• Proceedings of the Korea Multimedia Society Conference
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• 2003.11b
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• pp.703-706
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• 2003

최근 인터라넷 환경에서 특정 그룹내 사용자간의 커뮤니케이션을 위한 별도의 메시징 시스템이 요구되고 있다. 본 논문에서는 소프트웨어 공학의 개발 절차에 따라 비쥬얼 C++ 프로그래밍 언어와 마이크로소프트사의 액세스를 이용하여 윈도우 환경에서 특정 그룹 내 사용자의 커뮤니케이션을 위한 메시징 시스템을 설계하고 구현하였다. 이 시스템에서는 접근 제어를 위한 로그인, 메모 전달을 위한 쪽지 전달, 서로 메시지를 전달하는 대화, 파일을 송수신하는 파일 전송 모듈을 제공하고 있다.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.153-154
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• 2016

소셜미디어는 다대대의 양방향적 소통으로 정보전달의 신속성과 함께 인간관계의 네트워크 확장이 가능한 광고의 매체로서 주목을 받고 있어 그 활용사례로 영국의 존루이스 백화점 크리스마스 캠페인 광고 "Bear and Hare"의 감성 스토리를 활용한 소셜 커뮤니케이션 전략을 분석하였다.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.529-539
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• 2017

The purpose of this study is to categorize and analyze the communication competency of engineering undergraduates and to develop educational content in order to improve that. In this study, communication competency of engineering undergraduates was categorized into three areas: critical thinking, scientific communication, and media literacy. As a means to improve communication competency, the experience with and perception of writing were investigated. The communication competency of undergraduates needs to be improved overall. There is a high need for writing programs that enhance critical thinking oriented around practice. It suggests flipped learning based on smart education, E-community, problem-solving programs based on action learning, cooperative learning programs, reflection journals & portfolio, and collaborative writing programs as educational content. The results of this study can be used as basic data to design competency-based communication curriculum and practical applications for engineering undergraduates.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.332-346
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• 2014

The study supports not only the implicative results and strategic implication to social media staff and managers, but also extended the marketing studies in Korean financial institutions. This paper examined the effect of market orientation on social media marketing performance in the Korean financial institituions. Narver and Slater's market orientation theory was employed for the structural equation model framework. Indirect and direct implication on the social media marketing performance were analyzed. This study conducted online survey social media marketing staff and managers in 230 Korean financial institutions such as banks, securities, asset management, credit card, insurance companies. 102 responses were collected and analyzed. The results revealed that financial institutions' customer orientation, competitor orientation and inter-functional coordination have a positive impact on marketing communications execution degree but not direct effect on social media marketing performance except competitor orientation. Although it does not appear to have a statistically significant association between market orientation two concepts such as customer orientation and inter-functional coordination, and social media marketing performance directly, the competitive orientation has statistically positive impact.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.209-220
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• 2020

This study aimed to analyze characteristics of banker's personality who were engaged in five commercial banks (KB Kookmin Bank, Shinhan Bank, Woori Bank, KEB Hana Bank and NH Nonghyup Bank) with Big5 personality traits and also, investigate the influence of personality traits on entrepreneurial intention and digital media utilization capability, especially based on preceding research. Also, it analyzed mediated effect of digital media capability between Big5 personality traits and entrepreneurial intention. First, the analysis results of the influence of Big5 personality traits on the entrepreneurial intention showed that extroversion, openness had positive impact on the entrepreneurial intention but sincerity had negative impact on the entrepreneurial intention. Second, the friendliness, sincerity, openness had positive impact on contents utilization capability while openness had positive impact on the communication utilization capability. Third, the influence of communication utilization capability on the entrepreneurial intention was positive. Fourth, the mediated effect of digital media capability between Big5 personality traits and entrepreneurial intention discovered that the communication utilization capability mediated the openness and entrepreneurial intention. It's required to look for the bankers with extroversion, openness that positively influenced entrepreneurial intention and carry out systematic, practical entrepreneurship education to help set up actual business after retirement. This study successfully derive conclusion that it's in urgent need to improve entrepreneurship education program so that the bankers could strengthen their communication utilization capability and improve their capability to gather various information through entrepreneurship education and furthermore, create new value followed by starting their own business.

• 한국벤처창업학회:학술대회논문집
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• 2017.08a
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• pp.49-54
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• 2017

웹 기술의 발전과 스마트폰 이용자 수의 증가는 소비자와 기업 간의 관계를 혁신적으로 변화시키고 있다. 기업이나 공공기관들은 고객들과 커뮤니케이션 효과를 극대화 하기 위해 새로운 크로스미디어 플랫폼으로 등장한 소셜미디어를 적극적으로 활용하고 있다. 블로그, 페이스북, 인스타그램 등 더욱 다양하지고 변화의 속도가 빨라지는 소셜미디어 트렌드 속에서 기업들은 채널의 특성에 따라 어떠한 콘텐츠가 소비자에게 만족과 구매에 중요한 영향을 미치는지 체계적인 분석과 운영전략이 필요한 실정이다. 본 연구에서는 기업 마케팅의 활용 관점에서 블로그와 SNS 채널 특징에 따라 콘텐츠 유형의 만족도를 비교 분석하고, 이용자의 개인 특성에 따라 채널별로 어떠한 차이가 있는지에 관한 전략적 틀과 시사점을 제시하고자 한다. 이를 위해 소비자와 판매자 간의 커뮤니케이션 방법에 따라 소셜미디어 콘텐츠를 홍보성, 정보성, 소통성 유형으로 구분하여 블로그 페이스북, 인스타그램의 소셜미디어 채널별로 소비자 만족도를 조사하고자 한다. 또한, 인터넷 이용자의 개인 특성에 따라 선호하는 SNS 콘텐츠 유형이 다를 수 있음에 착안하여 SNS를 이용하는 사용자의 특성을 네 가지 형태로 분류하고 특성에 따른 만족도의 영향관계를 분석하였다. 본 연구 결과를 통해 다양한 소셜미디어 채널을 활용하고자 하는 기업들에게 효율적인 SNS 마케팅 전략구축 방안과 인터넷 이용자 특성을 고려한 콘텐츠 활용 방안에 대한 시사점을 제시하였다.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.526-537
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• 2019

This study researched the effect of application systems for media industry by using machine learning method focusing on industrial organization theory. First, for applying the system successfully, formation of sympathy about needs is required. The introduction of machine learning can bring change in each stage of value chain especially, decision making process of investment and production process. In investment side, objective performance prediction data can enhance efficiency, and content diversity can decrease with concentrated investment phenomenon to secured content by the system. In production side, if the system support to make creators decrease simple repeat works, production efficiency will increase.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.123-136
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• 2021

While same-sex marriage is officially legal in 28 countries, widespread discrimination continues against people in the LGBTQ community in Confucian Asian countries. This study examines how media exposure affects attitudes towards gay men using the cultivation theory in China, where LGBTQ issues are still censored in media. Moreover, this study looks into the immediate effect of watching gay content on attitudes towards a friend's coming out. Based on the survey of 236 young adults aged 18-22, the study results showed that heavy viewers of gay content and female had a more favorable attitude towards gay men. Furthermore, while the participants favored non-gay content, those who viewed gay content were more supportive of a friend's coming out than those who watched non-gay content. The findings indicated the cultivation effect on attitude towards same-sex relationships in a Confucian Asian country that can be used to foster a more inclusive society.

• Journal of Korea Multimedia Society
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• v.9 no.5
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• pp.681-690
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• 2006

With the rapid development of network and multimedia technologies, computer mediated communication has been realized and there has been a great potential to use and research on asynchronous voice communication systems. This paper reports a case study where 6 groups(3 for documentation work, 3 for software development) of 24 people who used voice mail when carrying out their projects. The purpose of this study is to obtain an overall understanding of usability of voice mail which is a typical example of asynchronous voice communication systems, under a particular situation where project works are performed. Through the study, we came to understand general purposes of usage of voice mail, patterns of using it revealed during the project process, different ways of using it according to different types of projects, and reasons why people are currently not likely to use voice mail. The results hopefully provide systems developers with a guideline to understand the nature of voice mail from users' perspectives.

• The Journal of Korean Academic Society of Nursing Education
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• v.27 no.1
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• pp.59-67
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• 2021

Purpose: The purpose of this study is to examine the effectiveness of Problem-based Learning (PBL) in an interdisciplinary college class. This class was run under the theme of 'Nurse Social Content Creators' (NSCC) in the Korean Nurses Association (KNA)'s industry-university collaborative project designed to promote a positive image of nurses among the public. Methods: Study 1 examined changes in perception about nurses among the PBL participants before and after the program. A one-group pre-post test experimental design was applied, and the data were analyzed using a Wilcoxon signed-rank test. Study 2 identified differences of perceptions of nurses between people who had observed the PBL final presentation and people who had not. A post-test-only with nonequivalent group experimental design was used, and the data were analyzed using a Mann-Whitney U test. Results: Study 1 revealed a significant increase of positive perceptions towards nurses. Study 2 revealed a significant difference between the PBL presentation audience group and the control group. Students who had observed the PBL program showed more positive perceptions of nurses than students who had not. Conclusion: This research is an important study with high practicality in the area of media studies as well as in nursing. The PBL teaching method was proven to be effective in enhancing perceptions of nurses.