• Title/Summary/Keyword: 커뮤니케이션 효과

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The Effect of Task-Conflict on Job Attitudes : The Mediating Effects of Communication (과업갈등이 직무태도에 미치는 영향 : 커뮤니케이션 만족의 매개효과)

  • Jeong, Hyeon-Dal;Baek, Yoon-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.7
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    • pp.192-203
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    • 2016
  • The purpose of this study is to investigate the effects of task conflict on job attitudes (organizational commitment & job satisfaction), focusing on the mediating effects of supervisory communication & co-worker communication. Recently, the importance of communication as a research topic has been increasing. According to prior research, communication satisfaction has a positive effect on job performance. However, studies which take into account the different types of communication are lacking. Therefore, this study considered two types of communication (supervisory communication and coworker communication). A research model and hypotheses were developed in order to examine the theoretical research issues and questions. The sample consisted of 280 survey data drawn from employees in firms located in Korea. The data was analyzed by the statistical packages, SPSS 21.0 & AMOS 21.0 for Windows. The findings of the analysis are as follows. Firstly, it was found that task conflict had a negative (-) effect on organizational commitment & job satisfaction. Therefore, H1a & H1b are supported. Secondly, it was found that task conflict had a negative (-) effect on supervisory communication. Therefore, H2a is supported. However, it did not have a significant effect on co-worker communication. Hence, H2b is not supported. Thirdly, as regards the mediating effect of supervisory communication, it was found that supervisory communication mediated the effect of task conflict on job attitudes (organizational commitment & job satisfaction). Therefore, H3a & H3b are supported. Finally, the mediating effect of co-worker communication was not significant. Therefore, none of the sub-hypotheses of H4 are supported. Based on these findings, this study suggested directions for future research.

A Study on the Effect of Organizational Communication on Organizational Citizenship Behavior - Focusing on the Moderating Effect of Transformational Leadership - (조직커뮤니케이션과 조직시민행동 관계에 대한 연구 - 변혁적 리더십의 조절효과를 중심으로 -)

  • Park, Ji-Cheol;Chang, Sug-In
    • Management & Information Systems Review
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    • v.33 no.3
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    • pp.189-208
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    • 2014
  • This research is on the relationship among organizational communication and organizational citizenship behavior focused on the moderating effect of transformational leadership. The objective of this research is to conduct positive verification of organizational communication impacting on organizational citizenship behavior. Also, to perform positive verification on moderating effect of transformational leadership. The variables are downward communication, upward communication, unofficial communication, organizational citizenship behavior including participatory actions, altruistic behavior, mindful behaviors, and transformational leadership. It was verified on survey of 232 peoples. The verification and analysis results will be provided to impact of organizational communication on organizational citizenship behavior, the downward communication impacts all elements of citizens' behaviors, and upward communication impacts of participatory actions. On the other hand, the unofficial communication did not impact at all. Moreover the results of moderating effect of transformational leadership. The transformational leadership act as moderator in downward, upward communications. but did not act as a moderator on the unofficial communication. The research suggests to use transformational leaderships to commanders and leaderships at military organizations to put efforts on active communication in order to manage unit more effectively and efficiently and to make members of organization to voluntarily. It is assessed that this paper will serve as a reference to whoever in military reform group or organization working for military developments working for creating elite forces.

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Mediating Effects of Emotional Labor in the relationships between Communication Ability and Customer Oriented Behaviors: Focusing upon Self-Employed Businessmen (소상공인 커뮤니케이션 능력과 고객지향적 행동 관계에서 감정노동의 매개효과)

  • Moon, Joung Hyun;Lee, Dong Cheol;Kim, Jae-pil
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.376-390
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    • 2016
  • The purpose of present study is to investigate mediating effects of emotional labor in the links between communication ability of small businessmen and customer orientation behavior. In detail, it is demonstrated both impacts of communication ability on customer orientation behavior and emotional labor (surface acting, deep acting), and of emotional labor (surface acting, deep acting) on customer orientation behavior. Furthermore, mediating effects of emotional labor (surface acting, deep acting) will be verified. The data for analysis was collected from 270 employees in small businessmen located in Jeju. The results are as follows. First, the main impacts of communication ability on customer orientation behavior and emotional labor (surface acting, deep acting) were statistically significant, in addition, emotional labor (surface acting) was positively associated with customer orientation behavior. Surface acting as a mediator was partially mediated the relation. The result will help to understand the importance for communication ability in small businessmen, and it suggests the crucial implecation in the communication study of service suppliers.

Effects of Teacher's Commnunicative Behaviors on Instructor and Class Evaluations: by Student Personalty Traits and Communication Characteristics (교수자 커뮤니케이션 행동의 차별적 효과에 대한 연구: 학습자의 성격요인과 커뮤니케이션 특성에 따른 집단간 차이)

  • Ahn, Horim
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.361-371
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    • 2021
  • Communication education research has focused on the effects of instructor characteristics on learning. It is necessary to consider student characteristics as well to develop an effective teaching strategy. The current study tries to classify students into multiple distinct groups depending on their personality traits and communication characteristics and investigates differences in effects of teacher characteristics between those groups. A survey on unversity students was conducted to collect data. A cluster analysis was carried out to identify distint sub-groups of respondents by their personality traits and communication characteristics. The analysis yielded two distinct groups. The two groups were named stable-reticent group', and 'neurotic-talkative group' respectivley. Series of multiple regression were carried out in order to investigate differences in the effects of instructor characteristics. The analyses found different patterns of effects between the two sub-groups. The findings suggest that it is necessary to adopt different communication styles and teaching strategies depending on student types.

A Study on the Mediating Effect of Commitment to Learning in the Relationship between Instructor Communication and Reselection of the same Instructor - Focused on college students in lifelong education - (교수자 커뮤니케이션과 교수자 재선택 관계에서의 학습몰입의 매개효과 - 성인대학생을 중심으로 -)

  • Woo Jung Mi;Kim Jin Sook
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.397-404
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    • 2024
  • This study aims to investigate the mediating effects of commitment to learning on the relationship between instructor communication and reselection of the same instructor among college students in lifelong education. For this purpose, the investigator conducted a survey with college students in lifelong education attending a two or three year college or a university in Daegu Metropolitan City and Gyeongsangbuk Province and analyzed a final total of 498 questionnaires with the SPSS 22.0 and AMOS 22.0 statistical programs. The findings were as follows: instructors' verbal and non-verbal communication had total significant effects on the path of reselection of the same instructor by college students in lifelong education, but it had no direct significant effects on reselection of the same instructor. Instructors' verbal and non-verbal communication had indirect effects on reselection of the same instructor by college students in lifelong education via commitment to learning. These findings imply that if instructors make use of their verbal and non-verbal communication in lessons for college students in lifelong education according to their characteristics, it will be able to increase their commitment to learning as well as satisfaction with lessons.

Multi-Mediation of Self-efficacy and Learning Goal Orientation in the links Superior's Communication Ability and Innovative Behavior (상사 커뮤니케이션 능력과 혁신행동의 관계에서 자기효능감 및 학습목표지향성의 다중 매개효과)

  • Yang, Chang-Young;Ji, Sung-Ho;Kang, Young-Soon
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.572-585
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    • 2015
  • The present study conducted in two parts toward employees in government office and state-owned companies, and financial companies. First, main impacts were demonstrated in the links between superior communication ability (SCA) and outcome variables (self-efficacy, and learning goal orientation). Second, mediating effects of self-efficacy and LGO were investigated in the relation SCA-Innovative behavior. The data which applied in analysis was collected from 318 employees who work at government office and state-owned companies, and financial companies in Jeju island. The results were as follows. First, SCA were positively associated with self-efficacy and LGO. Second, self-efficacy and LGO were fully mediated both relationships between SCA and innovative behavior. Findings were as follows. SCA is an important factor on self-efficacy and LGO. Such the results have meaningful implications in the research area of communication. The importance of self-efficacy and LGO were demonstrated when considering the both variable in the relations SCA-innovative behavior.

A Comparative Study on the Effect of Enterprise SNS on Job Performance - Focused on the Mediation Effect of Communication Level and Moderating Effect of Nationality - (기업용 SNS 이용이 업무성과에 미치는 영향의 국가 간 비교연구 - 커뮤니케이션 수준의 매개효과와 국적의 조절효과를 중심으로 -)

  • Chen, Jing-Yuan;Kwon, Sun-Dong
    • Management & Information Systems Review
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    • v.38 no.4
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    • pp.137-157
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    • 2019
  • Companies are trying to use enterprise SNS for collaboration and speedy decision-making. This study verified the mediating effect of communication between enterprise SNS and job performance, and proved the moderating effect of nationality between enterprise SNS and communication. This study collected survey data of 81 Korean and 81 Chinese from employees who have used enterprise SNS in Korea and China. As results of data analysis, first, enterprise SNS improved job performance through speedy information sharing and error reduction. Second, communication mediated the effect of enterprise SNS on job performance. Third, enterprise SNS increased the level of organizational communication through decreasing the burden of offline face-to-face communication. Compared with Chinese corporate organizations, Korean corporate organizations have high power distances, centralized control, and high superior authority. Therefore, in the off-line communication situation, the subordinate feels the social pressure to follow the command of the superior. Thus communication is one-way and closed. In this Korean organizational situation, corporate SNS can be used as a means to bypass rigid offline communication. In the online communication environment of non face-to-face corporate SNS, anxiety and stress of face-to-face communication can be reduced, so communication between the upper and lower sides can flow more smoothly. The contribution of this paper is that it proved that enterprise SNS promotes communication and improve job performance by reducing the anxiety or stress of offline communication, while according to prior research successful adoption of many types of information systems requires the fit between an organization and its organizational culture.

A Study on the Effect of CMC on Learning Performance (커뮤니케이션 매체의 이용수준이 성과에 미치는 영향 - 친숙도의 조절효과를 중심으로 -)

  • Li, Guo Zhong;Kwon, Sun-Dong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.2
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    • pp.75-96
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    • 2011
  • Recently, Dennis et al.(2008) proposed media synchronicity theory. In this theory, for conveyance communication processes, use of media supporting lower synchronicity should result in better communication performance. But for convergence processes, use of media supporting higher synchronicity should result in better communication performance. This paper proved a part of the propositions of media synchronicity theory, because media synchronicity theory was proposed theoretically, not empirically. We used a data set generated from the survey. The respondents of survey were 163 students who had experienced the communication media in the classes that should summit result of team projects or team reports. According to the results of data analysis, higher use of communication media led to better learning performance. The familiarity of task moderated the effect of communication media on learning performance. And use of media supporting higher synchronicity led to better learning performance.

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Relationship of Participants' Characteristics and Organizational Effectiveness on Education Program -Mediating Effect of Communication- (교육참여자 특성과 조직유효성의 관계 -커뮤니케이션의 매개효과-)

  • Chun, Myung-Hwan
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.394-403
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    • 2016
  • This research aimed at comprehending influence among education participants' characteristics (followership, sense of community, conscientiousness), organizational effectiveness, and investigating mediation role of communication. The results are as follows: First, followership and sense of community play an important role for communication. But conscientiousness did not affect communication. Second, communication has directly affected job satisfaction and organizational commitment. Third, the relation between education program characteristics and organizational effectiveness were mediated by communication. The findings of this study suggest the educational program is designed and developed based on employee's attitude of mind.

Effect of marketing communication and channel accessibility on brand equity in a game industry (마케팅 커뮤니케이션과 유통 접근성이 게임 브랜드의 자산가치에 미치는 효과)

  • Lee, Hyungil;Kim, Ji-Hern
    • Journal of Korea Game Society
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    • v.21 no.6
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    • pp.3-12
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    • 2021
  • In this study, we verified the relationship of major variables that affect brand awareness, brand image and brand loyalty in the game industry. Six hypotheses for five variables were established and tested using K-BPI data. Distribution accessibility had the only significant effects on brand awareness, whereas marketing communication and distribution accessibility had significant effects on brand image. Only the brand image had a significant effect on brand loyalty. Brand communication to improve brand image and distribution to promote experiential marketing seem to be important.