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Point Symbols on Tourist Maps: Cognitive Characteristics with Levels of Symbolization and Preference  

Shim, Hye-Kyoung (Dept. of Social Studies Education, Graduate School, Pusan National University)
Jung, In-Chul (Dept. of Geography Education, College of Education, Pusan National University)
Publication Information
Journal of the Korean Geographical Society / v.43, no.6, 2008 , pp. 981-1001 More about this Journal
Abstract
This research deals with cognitive characteristics of point symbols on the current tourist maps in terms of the communication theory in considering levels of symbolization and those of preference. The levels of symbolization are examined on the basis of the meaning of point symbols between map-makers and map-users. Preferences of point symbols are investigated by the tourist objects. As a result, when point symbols are expressed in conciseness, the meaning and interpretation about those symbols are highly accorded. And the point symbols that have familiarity by visual experience are preferred. Also, the higher symbolical levels symbols have, the more likely they are preferred. Through that fact, familiarity from the visual experience, conciseness in expression, concreteness of figures expressed in maps, and representativeness of visualized properties were deduced as factors that affect preferences. Those factors work to affect preference complicatedly, but familiarity is prior to simplicity in preferences. Likewise, ways that visualize information, contents that are expressed as images and familiarity in terms of cognitive characteristics make a relative difference in preferences and the levels of symbolization. On the basis of those cognitive characteristics, visual complexity and ambiguity should be removed and the higher symbolical level of point symbols for efficiency of map-reading should be developed.
Keywords
point symbol; levels of symbolization; preference; conciseness; familiarity; tourist map;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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