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http://dx.doi.org/10.5762/KAIS.2012.13.11.4994

The structural relationships among user citizenship behavior, aberrant user behavior, social connectedness, privacy concern, and user satisfaction  

Kim, Yoo-Jung (Division of Entrepreneurship, Hoseo University)
Kim, Jae-Young (Business School, Korea University)
Han, Jae-Min (Business School, Korea University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.13, no.11, 2012 , pp. 4994-5004 More about this Journal
Abstract
This paper aims at investigating voluntary user participation such as user citizenship behavior and aberrant user behavior in the SNS context. Also it examines on how user participation behavior affects social connectedness, privacy concern, and user satisfaction. The empirical assessment of the research model was conducted using a total of 143 responses. The findings show that user citizenship behavior impacts on social connectedness positively and significantly whereas aberrant user behavior does not influence on social connectedness. Aberrant user behavior is proven not to be related to social connectedness, and to has positive relationship with concern for privacy invasion. Also, the results show that privacy concern is not associated with social connectedness. Finally, social connectedness is shown to be a key determinant of SNS user satisfaction whereas privacy concern is not related to user satisfaction.
Keywords
Social networking site; User citizenship behavior; Aberrant user behavior; Social connectedness; Privacy concern; User satisfaction;
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