• Journal of Convergence for Information Technology
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• v.12 no.1
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• pp.153-162
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• 2022

In this study, the relationship between service quality and visit intention of unmanned cosmetics stores was investigated and whether there was a moderating effect of familiarity. To this end, a total of 190 questionnaires were collected and the main results of frequency analysis, exploratory factor analysis, reliability analysis, and correlation analysis using the statistical package SPSS 26.0 are summarized as follows. First, it was found that usefulness, ease, and playfulness, which are components of service quality in unmanned cosmetics stores, had a significant effect on the intention to visit. Second, familiarity was also found to have a significant effect on visit intention, and was found to have the greatest influence on visit intention. Third, as a result of examining the moderating effect of familiarity on the relationship between service quality and visit intention of unmanned cosmetics stores, usefulness, ease, and playfulness were all statistically insignificant, indicating that there was no moderating effect of familiarity. As a result of the above, in order to increase the familiarity, which has the greatest influence on the intention to visit, marketing should be presented emphasizing the promotion or advertisement of unmanned cosmetics stores.

• Management & Information Systems Review
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• v.33 no.5
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• pp.131-153
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• 2014

This study has analyzed on affecting factors of the customer's empathy toward the corporate philanthropic activities in terms of corporates and their products. From the corporate perspective, we have checked how the activities affect the perception of the customer familiarity and authenticity. Study shows that the fairness of the social contribution activities have an impact on both the familiarity and the authenticity (hypothesis 1, hypothesis 2). Social contributions reciprocity has been shown to influence familiarity (hypothesis 3) and it was not statistically significant to the authenticity (hypothesis 4). Looking at the relationship between the familiarity and authenticity from the product side, charm and familiarity (hypothesis 5), uniqueness and authenticity (hypothesis 8) showed that the impact on the definition. On the other hand charm and authenticity (hypothesis 6), uniqueness and familiarity (hypothesis 7) appeared to be not statistically significant. Finally, the relationship between familiarity, authenticity and empathy is as follows. First, the familiarity was found that it is affecting the authenticity (hypothesis 9) and for the consumer sympathetic (hypothesis 10) appeared to be not statistically significant. And the authenticity was found having a defined effect on the consumer sympathetic (hypothesis 11). It is really far more important to suggest an integrated approach to continue a sustainable and stable relationship by increasing consumer purchasing and empathy for the products and services of social enterprises. This study provides practical implications for marketing strategies of social enterprises, which can draw the consumer sympathy through the social contribution activities of social enterprise.

• Korean Business Review
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• v.16
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• pp.99-121
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• 2003

In consumer research area, familiarity has been frequently mentioned with relation to customers' product information processing and choice behavior. However, the familiarity has been utilized initially in this paper to examine if the relationship between consumers' evaluations of attributes of an internet shopping mall and their inquiry and purchase intentions on there is affected significantly by the degree of familiarity. The results have shown that the relationship between levels of the safety, the functional convenience, and the tangibility attribute of an internet shopping mall and consumers' willingness to inquire about/purchase products on there is affected significantly by the degree of familiarity. Interestingly, the relationship between the tangibility attribute of a mall and customers' inquiry willingness on there is not impacted significantly by the familiarity. Thus, we conclude that our model and hypotheses have been supported quite strongl.

• Korean Journal of Cognitive Science
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• v.18 no.1
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• pp.15-34
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• 2007

Two experiments were conducted to examine whether the word superiority effect (WSE) can be affected by visual familiarity of Hangout font and visual identicalness between target letter and test letter. In experiment 1, Using Batang-font as a target font, it was tested whether the consistency between test font and target font could affect the WSE across different display time conditions. In experiment 2, using the Batang-font and Sebeul-font, the effort of visual familiarity on WSE were investigated. The results revealed that the WSE was found regardless the consistency between target and test letter. In addition, it was found that visual familiarity could affect overall detection rate, but not WSE. These results suggested that the WSE on Hanguel is independent of visual properties.

• Journal of Service Research and Studies
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• v.8 no.3
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• pp.63-80
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• 2018

This study empirically analyzed impacts of interaction quality and physical environmental quality on university recommendation intention of Chinese international students in Korea. In addition this study analyzed a direct impact of familiarity toward Korea on university recommendation intention, and a moderating impact of familiarity toward Korea on the relationship among interaction quality, physical environmental quality, and university recommendation intentions of Chinese international students in Korea. For empirical analysis, this study collected 204 questionnaires in final from Chinese international students currently living in the KyungBuk province. The analysis result was that all three antecedents interaction quality, physical environmental quality, and familiarity toward Korea positively affect university recommendation intention. And the familiarity to Korea positively moderated the relationship between physical environmental quality and university recommendation intentions. Finally, this study suggested academic and practical implications.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.495-500
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• 2018

This study examined the factors that can enhance the continuity of user experience in multi - device environment. First of all, regarding the structural difference and continuity of tasks, functional differences such as OS difference according to the characteristics of cross media, use of mouse and touch gesture were found to interfere with continuity. To increase continuity, metaphor and ambience To increase relevance and visibility. In the continuity part of visual memory and cognition, familiarity was given by the identity and similarity of visual perception elements, and it was found that familiarity factors are closely related to continuity. Finally, for the continuity of the user experience, we can see that the visibility factors as well as the meaning and layout consistency of the information are factors for the continuity of the user experience. Based on this, it was found that familiarity, consistency, and correlation were significant influences on continuity dimension of user experience, but visibility did not have a significant effect on continuity when regression analysis was conducted as factors of familiarity, consistency, correlation and visibility.

• Convergence Security Journal
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• v.19 no.5
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• pp.91-98
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• 2019

The military is facing an era in which it must take advantage of technologies related with the 4th Industrial Revolution. The representative of the final application of the 4th Industrial Revolution technology is the unmanned system. Many unmanned systems have not yet been harnessed to the army, and it is assumed based on literature studies that improving familiarity with unmanned systems will have a positive effect on force strength in the future. To verify these assumptions, the structural equation model(SEM) was used for quantitative analysis. The results suggest that the increase in familiarity with unmanned systems induces the increase in availability of unmanned systems in each field, which eventually raises the expectation that overall ground force strength will increase. These results imply that the military should reinforce the curriculum that enhances the familiarity of the unmanned system in military education system.

• Annual Conference of KIPS
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• 2008.05a
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• pp.459-462
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• 2008

레이블링은 웹 사이트의 요소가 되는 글로벌 네비게이션, 서브 메뉴, 컨텐츠 등에 명칭을 붙이고 체계를 확립해 주어 사용자들에게 이해를 돕기 위한 가이드라인이다. 특히, 취업 정보 시스템에서 이력서나 채용공고 등과 같은 정보 입력 항목의 레이블로 사용하는 용어는 정확한 예측과 빠른 이해가 있어야 입력시간을 단축 할 수 있다. 본 연구에서는 웹사이트를 사용하는 다양한 요구와 사고들을 충족하면서 많은 입력 정보 항목의 이해도를 높여 이력서나 채용공고 등과 같은 정보를 입력 시 정확한 예측과 빠른 이해를 도와 입력시간을 단축시킬 수 있는 레이블명에 대해 알아보고자 한다. 연구 방법으로는 국내 취업사이트 중 상위 랭킹에 있는 사이트를 중심으로 정보 입력 항목의 이명 레이블을 벤치마킹하고 다양한 레이블 중 사용자가 친숙하면서도 직관적으로 생각하는 레이블을 설문 조사한다. 설문 조사 결과를 바탕으로 취업사이트에서 벤치마킹한 최빈도 사용 레이블명이 높은 친숙도 평가값을 받은 항목의 레이블과 비교하여, 향후 취업 정보 시스템을 구성 할 경우 정보 항목의 레이블을 효과적으로 결정할 수 있는 방법을 제안하고 그 유효성을 확인하고자 한다.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.467-485
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• 2015

The market share of private brand(PB) is growing at a rapid pace. Based on the previous studies, consumers pay more attention to the extrinsic cues when they buy the PB products. This paper proposes an integrated model to examine how the retailer credibility which is one of the important extrinsic cues affects perceived quality variation, value consciousness, attitude to PB, and PB product purchase intention. Also, familiarity with PB is regarded as a moderating variable that can interact with retailer credibility. An analysis of 199 useable questionnaires found that retailer credibility has a significant impact on the attitude to PB, directly and indirectly. Further, the moderating effect of familiarity with PB was significant. For this, we interpret that when consumers are more familiar with the private brand, they tend to have few bias toward the quality of PB. These findings provide several effective strategies for the development of PB, such that retailers must improve consumer's familiarity with PB via various promotions like free samples or testing events. Academic and practical implications of the study findings and future research directions are also discussed.

• Journal of Distribution Research
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• v.9 no.2
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• pp.101-122
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• 2004

In this study, two alternative models are developed and tested in order to investigate the relationship between retailer image and its private brand attitude. The halo effect model hypothesizes that retailer image is related as a halo in private brand evaluation and the summary construct model hypothesizes that retailer image functions as a summary construct of private brand evaluation. The results indicate there are moderating effects of 1) familiarity with a private brand and 2) the characteristics of a product category High familiarity is related with the summary construct model and low familiarity the halo effect model. In private brand food, the summary construct model fits better and explains more adequately that private brand evaluation influences retailer image as a summary construct. In private brand clothes, however, the halo effect model performs better in explaining the relationship between retailer image and private brand attitude.