Browse > Article

A Study of Influence of B anker's Big5 Personality Traits on Entrepreneurial Intention: Mediated Effect of Digital Media Utilization Capability  

Kim, Kyong seon (The Graduate School of G. B. Entrepreneurship, Yonsei University)
Park, Woojin (College of Government & Business, Yonsei University)
Bae, byung Yun (College of Government & Business, Yonsei University)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.15, no.2, 2020 , pp. 209-220 More about this Journal
Abstract
This study aimed to analyze characteristics of banker's personality who were engaged in five commercial banks (KB Kookmin Bank, Shinhan Bank, Woori Bank, KEB Hana Bank and NH Nonghyup Bank) with Big5 personality traits and also, investigate the influence of personality traits on entrepreneurial intention and digital media utilization capability, especially based on preceding research. Also, it analyzed mediated effect of digital media capability between Big5 personality traits and entrepreneurial intention. First, the analysis results of the influence of Big5 personality traits on the entrepreneurial intention showed that extroversion, openness had positive impact on the entrepreneurial intention but sincerity had negative impact on the entrepreneurial intention. Second, the friendliness, sincerity, openness had positive impact on contents utilization capability while openness had positive impact on the communication utilization capability. Third, the influence of communication utilization capability on the entrepreneurial intention was positive. Fourth, the mediated effect of digital media capability between Big5 personality traits and entrepreneurial intention discovered that the communication utilization capability mediated the openness and entrepreneurial intention. It's required to look for the bankers with extroversion, openness that positively influenced entrepreneurial intention and carry out systematic, practical entrepreneurship education to help set up actual business after retirement. This study successfully derive conclusion that it's in urgent need to improve entrepreneurship education program so that the bankers could strengthen their communication utilization capability and improve their capability to gather various information through entrepreneurship education and furthermore, create new value followed by starting their own business.
Keywords
Big5 personality traits; Digital media capability; Entrepreneurial intention;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Ahn, J. I.(2002). Digitalized Communication and Media Literacy: Groping for the Meaning and Research Focus in Multiliteracy. Korean Association for Educational Information and Broadcasting. 8(3), 5-23.
2 Ajzen, I.(1991). The theory of planned behaviour. Organizational Behaviour and Human Decision Processes, 50, 179-211.   DOI
3 Amiel, T., & Sargent, S. L.(2004). Individual differences in Internet usage motives. Computers in Human Behavior, 20(6), 711-726.   DOI
4 Bae, B. Y., & Lee, J. H.(2015). A Study on the Regulatory Focus, Entrepreneurial Orientation, and Entrepreneurial Intentions of College Students in Korea. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 10(6). 215-223.   DOI
5 Baron, R. M., & Kenny, D. A.(1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.   DOI
6 Bird, B. J.(1988). Implementing entrepreneurial ideas: the case for intentions. Academy of Management Review, 13, 442-454.   DOI
7 Block, J.(2010). The five-factor framing of personality and beyond: Some ruminations. Psychological Inquiry, 21(1), 2-25.   DOI
8 Buss, A. H., & Finn, S. E.(1987). Classification of personality traits. Journal of personality and social psychology, 52(2), 432.   DOI
9 Costa Jr, P. T., & McCrae, R. R.(1992). The five-factor model of personality and its relevance to personality disorders. Journal of personality disorders, 6(4), 343-359.   DOI
10 Suh, J. H.(2010). The Study for Effect on the Performance of Factors of a Barrier to Growth by Information Literacy of Domestic Micro Business. Doctoral thesis, Department of Business Administration Graduate School, Soongsil University.
11 Tuten, T. L., & Bosnjak, M.(2001). Understanding differences in web usage: The role of need for cognition and the five factor model of personality. Social Behavior and Personality: an international journal, 29(4), 391-398.   DOI
12 Yoon, B. S.(2004). Determinants of Entrepreneurial Intentions: Individual Characteristics and Environmental Factors. Korean Business Review, 17(2), 89-110.
13 John, O. P., Naumann, L. P., & Soto, C. J.(2008). Paradigm shift to the integrative big five trait taxonomy. Handbook of personality: Theory and research, 3(2), 114-158.
14 Costa Jr, P. T., McCrae, R. R., & Dye, D. A.(1991). Facet scales for agreeableness and conscientiousness: a revision of tshe NEO personality inventory. Personality and Individual Differences, 12(9), 887-898.   DOI
15 Yusof, M., Sandhu, M. S., & Jain, K. K.(2007). Relationship between psychological characteristics and entrepreneurial inclination: A case study of students at University Tun Abdul Razak (Unitar). Journal of Asia Entrepreneurship and sustainability, 3(2), 1.
16 Zhao, H., Seibert, S. E., & Lumpkin, G. T.(2010). The relationship of personality to entrepreneurial intentions and performance: A meta-analytic review. Journal of Management, 36(2), 381-404.   DOI
17 Crant, M. J.(1996). The proactive personality scale as a predictor of entrepreneurial intentions. Journal of Small Business Management, 34(3), 42-49.
18 Digman, J. M.(1990). Personality structure: Emergence of the five-factor model. Annual review of psychology, 41(1), 417-440.   DOI
19 Ettis, S. A., & M. K. Kefi.(2016). Entrepreneurial intentions amongst Tunisian students: an empirical investigation applying the Big-five personality traits theory. International Journal of Higher Education Management, 3(1), 49-64.
20 Goldberg, L. R.(1990). An alternative" description of personality": the big-five factor structure. Journal of personality and socia psychology, 59(6), 1216.   DOI
21 John, O. P., & Srivastava, S.(1999). The Big Five trait taxonomy: History, measurement, and theoretical perspectives. Handbook of personality, Theory and research, 102-138.
22 Keyes, C. L. M., Shmotkin, D., & Ryff, C. D.(2002). Optimizing well-being: The empirical encounter of two traditions. Journal of Personality and Social Psychology, 82(6), 1007-1022.   DOI
23 Lee, H. J., & Choi, G. B.(2008). The Influence of Hotel Service Employee's Personality Trait on Job Performance: Focused on The Mediating Role of Job Resourcefulness and Employee's Service Orientation. Korean Journal of Marketing, 23(3), 117-140.
24 Kim, D. Y., & Yoo, T. Y.(2002). The relationships between the Big Five personality factors and contextual performance in work organizations. The Korean Journal of Industrial and Organization Psychology, 15(2), 1-24.
25 Ko, Y. S.(2019). A Study on the Relationship Between Big Five Factors of the Middle-Aged and the Entrepreneurial Intention in the Era of Convergence. The Korean Society of Science & Art, 37(1), 1-12.
26 Krueger, N. F., Reilly, M. D., & Carsrud, A. L.(2000). Competing models of entrepreneurial intentions. Journal of Business Venturing, 15(5-6), 411-432.   DOI
27 Kwon, S. H., & Hyeon, S. H.(2014). A study of the factors influencing the Digital Literacy capabilities of middle-aged people in online learning. Korean Journal of the Learning Sciences, 8(1), 120-140.
28 Landers, R. N., & Lounsbury, J. W.(2006). An investigation of Big Five and narrow personality traits in relation to Internet usage. Computers in Human Behavior, 22(2), 283-293.   DOI
29 Lee, K. I., & Ahn, C. G.(1996). Clinical Application of The Revised NEO Personality Inventory. The Korean Journal of Counseling and Psychotherapy, 8(1), 65-79.
30 Lee, S. G.(2017). A Study on the Factors Affecting the Entrepreneurial Intention of Employees. Department of Venture Management. Doctoral thesis, The Graduate School of Venture, Hoseo University.
31 McCrae, R. R., & Costa, P. T.(1987). Validation of the five-factor model of personality across instruments and observers. Journal of personality and social psychology, 52(1), 81.   DOI
32 Lee, J. M., & Kang, S. K.(2015). A Study on Factors Having Effect on the Turnover and Entrepreneurial Intention of Financial Institution Workers. Asia-Pacific Journal of Business Venturing and Entrepreneurship. 10(5), 151-163.   DOI
33 Lee, S. N.(2010). The Effects of Personality Traits on the IT Education's Satisfaction & Performance. Journal of Business Education, 17, 1-16.
34 Little, B.(2014). Me, myself, and us: The science of personality and the art of well-being. Public Affairs.
35 Mishra, P., Nicholson, M., & Wojcikiewicz, S.(2001). Seeing ourselves in the computer: How we relate to technologies. Journal of Adolescent & Adult Literacy, 44(7), 634-641.
36 Ozer, D. J., & Benet-Martinez, V.(2006). Personality and the prediction of consequential outcomes. Annu. Rev. Psychol, 57, 401-421.   DOI
37 Moon, S. S., & Jeon, I. O.(2017). Effects of Self-efficacy by Interactivity in Social Media on Entrepreneurial Intention. Korea Logistics Review, 27(5), 135-147.
38 Moon, Y. H., Hong, A. R., & Hwang, J. S.(2017). A Study on the Effect of User's Personality and Accessibility on Digital Literacy. Information Society & Media, 18(2), 33-64.
39 Norman, W. T.(1963). Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings. The Journal of Abnormal and Social Psychology, 66(6), 574.   DOI
40 Park, D. G., Kim, S. H., & Hur, Y. W.(1999). The Relationship between Holland's RIASEC Interest Types and Five-Factor Model of Personality. Korean Journal of Industrial and Organizational Psychology, 12(1), 95-112.
41 Ryan, T., & Xenos, S.(2011). Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior, 27(5), 1658-1664.   DOI
42 Salgado, J. F.(2002). The Big Five personality dimensions and counterproductive behaviors. International Journal of Selection and Assessment, 10(1-2), 117-125.   DOI
43 Seidman, G.(2013). Self-presentation and belonging on Facebook: How personality influences social media use and motivations. Personality and Individual Differences, 54(3), 402-407.   DOI
44 Sin, H. S.(2018). The Effects of Potential IT Entrepreneurs' 5 Personality Factors on Personal Innovation, Self-Efficiency and Entrepreneurial Intentions. Korean Computers and Accounting Review, 16(1), 111-133.