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A Comparison Research on the Expected Satisfaction and Actual Satisfaction on VOC of one General Hospital (서울소재 일개 종합병원의 CRM에 대한 기대만족도와 실제만족도 비교와 VOC활용)

  • Ma, Yeon-Ji;Kim, Jeong-Ah;Park, Seung-Woo;Oh, Eun-Hwa;Moon, So-Young;Rhee, Hyun-Sill
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.3
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    • pp.1146-1152
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    • 2010
  • The Korean healthcare industry is rapidly changing along with the competition among hospitals. In the past, hospitals could make profit without designing competitive management strategies. Thus, they did not find importance in listening to customers' voices and identifying their wants. However, nowadays, the increasingly intense competition is encouraging hospitals to seriously consider competitive management strategies and Customer Relationship Management (CRM) activities to gain a competitive advantage and prosper. It tries to compare the expected satisfaction with the satisfaction of out-patient and in-patient and analysis of VOC(Voice of Customer). This survey was done from 27th, April, 2009 to 8th May and each 100 in-patients and out-patients. The paired t-test and descriptive analysis was used to analysis between before and after satisfaction. The result, the replied out-patients were the highest of I.M department, 43% and in-patients, surgery and other department are the highest each 22.0%. Nurses kindness is statistical significant in out-patients. Doctor, Nurse and staff's kindness and rounding service was statistical significant in in-patients. Totally, the satisfaction was lower than expected satisfaction, so the medical care institutions should analyst detailed the patient's satisfaction by VOC.

A Feasibility Study for Evaluation Measurement of IT Outsourcing Service Quality applied on KS-SQI (KS-SQI를 적용한 IT아웃소싱 서비스품질 평가도구에 관한 적합성 연구)

  • Shin, Mi-Hyang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.11
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    • pp.4778-4787
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    • 2011
  • The purpose of this study to develop IT Outsourcing service quality evaluation measurement have been frequently used to apply a model KS-SQI in the service industry. Primary needs fulfillment, unexpected benefits, reliability, individual empathy, positive assistance, accessibility and physical environment were selected as independent variable, they evaluate IT outsourcing service quality in order to verify their suitability as a tool for IT outsourcing service evaluation measurement, to analyze how that affects IT outsourcing satisfaction, and to investigate whether affecting IT outsourcing satisfaction on recontract intentions. To validate the hypothesis by path analysis conducted between variables using LISREL, primary needs fulfillment, reliability, individual empathy, positive assistance, accessibility and physical environment have significant effect on IT outsourcing satisfaction, but unexpected benefits don't have effect on IT outsourcing satisfaction, and IT outsourcing satisfaction showed significant effect on recontract intentions. Six Measurement tools has been proved to be suitable as a IT outsourcing service quality evaluation tool. Contribution of this study to evaluate the quality of IT outsourcing services, KS-SQI model developed by applying the measuring tool was achieved theoretical extensions and practical aspects of a recontract with the provider of IT outsourcing and IT outsourcing services for as a tool to assess the quality of can be used.

A Study on Goods Purchase and Facility Use in Badminton Club Members Using the IPA Matrix Analysis (IPA Matrix 분석을 이용한 배드민턴 생활체육 동호인의 용품구매 및 시설 이용에 관한 연구)

  • Ahn, Yong-Duk;Shin, Jeong-Hun
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.115-128
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    • 2021
  • The purpose of this study is to examine the importance and satisfaction perceived in the purchase of goods and the use of a court in badminton club members. The results will be used for basic data to increase club members and present the methods to activate badminton. The survey on goods, price, programs, facilities, staff, and publicity was conducted. The IPA matrix was applied for data processing. The following conclusions were drawn. First, as a result of analyzing the ranking of importance and satisfaction, the first place of importance was coach's professionalism of staff factors, followed by safety of facility factors and program contents and effects of program factors. The first place of satisfaction was cleanliness and management of facility factors, followed by coach's professionalism of staff factors and staff's kindness of staff factors. Second, as a result of the IPA matrix of importance and satisfaction, Quadrant I included appropriateness of training time and program contents and effect of program factors, parking size and cleanliness and management of facility factors, coach's professionalism and staff's service attitude of staff factors, and customer service and complaint resolution of publicity factors. Quadrant II showed appropriateness of price, value for money, and discount policy of price factors and materials and design of goods factors. Quadrant III included excellent customer service of goods of goods factors, various program construction of program factors, court location and accessibility, and various convenient facilities of facility factors, and various publicity and event programs, website construction, and various publicity strategies of publicity factors. Quadrant IV showed brand value of goods, awareness, and brand specialty of goods of goods factors.

A Study on Color and Symbolism of Costume and Make-up Image Shown in Chan-Wook Park's Films - Forcing on the Series of the Revenge Movies , , - (영화의 의상과 분장에 나타난 색채와 상징성에 관한 연구 - 박찬욱의 복수극 <올드보이>, <친절한 금자씨>, <박쥐>를 중심으로 -)

  • Kim, Tae-Mi;Choi, In-Ryu
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.1
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    • pp.151-160
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    • 2012
  • The Purpose of this study is to examine the inner symbolic meaning of the revenge movies, forcing on , , by producer Chan-Wook Park. This study was analyzed with theoretical frames of Greimas's and Lacan's desire theory. The results of this study is as follows: Main characters of these films were tangled each their with love, desire, angry, hate and revenge. They also had desires and needs of revenge caused by deficiency. These films represented blue as sorrow, depression, frigidness, loneliness and deficiency, red as love, desire, angry, hate and revenge, black as strong will, till-eat, death, violence and bloody-mindedness and white as forgiveness, expiation and salvation. The function of colors in conveying meaning was very effected to analyzing the visual power implications and psychological effects on human feelings that colors have in the movie.

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A Study on Developing a Manual for User Service of National and Public Library (국립 및 공공도서관 이용자 응대서비스 매뉴얼 개발에 관한 연구)

  • Hoang, Gum-Sook;Lee, Young-Sook
    • Journal of the Korean Society for information Management
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    • v.29 no.4
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    • pp.25-42
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    • 2012
  • Recently libraries are experiencing an increasing number of difficult patrons because of the increase in the unemployment rate and the problem of mental health in their communities. The problem behaviours of difficult patrons have negative influence to other users and staff in the library. This seems closely associated with the decline in the quality of library services. Therefore, in this study, we developed a how-to-do-it manual for library staff to meet the aforementioned challenges and to enhance the overall quality of library services for both general users and difficult patrons.

An Evaluation on the Effect of Service Quality of Food Products on Tourist Satisfaction (외식 상품의 서비스 품질이 관광 만족도에 미치는 영향 평가)

  • Woo, Moon-Ho
    • Culinary science and hospitality research
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    • v.16 no.2
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    • pp.258-269
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    • 2010
  • This study examines an evaluation on the effect of service quality of food products on tourist satisfaction. Style, pleasantness, reliability, kindness, and guarantee were selected as service quality factors for this study. Also, expected effects, purchase intention, and repurchase intention were used to examine tourists' satisfaction levels. To verify the relationship between the service quality of food products and tourist satisfaction, it used one hundred twenty sample cases. The results service quality are as follows. First, the types of service quality were drawn based on the characteristics of service quality. Second, the service quality of food products had positively significant influence on the satisfaction levels of purchase behavior. Third, the types of service quality and the satisfaction levels of purchase behavior were significantly different.

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특별기획 - 자동판매기 영업자 관련 실용 법령풀이

  • 한국자동판매기공업협회
    • Vending industry
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    • v.10 no.2
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    • pp.105-118
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    • 2010
  • 자판기 영업은 다양한 내용상품을 대상으로 하는 만큼 관련되는 법령들도 복잡하기 그지없다. 하나하나 세심히 체크하고 대응하지 않으면 정말 몰라서 불이익을 당하는 경우가 많다. 따라서 자판기 영업을 시작하려는 사람은 물론 현업에 있는 사람들도 관련법령을 잘 숙지하려는 노력을 게을리 하지 말아야 한다. 이번 특별기획에는 자판기 관련법령을 체계적으로 숙지할 수 있게 하기 위해 [자동판매기 영업자 관련실용 법형풀이]를 마련했다. 여기에 들어가는 내용들은 법제처의 <찾기 쉬운 생활정보 법령> 사이트에서 발췌, 정리했음을 밝혀둔다. 법체처의 <찾기 쉬운 생활정보 법령>은 국민이 실생활에 필요한 법령을 쉽게 찾아보고 이해할 수 있게 만들어 졌다. 정부 각 기관의 업무 중심으로 복잡하게 얽힌 법령간의 관계를 국민의 생활 중심으로 재분류해 쉽재 해설하여 제공하는 새로운 법령정보 서비스 제공 시스템이다. 여기에는 자판기 영업자들이 숙지해야할 관련 정보들이 자세하고 친절하게 안내되어 있는데 본 전문지의 특성에 맞게 현업 운영자들에게 도움이 되는 정보 위주로 선별해 게재를 했다. 이번호에는 <자동판매기 영업 관련법제>, <자동판매기 업종선택 시 유의사항>,<자동판매기 설치장소 확보>에 관한 법령들을 게재했다. 이미 알고 있는 내용들이라 하더라도 일목요연하게 정리된 내용들을 보게 되면 새로운 시장 통찰력을 얻는데 도움이 되리라 보여진다. [자동판매기 영업자 관련 실용 법령 풀이]는 다음호에도 연재가 될 예정이다. 독자님들이 이 법령 풀이 정보를 잘 숙지 활용해 사업에 도움이 되었으면 하는 바램이다. 아울러 본 귀중한 정보를 만들어 제공해 주신 법제처 관계자분들에게 감사를 드린다.

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Analyzing Training Program for Hospital Coordinators (병원코디네이터 교육프로그램 분석연구)

  • Yang, Hye-Jung;Suh, Won S.
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.530-539
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    • 2013
  • It is needed to provide a supplicated and standardized training program for hospital coordinators to boost their competencies as professionals. The purpose of this study was to propose a standardized training program for hospital coordinators especially trained at private institutions. Using DACUM method, with 11 professionals, we first developed competencies required for hospital coordinators. They were service mind, attitude, MOT(Moment of Truth) & phone-call etiquette, communication skill, customer behavior, basic medical terminology, insurance, computer skills, etc. Finally, we proposed a standardized training program for hospital coordinators which covers 16 subject areas.

인터넷 쇼핑몰에서의 불평행동 유형에 따른 효과적인 불평처리방안

  • Park, Myeong-Ho;Jang, Yeong-Hye
    • Proceedings of the Korean DIstribution Association Conference
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    • 2006.08a
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    • pp.21-46
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    • 2006
  • 본 연구에서는 인터넷 쇼핑몰에서 불만족을 경험한 고객들의 불평요인 및 불평행동유형을 파악하고, 쇼핑몰 업체의 불평처리방법에 대한 평가를 바탕으로 효과적인 불평처리방안을 제시하였다. 연구 결과 불평행동을 하는 고객의 유형은 직접행동파, 사적행동파, 소극행동파, 적극행동파 등으로 구분되었다. 이 가운데 사적행동파가 가장 높게 나타나 인터넷 환경에서는 사적행동파에 대한 효과적인 불평처리 방안에 관한 노력이 가장 필요한 것으로 확인되었다. 직접행동파는 해당 쇼핑몰 업체에게 직접 문제해결을 요구하기 때문에 불평처리에 대한 공정성, 불평 후 만족과 충성도 측면에서 가장 효과적인 것으로 확인되었다. 그리고 고객의 모든 불평행동유형에서 가장 심각한 불만족 요인으로는 배송오류 및 지연과 제품결함인 것으로 확인되었지만, 사적행동파와 소극행동파는 부정확한 정보제공과 과장광고 등을 심각하게 생각하고 있었다. 인터넷 쇼핑몰 업체는 불평고객들의 불평해결을 위해 직접적인 접촉을 할 경우 가장 효과적인 불평처리를 할 수 있기 때문에 사적행동파와 소극행동파의 불평행동을 유발하기 위한 노력이 필요하다. 또한 쇼핑몰 관리자의 불친절 및 반응은 심각한 불만족 요인은 아니지만, 배송오류 및 지연과 제품결함과 같은 심각한 불만족요인에 대해서는 직접적인 사과 및 쇼핑몰 관리자의 친절한 태도를 포함하여 현금 환불 등 불평처리를 해야 한다. 그리고 고객의 관점에서 인터넷 쇼핑몰을 보다 편리하고 유용하게 설계할 필요가 있다.

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Study on the Revitalization Plan of Local Festival (지역축제 활성화 요인에 관한 실증연구)

  • Ahn, Hye-Won;Lee, Min-Kyu
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.378-385
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    • 2010
  • The purpose of this study is finding the way of vitalizing local festival of Chung-buk through successful local festivals and local festivals of Chung-buk. Therefore this study analyzed case of local festivals Young dong with reference definitude, participation, foundation, organizing, capability of calling the people. And It is pointing out the problems of the local festivals and suggesting the ways of vitalizing local festival in Chung-buk.