• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.311-321
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• 2012

This study derived from 5 variables(information, product diversity, communication possibility, responsiveness, price) of service quality on social commerce from literature studies and set up the research model and hypotheses. The 167 questionnaires are used in this analysis. The results were as follows: first, all the variables had positive influences upon satisfaction except responsiveness. Second, all the variables had positive influences upon repurchase intention except price. Third, the satisfaction of social commerce had a positive influence upon repurchase intention. This study suggested the strategic implications to induce customers satisfaction and repurchase intention after analyzing critical factors about service quality of social commerce.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.391-400
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• 2012

The primary purpose of this paper was carried out to investigate the casual relationship between the servicescape factors and customer`s voluntary behavior, and revisit intention on the wine specific restaurant. For this purpose, a research was developed based on the relevant literature reviews. Data have been collected from 103 a real economic actors who was visited in Daejeon region and were tested by various statistical methods. The results of this empirical study was summarized as follows. The relations between the quality of servicescape of the wine specific restaurant and customer satisfaction have an effects on revisit intention significantly. As a result, a satisfied customers have more intention to revisit the wine specific restaurant. In contrast, there is no significant relationship between servicesacpe and revisit intention in the wine specific restaurant. Therefore, restaurants were required to provide to suitable servicescape by suggesting customer`s revisit inducement strategy. This study of servicescape and customer satisfaction in the wine specific restaurant can provide useful information to growing the wine market and wine specific restaurant specifically.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.395-402
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• 2011

Recently, Corporate Social Responsibility(CSR) is essential corporate activity to establish favorable corporate image and sustainability management. But it has been a little research that investigate relationship between CSR in corporate level and marketing performance in individual brand level. This paper investigate relationship between CSR activities and brand equity, moderating effect of product quality and service quality on the relationship between CSR activities and brand equity. The SEM(Structural Equation Model) result of this paper shows positively CSR activity to product quality, service quality, and brand equity. Also, the result show moderating effect of product quality and service quality on the relationship between CSR activities and brand equity. Based on these findings, implication and future direction are discussed.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.173-181
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• 2008

This study aims to prove the connection between satisfaction and re-visit intention of customers by examining shopping value and store image depending on product types purchased at Internet shopping malls. The finding of this study revealed that shopping value could be classified into hedonic and utilitarian value, while store image could be extracted into six dimensions such as reputation, product and information service, customer service after purchase, atmosphere, convenience, and safety. Both search goods and experience goods among store image factors were found to have stronger effect on utilitarian shopping value than hedonic shopping one. In addition, it was found that store image and shopping value had an effect on customer satisfaction and re-visit intention depending on product types, with a significant difference. These findings are expected to provide marketing complications for the understanding of differentiated market segments in the Internet shopping mall market, which is facing ever-growing market.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.26-33
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• 2008

The customer relation marketing in which companies can utilize to control and to get the filtered information efficiently has appeared in ubiquitous commerce. It is applying data mining technique to build the management that can even predict and recommend products to customers. In this paper, we proposed the case of customer relation management application using the associative mining. The proposed method uses the associative mining composes frequent customers with occurrence of candidate customer-set creates the association rules. We analyzed the efficient the feature of purchase customers using the hypergraph partition according to the lift of creative association rules. Therefore, we discovered strategies of the cross-selling and the up-selling. To estimate the performance, the suggested method is compared with the existing methods in the questionnaire dataset. The results have shown that the proposed method significantly outperforms the accuracy than the previous methods.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.227-235
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• 2013

This study aimed to establishing a support policy for enhancing corporate's competitiveness by analysing the resources linkage status of social enterprise. 67 Social enterprises In Chung-nam area were surveyed. The results are as follows. Social enterprise didn't link with community agencies in area of the capital, product and services outlets, technology development, human resources, infrastructure and education. And social enterprises is linking external resources with public agencies actively in the area of management, PR and marketing. But most social enterprises are operating without the linkage of community organizations. In the future, social enterprises need the network of public, corporate, and private organizations in the community by strengthening the role of the intermediate support organizations.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.469-480
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• 2013

This study suggests 12 products regarding the pending question of tourism package price mechanism which is linked directly and indirectly to Jeju Tourism, and shows the following conclusions through inspection in mental accounting principles and framing effect based on prospect theory. First, when presenting the price list of the tourism package, it is needed to present in price bundling. Second, it is proven that it is desirable that information about discount prices open the individual discount information of the basic package and option package to public. Third, it is discovered that experienced tourists in purchasing tourism products are more sensitive to price information (price discount) than inexperienced tourists, so that framing effect conform to Knowledge-assembly theory. The current questions of this study are that 'no discount' information should be presented in bundling, that the method of framing is important in presenting discount product information. It is required not only to grasp the viewpoint of modern people in purchasing tourism products, but also to present ready-to-serve products which can save time, effort, cost to give stability in mental accounting principles.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.326-337
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• 2016

This research attempts to focus on the role of entrepreneurship and market-orientation on firm performance in perspective of medium and small-sized firms. To accomplish the purposes of this research, 500 entrepreneurs in Kyungnam and Ulsan area has been designated as a research object and finally a total of 182 questionnaires were analyzed by using PLS 2.0. The results from this study are as follows: First of all, the hypothesis regarding the influence of entrepreneurship on firm performance was rejected. Secondly, the hypothesis about the role of market-orientation was accepted. Finally, the effect of entrepreneurship on market-orientation was accepted. We outlined implication for theory and practice and suggested research limitation and future research based on research conclusion.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.516-529
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• 2018

The purpose of this study is to investigate the effect of perceived medical service quality by outpatient on hospital image, satisfaction, and re-use intention in a general hospital. A total of 176 questionnaires were administered to outpatients who presented to a S general hospital in Daejeon. The results of this study are as follows. First, medical service quality had significant effects on re-use intention, satisfaction, and hospital image. Second, the mediating effect of satisfaction on the relationship between medical service quality and re-use intention was not significant but the mediating effect of hospital image on the relationship was significant. Third, satisfaction and hospital image had significant effects on re-use intention. Consequently, this study verified the influence of perceived medical service quality by outpatient on hospital image, satisfaction, and re-use intention in a general hospital. Further, considering that hospital image, rather than satisfaction, mediates the relationship between perceived medical service quality and re-use intention, it suggests that much more general satisfaction is required in the marketing activities of hospitals.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.412-422
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• 2009

With the development of the Internet, online community has been made possible to buy a product in hotel industry. It is expanded gradually the customers buy various banquet services as well as guest rooms or restaurant use. From the 1950s, research has been conducted on trust and various study is achieved in connection with in social psychology or industry marketing. But there is much to be desired on research on trust in on/off-line company and customer's repurchase intention. Verifying the study model and hypothesis established through proceeding research, we would like to know that whether trust in on-line basis can be connected with the trust that already formed about the hotel in off-line basis. Furthermore, how on-line and off-line trust made in hotel industry can affects to customer's repurchase intention. The trust between on-line basis and off-line basis in hotel industry is mutually related. The trust based on off-line hotel company also affects to customer's repurchase intention. But, on-line trust in hotel industry is not related to the customer's repurchase intention.