• Journal of Internet Computing and Services
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• v.10 no.1
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• pp.63-74
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• 2009

There have been many previous studies about an effect of anonymity on self control behavior. However the previous studies are on the aspect of results such as the usefulness, the problems of cyber crime or a lack of trust by anonymity. This study identifies the accurate definition of the objective technical anonymity and subjective social anonymity. And it reveals the relationship among technical anonymity, social anonymity, community tie, and self control as an effect of anonymity. The result of survey shows that technical anonymity affects self control through social anonymity and the relationship between technical and social anonymity is affected by community tie. This study presents how the anonymity affects individual behaviors. So it can be used as a reference to the policy on anonymity of the internet.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.257-281
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• 2011

The purpose of this study is to examine the effect of social anonymity on community quality and find out mediating factors that affect the relationship between social anonymity and community quality in online community sites. This study focuses on the factors such as self expression, self control, and community ties to investigate their mediating roles on the relationship between social anonymity and community quality. Also, discussion quality and information quality are used to measure online community quality. The results of this study show that social anonymity is directly related to discussion quality but not related to information quality. As for the mediating effects, self expression, self control and community ties are all shown to have strong mediating effects on the social anonymity and community quality relationship.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.366-368
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• 2014

본 발명은 교내 동아리 내 회원들끼리 의사소통을 통한 유대감과 소속감을 주기위한 커뮤티케이션 어플리케이션이다. 공지사항, 앨범, 실시간 채팅 등의 기능을 통해 시간과 공간의 제약 없이 소통할 수 있게 해주는 어플리케이션을 만들어 원활한 정보 교류와 의사소통이 가능하게 할 수 있는 어플리케이션이다.

• The Journal of Information Systems
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• v.25 no.3
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• pp.91-116
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• 2016

Purpose Quality and quantity of knowledge in virtual communities is at the discretion of knowledge contributors, and understanding what motivates knowledge contributors' behavior can be invaluable. The purpose of this paper is to find the social aspect of knowledge contribution in virtual communities within the frame of self-determination theory. Also, we seek differential effects of motivation value for novice vs. expert knowledge contributors. Design/methodology/approach Reputation and altruistic motives are studied as antecedents of intrinsic and extrinsic values in contributing knowledge in virtual communities. Gained social connectedness and satisfaction in their knowledge were behaviors studied as dependents of the motivational value. Also, the proposed model was tested for group differences between expert and novice knowledge contributors seeking motivational changes. Self-determination theory is the base theory which explains how externally motivated behaviors can evolve from extrinsically motivated to intrinsic-like behavior with social experiences as knowledge contributors. Findings Analysis of 262 data points gathered from knowledge contributors in Korean virtual communities in 2005 reveals social connectedness as an important dependent variable both for novice and expert knowledge contributors. Group difference analysis shows altruism has negative influence on extrinsic value only for experts. Intrinsic value has a positive influence on satisfaction for both groups alike but the expert group shows a statistically stronger influence than the other.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.4994-5004
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• 2012

This paper aims at investigating voluntary user participation such as user citizenship behavior and aberrant user behavior in the SNS context. Also it examines on how user participation behavior affects social connectedness, privacy concern, and user satisfaction. The empirical assessment of the research model was conducted using a total of 143 responses. The findings show that user citizenship behavior impacts on social connectedness positively and significantly whereas aberrant user behavior does not influence on social connectedness. Aberrant user behavior is proven not to be related to social connectedness, and to has positive relationship with concern for privacy invasion. Also, the results show that privacy concern is not associated with social connectedness. Finally, social connectedness is shown to be a key determinant of SNS user satisfaction whereas privacy concern is not related to user satisfaction.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1337-1341
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• 2009

한국 사회에서 동영상 컨텐츠와 UCC는 새로운 문화 현상으로 그리고 새로운 광고 도구로써 많은 기대를 받고 있다. 이에 본 연구에서는 한국의 대표 동영상 컨텐츠 사이트인 아프리카 사용자들을 대상으로 하여, 사용 활동을 기준으로 사용자 유형을 구분하고, 각 유형별 주요 이용 특성을 탐색하고자 하였다. 동영상 이용 활동 및 동영상 컨텐츠 커뮤니티 활동에 있어서의 사회적 자본 특성 문항, 총 96문항을 도구로 하여, 총 39명의 동영상 컨텐츠 이용자 활동을 분석하였다. 분석결과 동영상 컨텐츠 이용자 행동은 '깍쟁이', '시청자', '휴머니스트'의 세가지 유형으로 구분되었다. 또한 이 세 유형은 사이버 공동체에서의 사회적 자본 특성으로 언급되는 유대감, 신뢰, 규범, 교환 및 호혜성, 혜택 등 다섯가지 사회적 자본 특성에서 서로 다른 특성을 보이는 것으로 확인되었다. 본 연구는 동영상 컨텐츠 사이트를 단순히 동영상 컨텐츠를 교환하거나 소비하는 공간이 아닌 새로운 사이버 공동체의 장으로 활용할 수 있는 단서를 제공했다는데 그 의의가 있다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.10a
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• pp.210-212
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• 2018

According to the OECD (Organization for Economic Cooperation and Development) report, the suicide rate of senior citizens has been high since 2009 due to lower social participation compared to their youth and depression. As entering the Information Era, it became easier to form and expand relationships due to the influence of online community sites. However, it is difficult to use these community sites for the elderly because they lack accessiblity for seniors. In this paper, we describe the content of community mobile apps for senior citizens' social solitude and participation in information society. We also, analyze why community sites are difficult to use, and suggest community mobile app interfaces and content considering physical and cognitive conditions, focusing on user scenarios based on PACMAD, one of the user assessment models. This will serve as the basis for encouraging the elderly to participate in the information society.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.6
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• pp.39-49
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• 2014

Unpleasant facilities have been unwelcomed by residents within the region since they are considered to negatively influence the living conditions of the region. Yet recently, a park project within these unpleasant facility areas has begun to improve the negative impression of the region and the satisfaction of local residents has been shown to be very high. Also a park project within unpleasant facilities is found to have significant influence on the community, including resolving conflicts and building mutual friendships among residents by creating pleasant living conditions and improving the quality of life of local residents. The purpose of this study is to investigate how the park project within unpleasant facilities changes the satisfaction level of local residents and affects the sense of community. In order to do so, surveys were given to visitors of Seoul Maru Park, which was turned into a park from a sewage treatment center. According to the analysis result, after the sewage treatment center was recreated as Maru Park, citizen satisfaction was found to be very high. The sense of community that the visitors feel was found to be high in general, but the 'sense of connection and neighbor bonds' turned out to be lower compared to the 'sense of settlement and belonging.' A regression analysis was performed to determine the relative influence of visitor satisfaction on the sense of community. As a result, in the division of 'sense of settlement and belonging,' the satisfaction with ecological health was affected the most, followed by satisfaction with scenic beauty, whereas satisfaction with cleanness had no influence. In the division of 'sense of connection and neighbor bond,' none of the satisfaction with cleanness, ecological health and scenic beauty showed any influence in the analysis. According to the above result, a park project within unpleasant facilities brings a positive influence on the 'sense of settlement and belonging,' yet in order to improve the 'sense of connection and neighbor bond,' which is not influenced by the project, the adequate facilities and activity programs are considered to be necessary to change the residents' of sense of community.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.165-174
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• 2012

In recent years, online brand community has become an important means for firms to make, maintain and improve their relationship with the customer. Customers or would-be customers discuss, learn about the products and share passion together. In this paper, we investigate the effects of the online brand community's characteristics and its perception on customer royalty to the community and purchase intention of consumers for the products. Variables of online brand community's characteristics include community reputation, social presence, pleasure, and interactivity. For those of the community's perception, we consider membership, influence, emotional band, and fulfillment of desire. Findings show that the online brand community has indeed positive effects on the brand equity by enhancing the relation between consumers and brand, ultimately providing firms with strategic resources and competitive advantage. Managerial implications are discussed.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.387-392
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• 2013

The purpose of this study investigate the main factors of the diffusion of digital contents and consumer's participation behavior, consumption culture and examine the experiential perspective to consumer's information selection behavior. In digital network, the social presence, challenge, self-presentation, arousal and emotional feeling were significant variables to flow experience. Experiential perspectives focused on the search of identity and self-determination were main basic perspective to explain the diffusion of digital contents, consumer participation. This research result applied to media and device strategy to up-coming digital convergence and adapted to product planning and development, user friendly navigation and emotional human-centered service module.