• Proceedings of the Korean Information Science Society Conference
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• 2004.04b
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• pp.634-636
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• 2004

유비쿼터스 환경에서는 어떤 기기나 사물에 센서와 같은 컴퓨팅이 가능한 기기를 집어넣어 언제, 어디서든 커뮤니케이션이 가능하게 한다. 이러한 기기나 사물간의 커뮤니케이션은 시맨틱 웹의 의미적 연관성을 이용하여 해결할 수 있다. 컴퓨터가 이해할 수 있는 의미적 연결을 하기 위해서는 온톨로지와 같은 시맨틱 웹 환경요소를 이용하여 정보자원들 간의 의미적 연결이 필요하다. 이틀 위해서 본 논문에서는 시맨틱 웹의 의미적 연관성을 이용하여 유비쿼터스 환경에서 컴퓨터가 스스로 정보자원들의 의미를 이해하고 동작할 수 있는 다중 에이전트 커뮤니케이션 구조를 제안한다. 본 논문에서 제안한 다중 에이전트 커뮤니케이션 구조는 에이전트들이 웹 온톨로지 언어를 기반으로 표현된 정보자원들 간의 연관성을 기반으로 자원의 의미론 이해하고. 기계들 사이에 커뮤니케이션이 가능하게 한다.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.671-679
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• 2016

We investigated subgroups within a global communication network to improve the empirical understanding of global communication phenomenon from the social network perspective. We collected global communication data from Twitter and constructed a global communication network. We also added countries' geographic and economic properties used in the United Nations and the World Economic Forum. We analyzed the subgroups' structure within the global communication network using centrality analysis, core-peripheral analysis, and cohesion analysis. We also detected communities embedded within the global communication network with modularity-based community detection methods. We found that the core countries occupy central positions in the global communication network and there is a hierarchical communication structure among the economic subgroups. Futhermore, we discovered some communities within the global communication network and found that countries within the communities can have homophily such as economy, geography, history, culture, and religion.

• Korean journal of communication and information
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• v.31
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• pp.167-192
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• 2005

How to facilitate Integrated Marketing Communication (IMC)? An approach to answer this question is to identify an organization's internal and external barriers to IMC and then to resolve them. Eight dimensions emerged from the factor analysis of the barrier items: organizational structure problem, department ego, lack of database, difficulty in analyzing effectiveness, lack of perception on consumer-oriented communication, increasing dependency on an agency, lack of agencies' expertise on IMC, and fear of budget reductions. With regression analyses, this study found that 'organizational structure problem' and 'lack of perception on consumer-oriented communication' were negatively related to IMC and that 'department ego', 'lark of perception on consumer-oriented Communication', 'organizational structure problem', and 'fear of budget reductions' were negatively related to the expectation of IMC usefulness. The findings indicate that organizations surveyed stay at a low level of IMC and urgently needs to resolve internal barriers rather than external ones in order to enhance IMC.

• Korean journal of communication and information
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• v.48
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• pp.257-279
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• 2009

The purpose of the current study is to examine the structural relationship between communication competence and self-presentation through motivational perspectives. The present study hypothesized structural model to examine the effects of autonomy, relatedness, and life satisfaction along with communication competence on the self-presentation. We investigated how these effects were influenced by differences in the structural relationships of males and females. The data with the sample of 361 college students adequately fit to the hypothesized model. Through latent mean analysis, gender differences of the constructs were examined. The female students appeared to have higher levels of relatedness than the male students. The results showed that autonomy and relatedness are important factors to self-presentation mediating communication competence.

• Korean journal of communication and information
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• v.60
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• pp.75-103
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• 2012

The purpose of this study is to explore the meaning and the effect of communication as social capital, which needs to be evaluated empirically focusing on corporate reputation. Also, it tried to analyze consumers' communication network in the structural, substantial, and relational level, which is to verify how characteristics and meanings of communication network structure affect to a good corporate reputation. A survey toward 200 participants was conducted during 5 days from March 29 to April 3, 2012. Characteristics of communication network structure of a corporation with higher reputation is analyzed using the index such as degree, degree centrality, and density. The findings of the study show that a corporation with higher reputation has higher network degree, degree centrality, and density compared to a corporation with lower reputation. Consumers of a corporation with higher reputation get information from various overlapping sources. It allows them to share similar interpretation, which could elevate the degree, degree centrality, and density of network. It also proved that when the network density is high, a corporation with higher reputation can distribute information much faster and easier. Moreover, in the substantial level of social capital, product/service information network has high degree and density rather than corporate issue information network. Likewise, degree and density of information acquisition network was higher than those of information provision network. Also, this study verified the effect and relationship between the network structure characteristics and corporate loyalty in a relational level. In this way, the positive effect of the degree centrality on corporate loyalty was supported. In conclusion, as consumers share more information from overlapping sources, the degree of communication network gets higher. Throughout this network, the diffusion of information among consumers would be activated, and this confirmed that corporate reputation and corporate loyalty is closely related.

• Korean journal of communication and information
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• v.45
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• pp.77-110
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• 2009

This study explores the academic development of the Political Economy of Communication, which is pursued by reviewing academic characteristics, research subjects, key scholars, formal and informal institution as an academic hub, key articles, major academic associations and academic journals. In addition, this study examines important theoretical limitations and tasks to deal with in the future, which have been exposed through several heated debates with other research traditions such as Cultural Studies and Post Modernism.

• Archives of design research
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• v.16 no.3
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• pp.351-360
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• 2003

The concept of genre used to be applied to classify the fine arts also can investigate various way of communication system and classification. The structuring element of genre was identified by form and contents in that field. But the classification of the web, which is new communication tool, was made by defining the purpose of the web. In this paper the genre system, which consists of form, contents, and function, is applied to classify the web so that we offer tile opportunity to identify dearer characteristics of it. In order to investigate the genre elements in the communication process the structure of the semiotic triad after Charles S. Peirce was adapted, which was labeled as representamen, object, and interpretant. The representamen substitutes for the web function, the object does for the form of the web, and the representamen does for the web contents. According to the Peirce's the representamen identify the object but on the other hand it is identified by the interpretant. Logical structure of the fact that form of the web is identified by its function, and the function is identified by the contents is proved by following the theory. Therefore, the concept of web genre is supported by the element of genre having a logical structure activating in the communication process. We suggest that in recent complicated communication circumstance the genre concept should be adapted to implement the effective web communication design.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2013.06a
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• pp.379-381
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• 2013

상황에 따라 사회적 구조가 바뀌는 것은 우리 사회가 역동성을 띠고 있다고 할 수 있다. 어떤 조직이나 마찬가지이지만 상호 소통하기 위해 커뮤니케이션의 중요성은 막대하다. 이러한 커뮤니케이션의 중요성은 VTS에서도 찾아볼 수 있는데, 상황을 마인드 모델에 적용시켜 VTS가 가지는 특수한 상황을 분석하고, 심리적으로 적용하여 VTSO와 user와의 관계에 좀 더 신뢰를 쌓을 수 있는 방안을 모색해 보았다.

• Journal of the Korean Society for Library and Information Science
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• v.37 no.2
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• pp.153-168
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• 2003

A hyperlink on academic World Wide Web has started to be recognized as a form of collaborative communication network connecting individual researchers and research groups and expanding their collaboration relations by making possible easy and direct online contact among people or groups anywhere in the world. This paper describes the structure of academic hyperlinks embedded in universities' Web sites hosted at the 10 Asian countries and further, examines the association between the structure of the hyperlink network and collaborative communication pattern among those countries based on their frequency of co-authoring articles. This research found that the number of inter-hyperlinks among universities' Web sites was significantly correlated with the frequency of co-authored articles across the 10 countries.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.259-267
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• 2020

Teaching and learning is based on communication between instructors and learners. In addition to instructor's verbal communication in the classrooms, non-verbal communication plays an important role. There is growing concerned about instructor's non-verbal communication affecting the learning process and learning outcomes. Based on the literature research student's emotional presence and rapport were used variables of learning process, and learning satisfaction was used as a variable of learning outcome to see the relationship of instructor's non-verbal communication. Data was collected from 378 students at A university in Gyeonggi-do and K university in Daejeon. The data was analyzed through structural equations modeling. As a result of the study, instructor's non-verbal communication had a positive impact on emotional presence and rapport. Emotional presence had a significant influence on rapport and learning satisfaction positively, and rapport had a positive effect on learning satisfaction. Instructors should be able to recognize the role of non-verbal communication in the classes as well as be able to use it appropriately. This study could be used as basic data onto the use of non-verbal communication in university classrooms.