• Journal of Convergence for Information Technology
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• v.9 no.4
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• pp.48-58
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• 2019

Recently, companies that have already the brand familiarity based on IT technology are changing the way of financial transactions by providing mobile simple payment service. It is difficult to apply the results of research conducted on traditional financial products, although the familiarity of the brand positively affects the brand attitude and intention of use in the preceding studies. To confirm this, this study verified whether mobile simple payment services of a company with high brand familiarity can copy the service easily and have intention of use through advertisement acceptance. The empirical results showed that the advertising of brand with high familiarity could be a motivation factor to imitate new services more easily. This results is meaningful in that it confirms the importance of strategic advertising because the more higher the brand's familiarity is, the more efficient the advertising can be used in the mobile simple payment service.

• Journal of the Korean Geographical Society
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• v.43 no.6
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• pp.981-1001
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• 2008

This research deals with cognitive characteristics of point symbols on the current tourist maps in terms of the communication theory in considering levels of symbolization and those of preference. The levels of symbolization are examined on the basis of the meaning of point symbols between map-makers and map-users. Preferences of point symbols are investigated by the tourist objects. As a result, when point symbols are expressed in conciseness, the meaning and interpretation about those symbols are highly accorded. And the point symbols that have familiarity by visual experience are preferred. Also, the higher symbolical levels symbols have, the more likely they are preferred. Through that fact, familiarity from the visual experience, conciseness in expression, concreteness of figures expressed in maps, and representativeness of visualized properties were deduced as factors that affect preferences. Those factors work to affect preference complicatedly, but familiarity is prior to simplicity in preferences. Likewise, ways that visualize information, contents that are expressed as images and familiarity in terms of cognitive characteristics make a relative difference in preferences and the levels of symbolization. On the basis of those cognitive characteristics, visual complexity and ambiguity should be removed and the higher symbolical level of point symbols for efficiency of map-reading should be developed.

• Korean Journal of Cognitive Science
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• v.25 no.2
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• pp.109-133
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• 2014

Psychological distance refers to the perceived gap between a stimulus and a person's direct experience and its activation influences the decisions and actions that the person makes towards the stimulus. We investigated whether the level of familiarity affects the construction of psychological distance. Specifically, we hypothesized that a familiar stimulus, relative to an unfamiliar stimulus, is perceived to be psychologically closer to the observer and so its perception might be modulated by the perceived spatial distance. The familiarity of stimuli was manipulated in terms of preexposure frequency and preexposure perceptual fluency. In experiments, participants were first exposed with three nonsense words in a lexical decision task. The nonsense words were presented in nonword trials with different levels of frequency (frequent vs. rare, Experiment 1) or with different levels of visibility (less blurred vs. more blurred, Experiment 2). Participants then performed a distance Stroop task with the most familiar and the least familiar nonwords. Each of them appeared in either proximal or distant spatial locations in scenes with clear depth cues. The results showed a significant interaction between the word familiarity and the spatial distance: the familiar word was judged faster in proximal locations but slower in distant locations relative to the unfamiliar word. The current findings suggest that metacognitive evaluation of familiarity could be one of the critical factors that underlie the construction of psychological distance.

• The Journal of Society for e-Business Studies
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• v.15 no.4
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• pp.123-142
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• 2010

Generally speaking, user behavior in the post-adoption period is different from that in the pre-adoption period. Users come to make on their experiences of IT use whether they will continue to use it or not. Most theories about the user behaviors in the pre-adoption period are limited in describing them after adoption since they do not consider user's experiences of using the adopted IT and the beliefs formed by those experiences. Therefore, in this study, we explore user's experiences and beliefs such as familiarity, satisfaction and habits in the post-adoption period and examine how they affect user's intention to continue in using Mobile Social Network Service. Through literature reviews, we proposed the conceptual model to explain the role of users' habits in continuance of IT post-adoption stage. Then, we examine the impact of the constructs to affect the intention to continue using the Mobile SNS. The results show that the intention to continue to use Mobile SNS is strongly influenced by users' habits, satisfaction and familiarity; users' habits is strongly influenced by satisfaction and familiarity; satisfaction is strongly influenced by familiarity.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.77-88
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• 2018

In this study, we conducted an experiment with the 219 undergraduates to find out the controlling effects of the verbal anchoring (low, high, non) in the nostalgia ads and the consumers' responses according to the product types (emotional/rational). The results suggest the higher the standards of the effects of the verbal anchoring are, the more favorably the preferences to the ads and the purchasing intention are formed regardless of the existence of the nostalgia. The following reveals that the controlling effects of the verbal anchoring in the nostalgia ads have differences between the purchasing intention and the preferences to the ads as to both the nostalgia familiarity and the product types. In the preferences to the ads in case that the standards of the effects of the verbal anchoring are low, the differences between familiarity group and non familiarity one are not noticeable but in the purchasing intention the differences between the low case and non of the standards of the effects of the verbal anchoring are a little more noticeable.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.563-574
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• 2022

The purpose of this study is to investigate effects of source credibility of political youtubers on attitude toward contents and politicians/political party and political decision making. The total number of 326 responses from online survey were analyzed. Results indicate that three factors of source credibility, similarity, charisma, and expertise positively affected attitude toward political contents on youtube in statistical significance. Five attributes of source credibility, familiarity, charisma, similarity, attractiveness, and trustworthiness positively affected attitude toward political youtube contents and politicians/political parties. Furthermore, attitude toward contents and politicians/political parties significantly increased voting intention to politicians/political parties.

• Tunnel and Underground Space
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• v.18 no.6
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• pp.408-417
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• 2008

Rock mass classification methods such as RMR and Q system have different characteristics each other in parameters considered and applications, and so it is very important to prescribe the relationship between parameters for the analysis of correlativity of these methods. With the Held data of RMR and Q estimation in road construction sites, the acquaintance relations between RMR and Q of rock mass classifications are analyzed. The correlation equations between parameters of RMR and Q, matrix of correlation coefficients and the generalized form of acquaintance relation matrix are derived. This acquaintance relation matrix can be further extended to the form of generalized acquaintance relation network, and could be used to analyze the correlativity and to enhance the utility of common rock mass classification methods.

• Management & Information Systems Review
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• v.34 no.4
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• pp.97-120
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• 2015

This study examined the role and relationship among cognitive response(attractiveness, familiarity, actual self-congruence, ideal self-congruence and sympathy) factors, emotional response(empathy, flow, affection) factors, identification mediating between cognitive and emotional response, and interactivity. Hypotheses based on literature reviews were analyzed and according to the results, all of hypotheses except two hypotheses were supported. Firstly, the results revealed that except characteristic attractiveness and actual self-congruence, story attractiveness, characteristic familiarity, story familiarity, and ideal self-congruence influenced on sympathy positively. Secondly, this study examined the role and relationship between identification mediating between cognitive and emotional response and interactivity. As a result, identification and interactivity mediated with sympathy and empathy had positive effects. Finally, in respect of emotional responses empathy, flow, and affection had positive effects.

• Science of Emotion and Sensibility
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• v.14 no.4
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• pp.637-644
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• 2011

The purpose of this research is to provide objective information about Korean and Chinese's sensitivity and preference among various Korean fonts, and offer guidelines for using it. Firstly, to analyze Korean fonts in objective way, We compared about image of Korean fonts to Chinese who feel unfamiliar with Korean letter, and proved how different from Korean's opinion. Secondly, one compared preference in particular fonts between Korean and Chinese. Through the factor analysis, the results are as follows. First, Korean and Chinese feel the same about the two groups of factors. There are differences in the rank, but the majority of fonts are included in the same group. It can be concluded that both Korean and Chinese has similar sensitivity about Korean fonts. Second, while Korean and Chinese decides preference on the familiarity, Chinese who are not familiar with Korean letters, have tendency to prefer calligraphic font which they have been using in the Chinese letter.

• Science of Emotion and Sensibility
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• v.24 no.3
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• pp.91-114
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• 2021

The first step of this study is to collect appropriate words from the list of words in the relationship. All vocabularies that are unfamiliar-but capable of guessing the meaning and expressing interpersonal relationships-were collected from three Korean dictionaries. Consequently, a compilation of 2,725 words was created; overlapping words were selected; and 910 words were chosen. Only grammatical forms were found; however, words with similar meanings-or identical meanings-were also found, and a reclassification process was required to reflect this. These procedures were repeated seven times, resulting in a total of 249 words being screened. However, due to the characteristics of this study, the number of words needs to be reduced because the meaning of words is more specific and summarized, and the overall interpersonal aspect is well expressed. Therefore, the process of reclassifying 249 words by their familiarity and appropriateness was subsequently undertaken, and the word with the highest level of familiarity and appropriateness was finally selected.