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http://dx.doi.org/10.5392/JKCA.2016.16.06.671

Subgroup Analysis of Global Communication Network on Twitter  

Seo, Il-Jung (광운대학교 경영대학 경영학부)
Cho, Jaehee (광운대학교 경영대학 경영학부)
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Abstract
We investigated subgroups within a global communication network to improve the empirical understanding of global communication phenomenon from the social network perspective. We collected global communication data from Twitter and constructed a global communication network. We also added countries' geographic and economic properties used in the United Nations and the World Economic Forum. We analyzed the subgroups' structure within the global communication network using centrality analysis, core-peripheral analysis, and cohesion analysis. We also detected communities embedded within the global communication network with modularity-based community detection methods. We found that the core countries occupy central positions in the global communication network and there is a hierarchical communication structure among the economic subgroups. Futhermore, we discovered some communities within the global communication network and found that countries within the communities can have homophily such as economy, geography, history, culture, and religion.
Keywords
Global Communication; Social Network; Network Analysis; Twitter;
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