• Title/Summary/Keyword: 커뮤니케이션 가치관

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The Effect of Communication Values on Perception of Mobile Phone As Interpersonal Communication Medium (한국인의 커뮤니케이션 가치관과 대인커뮤니케이션 매체로서의 이동전화의 매체인식: 기성세대의 이중성을 중심으로)

  • Bae, Jin-Han
    • Korean journal of communication and information
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    • v.21
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    • pp.87-113
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    • 2003
  • Despite the ubiquity of mobile phone, the medium has received far less scholarly attention than it should deserve. This study begin with the purpose of fair repositioning of mobile phone in Korean interpersonal communication. To accomplish this purpose, We examined the effect of communication values on perception of mobile phone as interpersonal communication medium, such as the appropriateness and effectiveness of mobile phone. The related raw data were collected from on-line survey process, and statistically analyzed. The result showed that the more effect the traditional communication values of our society have on the perception of mobile phone, the older users are. And Younger generations tend to have more positive attitude to mobile phone as interpersonal communication medium. Particularly when the seniors are interpersonal communication partner and impending task is advice or request, younger persons tend to perceive mobile phone more appropriate and effective than the elder persons do. Thus, it is plausible to predict that relative position of mobile phone will be gradually more important in Koreans' social communication when the younger generation become the mainstream of our society.

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A Study of Communication Factor in the Chinese augury bone (은상(殷商)시기 갑골문(甲骨文)에 나타난 커뮤니케이션 속성(屬性))

  • Lee, Bum-Soo
    • (The)Study of the Eastern Classic
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    • no.43
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    • pp.305-328
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    • 2011
  • This study examines a study of communication factor in the Chinese augury bone, as a communication text, a communication history text and a communication thought text, in terms of sender message channel audience effects, interdisciplinary research. In many respects, it is generally accepted that the Chinese augury bone have been the generic references of the Oriental culture. Based on various research results about The Chinese augury boney as a communication text, this paper explores factors of communication text related with meta-communication as the definition of communication and a structure of communication, a method of communication. The Chinese augury bone consider graphic element as communication tool, its manager as sender or communicator, the record as message, the bone as channel, its reader as audience, text understanding and behavior as effects, the augury bone producer as journalist, the tying bone in a bundle as old style book. In the Chinese augury bone, one property of communication thought is that the political ideology, which is related to the strong and weak of the graphic style and determines the naming method of kings.

Relationship of Participants' Characteristics and Organizational Effectiveness on Education Program -Mediating Effect of Communication- (교육참여자 특성과 조직유효성의 관계 -커뮤니케이션의 매개효과-)

  • Chun, Myung-Hwan
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.394-403
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    • 2016
  • This research aimed at comprehending influence among education participants' characteristics (followership, sense of community, conscientiousness), organizational effectiveness, and investigating mediation role of communication. The results are as follows: First, followership and sense of community play an important role for communication. But conscientiousness did not affect communication. Second, communication has directly affected job satisfaction and organizational commitment. Third, the relation between education program characteristics and organizational effectiveness were mediated by communication. The findings of this study suggest the educational program is designed and developed based on employee's attitude of mind.

A Case Study on the Application of Evaluation Methods for Building Web Usability Test Process (웹 사용성 평가 프로세스 구축을 위한 평가 방법들의 적용 사례 연구)

  • 박창민;이건표
    • Proceedings of the Korea Society of Design Studies Conference
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    • 2000.11a
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    • pp.36-37
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    • 2000
  • 20세기말부터 제2의 산업혁명으로까지 불리며 텔레비전 이후 가장 중요한 커뮤니케이션 수단으로 부상한 인터넷은 일상 생활, 가치관을 비롯하여 거의 모든 인간 활동 분야에 있어서 일대의 구조적 전환기를 맞게 했다 그러나 웹의 양적인 팽창에 비해 웹에 대한 체계적인 논의나 연구들이 아직까지는 급속한 웹 기반 기술의 발전에 비해 뚜렷한 학문적 성과로 병행 발전되지 못하고 있는 편이다. (중략)

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SIGN OF ADVERTISING DESIGN - FOCUSED ON METAPHORICAL EXPRESSION - (담론으로서의 기호표현 - 광고의 은유적 표현을 중심으로 -)

  • 이지은;김지현
    • Archives of design research
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    • v.11 no.1
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    • pp.209-218
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    • 1998
  • Information is the most important rather then wealth in the information age. According to propagation of the information by new media, this era is called communication innovation age. And away of thought and life style as well as a society system are changing. Propagation by newspaper and TV as well as new media makes new view on value of consumers, and they recognize propensity to consume as needs from emotion rather than economical value. Changes of thoughts make lots of innovation:from one side, modern design to multi-meanimg design, from consuming of products to consuming of the image, from outer object to inner object, from consuming by mass to consuming individually by fashion. It means the possibilities that a meaning could be interpreted variously. Sign is a configuration for communication with discourse, which is the communication between meaning maker and meaning solver. In this study, various expression of sign in advertising were divided into direct expression and metaphoritical expression which was analysed deeply because it was recoquized as proper expression methed in postmodem design.

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Analysis of Edinburgh Fringe Festival Visitor Gaze as the Performance Turn (공연적 전환 관점에서 에딘버러 프린지 축제방문객 시선 분석)

  • Park, Seo-Jae
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.413-429
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    • 2022
  • "Tourist Gaze" discussion in the 21st century introduces that tourist is the post-modern and post-fordism figure. Festival visitors can be said as one of the post-modern tourists, so this figure has "performance turn" feature as well. It will be discussed here why festival visitors of the Edinburgh Fringe Festival want to visit the festival. As post-modern and post-fordism figure, festival visitors want to experience autonomy, competence and relationshjp based on the performance turn.

Decoding the Persuasion Strategies Used in the Advertising Targeted for Children (어린이 광고의 설득전략에 대한 기호학적 해독 연구)

  • Lee, Du-Won
    • Korean Journal of Communication Studies
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    • v.18 no.4
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    • pp.31-50
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    • 2010
  • This study is designed to decode the persuasion strategies in the advertising targeted for children from a semiotic perspective. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted and communicated. In this strategic process of advertising production, the producers use various "expressive techniques" and "persuasive appeals, premises, and ideology" shared by the members of the society. This study investigates Korean print media advertising for children with the following research questions: ① What types of expression techniques are employed in the print media advertising for children? ② What types of persuasive appeals(consumption values) are used in the print media advertising for children? ③ What are the persuasive premises(cultural premises) underlying those persuasive appeals? ④ What is the structure of ideology that governs those persuasive appeals and premises in the advertising for children? The study result reveals seven most frequently employed expressive techniques, ten major types of persuasive appeals and premises, and the structure of ideology governing the signs and signification systems in the advertising targeted for children.

인터넷의 한국사회의 변화와 건전한 정보이용 환경조성의 과제

  • Jang, Gyeong-Chae;Jeon, Sang-Gyun
    • Management & Information Systems Review
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    • v.17
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    • pp.83-105
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    • 2005
  • 인터넷은 한국사회 전반에 많은 변화를 초래하였다. 인터넷이 빠르게 확산되어 2004년 말에 인터넷 이용자 3,000만 명 시대를 열었고 이동전화, 초고속 인터넷 등 새로운 정보기술이 보편적으로 활용되는 단계에 이르렀다. 그에 따라 개인 홈페이지가 커뮤니케이션의 새로운 수단으로 자리 잡았고, 이에 따른 새로운 네티즌 문화를 탄생시켰다. 사회문화적 측면에서 그동안 정보화가 창출한 가장 큰 변화는 조직사회의 변화, 교육환경의 변화, 문화생활의 변화를 들 수 있다. 인터넷이 조직사회에 미친 영향은 전통적인 연공서열식 피라미드형 조직구조가 새로운 네트워크형 조직으로 발전하였으며, 노동시장도 장소에 구애받지 않고 이동원격근무(mobile Office)로 발전하는 추세이다. 그리고 교육환경은 가상공간을 통한 다양한 교육정보 접근기회를 확대하고 있으며, 사람들의 사고방식, 생활양식, 가치관의 변화도 수반하고 있다. 반면에 인터넷 사회는 한국사회 전반의 변화와 함께 정보화의 역기능 현상도 다양하고 광범위하게 확산되고 있다. 인터넷이라는 온라인상에서 다양한 주제로 서로 만나고 정보를 교환하는 사이버 공동체(Cyber Community)는 온라인 공간에 한정되는 것이 아니라 현실공간으로 확장되어 나타나고 있으며, 인터넷 중독문제는 개인뿐만 아니라 가정과 사회에도 부정적 영향을 끼치고 있을 뿐만 아니라 안티사이트도 진정한 대안문화로 자리 잡지 못하고 인터넷의 익명성을 이용해 무차별적인 비방과 욕설이 난무한 과도기적 현상을 보이고 있다. 이제 인터넷은 한국사회의 모든 것과 깊은 관련을 맺는 매우 중요한 일부분이 된 것이다. 인터넷은 20세기 공학기술이 성취한 위대한 업적 중의 하나이다. 인터넷은 단순히 정보화 사회를 실현하는 것이 아니라 인간의 삶의 가치, 생활의 편익 등을 증대한다는 믿음 때문이다. 한편 현실은 여러 가지 역기능이 함께 나타나고 있다. '네티즌 윤리강령'까지 선포했지만, 진정한 네티즌 윤리는 강령을 선포했다고 저절로 확립되는 것이 아니다. 네티즌 각자의 실천의지가 있어야 한다. 인류가 새로운 이상향이라고 추구하는 가상사회는 윤리적인 사고와 행동으로 질서를 유지하지 못하면 인류의 밝은 미래는 보장할 길이 없다. 21세기 정보화 사회, 인터넷 사회를 맞이한 우리는 이 세상을 참으로 살기 좋은 세상으로 만들어야 할 고귀한 책무를 안고 있다. 아무리 험한 길, 어려운 과제라 할지라도 그 목표를 잃어서는 안 되며, 그 해답을 얻는 노력을 결코 게을리 해서는 안 된다.

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A Technical Approach to Post-Traumatic Stress Disorder of the Sewol Ferry Victims' Parents (세월호 참사 희생자 부모들의 심리적 외상에 관한 기술적 접근)

  • Park, Gi-Muk
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.134-145
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    • 2015
  • It has been 1 year since Sewol Ferry disaster occurred in the Gwanmaedo sea of Jindo, Jeollanamdo, on Apr. 16, 2014. The Sewol Ferry Disaster which took 304 lives and had some victims still missed has become the largest tragic accident in Korea since 2010. Although one year has passed since the disaster, there is no psychological communication research on the trauma of the victims' families. This study first investigated the actual state of the Sewol Ferry victims' parents suffering from post-traumatic stress disorder (PTSD) after their losses of children by the disaster. This study revealed that the victims' families suffer from physical and psychological the PTSD but neglect treatment. The PTSD still influences their daily life. It was observed that the victims' families have a lot of difficulties with interpersonal relationship, relationship with co-workers, residence, values, and other kinds of daily life. Given that the victims' families have a great deal of PTSD after the disaster, the academic circle needs to make discussions of the issue actively in order to heal the pains of the Sewol Ferry victims' families who are unattended in our society.

Analysis of the Impact of Start-up Mentoring on Strengthening Business Capabilities of One-man Design Entrepreneur -Focusing on 'Creative Maestro Job Creation Project' (창업 멘토링이 1인 디자인 창업가의 비즈니스 역량 강화에 미치는 영향 분석 -'창의적 마에스터 일자리 창출사업'을 중심으로-)

  • Jeon, Young-Ok
    • Journal of Digital Convergence
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    • v.16 no.2
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    • pp.343-349
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    • 2018
  • The purpose of this study is to examine the implications of the business start-up mentoring that overcomes limitations of government support projects' mentoring. The start-up mentoring of 'Creative Maestar Job Creation Project' supported to match mentors and mentees regardless of location, provide a SNS mentoring that allows 24-hour open consulting, and visit a products production site accompanying mentors and mentees. These institutional devices encouraged the preparers of design start-ups to develop effective communication skills and managerial mindset, not material support. In addition, mentors and mentees have become facilitators of learning that grow their mutual capabilities by constantly exchanging new ways of thinking, behaviors, and values. As a result, this study implies the importance of mentoring a talented person focusing on cultivating the qualities of a one-man design entrepreneur and a mentor's relationship with a mentor based on human trust.