• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.5
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• pp.49-59
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• 2017

In this study, We analyzed the characteristics of carsharing use and revealed the environmental factors influencing carsharing use using the records of carsharing had been operated in Incheon during 2016. The records show a higher ratio of male users, a big portion of 20s and 30s, and ascending trends in the use of elderly people and short distances compared to the past. We analyzed the relationship between carsharing use and neighborhood environmental factors using the negative binomial regression model. It was found that carsharing was more active in areas where have many public transportation users and higher portion of residential buildings. Therefore, it was concluded that these areas can be suitable candidates for placing new carsharing rental sites to expect more active carsharing use.

• Journal of the Korea Convergence Society
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• v.9 no.3
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• pp.181-186
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• 2018

Car-sharing services are one of the successful model of sharing economies. The car-sharing service is a kind of car rental service that can pay the cost per minutes, also can makes it easy to book and return by smart phone at any time. Experts predict that the car-sharing services will likely dominate the auto market in the future by reducing the burden on consumers' purchasing cost of car and resolving the environmental issues caused by the vehicle. Therefore, a differentiated service strategy is needed to establish a competitive caching service among these companies. In this study, we surveyed differentiation cases by comparing and analyzing domestic caching companies, And customized service tailored to the situation and effective vehicle type infotainment. As a result of this study, the proposed service method change, customized service provision, and new platform application are expected to be detailed and in depth.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.19-25
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• 2019

Recently a number of car sharing studies have been conducted that share vehicles from a consumer perspective. Meanwhile, Japan's MLIT had empirically implemented social experiment and policy for the installation of sharing car in order to make better use of the business forms and rapidly increasing car sharing associated with express bus as a new type of transaction from a sharing economy perspective. Therefore, this study examined the case of connecting with the express bus in Japan and analyzed and discussed the contents at the practical level. In addition, data collected for 229 car sharing users were verified empirically. The multiple liner regression analysis showed that three types of perceived values effect on the usage intention in the order of economic value, time value and psychology value. These findings suggest that car sharing users' perceived values are very important for increasing the degree of satisfaction with usage intention.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.4
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• pp.1-11
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• 2016

The purpose of this study is to analyze the effect of public transit accessibility on the Carsharing use demand. By utilizing the rental historical DB of Greencar which is operated in Suwon city and public transit GIS DB, the use demand models for Carsharing by rental offices are built and analyzed in accordance with public transit accessibility. The result indicates 73% of walking as a majority, 3% cycling, and 20% using buses and urban railways to access Carsharing rental offices. The goodness of fit of Carsharing use models reflecting accessibility to buses and railways is verified as 0.818 which proves that public transit accessibility is a significant variable. Therefore, it is verified that installing Carsharing rental offices where public transit transfer is convenient can possibly increase the use demand. Especially, while accessibility to buses is verified as a significant variable out of other public transit means, the accessibility to urban railways is verified as not significant. This suggests that a variety of complementary policies such as transfer discount policy and one-way transfer return policy are necessary in between urban railways and Carsharing in order to promote mutual use demand in accordance with the other public transit means. This study result is yet the basic research on Carsharing, however it is expected to contribute to improvement of transfer demand in between different public transit means.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.93-105
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• 2024

Car-sharing is a representative model of the sharing economy, and it is a service that rents or uses a car for the necessary time without owning a car. This industry is growing due to various factors such as technological advances, increasing awareness of environmental protection, and increasing demand for solving traffic congestion problems in cities. Accordingly, there is a need for a strategic approach for companies providing car-sharing services to respond quickly to market changes in order to expand market share and differentiate services. Accordingly, this study conducted a case study on open innovation activities between Gongcar and existing rental car companies, focusing on the research question "What effects do open innovation activities between car-sharing companies and existing rental car companies cause?" As a result of the study, it was confirmed that Gongcar have (1) the ability to actively respond to market fluctuations by establishing a flexible vehicle supply chain based on demand, (2) have significantly reduced growth capital expenditure (Growth Capex), and both cafe and rental car companies have (3) performed successful open innovation by improving key KPI indicators and recording financial performance. This study reveals how open innovation acts as a key business growth engine in the car-sharing industry, and its significance is found in that it empirically confirmed the successful implementation conditions of open innovation based on resource dependence theory.

• Journal of the Korean Society for Railway
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• v.17 no.5
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• pp.381-389
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• 2014

This research focuses on the current trend of 'Sharing Transportation' to clarify the regional factors having a decisive effect on the use of Car Sharing. To accomplish this, the current research is built a Database of the regional characteristics of Car Sharing spots based on railway stations in Seoul and performed an analysis of the primary regional factors affecting Car Sharing usage. As a result, we found conclusive factors affecting the use of Car Sharing. This research can be utilized for establishing strategies and effective measures to support the use of Car Sharing and sustainable development with respect to issues of motorization.

• Journal of the Korea Society for Simulation
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• v.25 no.4
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• pp.93-108
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• 2016

Electric vehicle car sharing (EV-sharing) system is noted as an eco-friendly system of transportation in global warming crisis and has been practically implemented in some cities around the world. However, methodologies to find the efficient operation conditions of EV-sharing systems reflecting a typical characteristic 'charging' have not been fully investigated yet. In the paper a generalized model has been developed to identify optimal level of infrastructure for EV-sharing system which provides the optimum operation efficiency under service level constraints. From the simulation analysis based on the developed model the relationships between the operational variables to describe EV-sharing system have been identified and optimal capacity to maximize the operational efficiency have been found. From the analysis of simulation results it has been found that increases in the number of vehicles and chargers improve the service level until certain value beyond which increasing rate and the efficiency have been reduced. From the cost-revenue analysis the optimal numbers of vehicles and chargers have been identified which maximizes the annual operational profit.

• Journal of Convergence for Information Technology
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• v.8 no.4
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• pp.127-133
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• 2018

In recent years, the interest and importance of the sharing economy is increasing, and car sharing services are being activated. This study examined the effect of shopping value perceived by consumers on brand loyalty and intention to use the car sharing service. The purpose of this study is to identify the effects of these relationships on utilitarian and hedonic shopping values. To verify this, data were collected from 364 car sharing users and analyzed using structural equation modeling. As a result, both utilitarian shopping value and hedonic shopping value had a positive effect on brand loyalty. Brand loyalty had a positive effect on intention to use. Therefore, this study can confirm that the use situation of car sharing service is a theoretical and practical point in suggesting shopping value considering consumption attribute. This implies that a consumer-oriented approach to the sharing economy is needed.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.19 no.5
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• pp.119-137
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• 2020

Over the last two decades, the attitudes to cars have changed from buying a car to sharing a car, especially among young people. Shared transport services and autonomous vehicles together can resolve the accessibility issue of shared transport services. Furthermore, they will make it possible to develop a new model of apartments without car parking. Therefore, the study estimated the demand for car sharing by young people and the running efficiency of car-sharing dealing with their car-based trip demand. The study chose nine apartment complexes for study sites where a majority of the residents were young people. The questionnaire survey was conducted to collect data on the trip demands of young people. The results showed that there are significant differences in the car-sharing use patterns and demand between the apartment houses located in the Capital region and non-capital region. Young people living in apartments in the Capital region used car sharing once per day per person for approximately 80 minutes per trip and tended to hire that between 8 AM and 10 AM. On the other hand, the young people living in apartments in the non-capital region used car sharing twice per day per person for approximately 200 minutes per trip. They tended to hire that frequently in the afternoon and evening as well as in the morning. The results also showed that a single car-sharing vehicle could deal with 3~4 trips per day in the Capital region and around 2 trips per day in the non-capital region.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.20-38
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• 2023

Recently, car sharing has shown the most remarkable growth among sharing economy services. In the process of analyzing the intention to reuse the car sharing service, this study tried to reflect the unique characteristics of the service, which consists of non-face-to-face self-service, such as reservation, approval, handover, inspection, and return of the vehicle. Specifically, in addition to the perceived benefits and the perceived risks, we considered 'information quality' as a platform characteristic and 'self-efficacy' as a personal characteristic. To collect data, an online survey was conducted on adults with experience in car sharing, and a total of 320 responses were used for analysis. As a result of analyzing the structural equation model, it was found that information quality and self-efficacy increased the perceived benefits of services, and the higher the information quality, the higher the self-efficacy. On the other hand, the role of information quality and self-efficacy in lowering perceived risks was insignificant, and the intention to reuse services was more affected by perceived benefits than perceived risks. As a result of further analysis using Process Macro, it was found that the effect of self-efficacy on reuse intention was mediated by perceived benefits. It was analyzed that the indirect effects of information quality on reuse intention through perceived benefits or self-efficacy were all significant. These results suggest that providing timely, sufficient, and easy-to-understand information required by users on the platform improves self-efficacy and increases service reuse intention. In order to increase the number of service users, it is important for service providers not only to provide promotional activities such as offering attractive prices, but also to provide high-quality information so that users can use it more easily.