• Journal of the Korean Society for information Management
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• v.16 no.4
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• pp.7-36
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• 1999

In this paper, we have studied the technical contribution of internet as a computer mediated communication(CMC) tool for collection management. A new communication process is appearing due to the development of information technology and telecommunications technology which enable users to have an access to information without the help of librarian. Also, internet makes collection management possible in the absence of vendors. This study found out that internet reinforces the traditional functions of collection management and enables librarians to better perform their roles. The future library manager should become actively involved in the development of technology in order to manage resources of internet focusing on the needs of user. Also, we have concluded that collection management should be modernized and transformed with its emphasis on the new evaluation method and assessment of quality when offering resources of internet in the communication process using computers.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.211-214
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• 2020

2020년 상반기 코로나19 팬데믹 사태 이후 비즈니스의 세계는 매우 다른 모습으로 변화되었다. 향후 비즈니스의 키워드는 디지털로 수렴하는 비대면(Untact)이라 할 수 있다. 즉 디지털을 향해 가속페달을 밟을 것이고 디지털 커뮤니케이션 중심의 비즈니스가 주목받게 될 것이다. 코로나 사태로 인해 사람들이 온라인으로 쏠리면서 디지털 미디어 활용역량이 중요한 화두로 떠올랐다. 코로나 사태가 모든 접점에서 디지털화가 얼마나 중요한지를 일깨워 준 것이다. 본 연구는 디지털 미디어 기기 및 커뮤니케이션 활용역량이 창업의도에 미치는 영향에 관해 위험감수성 및 진취성의 매개효과를 반영하여 진행하고자 한다. 본 연구를 통해 디지털 미디어기기 및 커뮤니케이션 활용역량이 창업에 있어서도 유의한 영향을 미치는지를 검증하고, 디지털 미디어 기기 및 커뮤니케이션 활용 역량이 창업의도에 영향을 미치는 과정에서 위험감수성과 진취성이 매개역할을 할 수 있는지를 규명하고자 한다.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.376-390
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• 2016

The purpose of present study is to investigate mediating effects of emotional labor in the links between communication ability of small businessmen and customer orientation behavior. In detail, it is demonstrated both impacts of communication ability on customer orientation behavior and emotional labor (surface acting, deep acting), and of emotional labor (surface acting, deep acting) on customer orientation behavior. Furthermore, mediating effects of emotional labor (surface acting, deep acting) will be verified. The data for analysis was collected from 270 employees in small businessmen located in Jeju. The results are as follows. First, the main impacts of communication ability on customer orientation behavior and emotional labor (surface acting, deep acting) were statistically significant, in addition, emotional labor (surface acting) was positively associated with customer orientation behavior. Surface acting as a mediator was partially mediated the relation. The result will help to understand the importance for communication ability in small businessmen, and it suggests the crucial implecation in the communication study of service suppliers.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.383-396
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• 2021

This study attempts to verify the effect of e-CRM on reuse intetnion of e-learning and to determine whether the presense mediates the relationship between e-CRM and reuse intetnion of e-learning through empirical analysis. The results of the study are as follows. First, The effect of e-CRM(e-marketing, e-service, e-communication) on the intention of reuse for e-learning services was significant. Second, it was found that the effect of e-CRM(e-marketing, e-service) on reuse intention of e-learning was significantly mediated by the teaching presence. Third, it was found that the effect of e-CRM(e-marketing, e-service, e-communication) on reuse intention of e-learning was significantly mediated by the cognitive presence. Finally, it was found that the effect of e-CRM(e-marketing) on reuse intention of e-learning was significantly mediated by the social presence.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.394-403
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• 2016

This research aimed at comprehending influence among education participants' characteristics (followership, sense of community, conscientiousness), organizational effectiveness, and investigating mediation role of communication. The results are as follows: First, followership and sense of community play an important role for communication. But conscientiousness did not affect communication. Second, communication has directly affected job satisfaction and organizational commitment. Third, the relation between education program characteristics and organizational effectiveness were mediated by communication. The findings of this study suggest the educational program is designed and developed based on employee's attitude of mind.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.572-585
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• 2015

The present study conducted in two parts toward employees in government office and state-owned companies, and financial companies. First, main impacts were demonstrated in the links between superior communication ability (SCA) and outcome variables (self-efficacy, and learning goal orientation). Second, mediating effects of self-efficacy and LGO were investigated in the relation SCA-Innovative behavior. The data which applied in analysis was collected from 318 employees who work at government office and state-owned companies, and financial companies in Jeju island. The results were as follows. First, SCA were positively associated with self-efficacy and LGO. Second, self-efficacy and LGO were fully mediated both relationships between SCA and innovative behavior. Findings were as follows. SCA is an important factor on self-efficacy and LGO. Such the results have meaningful implications in the research area of communication. The importance of self-efficacy and LGO were demonstrated when considering the both variable in the relations SCA-innovative behavior.

• Journal of Information Management
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• v.33 no.2
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• pp.49-66
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• 2002

In this paper, the recent trends of user-centered information communication are reviewed, especially focused on Computer-Mediated Communication(CMC) based on internet, Human Factors Engineering, and Human-Computer Interaction(HCI). The result is that human-centered information communication process has influence on the extension of user interface.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.7
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• pp.192-203
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• 2016

The purpose of this study is to investigate the effects of task conflict on job attitudes (organizational commitment & job satisfaction), focusing on the mediating effects of supervisory communication & co-worker communication. Recently, the importance of communication as a research topic has been increasing. According to prior research, communication satisfaction has a positive effect on job performance. However, studies which take into account the different types of communication are lacking. Therefore, this study considered two types of communication (supervisory communication and coworker communication). A research model and hypotheses were developed in order to examine the theoretical research issues and questions. The sample consisted of 280 survey data drawn from employees in firms located in Korea. The data was analyzed by the statistical packages, SPSS 21.0 & AMOS 21.0 for Windows. The findings of the analysis are as follows. Firstly, it was found that task conflict had a negative (-) effect on organizational commitment & job satisfaction. Therefore, H1a & H1b are supported. Secondly, it was found that task conflict had a negative (-) effect on supervisory communication. Therefore, H2a is supported. However, it did not have a significant effect on co-worker communication. Hence, H2b is not supported. Thirdly, as regards the mediating effect of supervisory communication, it was found that supervisory communication mediated the effect of task conflict on job attitudes (organizational commitment & job satisfaction). Therefore, H3a & H3b are supported. Finally, the mediating effect of co-worker communication was not significant. Therefore, none of the sub-hypotheses of H4 are supported. Based on these findings, this study suggested directions for future research.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.3
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• pp.201-214
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• 2022

This study theoretically and empirically examined whether organizational communication mediates the effect of organizational learning culture perceived by members in the organization on task performance and contextual performance. Organizational learning culture is defined as a culture that is good at creating, acquiring, transferring, and modifying behavior to reflect new knowledge and insights. The hypothesis of this study is that the perceived organizational learning culture can increase performance through organizational communication between members. In particular, we measured communication within the organization into three types: upward, horizontal, and downward. These communications were set as mediating variables. In empirical studies, independent variables were perceived organizational learning culture, mediation variables were upward, horizontal and downward communication, and dependent variables were task performance and contextual performance. Hypothesis 1 is that the organizational learning culture will have a positive effect on employees' tasks and contextual performance. Hypothesis 2 is about the mediating effect of communication on the relationship between Hypothesis 1. In the empirical study, after verifying the validity and reliability of the research variables, correlation analysis and hypothesis verification were conducted. Hypothesis 1 was verified through regression analysis, and all detailed hypotheses were supported. To verify Hypothesis 2, we conducted a bootstrap test using process macro to separate the total, direct, and indirect effects and examine the significance of the indirect effects. As a result, Hypothesis 2 was partially supported. Downward communication mediated organizational learning culture and task and contextual performance, and horizontal communication mediated organizational learning culture and contextual performance. The mediating effect of upward communication was not significant. The results of this study contributed to the suggestion of implications, research limitations, and research directions. Organizational learning culture is the direction and intention of the organization to achieve its goals through the learning and growth of its members. By strengthening internal motivation, organizational members can take voluntary desirable actions that help groups and organizations as well as essential tasks given. since this relationship appears as a medium of downward communication, organizations can strengthen the relationship between organizational learning culture and performance through leadership education.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.155-160
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• 2020

본 연구는 농업경영체 종사자를 대상으로 SNS 활용을 조절변수로 하여 내부마케팅요인이 기업성과에 미치는 영향에 관하여 분석하였다. 내부마케팅요인을 교육훈련, 커뮤니케이션으로 및 보상시스템으로 구분하고 기업성과를 재무적성과와 비재무적성과의 하위변수로 설정하였다. 농업경영체 종사자들로부터 수집한 설문지 349부를 실증분석에 사용하였다. SPSS v22.0과 Process macro v3.4를 사용한 분석결과는 첫째, 커뮤니케이션과 보상시스템은 재무적성과에 유의한 영향을 미치고 교육훈련은 재무적성과에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 커뮤니케이션은 비재무적성과에 유의한 영향을 미치며 교육훈련은 비재무적성과에 부(-)의 유의한 영향을 미치고 보상시스템은 비재무적성과에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, SNS 활용은 내부 마케팅요인과 재무적성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 넷째, SNS 활용은 내부마케팅요인과 비재무적성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 본 연구는 농업경영체의 성과에 영향을 미치는 내부마케팅요인을 발굴했다는 의의를 가진다. 후속 연구로는 매개변수의 발굴로 형성된 매개모형에 대한 연구와 추가로 매개변수가 도입된 조건부과정 모형을 통한 조절된 매개분석을 위한 연구가 필요할 것으로 보인다.