• Title/Summary/Keyword: 컨설팅 서비스 품질

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A Study on The Effect of Consulting Service Quality on Consulting Repurchase Intention (컨설팅 서비스 품질이 컨설팅 재 구매의도에 미치는 영향에 관한 연구)

  • Lee, Yang-Woo;Kim, Sang-Bong;Hong, Woo-Hyong
    • Journal of the Korea Convergence Society
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    • v.9 no.4
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    • pp.209-222
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    • 2018
  • The consulting company conducts consulting for the purpose of repurchasing consulting and the intention of repurchase according to the consulting quality appears in the small and medium enterprises which received the consulting service. The purpose of this study is to find out the difference of consulting service quality according to the degree of correspondence. As a result of the questionnaire and statistical analysis for consulting SMEs, it was confirmed that the quality of consulting service affects the intention of repurching consulting, Research shows that even though consulting service quality is high, it does not lead to re-purchase unless it responds appropriately to changes in the environment. In other words, in order to enhance service responsiveness, consulting firm should be able to monitor the market information that changes with service quality and build a response system to respond quickly. However, to generalize it, In order to increase the consulting repurchase intention, further research is needed to supplement the responsiveness of the consulting service in connection with the quality of the consulting service.

A Study on Effect of Service Quality and Benefit of Business Consulting on Customer's Commitment (비즈니스 컨설팅 서비스의 품질과 편익이 고객과의 결속관계에 미치는 영향에 관한 연구)

  • Kang, Hyoung-Mo;Song, Gap-Ho;Gim, Gwang-Yong
    • 한국IT서비스학회:학술대회논문집
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    • 2007.11a
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    • pp.587-594
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    • 2007
  • 컨설팅 조직이나 개인은 그들의 전문성을 바탕으로 사업을 영위하고 발전시켜 나가야 하는 영리적 목적을 띄고 있다. 따라서, 그들이 제공하는 컨설팅은 전문서비스로서의 상품적 가치가 있어야 하며, 고객은 이들이 제공하는 컨설팅에 대한 대가를 지불하여야 한다. 전문적 서비스라는 측면에서 컨설팅의 가치란 기업이 기대하는 이익이나 혜택, 서비스 품질과 그 서비스를 얻기 위해 지불하는 희생(비용과 시간)간의 상쇄효과로 설명할 수 있다. 본 연구에서는 이러한 가치에 영향을 미치는 요인으로 SERVPERF 모형을 이용하여 측정한 품질과 기업의 일장에서 바라는 편익으로 나누어 컨설팅 서비스에 대한 고객의 가치인식에 미치는 영향을 실증하고자 한다. 다음으로, 컨설턴트는 프로젝트가 끝나는 시점에서 컨설턴트-고객의 관계가 지속적이며, 긍정적, 상호 협력적이라는 확신을 심어 주어야 한다. 고객의 일장에서는 관계의 종결보다는 관계의 지속이 이성적이거나 감성적으로 편익이 높을 것이라는 확신이 서야 차며 이는 곧 컨설턴트-고객 간의 계산적/정서적 결속으로 나타날 수 있다. 따라서, 본 연구의 최종적인 목적은 컨설팅 서비스의 품질과 편익 - 서비스 가치 - 고객과의 결속 - 재사용의도로 이어지는 인과관계를 규명하는데 있다.

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A Study on the Impact of Consultant's Competencies on Service Quality and Performance of Consulting (컨설턴트의 역량이 컨설팅 서비스 품질과 컨설팅 성과에 미치는 영향)

  • Shin, Dong-Ju;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.63-78
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    • 2012
  • This research aimed at constructing consultant's competencies of having the biggest effect upon consulting performance with competencies, knowledge and attitude, clarifying the effect upon service quality and consulting performance and being useful for some researches developing future consultant's competencies and looking for service quality improvement plan. The results of the study can be summarized as follows. First, it was identified that the consultant's competencies had positive effect upon consulting service quality. Second, it was verified for service quality to have positive effect upon consulting performance. Third, consultant's competencies proved that it has positive effect upon consulting performance.

A Study on the Moderate Effecting of Client's Organizational Character on Consulting Service Quality and Business Performance (경영컨설팅 서비스 품질이 경영성과에 미치는 영향에 관한 연구 -의뢰기업 조직특성의 조절효과-)

  • Kim, Doo-Yul;Kim, Tae-Sung;Lee, Hyun-Su
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.243-253
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    • 2011
  • This paper aims to examine the moderate effects of Client's Organizational Character on the relationships between Consulting Service Quality and Business Performance. To accomplish these purposes, The questionaries of 192 were inspected to the CEO or PM having consulting experience at the companies in Daegu and kyoung-buk. First, Consulting Service Quality presented a meaningful result(+) with the Business Performance. Second, Consulting Service Quality have differential influence on Business Performance by Client' s Organizational Character.

A Study on the Effects of Consulting Service Quality and Participation on the Effect of Consulting Expertise on Business Performance (컨설팅 서비스 품질과 참여도에 미치는 영향 요인)

  • Choi, Yong-Kuk;Hong, Woo-hyung;Kim, Sang-Bong
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.117-126
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    • 2018
  • The purpose of this study is to investigate the effect of the consulting firm's professionalism on the business performance of the consulting client firm, the quality of the consulting service quality and the consulting participation of the service company. The purpose of this study is to find out how to improve the quality and participation of consulting firms. The results of this study can be summarized as follows: respondent, empathy, tangibility, certainty, and reliability have a significant influence on the hypothesis that the consulting firm's expertise will affect the management performance through mediating service quality. In addition, it was confirmed that the higher the participation of client firms, the more significant the management performance was. In order to further improve management performance through consulting, active involvement of client firms is suggested. It is believed that studying the characteristics that can increase the participation in the future can lead to meaningful implications.

An Empirical Study on Service Quality and User Satisfaction Business Consulting (경영컨설팅 서비스품질과 고객만족에 관한 연구)

  • Kim, Dong-Il
    • Proceedings of the KAIS Fall Conference
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    • 2008.05a
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    • pp.343-346
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    • 2008
  • 기업 컨설팅은 조직의 기술 및 경영에 대한 문제점을 분석하고, 대책을 연구해 경영기법이나 운영에 관한 전문적인 자문활동을 수행하는 것이다. 그러나 특히 경영능력과 경험이 부족한 중소기업에게는 그 필요성이 크게 대두되고 있으나 업무 생산성 및 품질에 대한 의식이 미흡하고, 조직 비활성화가 상존하는 경우가 많다. 또한 기업 내부의 문제점 발견 및 발전방향 등에 대한 전략적 수립이 대표자의 주관적 입장에만 의존하는 실정으로 급변하는 경영환경에 적응하여 성공으로 이루어지기 위해서는 관련 외부 전문가의 참여가 필요시되고 있다. 따라서 본 연구에서는 국내 정보화에 관한 컨설팅 서비스품질의 구성요인으로 크게 서비스 제공과정의 과정품질, 결과품질, 서비스 비용으로 대별하여 분석 비교하였으며, 또한 서비스품질에 미치는 영향에 차이가 있는지를 실증적으로 증명하고자 하였다. 결과적으로 서비스 품질이 고객만족에 미치는 영향 및 재이용의도와 구전의도와의 관계를 밝힘으로서, 서비스 품질이 기업의 수익성에 크게 기여하는 중요한 요소임을 제시하고자 한다.

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A Study on the Relationships between Emotional Intelligence of Consultant and Consulting Service Quality (컨설턴트의 감성지능이 컨설팅 서비스품질에 미치는 영향에 관한 연구)

  • Kim, Doo-Yul;Lee, Sun-Kyu;Kang, Eun-Gu
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.41-50
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    • 2013
  • This paper aims to examine the effects on the relationships between Emotional Intelligence of Consultant and Consulting Service Quality. To accomplish these purposes, The questionaries of 260 were inspected to the PM have received consulting experience at the companies. The collected data were analyzed with SPSS 17.0 for Windows. This study used the statistical techniques such as descriptive analysis, reliability analysis, discriminant analysis, factor analysis, correlation analysis and multi regression analysis. Emotional Intelligence of Consultant presented a meaningful result(+) with Consulting Service Quality. but self emotional appraisal didn't present a meaningful result with Consulting Service Quality. and Emotional Intelligence of Consultant didn't present a meaningful result with tangible.

The Effect of Service Quality on Consulting Satisfaction through Understanding and Participation in Consulting (컨설팅에 대한 이해도 및 참여도의 차이에 따라 서비스 품질이 컨설팅 만족도에 미치는 영향에 관한 연구)

  • Park, Beom-Seok;Kim, Sang-Bong;Hong, Woo-hyung
    • Journal of the Korea Convergence Society
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    • v.9 no.4
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    • pp.233-240
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    • 2018
  • This study examines whether there is a difference in satisfaction according to understanding level and participation level as well as the question of what kind of difference in consulting result. As a result of analyzing the model using the structural equation, it was confirmed that even if the quality of the consulting service was high, the satisfaction of the consulting company would be lowered if the contents were not understood or the participation was low. In other words, it was confirmed that service quality and satisfaction level of consultants were influenced by understanding and participation of company. The result implies that the high level consulting services of the consultants are also important, but in order to understand the understanding and participation of the consulting firms also affects the consulting satisfaction, and to increase the consulting performance, It is necessary to make aggressive effort to implement a corporate culture that can raise the level of education.

An Empirical Study on Service Quality and User Satisfaction of Business Consulting (경영컨설팅 서비스품질과 고객만족에 관한 실증적 연구)

  • Kim, Dong-Il;Kang, Hee-Sam
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.3
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    • pp.840-845
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    • 2008
  • This study through theoretical investigation connected with business consulting quality of service and pre-study, actual proof was analyzed on the basis of research hypothesis about domestic consulting's element of qualify of service. Analyzed interrelation degree because do result that is customer satisfaction measurement classifying roughly quality of service and expense quality in actual proof analysis by a representation measurement tool. By first if summarize this study finding, was construed by thing which relativity is very high mutually relation about service quality and satisfaction of customer satisfaction. Therefore, was assumed by leading recognition that is very positive in service quality and customer relation. Secondly, expense quality of service and recycling of customer satisfaction measurement inside synonymy confirm. Hereafter, We can had assumption information consulting and business consulting from medium and small enterprises to very important competition factor.

A Study on the Effect of Consultant Capability on Consulting Satisfaction (컨설턴트 역량이 컨설팅 만족도에 미치는 영향에 관한 연구)

  • Choi, Yong-Kuk;Kim, Sang-Bong;Hong, Woo-hyung
    • Journal of the Korea Convergence Society
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    • v.9 no.4
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    • pp.189-199
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    • 2018
  • The purpose of this study is to investigate the effect of consultant 's competence on consulting satisfaction, consulting service quality, and understanding of client firm consulting. In summary, the results of this study suggest that the competency of a consultant influences the satisfaction of consulting and affects the satisfaction of consulting through service quality. Responsiveness, empathy, type, assurance and reliability have a significant impact on the hypothesis. Also, the higher the understanding of client firm consulting, the higher the satisfaction of consulting. In order to further improve the satisfaction of such consulting, it is necessary to enhance client firm consulting understanding. In order to improve the satisfaction of consulting, it is suggested that not only the consultant capacity but also the efforts to improve the consulting understanding of the customer can achieve the intended satisfaction. Further research is needed on how to improve understanding of how to improve consulting satisfaction in the future.