• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.111-120
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• 2013

As craft is representing the historical culture of one country based on the old cultural characteristics and traditions of the regions in our life and is also representing the contemporary cultural culture, the interest in the crafts is becoming bigger and bigger as days pass by. However, despite this potentiality for growth, the craft that we encounter is not reflecting the ever-changing environment of the times, is failing to go beyond the folk art industry level of 1970s to 1980s. Although most of the industrial craft corporations have highly developed craft technology, but the products are not sublimated into marketable products. Also, so far schemes for development of industrial craft have not been many and studies on industrial craft in a sense of the design management have not been performed. Accordingly, this study intends to survey the effect of the design management strategy on the industrial craft product purchase intention in the industrial craft. The main contents comprehended in the study process are as follows. The design management strategy affects the industrial craft product purchase intention. Among the lower elements of the design management strategy, which are cost reduction-oriented design strategy, image-oriented design strategy and the market-oriented design strategy, the image-oriented design strategy and the market-oriented design strategy showed to affect the industrial craft product purchase intention. Especially, the image-oriented design strategy showed to affect the industrial craft purchase intention more than the market-oriented design strategy does.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.627-641
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• 2022

Although CSV means pursuing social and economic values at the same time, research on consumer benefits recognized by consumers, the subject of economic value, is insufficient. The purpose of this study is to investigate the effect of CSV activities of financial companies on purchase intention through consumer benefits and psychological distance for consumers. 265 copies of survey data were collected, and the research hypothesis was verified using SPSS 25.0 and Smart PLS 3.0. As a result of the analysis, first, fairness and authenticity had a positive (+) effect on both social and personal benefits. Second, it was found that the social and personal benefits subjectively perceived by consumers had a positive (+) effect on both purchase intention. Third, it was found that the social benefits perceived by consumers through CSV activities of financial companies had a positive (+) effect on purchase intention through psychological distance, but the mediating effect of personal benefits was not significant. Based on these research results, practical proposals were made to increase the efficiency of CSV activities by grasping the effect of consumers and purchase intentions on CSV activities of financial companies, and conclusions, implications, and future research directions were presented.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.490-502
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• 2021

Horticultural facility farmers subscribe to crop accident insurance and insurance products secured by horticultural facilities in preparation for possible risks in the facility. Insurance is purchased to prepare for natural disasters such as typhoons, hail, frostbite, heavy rain, and strong wind damage covered by the product. In order to find out the effect of risk perception, which is a subjective perception of the risks of a given situation, on horticultural facility farmers' intention to purchase horticultural facility insurance products, the risk perception and insurance purchase intention were analyzed. A t-test was conducted to determine the impact relationship between farm size, insurance coverage, and risk perception, and multiple regression analysis was conducted to verify the effect of personal characteristics and behavioral factors such as subjective perception, reference group, media exposure, and compensation understanding. In addition, a three-step regression analysis by Baron & Kenny was conducted to confirm the mediating role of personal characteristics and behavioral factors in the relationship between risk perception and insurance purchase intention. As a result of the study, although there was no difference in farm size, it was analyzed that policy holders had a higher degree of risk perception than non-subscribers, and that compensation understanding had the greatest influence and subjective knowledge had the smallest influence. In addition, these four factors were verified to have a mediating effect on the relationship between risk perception and insurance purchase intention. These results are expected to provide practical help to the development and marketing activities of horticultural facility insurance products.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.198-210
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• 2022

Recently, research on environmental sustainable fashion design has been conducted, but various studies on preference and purchase intention for environmental sustainable fashion products have not yet been conducted. Therefore, this paper studied the effect of the characteristics of environmental sustainable fashion products on purchase intention with preference as a mediating effect. This study focused on Generation MZ attending universities in Hubei Province, China, and a total of 350 online surveys were conducted from August 15, 2021 to August 20, 2021. Among them, 335 copies were used for the final analysis, excluding invalid questionnaires. SPSS26 and AMOS26 were used for analysis. First, the results of the analysis showed that environmental protection characteristics among the characteristics of environmental sustainable fashion products had a positive effect on preference. At the same time, environmental sustainability had a positive effect on purchase intention. Second, environmental protection and sustainability have a significant positive effect on preference. At the same time, environmental sustainability has a significant positive effect on purchase intention. Third, preference plays a significant mediating role in the relationship between the purchase intention of environmental protection.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.247-257
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• 2022

This study was conducted with female college students in their 20s living in Henan Province, China, who had experience with TikTok. The relationship between TikToker's fashion and consumers' empathy, favorability, and purchase intent is verified. The questionnaires were administered for 10 days from February 1 to February 10, 2022. A total of 316 questionnaires were used for the final analysis, and statistical processing of the collected data was performed using SPSS 26.0 for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis. The results of the analysis are as follows. First, Chinese female college consumers' empathy for women's TikToker fashion positively influenced favorability and purchase intention. Second, Chinese female college consumers' favorability of women's TikToker fashion positively influenced purchase intentions. Based on the results of this study, the following insights can be proposed. When promoting TikTok marketing, attention should be paid to the choice of TikToker. If choose the right TikToker, you can not only increase the favorability of TikToker fashion products but also increase the purchase intention of TikToker fashion. Choosing TikToker with charm, rich emotion, and beautiful appearance help product sales.

• Journal of Venture Innovation
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• v.5 no.1
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• pp.59-73
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• 2022

Untact marketing is being activated due to COVID-19. As a result, live commerce, an untact seller, is also active in the e-commerce market. Therefore, in this study, we tried to find out what factors influence consumers when they purchase through live commerce. In particular, since consumers' trust and flow in live commerce platforms and products is important, their mediating effects were analyzed. The research model was established by deriving common variables among the characteristics of live commerce based on previous studies. An online survey was conducted for empirical analysis. 200 users who made at least one purchase in live commerce were analyzed. The study results are as follows. Among the characteristics of live commerce, entertainment, economics, professionality were found to have a positive (+) effect on purchase intention. On the other hand, ease of use did not significantly affect purchase intention. The influence was shown in the order of entertainment, professionality and economics. The mediating effect of trust was found to play a mediating role in that entertainment, economics, and professionality affect purchase intention. On the other hand, a significant mediating effect was not tested between ease of use and purchase intention. As for the mediating effect of flow, it was found that flow plays a mediating role in that entertainment and economics affect purchase intention. On the other hand, the mediating effect of flow in terms of ease of use and economics affecting purchase intention was not tested. As for the multiple mediating effect of flow and trust, the mediating effect of flow was stronger than the mediating effect of trust when entertainment had an effect on purchase intention. In terms of professionality affecting purchase intention, the mediating effect of flow was also stronger than the mediating effect of trust. On the other hand, it was analyzed that only trust had a mediating effect when economics had an effect on purchase intention. The results of this study empirically tested that entertainment, which is a fun and interesting factor of live commerce content, is the most important factor when consumers use live commerce. In addition, various results were derived, such as cases where trust and flow act as mediators at the same time or not at all. Practical implications can be found in that it provided a clue about what to prioritize in order to reach consumers for live commerce platform.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.152-155
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• 2006

최근 모바일기기에 유비쿼터스 콘텐츠를 구현하는 시도가 활발히 진행되고 있다. 핸드폰을 이용해 위치를 판단한다거나, 핫코드를 찍어 상품을 구매하는 등의 콘텐츠가 개발되었다. 또한, 모바일기기도 발전하여 핸드폰, PDA 같은 모바일기기의 내장 카메라모듈은 필수사항이 되었다. 본 연구는 모바일기기의 내장 카메라모듈을 이용한 모바일 환경에 적합한 한글 문자인식 시스템을 제안한다. 본 연구의 시스템은 모바일기기로 PDA를 사용하였으며, PDA의 카메라모듈을 통하여 인쇄체 한글 영상을 입력받고, 모바일기기의 느린 연산속도를 보완하기 위하여, 서버로 이미지와 기울기 정보를 전달한 후, 서버에서 기울어진 인쇄체 문자영상을 보정하고, 프로젝션을 통해 문자를 추출한 후, 차연산을 이용한 매칭 방법으로 인쇄체 한글을 인식한다. 인식한 문자들은 사용자의 수정을 거쳐 텍스트 문서로 저장할 수 있다.

• 한국HCI학회:학술대회논문집
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• 2007.02c
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• pp.146-150
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• 2007

본 논문에서 우리는 이동단말기를 이용하여 멀티미디어 콘텐츠를 서비스하는 디지털 TV상거래 시스템을 개발하였다. 이 시스템은 이동단말기와 TV를 결합하여 TV 시청자로 하여금 TV 시청 중에 노래나 비디오 영상과 같은 멀티미디어 콘텐츠를 구매하고 이동단말기로 직접 다운로드 할 수 있게 한다. 더 나은 서비스를 위해 TV와 이동단말기를 결합했다는 점이나 노래, 비디오 영상 그리고 게임과 같은 멀티미디어 콘텐츠를 직접 이동단말기로 다운로드 할 수 있다는 점이 기존의 TV 상거래와 다른 점이다. 게다가 우리의 시스템은 비용을 줄이기 위해 값싼 네트워크를 사용하도록 설계되었다. 우리는 이 새로운 시스템을 구현하였고 이 시스템이 제공하는 서비스를 기존의 TV 상거래와 비교하여 상세히 기술한다. 그리고 제안된 시스템의 구조를 살펴보고 모의 테스트를 수행한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2024.05a
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• pp.544-545
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• 2024

최근 성인 독서량은 지속적으로 감소하는데 비해 영상 콘텐츠 소비가 증가하고 있다. 이에 따라 새로운 사용자에 대한 선호도 및 행동 패턴에 대한 정보가 없고 새로운 도서에 대한 사용자 평가나 구매 정보가 부족해 콜드 스타트 문제와 데이터 희소성 문제가 발생하고 있다. 본 논문에서는 영상물 콘텐츠 기반 도서 하이브리드 추천 시스템을 제안하였다. 제안하는 추천 시스템은 영상물의 콘텐츠를 활용하여 콜드 스타트 문제와 데이터 희소성 문제를 해결할 수 있을 뿐만 아니라, 전통적인 도서 추천 시스템에 비해 성능이 향상되었고 장르, 줄거리, 평점 정보 기반 사용자 취향 정보까지 모두 반영된 질 높은 추천 결과까지 확인할 수 있었다.

• The KIPS Transactions:PartB
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• v.12B no.4 s.100
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• pp.443-450
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• 2005

Digital fingerprinting is a contents-protection technique, where customer information is inserted into digital contents. Fingerprinted contents undergo various attacks. Especially, attackers can remove easily the inserted fingerprint by collusion attacks, because digital fingerprinting inserts slightly different codes according to the customers. Among collusion attacks, averaging attack is a simple, fast, and efficient attack. In this paper, we propose a video fingerprinting system that is robust to the averaging attack. In order to achieve code efficiency and robustness against the averaging attack, we adopt anti-collusion code (fingerprint code) from GD-PBIBD theory. When the number of users is increased, the size of fingerprint code also grows. Thus, this paper addresses a zero-based code modulation technique to embed and detect this fingerprint code efficiently. We implemented a blind video fingerprinting system based on our proposed technique and performed experiments on various colluding cases. Based on the results, we could detect most of colluders. In the worst case, our scheme could trace at least one colluder successfully.