• Title/Summary/Keyword: 커뮤니케이션 촉진

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International Collaboration in the Age of Digital Technologies : Focusing on the 10 East-Asian Countries (디지털 테크놀로지 시대의 국제 협동연구 : 동아시아 지역의 분석을 중심으로)

  • Park, Han-Woo
    • Journal of Information Management
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    • v.36 no.1
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    • pp.77-101
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    • 2005
  • The purpose of this paper is to examine some aspects of international collaboration in the age of digital technologies. First, the paper describes the longitudinal structure of collaborative pattern among the 10 East-Asian countries based on their frequency of co-authoring SCI journal articles in the year 2001-2003. Second, a focus interview was made to explore the way in which new digital technologies such as the Internet have changed a research practice in the field of science, technology, and innovation. This research found that Japan and China are preferred as the number one collaborator by other Asian countries. Their share of international collaboration with other Asian countries has been increasing in three years. The results of indepth interview with a scholar suggest that digital network technologies have several advantages enabling individual and institutional actors to collaborate with each other effectively in terms of knowledge management as well as information exchange.

A Study on the Development Direction of Traditional Cultural Contents in the Age of Convergence Media (융합미디어 시대에서 전통문화 콘텐츠의 발전방향 연구)

  • Shan, Xinyi;Chung, Jeanhun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.3
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    • pp.99-104
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    • 2022
  • In the age of convergent media, traditional media and network media are highly integrated, and benefits are shared, which promotes the increase of traditional culture communication channels, the change of communication methods, and the change of the mode of interaction with audiences. This article analyzes the difficulties of traditional culture dissemination by enumerating some excellent cultural programs in China. At the same time, combined with the current situation of convergence media, it discusses how to transform invisible traditional culture into visual digital content, and make it widely disseminated by means of convergence media. It provides reference for the development of traditional culture, and has enlightening significance for creating high-quality cultural programs and spreading mainstream culture.

A Survey on the Perceptions of Consumer Organizations to Promote Risk Communication for Food Additives (식품첨가물의 리스크 커뮤니케이션 촉진을 위한 소비자단체의 인식조사)

  • So, Yun-Ji;Kim, Suna;Lee, Jee-Hyeon;Park, Eun-Young;Kim, Hee-Jung;Kim, Ji-Sun;Kim, Jeong-Weon
    • Korean journal of food and cookery science
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    • v.29 no.2
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    • pp.105-113
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    • 2013
  • Consumer organizations usually lead the opinions of the consumers. This study was performed to investigate the perceptions and information needs of consumer organizations on food additives for the promotion of risk communication. A survey was conducted for 4 weeks in March 2012 by using a self-administered questionnaire consisting of 32 questions. Total 111 responses were collected for analysis. 'Safety (91.0%)' was the most important factor influencing the purchase of processed food, and both 'food additives (24.3%)' and 'environmental pollution (23.4%)' were considered as main risk factors. The longer the career of the members had, the higher negative perceptions on food additives (p<0.01). About 70% of the respondents who had known KFDA's researches on evaluating safety of food additives answered that researches were not enough to make sure the safety. Although lectures and other domestic organization were the main channels for getting information, 'TV' was considered as the most suitable way for it. 'Poor risk communication (32.4%)' was pointed out as the serious problem of government's food safety policy. Based on these results, consumer organizations' low level of trust on government should be overcome by continuous supply of information what they need to facilitate risk communication on food additives.

The Effect of Scaffolding on Creative Collaborative Performance - Focusing on the Mediating Effects of Boundary Objects - (스캐폴딩이 창의적 협업 성과에 미치는 영향 - 바운더리 오브젝트의 매개효과를 중심으로 -)

  • Shin, Hyun-Sun;Kym, Hyo-gun;Na, Yun-Bin
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.1-15
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    • 2020
  • This study examined the factors that influence creative performance in corporate collaboration projects. Specifically to facilitate team collaboration, we identified that scaffolding, which is one of the important factors in organizational learning communication, and the Boundary Objects, which are collaboration tools & vehicle, influence performance. The survey was collected for 203 employees who experienced collaborative projects, and three-step mediated regression analysis was conducted after conducting exploratory factor analysis. In other words, we examined the median effect of boundary objects on the impact of scaffolding on creative collaborative performance. Analysis showed that while the effects of the boundary objects in relation to the impact of cognitive scaffolding on creative performance were not significant, emotional scaffolding had a full-scale effect on the creative performance and also had a full-scale effect on the efficacy performance. Given these results, it is necessary to share a vision and form personal relationships among team members in order to activate them, since scaffolding is useful in organizational learning and boundary objects also have some effect as a medium for promoting collaboration in projects.

The Study For a New Positioning Strategy For the Performance Arts (공연예술 수요개발 촉진을 위한 포지셔닝(Positioning) 전략 제안)

  • Park, Joon Hyoung
    • Review of Culture and Economy
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    • v.20 no.3
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    • pp.87-114
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    • 2017
  • The Supply side of performance arts has been pretty much developed since the establishment of ARCO. The development level of the demand side, however, was much lower than that of supply side. This unbalance make it difficult to achieve the goal and to complete the mission of ARCO's assistant to the performance arts. Unlike the existing research for solving this problem, this study suggests the positioning strategy of a new value of performance arts for solving this problem. This positioning is, instead of meeting the experiential and symbolic needs, targeting the functional needs to solve the life problems to be faced with aging, for example, the problems from education, human relationship and health. The new positioning will make the demand for the performance arts belong to the top priority group in the expenditure list of consumers because the perceived concept of performance arts will be changed from the "Wants" consumption to "Should be" consumption like a expenditure of private education for children and that of health problems. Therefore, this new positioning is surely expected that the development of new demand from the new position is pretty much higher than that of present positioning. This study also suggests practical strategies, PR and cross functional management system for the implementation of this new positioning.

The Effect of Perceived Social Support on the SNS Interactions and Expected Level of Perceived Information Authenticity (SNS상에서 지각한 사회적 지지가 SNS 상호작용과 자기정보의 진정성 평가 기대에 미치는 영향)

  • Kim, Dong-Tae
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.259-268
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    • 2016
  • The purpose of this study is to investigate the effect of perceived social supports(PSS) in SNS on SNS interactions. In addition the present study aims to look for the effect of SNS interactions on the expected level of information authenticity perceived by information users. The results show that the effect of PSS on the desire for self-identity presentation is significant(Hypothesis 1 accepted). It also reveal that the desire for self-identity presentation positively affect SNS interactions (Hypothesis 2 accepted). And the effect of PSS on the SNS interactions is positively significant(Hypothesis 3 accepted). Finally, the degree of SNS interactions positively affect the expected level of information authenticity perceived by information users(Hypothesis 4 accepted). The significance of this study is to extend scope of research which is related with PSS. Especially, present study emphasize the difference between offline PSS and online PSS. And this study make clear the cause-and-effect relationship is at work between online PSS and SNS interactions, unlike preceding researches.

Building Contingency Paradigm Model based on Paradoxical Attitude Study (역설적 태도 연구에 기반한 상황적 패러다임 모델 구축)

  • Lee, Won-Jun;Chong, Sang-Soo
    • The Journal of the Korea Contents Association
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    • v.10 no.2
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    • pp.412-420
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    • 2010
  • With increased complexity of product and market, the phenomenon that a consumer get paradoxical attitude toward marketing object has been increased. And this phenomenon eventually affects the relationship between consumer and product. In this study we tried to find more paradoxical phenomenon and understand consumer behavior confronting these situations when they buy agro-product based on ground theory methodology. According to the results, consumer's expectation and purchase experience can promote quality paradox experience during confronting various marketing activities such as price, product, promotion, place. Also these experience can cause quality paradox related interaction and communication even though there could be differences in their experience according to demographic characteristics, personal preference, and risk perception. Consumer will develop multiple strategies against quality paradox to manage the uncomfortable paradox experiences.

Logistics Strategy of Promotion for the B2B EC (기업간 전자상거래 활성화를 위한 물류혁신전략)

  • Lee, Kwang-Beom
    • International Commerce and Information Review
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    • v.3 no.1
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    • pp.197-223
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    • 2001
  • 최근 B2B 전자상거래 확산에 따른 물류문제를 해결하고 오프라인 물류와의 차별화롤 시도하기 위한 목적으로 다양한 물류측면의 대안이 제시되고 있다. 먼저 물류산업 자체의 e-business화를 추진함으로 기존 물류체계에서의 고비용 문제, 책임 소재가 불분명한 서비스 문제를 해결하고 운송정보의 실시간 제공을 통한 발주자, 화주자 간의 긴밀한 커뮤니케이션 형성과 해외시장을 겨냥한 글로벌 물류체계를 구축해야 한다. 다음으로 물류업종의 지나친 세분화, 기존 물류업체의 영세성과 혁신마인드의 부족, 그에 따른 제조 유통업체의 경쟁적 자가물류 확충의 악순환으로 제3자 물류시장 성장기반이 제한되어 오는 등 구조적인 문제점을 극복하기 위하여 주요 운송업체가 영세한 화주나 창고관리 위탁업무까지 대행하여 주는 지금까지의 제3자 물류 체제에서 대기업이 물류시장에 새롭게 진출하면서 사이버 물류시스템을 기반으로 기존 주요 운송업계와 VAN 사업자가 장악하고 있는 물류정보 서비스를 주도하는 제4자 물류체제로의 전환이 요구된다. 왜냐하면, SCM과 전자상거래 환경 하에서는 공급 망 내의 물류를 최적화하여 기업의 경쟁력을 강화하기 위해서 기능적 아웃소싱의 단계를 거쳐 물류기능의 통합과 운영의 자율권이 증대, 전체적인 공급연쇄 솔루션을 제공하는 서비스 제공자와 함께 기업의 경영자원, 능력, 기술을 관리하고 결합하는 공급연쇄 통합자로서 제4자 물류가 필요하기 때문이다. 이와 같은 제4자 물류체제가 본격 형성될 경우 물류정보와 인프라가 복잡하게 업혀있는 기존 물류산업이 재편되고, 특화된 물류솔루션을 바탕으로 한 산업별 물류체제 구축이 가속화될 것으로 예견되며, 일반기업 입장에서 물류부문의 아웃소싱이 촉진되어 물류산업기반이 확충될 수 있을 것이다.

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Exploratory Analysis of Cyber Community for Elementary School Children (초등학생을 위한 사이버 커뮤니티의 교육적 활용 방안에 관한 탐색적 연구)

  • Han, Kwang-Hyun;Kim, Mi-Ryang
    • The Journal of Korean Association of Computer Education
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    • v.5 no.2
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    • pp.69-78
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    • 2002
  • Cyber school community appears to have essentially emerged from the needs for interactive communication, which would not be easy in normal school environments. Message board, chatting rooms and e-mails allow students to connect with each others, share news, find ways to help study, or post personal stories. The purpose of this paper is to give a set of guidelines, based upon the direct observations and questionnaire analysis, for utilizing the cyber school community of elementary school children. The following conclusions are provided; the appropriate ate goal needs to be set before the cyber school community is to be developed; the balance between the off-line and on-line interaction needs to be maintained; actions for motivating students to participate in the cyber community need to be taken by teachers.

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Effects of Real Name Using on SNS User's Behavior and Continuous Use Intention (실명사용 SNS 사용자의 행태와 지속이용 의도의 영향)

  • Hwang, YeonHee;Kim, YoungBerm;Lee, SangHo
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.3
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    • pp.83-97
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    • 2020
  • Unlike the feature of SNS, which strengthens two-way communication and promotes interaction through consistent on/off line identity management, passive use of Facebook to unilaterally accept other people's opinions is being strengthened, and more people tend to use Facebook anonymously or pseudonym to enjoy freedom of expression. To illustrate this transformative use behavior, this study suggests an integrated model including psychological and behavioral variables such as self-esteem, real name use, and opinion expression to explore the effect on social relationship value perception and satisfaction. Studies have shown that self-esteem affects the use of real names and self-exposure, and that the satisfaction and sustainability of relationships have increased as real-name users expose more information about themselves.