• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.525-532
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• 2017

The purpose of this study is to investigate the effect of mobile payment service quality(system quality, service quality) on the formation of trust(cognitive trust, affective trust) and the effect of trust on satisfaction. In addition, we examined gender differences in the process of trust affecting satisfaction. The 188 sets of data collected, those were tested against the model using PLS. The results showed that system quality affected cognitive trust, service quality affected cognitive trust and affective trust, and both cognitive trust and emotional trust had an effect on satisfaction. In addition, the influence of cognitive trust on satisfaction was stronger for males, and affective trust had more influence on satisfaction for females.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.235-245
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• 2018

The purpose of this study was to determine the gender differences in affecting factors of perceived stress level. The present study analyzed 2011 data of the Korea Community Health Survey and a total of 229,226 participants was included. To investigate the affecting factors of perceived stress, multiple logistic regression analyses were conducted. There were gender differences in affecting factors of perceived stress by education level, number of family members, household income, and self-care. This suggests that gender differences may exists between perceived stress level and health related quality of life. Further studies are necessary to investigate whether the cause of the gender differences in stress perception.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.1-10
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• 2019

The purpose of this study is to investigate the influence of exogenous variables on the intention to use AI speaker. An online survey was administrated to 305 AI speaker users in order to examine the effect of the personal characteristics (self-efficacy, innovativeness, suitability, and enjoyment) and social impact (social conformity and social image) on perceived usefulness and easiness. The results indicate that (1) self-efficacy and social conformity have positively effect on perceived easiness; (2) suitability and social image have positively effect on perceived usefulness whereas innovativeness has negatively effect on perceived usefulness; (3) perceived usefulness and perceived easiness have significant effect on the intention to use AI speaker.

• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.137-143
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• 2021

This discussion can be said to be a qualitative study on the possibility of linking communication education for college students and literacy education for Korean language-linked educators based on the theory of interpretation of cognitive meaning of media text containing complex mechanisms. The implicit meaning of media content expression used as an interactive communication strategy will be accepted as a multilateral interpretation according to the individual learner's cognitive environment. If so, how is the general media content meaning intended by the content creator being accepted? These doubts are the starting point for discussion. To solve the problem, I leaned on the experimental pragmatic methodology of cognitive aesthetics and applied a model of relevance of cognitive linguistics to connect learners' creative cognitive environment and present content to find a contrast. As a result of the discussion, it was possible to establish a basic framework for learners to express their subjectivity and creative thinking that could connect the cognitive environment and present content themselves. In particular, active and positive learners also revealed direct descriptive expressions to build a new cognitive environment, such as suggesting a third alternative to argue the ability to question produced media texts and the validity of the meaning implied in the text. In the future, since media text containing complex mechanisms is an indirect and persuasive communication behavior that occurs easily through various media in modern society, the universal communication principle of reliable conversation between media text creators and audiences should exist.

• Journal of the Korean Society for information Management
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• v.27 no.3
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• pp.53-66
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• 2010

Whereas traditional user interface are well accepted modes of information exchange, the new digital conversion type's of information media is relatively complex and provides new means of transaction with user interface. User interface can be decomposed into two component: the physical structure through which information media is controlled, and the presentation of the content. This research explores the two user interface element have different effect on the adoption of information media and, as such, can influence perceived usefulness, perceived easy of use, and intention of use. The hypotheses have been tested with the survey of 148 end-users examines two interface characteristics factors such as efficiency, error, design, entertainment, accuracy, and vividness, and so on. The research summarized in this paper decomposes the influence of interface elements of physical structure interface and content presentation interface to gain a better understanding of how interface stimulates user's perceived usefulness to adopt the information media.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.96-105
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• 2015

Recently, the Department has utilized the media facade as a means to attract new customers and promotional tools. In particular, we checked the rate of customer's gender who visited a large department store. The ratio of women's visit is 4.6 times more than men. This can confirm the need to produce a differentiated content of LED media facade by gender. This study are subject to an empirical analysis of differences of perception of evaluation factors of media facade in gender. At first we specified four factors which can evaluate the media facade according to gender by previous studies. There are aesthetics, artistry, comfort and harmony. And the hypothesis was set as "Each factor might be differences between the recognition of their gender" In order to verify a hypothesis the country's large department store was selected and experiment was performed. In the result of the experiment, among the four factors, aesthetics, creativity, and harmony were chosen, while comfort was dismissed. This results confirm that the following factors are needed to attract more women's customer at the department such as combination of space and media facade, combination of shape and color, appropriateness of the information and beautiful place, and directing way of content.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.103-113
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• 2022

As globalization progresses and localization takes place, interest in local culture is increasing. In line with this trend, the Cultural Heritage Administration has been promoting the Cultural Heritage Night Tour Project as a night-type cultural property tourism content since 2016. Cultural property nightlife, part of the regional regeneration project, creates new added value by converging and combining various historical and cultural-related contents centered on local cultural heritage. Although the "cultural nightlife" has been greatly activated, it is judged that changes are needed to continue. This is because fixed nightlife programs are positive in terms of establishing a nationwide network, but there is a limitation in that they cannot be standardized and expanded to various forms. Therefore, in this study, the meaning and limitations of nightlife programs were identified, and cognitive theory applicable to nightlife programs was considered. Through this process, it was confirmed that cognitive poetry's 'circular for dynamic semantic composition', 'surreal foreground', and 'adventures in time and space' can be applied to nightlife programs. As a result of combining cognitive poetry with nightlife programs, it was possible to present a strategy for implementing nightlife programs differentiated from existing nightlife programs.

• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.161-168
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• 2021

Recently, many cognitive training programs based on digital contents have been presented, but few digital contents have been produced for children with intellectual disabilities among children with developmental disabilities. Digital contents based training programs are needed to apply remotely untact training programs rather than face-to-face apprenticeship classes for improving the cognition of children with intellectual disabilities. This study was attempted to present the new cognitive training program by analyzing concurrent validity, which was analyzed by the correlation between items by comparing with subtests of K-WISC-IV and items of game based Neuro-World cognitive training program. It was found that there are some validity by analyzing correlation between the subtests of K-WISC-IV and the items of Neuro-World program, which means that it has concurrent validity of some items of Neuro-World program. In terms of reliability, the Cronbach alpha value was 0.794, indicating that game performance of children with intellectual disabilities and the degree of level increase in each game were somewhat reliable. This is considered to be a significant result in future studies for clinical trials of cognitive training tools.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.12-14
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• 2022

One of the most negative social changes of the last decade is population aging which leads to 19 times more patients with Mild Cognitive Disorder(MCI). It is well established that MCI is the most important state that can prevent dementia with early diagnosis and intervention. However, the social security system for patients with dementia is not working properly due to the coronavirus pandemic and the limited human power. This article proposes design principles for dementia training programs of extended reality devices. and The findings in this study provide a guide for considering the cognitive and physical and social functions of patients.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.359-373
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• 2015

Cognitive reserve(CR) is the ability to optimize or maximize performance through complementary brain networks. CR is relevant to normal aging in cognitive-linguistic abilities. There are few domestic systematic reviews or meta-analyses that analyze the relationships between multiple CR and cognitive-linguistic domains in healthy older people. This meta-analysis included 32 studies published since 2000. In result, education level topped the list, followed by the occupation, cognitively stimulating activities, and the multilingualism. Most studies were related to memory, global cognition, and language. CR had a modest positive association with cognitive-linguistic performance. Multiple domains including memory and language also showed the significant correlations across most measures of CR. This study provides evidence-based information to support cognitive-linguistic ability in normal aging.