• Title/Summary/Keyword: 컨설팅 활용

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The Effects of the Competence of Consultant on the Consulting performance, Utilization and repurchase intention (컨설턴트 역량이 컨설팅 성과, 활용도 및 재구매 의도에 미치는 영향에 관한 연구)

  • Jeon, Yongdae;Seo, Wonchul
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.5
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    • pp.655-664
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    • 2017
  • As the external environment of SMEs is changing drastically, it is necessary to establish an appropriate management strategy. The purpose of this study was to analyze the effect of consultant's competency, on consulting performance, consulting utilization and repurchase intention, and effect of consulting's understanding and participation on consulting performance. Participants were 103 questionnaires collected from 154 SMEs that received technology and management consulting support from the Technology Guarantee Fund. According to the practical analysis result, knowledge(β=.377, p<.001) and attitude(β=.461, p<.001) among the consultant's competencies were positively correlated(R2=.623) with consulting performance, and consulting performance had positive correlation(R2=.668) with consulting utilization and repurchase intention(β=.817, p<.001). Participation in consulting had a moderating effect on the effect of consulting performance on consulting utilization.

An Empirical Study of the Influencing Factors of Management Consulting Performance on Application Intend mediating the consulting deliverables and satisfaction (컨설팅 산출물과 컨설팅 만족도를 매개로한 컨설팅 활용도에 미치는 성과 영향요인에 관한 실증연구)

  • Lee, In-Su;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.59-69
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    • 2012
  • The purpose of this study is aimed at policy proposal to increase the management consulting application intend, investigating the factor that influence the application intend in terms of consultant side, consulting diagnosed small and medium sized enterprises side by means of consulting satisfaction and consulting deliverables. The results of this study showed that consultant capacity and consulting performance have positive impacts on the consulting deliverables and satisfaction, but the collaboration of diagnosed SMEs have no significant effect on consulting deliverables. In addition, verifying the mediating effect of consulting deliverables and consulting satisfaction for the consulting application intend, consultant capacity and consulting performance was mediated fully by the consulting deliverables and satisfaction. The collaboration of diagnosed SMEs was not mediated by the consulting deliverables, but particialy mediated by the consulting satisfaction.

A Study on the Influence of Consulting Expertise and Experience of utilizing of Word of mouth intentions : Focused on the Mediating Effects of Consulting Firms Brand (컨설팅전문성과 활용경험이 구전의도에 미치는 영향연구 : 컨설팅사브랜드를 매개효과로)

  • Jo, Young-Jun
    • Journal of Digital Convergence
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    • v.10 no.1
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    • pp.195-202
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    • 2012
  • This Study is to verify that Consulting firm's brand plays a mediating role in consulting expertise, experience utilizing, and word of mouth intention. The results of study show that firstly, Consulting expertise and experience utilizing have a positive effect on word of mouth intention, and secondly Consulting firm's brand have also a positive effect on the mediating role in the relationship between consulting expertise & experience utilizing, and of mouth intention. This study have a significant meaning to ascertain that word of mouth intention should enhance the value of consulting firm's brand with first priority, and importance of consulting expertise and experience utilizing should be recognized, and the values of consulting expertise and experience utilizing be enhanced by consulting firm's brand.

The Effects of Consultant's Competency and Consultation Process on the Consulting Performance: The Mediating Role of Client's Involvement and Utilizing Willingness (컨설턴트역량과 수행과정이 컨설팅성과에 미치는 영향: 수진기업의 참여수준과 활용의지의 매개효과)

  • Lee, Cheol-Woo;Lee, Cheol-Gyu;Lee, Dong-Myung
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.149-162
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    • 2016
  • This paper aims to examine the mediating effects of client involvement and client utilizing willingness among consultant competency, consultation process and consulting performance. To accomplish the purpose, the analysis was conducted with 446 SMEs which had a consulting experience. The collected data were analyzed with SPSS and AMOS for Windows. This study used several statistical techniques such as descriptive analysis, confirmatory factor analysis, reliability analysis, feasibility analysis, Sobel test and the significance test of indirect effects. All studied factors presented meaningful results(+) except the path of consultant competency and client involvement. The client utilizing willingness presented the mediating role between consultation process and consulting performance. Consequently, it said that consultation process with client utilizing willingness was more important than consultant competency itself.

Development of Environmental Home Doctor Management System Using GIS (GIS를 활용한 환경홈닥터 관리시스템 구축에 관한 연구)

  • Choi Byoung-Gil;Lee Choul-Joon;Lee Kwang-Won;Na Young-Woo
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2006.04a
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    • pp.375-380
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    • 2006
  • 본 연구의 목적은 GIS를 활용하여 환경홈닥터와 관련된 정보를 관리하고 활용할 수 있는 환경홈닥터 관리시스템을 구축하는데 있다. 환경홈닥터 관리시스템은 환경홈닥터 DB관리시스템, 사이버 환경컨설팅시스템, 환경홈닥터 WebGIS 시스템, 원격 현장조사시스템으로 구성하였다. 원격 환경홈닥터 DB 관리시스템은 사용자 DB, 환경홈닥터 DB, 환경컨설팅 DB를 구축하고 관리할 수 있도록 개발하였다. 원격 환경홈닥터 서비스시스템은 홈페이지를 이용하여 환경컨설팅 업무를 수행할 때 발생하는 홈페이지 관련일반정보와 환경홈닥터 관련 정보를 통합하여 관리할 수 있도록 개발하였다. 환경홈닥터 WebGIS 시스템은 지원업체에 대한 공간정보 및 속성정보, 도로 및 주요 건물들에 대하여 GIS DB화하고 ESRI사의 ArcIMS를 이용하여 사용자가 언제 어디서나 웹을 통하여 검색하고 이를 활용할 수 있도록 개발하였다. 사이버 환경컨설팅 시스템은 지원요청 업체와 환경홈닥터가 직접 만나지 않고도 환경컨설팅 업무를 수행할 수 있으므로, 환경홈닥터 서비스 지원도구로 활용할 수 있다. 또한 환경홈닥터 제도 운영시 발생하는 방대한 양의 데이터를 체계적으로 관리하고 진단이력 및 유사사례 검색 등의 기능을 신속하게 수행할 수 있으므로, 효율적인 환경컨설팅 업무 수행에 활용할 수 있을 것이다. 또한 WebGIS에 의해 환경홈닥터를 관리함으로써 공간정보와 속성정보를 쉽게 관리하고 활용할 수 있을 것이다.

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A Study on the Influence of Consulting Characterstic ease of use to the word-of-mouth intention and repurchase intention (컨설팅특성이 구전의도와 재구매의도에 미치는 영향연구)

  • Jo, Young-Jun;Lee, Seung-Hee
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.207-216
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    • 2011
  • This paper is for the influence of consulting character how to affect on the word-of-mouth intention and repurchase. Consulting characters consist of expertise, reliability and application. The results of this study are as follows: Firstly, Application except expertise and reliability have a positive effect on word-of mouth intention influence. Secondly, expertise and application except reliability have a positive effect on repurchase intention influence. This study shows that the company marketing performance would be greatly improved by an application of consulting experience and an expertise of consulting need.

A Study on the Influence of Subjective Norm and Task Media Fit of utilizing of Use intentions : Focused on the Mediating Effects of Consulting Application (SNS의 주관적 규범과 과업매체적합이 사용의도에 미치는 영향연구 : 컨설팅활용을 매개효과로)

  • Jo, Young-Jun;Lee, Seung-Hee
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.147-157
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    • 2012
  • In this study, User intention also factors that Consulting application and Subjective norm, Task media fit factors also impact on User intention was examined. In this process, especially Subjective norm and Task media fit of SNS in each dimension to User intention about the impact of Consulting application was in each carried out to examine the mediating effect. The test result used in this study the Subjective norm, Task media fit and Consulting application in a significant positive(+) User intention also was effective. And verifying the results of the mediating effect of Consulting application, Subjective norm and Task media fit has proven to be effective in all parameters. The results of such individuals or companies with Consulting application of SNS. SNS Subjective norm and Task media fit are aware of the factors influencing the Strategy envisions an appropriate response, such as to provide Suggestions.

An Analysis of Instruction Consulting System in Universities and its Implications (대학 수업컨설팅 체제 분석 및 시사점)

  • Park, Soo-Jung;Song, Myunghyun
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.116-127
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    • 2016
  • The instructional consulting has emerged as an important teaching development program in university. So, this research aims to analyze the instructional consultation system in centers for teaching and learning in four-year-course universities and deduce implications from it. To this end, focusing on instruction consulting program types, status, and example cases for promotion, homepages were reviewed and phone interview was conducted from July to August, 2015. The results were as follows. First, 9 types of instruction consulting system in universities were found. Second, the status of offering the programs and implementing them did not correspond to each other. Third, universities were mainly using in-school consultants. Fourth, universities had various ways of using the results and reward systems. Lastly, as for the example cases, through various consulting programs, consultant pools, use of results and reward system, and connection with other programs, it was found that instruction consulting system was operated organically. The implications that the research result offers are as follows. First, there should be accurate diagnosis of instructors and customized consulting systems based on needs. Second, there should be supports inside schools and cooperation between external organizations that can help raise consulting teams of various backgrounds. Third, the instructional consulting should be made through joint considerations and reflections of instructors. Fourth, universities should provide systematical support for instructional consultation and have higher awareness about it.

An Analysis on the Firms' Financial Performance of Coupon-System Management Consulting (쿠폰제 경영컨설팅 기업의 재무성과)

  • Jeon, Chang-Soo;Lee, Sung-Hwan
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.374-377
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    • 2009
  • 기업 경영이 점차 글로벌화 되어가는 환경 하에서 중소기업의 경쟁력강화대책의 일환으로 경영컨설팅 지원사업이 시작된 지 10년이 되었다. 그동안 실증적인 사후자료에 의한 평가는 전무한 실정으로 본 연구에서는 중소기업 쿠폰제 경영컨설팅 사업을 통한 사업참여 중소기업의 재무적 상황을 중심으로 사업참여 전 후를 비교 분석함으로써 본 사업의 시행성과를 분석하는 데 그 목적이 있다. 이를 위해 2005년도 중소기업 쿠폰제 경영컨설팅 지원사업 참여기업 중 지원사업 중 지원예산의 규모가 가장 크고, 업체에 지원금액이 많은 사업 혁신과제컨설팅(II)부문의 컨설팅을 수행한 기업들을 대상으로 수집한 재무비율분석 자료를 활용하여 사업참여 이전 및 이후의 재무상황 변화를 분석하였으며, 2005년을 기준으로 이전 1년 및 이후 2년간을 비교하였으며, 2005년 중소기업 쿠폰제 경영컨설팅 지원사업 혁신과제컨설팅(II) 70업체 중 사업참여 이전 및 이후 2년간의 자료를 구할 수 있는 34개 업체를 대상으로 하였다. 각 년도별 표본의 재무비율 산출은 EXCEL 2007을 사용하였으며, 쿠폰제 경영컨설팅 전 후 두표본 집단간의 차이 검증은 SPSS win 15.0K의 Wilcoxon 부호순위검정을 실시하여 검증하였다. 검증결과 경영컨설팅 전 후 전반적으로 가설은 기각되고, 성장성지표의 매출액증가율 및 활동성지표의 경영컨설팅 후 2년 총자산회전율은 기각되지 않으나 역의 영향력(설명력)을 가진 것으로 나타나, 쿠폰제 경영컨설팅사업의 실질적인 효율성 제고가 필요하다.

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특집 - 일본기업의 지재권 컨설팅 사례 소개

  • Jeong, Ji-Un;An, Hyeon-Su
    • Patent21
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    • s.86
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    • pp.34-41
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    • 2009
  • 최근 글로벌 특허공세가 전방위로 확산되면서 지식재산권 보호 및 지재권 강화를 위한 전략의 필요성이 대두되고 있다. 지식재산강국인 일본의 경우, 2000년대 초 높은 과학기술력에도 불구하고 낮은 국가경쟁력의 원인 중 하나로 높은 과학기술력이 국가경쟁력 향상에 충분히 활용되지 못한다고 판단, 특허 등 지식재산의 보호, 강화 및 활용의 필요성을 느껴 '04년부터 일본 경제산업성의 주관 하에 중소기업의 지재권권 컨설팅 사업을 진행하고 있다. 이에 본 자료에서는 일본기업의 지재권 컨설팅 사례의 일례를 보고자 한다.

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