalent control group pre- and post-test design. The subjects were 42 third grade students of M and D middle school in G city (experiment group 21, control group 21). The treatment of this study, motivational counseling program was modified by author based on Lim(2010), developed by Valasquez(2001). The effects of this study were evaluated with the scales for smoking knowledge, smoking attitude, daily cigarette consumption, and the scales of stage of change. The data were analyzed with percentage and t-test using SPSS 21.0. The results of this study were summarized as follows: The experiment group who participated in the motivation counseling program had higher scores in knowledge(t=8.99, p=.000) and attitude(t=2.77, p=.008) of smoking cessation and stage of change(t=3.85, p=.000), and lesser daily cigarette consumption(t=-3.68, p=.001) than those of the control group. Based on these results, it was verified that the motivational counseling program may be effective in improving smoking cessation of middle school students. It is recommended that the motivational counseling program will be used as useful psychiatric nursing intervention for smoking prevention, smoking cessation, and mental health promotion for middle school students.

Antimicrobial Effects of Photodynamic Therapy using Photofrin Against Staphylococcus aureus and Staphylococcus epidermidis (포토프린을 이용한 황색포도알균과 표피포도알균에 대한 광역학 치료의 항균효과)

  • Kwon, Pil-Seung
    • The Journal of the Korea Contents Association
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    • v.13 no.2
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    • pp.314-321
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    • 2013
  • Photodynamic therapy(PDT) has been recommended as an alternative therapy for various diseases including microbial infection. The aim of the present study is to evaluate the antimicrobial effect of PDT using a photofrin and home made 630 nm Light emitting diode(LED) against Staphylococci. To examine the antimicrobial effect of photofrin-mediated PDT against Staphylococcus aureus and Staphylococcus epidermidis colony forming units(CFU) quantification, and bacterial viability using flow cytometry were formed. The CFU quantification results of S. aureus and S. epidermidis were 1 cfu/ml and 16 cfu/ml of average, respectively, after PDT application with photofrin of $50{\mu}g/m{\ell}$ and 630 nm LED and energy density of $18J/cm^2$. In addition, S. aureus and S. epidermidis isolates yielded forward-scatter (FSC) and fluorescence intensity (FI) differences on flow cytometry (FCM) after PDT. S. aureus and S. epidermidis cell size(FSC) increased 8.96% and 5.55% respectively, after PDT. Also the numbers of dead cell of S. aureus and S. epidermidis were a 39% and 61% incerased. These results suggest that photofrin-mediated PDT can be an effective alternative treatment for antibacterial therapy.

The Effects of Immersive Virtual Reality-Based Simulation Learning Program on the Communication Competence and Learning Attitude of Students with Intellectual Disabilities: Focusing on a Convenience Store Situation (몰입형 가상현실 기반 모의학습 프로그램이 지적장애학생의 의사소통 능력과 학습태도에 미치는 효과: 편의점을 중심으로)

  • Kim, Jung-Soo
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.553-561
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    • 2020
  • The purpose of this study was to identify the effects of an immersive virtual reality-based simulation learning program(IVR-SLP) on the communication competence and learning attitude of students with intellectual disabilities. To do this, 23 participants with intellectual disabilities were selected from 2 special schools. 11 students were placed in an experimental group and 12 students in a control group. An IVR-SLP, focusing on possible situations in a convenience store, was implemented within the experimental group and a traditional intervention program was implemented within the control group. The programs were conducted 5 times per week for 4 weeks and each session lasted approximately 40 minutes. Evaluations were carried out by using a pre- and post- test, and the results of the evaluation were analyzed using the independent t-test. The results of this study indicated that the communication competence of the experimental group showed greater improvement than that of the control group. In addition, the learning attitude of the experimental group became more positive than that of the control group. This implies that the immersive virtual reality-based simulation learning program can be a very effective tool for teaching language and communication skills to students with intellectual disabilities.