• 한국의류학회지
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• 제26권12호
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• pp.1791-1803
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• 2002

국내 수입 캐주얼의류시장은 계속적인 성장을 거듭하고 있으나 이에 대한 소비자의 구매 의도에 대한 연구는 없는 실정이다. 따라서 본 연구는 소비자의 행동을 예측하는데 그들의 태도(Attitude)와 주관적 규범(Subjective Norm)을 고려하는 theory of reasoned action (Ajzen & Fishbein & Ajzen, 1975)에 의거하여 구매의도를 밝히고자 하였다. 본 연구의 자료를 위하여 서울시내에 거주하는 20대 이상의 남녀를 대상으로 설문조사를 실시하였다. 회수된 설문지 중 총 892부를 분석에 사용하였으며, 평균, 표준편차, 회귀분석을 실시하였다. 연구결과 소비자는 수입 캐주얼의류에 대한 구매 의도가 낮았으며, 이를 예측하는데 있어서 태도와 주관적 규범이 유의적인 결정 변수였다. 또한 주관적 규범이 태도보다 소비자의 구매의도를 예측하는데 있어서 더 중요한 결정 변수였다. 본 연구의 결과는 의류에 대한 소비자 행동의 문헌에 기여함과 동시에 국내 마케터(local marketer)와 국제 마케터(international marketer)의 마케팅전략 수립에 유용한 정보를 제시하여 준다.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2003년도 추계학술발표대회
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• pp.107-108
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• 2003

경제 사정의 악화에 따른 의류 소비의 위축 및 치열한 경쟁 속에서 패션업체는 경영의 합리화와 장기적이고 적극적인 경쟁력 향상 방안의 일환으로 아웃소싱에 많은 관심을 보여왔다. 본 연구에서는 시장 규모가 상대적으로 크고 유행의 변화에 특히 민감한 여성캐주얼 의류업체의 국내외 아웃소싱 현황을 알아봄으로써 패션업체의 아웃소싱 현황에 대한 이해를 돕고, 보다 효율적인 글로벌 소싱 전략 수립에 필요한 기초자료를 얻고자 한다. (중략)

• 한국의류학회지
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• 제32권11호
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• pp.1771-1781
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• 2008

The purpose of this study was to classify the casual image by clothing design elements. This research was done by survey method with 30 kinds of casual image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Casual image was classified by 6 factors. Those were classic-casual, modern-casual, romantic-casual, vintage-casual, sexy-casual and active-casual images. 2. Classic-casual image was well-expressed by A silhouette, fit, chromatic and chromatic color coordinations and hard texture. Modern-casual image was well-expressed by H silhouette, fit and achromatic and achromatic color coordinations. Romantic-casual image was well-expressed by A silhouette, fit and soft texture. Vintage-casual image was well-expressed by H silhouette, combination apparel-fit, chromatic and chromatic color coordinations and fade-out texture. Sexy-casual image was well-expressed by fitted silhouette, tight apparel-fit and combination texture. 3. Casual image was positioned into mostly dynamic and modern on image scale.

• 대한가정학회:학술대회논문집
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• 대한가정학회 2005년도 제58차 정기총회 및 추계학술대회
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• pp.141-141
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• 2005

• 한국의류학회지
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• 제29권3_4호
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• pp.523-534
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• 2005

This study was to examine the factor structure of pursuing benefit and satisfaction at casual and official wear, to analyze the differences of pursuing benefit, satisfaction, and clothing purchase behavior among the consumer groups segmented by store pursuing benefits, and to provide useful information for establishment of marketing strategies. The subjects were 500 female consumers experienced in purchasing clothes at fashion outlet stores. A total of 500 questionnaires were analyzed with $X^2$-test, ANOVA, factor analysis and Duncan's multiple range test. The results were as follows: 1. Pursuing benefit and satisfaction at casual wear and official wear were composed of 5 factors. 2. Pursuing benefit and satisfaction at casual and offcial wear, and clothing purchasing behavior variables such as informants, frequency of purchase, shopping time, and average monthly expenditure on clothes were significantly different among the 3 segmented groups. Product pursuing group was shown to seek higher level of esthetic feeling, suitability for self image and body, fsshion and symbolic meaning of brand than other groups in casual and official wear and to be most satisfied at symbolic meaning of brand, social recognition, and practicality in casual wear of outlet and at suitability and social recognition in official wear of outlet. Store convenience pursuing group was shown to seek higher level of suitability for self image and body, quality, and practicality than other groups in casual and official wear and to be most satisfied at quality and practicality in casual wear of outlet and at practicality and suitability in of cial wear of outlet. Price pursuing group was shown to seek and to be most satisfied at practicality in casual and official wear of outlet.

• 한국지리정보학회지
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• 제9권2호
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• pp.183-193
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• 2006

본 연구는 부산에 거주하는 대학생들의 의류 구매(정장 및 캐주얼) 상권에 따른 공간행동이 주중과 주말의 구매 시기에 따른 것을 살펴보는데 그 목적이 있다. 질문지를 통해서 분석했으며, SPSS 통계 분석 중에서 맥네마 분석기법을 이용하여 대학생들의 의류 구매 시기를 주중과 주말로 분류하여 분석하였다. 분석결과 통계적으로 유의한 차이가 있는 것으로 나타나 어떻게 차이가 있는지 GIS를 통해 시각적으로 살펴보았다 이와 같이 시각적으로 이해하기 위해 GIS의 프로그램 내에서 스파이더 분석방법을 이용하여 대학생들의 정장과 캐주얼의 구매 시 상권방문에 따른 공간행동을 나타내었다. 본 분석을 통해서 의류업체는 소비자들의 의류 구매 특성을 개별적으로 파악하여 전체적으로 혹은 부분적으로 분석함으로써 상권 및 점포 전략을 세우는데 유용하게 이용할 수 있을 것이다.

• 복식문화학회:학술대회논문집
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• 복식문화학회 1999년도 정기총회 및 제13회 학술발표회
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• pp.52-53
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• 1999

• 한국의류학회지
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• 제46권5호
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• pp.772-788
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• 2022

This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014-2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.

• 한국의류학회지
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• 제33권1호
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• pp.11-21
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• 2009

It is remarkable that the children's wear market has been growing instead of declining birth rate. The parents are willing to pay more when they find children's wear of better design and improved quality. For better quality, it is necessary to research on the pattern making of children's wear. After the interview with the 10 leading children's brands, we found that they develop individual design pattern based on each items middle block pattern which characterize the brands design line. Most frequently used middle block is for casual pants. Through interview with pattern designers, comparative study of patterns drafting methods, wearing test of trial garments and altering and adjustment of patterns, we developed the casual pants block pattern for 7 years old boys.

• 한국의류학회지
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• 제24권7호
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• pp.1056-1064
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• 2000

The aim of this paper was to look at distribution intensity of casual wear brand before and after IMF Management System. It also provides the guide to distribution design and reinforces the strategy of the brand of it. Since the firm especially in casual wear industry recently has had difficulty in how to decide and to select the distribution numbers in the domestic market. Based on the data in‘98 Korea Fashion Guide’and ‘Korean Fashion Brand Annual’, 78 brands had been analyzed with percentage, multiple regression. The results were as follows: In general, the lower the price of the product is and the higher the total sale is, the more intensive the distribution of the casual wear brand is before and after IMF Management System. The longer the launching period is, the more intensive the distribution of the casual wear industry is after IMF Management System. Besides, there is difference between the brand origins in the distribution intensity. In addition, two brand types were classified and tested. The distribution intensity of jean casual wear and uni-sex casual wear have related to the price after IMF and the total sale before and after IMF Management System while there is no relationship with the launching period before and after IMF Management System. The distribution intensity of the domestic brand have related to the price, and the total sale, while the foreign brand has a relationship with the total sale before and after IMF Management System. The foreign brand has related only to launching period after IMF Management System.