• Title/Summary/Keyword: 친절서비스

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A Study on the Expected Level of Users of the Public Library - Focused on the Public Library of Goyang - (공공도서관에 대한 이용자 기대수준에 관한 연구 - 고양시 공공도서관을 대상으로 -)

  • Yi, Hyun Jung;Nam, Young Joon
    • Journal of Korean Library and Information Science Society
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    • v.46 no.1
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    • pp.43-63
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    • 2015
  • Quality of the library service, because it is based on the subjective meaning of the user for a particular service, depending on the individual expectation level, can be divided between satisfaction and dissatisfaction. Therefore, library services that are performed in public libraries also ultimately assessment of library services may influence based on the expected value of the user. This study is a satisfaction survey of library services to the public library of Goyang. Overall satisfaction of Public Library of Goyang in this study are in the following orders: 1) facility, 2) cultural programs and courses, 3) librarian kindness, 4) collections. To understand the specific meaning of each preference, it was analyzed in the followings: 1) the expectation level to the library space, 2) expectation level to librarians, 3) new service the users desire, 4) service the users want, etc. by age and occupation. As the age of the user increases, the demand for traditional library usage increased. In addition, services that utilize the same library external resources and utilization of external lecturer is like finding employment and art courses, expectation level of users such as reading course to utilize library resources was the highest.

The Influential Relationships among the Image, Service Quality, Consumption Value and Customer Emotion in Middle-low Price Chain Hotels (중저가 체인 호텔 이미지가 서비스 품질과 소비가치 및 고객감정에 미치는 영향)

  • Lim, Jong-Woo;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.22 no.7
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    • pp.47-57
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    • 2016
  • This study was conducted to verify the relationships among the image of middle-low price chain hotels, service quality, consumption value, and customer emotion by using the AMOS 22.0 statistic package program. Confirmatory factor analysis and structural equation modeling methods employed for identifying the formulated hypothesis model. According to results, first, it is seen that the image of middle-low price chain hotels has positive effect on the service quality. Second, the image of middle-low price chain hotels has positive effect on the consumption value, and the consumption value has positive effect on the service quality. Third, the service quality does not have positive effect on the customer emotion. Last, the image of middle-low price chain hotels has positive effect on the customer emotion. In this study, we attempted to establish the management strategy device of middle-low price chain hotels by analyzing how the image of middle-low price chain hotels affect the service quality, consumption value, and customer emotion. As a result, when it comes to the service quality according to the image of middle-low price chain hotels, the conviction, in other words, the belief of the hotel staffs was the biggest one. In addition, when it comes to the consumption value according to the image of middle-low price chain hotels, the functional value, the kind service of the hotel staffs was seen as the highest satisfaction. More practical and theoretical implications for developing marketing strategy in context of middle-low price chain hotels has been suggested in conclusions.

A Study on Improvement of Korean Music Performance: Using Kano-Timko Model and Potential Customer Satisfaction Improvement Index (Kano-Timko 모델과 잠재적 고객만족지수를 이용한 국악공연 개선방안에 관한 연구)

  • Kwon, Hyeog In;Lee, Jin Hyung;Lee, Ji Eun
    • Korean Association of Arts Management
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    • no.54
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    • pp.95-132
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    • 2020
  • Many Korean traditional music such as Jongmyo Jeryeak and Pansori are listed as UNESCO World Intangible Cultural Heritage and are recognized for their value. However, compared to other genres, Korean traditional music shows various problems such as low proportion of paying audiences and bias of audience age. Previous studies in the performing arts point out that in order to solve these problems, it is necessary to analyze consumers. Existing previous studies on the Korean traditional music performance remained mainly to grasp the influence of performance quality of service on viewing satisfaction at the one-dimensional level. However, in order to meet consumer expectations, not only the satisfaction factor but also the reasons why performing art consumers do not consume performances. In addition, it is important to identify the factors that can cause service failure before the performance, to prepare countermeasures and to manage them continuously. In this study, the Kano-Timko model was used to classify the quality factors of Korean traditional music performances, and to identify the priority points of service failures of Korean traditional music performances through the potential customer satisfaction index. Through the results of this study, Korean traditional performing organizations and organizations will be able to prepare proactive countermeasures for service failures occurring in Korean traditional music performances and establish effective operational strategies to derive customer satisfaction. In addition, it is important to apply the concept of service failure in order to classify the performance quality of service that was identified only in a one-dimensional manner based on Kano model.

The Effect of Expanded Servicescape on Relationship Quality and Chinese Consumer's Repurchasing Intentions (확장된 서비스스케이프가 관계품질 및 재구매의도에 미치는 영향 -중국 소비자를 대상으로-)

  • Peng, Peng;Jeong, Yong Gil
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.350-360
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    • 2013
  • The satisfaction of customers, who are in a servicescape, will be subject to many environment stimulations. In particularly, in the hospitality industry such as restaurants service experience for customer is very important. Thus, not only the stylistic elements but also the social and socially symbolic elements. So this paper expands Bitner's servicescape framework by conceptualizing the existence of a expanded servicescape. The expanded servicescape has three important dimensions, which is the physical, the social and the socially symbolic. Structural modeling largely supports the hypothesized framework and the results about the relationship between expanded servicescape factors, relationship quality(satisfaction, trust, commitment) and repurchase are summarized as follows. And this study utilizes a questionnaire survey to gather data regarding consumers' perceptions by using expanded servicescape. First, the analysis proved that except comfort the physical dimensions which including comfort, convenience, aesthetics caused a positive impact on customer satisfaction. Second, social dimensions which including appearance, etiquette and professionalism caused a positive impact on customer trust. Third, except community symbolic dimensions which including nostalgia, connection to culture caused a positive impact on customer commitment. Forth, it proved that expected relationship quality(customer satisfaction, trust, commitment) caused a positive impact on repurchase behavior.

A Study on Development of Evaluation Indicator for Golf Course User's Preference (골프장 이용자 선호도 평가지표 개발)

  • Seok, Young-Han;Moon, Seok-Ki;Lee, Eun-Yeob
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.4
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    • pp.25-34
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    • 2010
  • This study was conducted to develop evaluation indicators to improve athletic performance and operational management of golf courses and the results of the research are as follows. Through theoretical research and a preliminary professional survey, 15 on-going evaluations of golf course composition and operational management and 55 sub-evaluation indices were rejected while 10 on-going evaluations and 52 sub-evaluation indicators were reconfigured as final for environmental-friendliness, level of member services, level of human service of game personnel, difficulties of course, management level of the course, fairness of operational management, accessibility and location characteristic, traditions and ambiance of the golf club, quality of course, and course layout. When analyzing the important decision factors in golf course user preference evaluation indicators, the following contributed in the order of higher to lower contributions: the management level of the course, excellence of the course, level of human services for personnel, course layout and environmental-friendliness. When identifying the path coefficient of golf course evaluation indicators, the curvature of a hole and the length of the course had a causal effect on the 'course layout' section. Tournament facilities and various shot values had a causal relationship with 'excellence of the course', in the order of higher to lower, and convenience of waiting and fair allocation of reservations for 'fairness of operational management'. The history of the golf course and its environmental characteristics, history and culture of the region have relatively higher causal effects on 'traditions of the golf club' and geographical conditions on 'accessibility and location characteristics', pesticide and fertilizer usage and water pollution on 'environmental-friendliness', and member benefit and kindness of employees on 'level of member services'. The kindness and expertise of the game personnel had a relatively higher causal effect on the 'level of human services of game personnel', the location of tenning area, and location of OB and hazards on 'difficulties of course', and rough conditions and obstacles management on 'management level of the course'. There is a need to complete a systematic evaluation index system for golf course user preferences through future studies for a more detailed assessment, as well as a process to verify these evaluation indicators by application to domestic and international golf courses.

특별기획 - 자동판매기 영업자 관련 실용 법령풀이

  • 한국자동판매기공업협회
    • Vending industry
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    • v.10 no.2
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    • pp.105-118
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    • 2010
  • 자판기 영업은 다양한 내용상품을 대상으로 하는 만큼 관련되는 법령들도 복잡하기 그지없다. 하나하나 세심히 체크하고 대응하지 않으면 정말 몰라서 불이익을 당하는 경우가 많다. 따라서 자판기 영업을 시작하려는 사람은 물론 현업에 있는 사람들도 관련법령을 잘 숙지하려는 노력을 게을리 하지 말아야 한다. 이번 특별기획에는 자판기 관련법령을 체계적으로 숙지할 수 있게 하기 위해 [자동판매기 영업자 관련실용 법형풀이]를 마련했다. 여기에 들어가는 내용들은 법제처의 <찾기 쉬운 생활정보 법령> 사이트에서 발췌, 정리했음을 밝혀둔다. 법체처의 <찾기 쉬운 생활정보 법령>은 국민이 실생활에 필요한 법령을 쉽게 찾아보고 이해할 수 있게 만들어 졌다. 정부 각 기관의 업무 중심으로 복잡하게 얽힌 법령간의 관계를 국민의 생활 중심으로 재분류해 쉽재 해설하여 제공하는 새로운 법령정보 서비스 제공 시스템이다. 여기에는 자판기 영업자들이 숙지해야할 관련 정보들이 자세하고 친절하게 안내되어 있는데 본 전문지의 특성에 맞게 현업 운영자들에게 도움이 되는 정보 위주로 선별해 게재를 했다. 이번호에는 <자동판매기 영업 관련법제>, <자동판매기 업종선택 시 유의사항>,<자동판매기 설치장소 확보>에 관한 법령들을 게재했다. 이미 알고 있는 내용들이라 하더라도 일목요연하게 정리된 내용들을 보게 되면 새로운 시장 통찰력을 얻는데 도움이 되리라 보여진다. [자동판매기 영업자 관련 실용 법령 풀이]는 다음호에도 연재가 될 예정이다. 독자님들이 이 법령 풀이 정보를 잘 숙지 활용해 사업에 도움이 되었으면 하는 바램이다. 아울러 본 귀중한 정보를 만들어 제공해 주신 법제처 관계자분들에게 감사를 드린다.

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A study of game player's satisfaction in mobile game base (모바일게임기반에서의 게임머 고객만족에 관한 연구)

  • Park, Young-Kyun;Suh, Jung-Seok
    • Journal of Korea Game Society
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    • v.1 no.1
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    • pp.102-111
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    • 2001
  • The purpose of this study is to empirically test developed on the basis of the literature review regarding customer satisfaction management and gamer's satisfaction factor To analyze the date collected from 1999 respondents. Frequency Corsstabs Oneway ANOVA analysis was performed with SPSS/PC+ Window 7.5. The results can be sumarized as follows. First, Dissatisfaction factor of game service is game possible area, game being cut off and game use charge. Second, Solution suvject is 'no service' in underground area/big size crowed area and game being cut of. Finally, The most impotant aspects when a customer visits Korea Movement Technology are the friendly attitude of the employee, problem-solving and papid pesponse to inquirce.

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안전현장을 가다 - 고객 안전지킴이 역할을 충실히 수행하는 '한화호텔앤드리조트 제주'

  • Kim, Jong-U
    • The Safety technology
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    • no.180
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    • pp.20-21
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    • 2012
  • 천혜의 아름다움을 간직한 곳, 삼다도라고 불리는 곳. 바로 제주도에 대한 이야기이다. 이런 수식어에 걸맞게 제주도에는 볼거리가 다양해 국내는 물론 국외에서도 많은 관광객들이 찾고 있다. 특히 옛 탐라국으로부터 오늘날까지 형성된 셀 수 없이 많은 유적들과 제주도만의 독특한 문화는 이들을 불러 모으는 요인으로 꼽힌다. 이 가운데 백미는 단연 한라산이다. 한라산은 2007년 세계자연유산으로 등재될 만큼 그 가치를 인정받고 있다. 각양각색의 오름과 한라산에만 서식하고 있는 동 식물은 지구촌 모든 이들의 유산으로 자리매김했다. 이런 한라산을 온몸으로 느낄 수 있는 곳이 바로 '한화호텔앤드리조트 제주'다. 한라산 기슭 400~500m 높이에 위치한 이곳에서는 리조트 주변을 병풍처럼 둘러싸고 있는 오름을 한눈에 감상할 수 있다. 또한 제주 주변 바다의 아름다움과 도심의 야경까지도 볼 수 있다. 즉 한라산은 물론 제주도를 즐기기 위한 최고의 입지를 자랑하고 있는 것이다. 한화호텔앤드리조트 제주는이와같은 뛰어난 경치를 관광객들에게 제공하기 위해 25평형 기준으로 397개의 객실을 갖추고 있다. 또한 150여 명에 달하는 근로자 모두는 고객들이 편안한 휴식을 취할 수 있도록 매 순간 최선을 다하고 있다. 헌데 이런 서비스가 제공되기 위해서는 안전이 반드시 밑바탕에 깔려 있어야 한다. 이곳이 '친절, 청결, 안전의 생활화'를 경영방침으로 내세우고 있는 이유가 바로 여기에 있는 것이다. 안전을 토대로 고객만족을 실현하고 있는 한화호텔앤드리조트 제주를 찾아가봤다.

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A Study on Mobility Support Center Service Using Structural Equation Model (구조방정식모형을 활용한 이동지원센터 서비스 이용에 관한 연구)

  • Kim, Sung-Hoe;Kim, Gyeong-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.7
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    • pp.343-353
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    • 2018
  • Most local governments operate Mobility Support Centers to provide transportation convenience for the transportation vulnerable. A Mobility Support Center makes various efforts to improve the mobility of the transportation vulnerable. One of them is the operation of a Special Transportation Vehicle (STV). On the other hand, during implementation, problems, such as insufficient number of vehicles and high demand, have been found. Nevertheless, improving the service by providing a large amount of STV can be a problem in terms of the budget. Therefore, it is necessary to gather opinions of the users and identify the problems during the utilization of a Mobility Support Center. Moreover, it is necessary to improve various services to achieve a better and more comfortable utilization. In this research, SEM was used to analyze the importance of the Mobility Support Center for the transportation vulnerable. The importance and performance drawn and examined through an analysis and questionnaire survey were used to propose IPA results that consider the importance and performance at the same time. In addition, this research also suggest a service improvement priority based on the analysis result. For the analysis, this research conducted a questionnaire survey on the actual users and their guardians who use STV in Cheonan-city, as well as factor analysis and reliability analysis. The results showed that the 'Charge system' is not affected by the service because it is fully satisfied by the low price when compared to public transportation. In addition, 'Vehicle use' is more important than 'Convenience' service. IPA analysis showed that it is necessary to improve the priority, kindness, waiting time, and call center response for the better and more comfortable utilization of Mobility Support Centers for the transportation vulnerable.

A Research on the Cabin Service Quality Factors in a National Carrier affecting Overseas Tourist's Experience and Satisfactiont (여객의 해외여행 관광지 관광체험과 관광만족에 영향을 미치는 국적항공사 객실서비스 품질 요인 연구)

  • Yoon, Han-Young;Jang, Ji-Seung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.9
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    • pp.188-197
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    • 2019
  • This study analyzed empirically the effects of the perception of outbound passengers, who flew from Korea to overseas tourist destinations, on the cabin service quality, tourist experience, and tourist satisfaction. For empirical analysis, a survey was given to Korean passengers using a national carrier of South Korea. Based on empirical analysis, the researchers judged that the analysis results and implications could be applied to inbound foreign passengers who visited Korea for the tourism purposes if researchers generated significant results from empirical analysis. This paper designed a research model that represented the meaningful relationship among, airline cabin-service quality, tourist experience, and tourist satisfaction following preceding research. According to the analysis, that factors that consisted of the cabin service quality had a significant effect on the tourist satisfaction with a mediating effect of both the cognitive and emotional tourist experience. Therefore, the perception on airline's cabin service quality of the national carrier would be a starting point that can help improve the tourist satisfaction.