• Title/Summary/Keyword: 충동 이미지

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Luis Bunuel and Naturalist Cinema (루이스 브뉴엘과 자연주의 영화)

  • Kim, Jung-Ho
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.181-194
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    • 2022
  • between the Action-image and the Affection-image, there is the Impulse-image. IF the aesthetics of the action-image and Affection-image are realism and idealism, the aesthetics of the impulse - image is naturalism. since the impulse-image has traits of action-image and affection-image, naturalism refers to four co-ordinates: originary world/derived milieu, impulses/modes of behavior. In Deleuze's view, the great directors we call naturalists are Stroheim, Bunuel, and Joseph Losey.

Comparison on Cosmetic Impulse Buying, Personality Characteristic, and Self-image of College Women Based on Lifestyle (여대생의 라이프스타일에 따른 화장품충동구매와 성격특성 및 자아이미지의 비교)

  • Choi, Su-Koung
    • Science of Emotion and Sensibility
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    • v.10 no.3
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    • pp.419-431
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    • 2007
  • The college students selected by random sampling were classified into several groups by their cosmetic impulse buying pattern, personality characteristics, and self-image that cause them. Their life styles, cosmetic impulse buying pattern, personality characteristics, and self-image were the subjects of comparative analysis. The results of this research can be summarized as follows. The lifestyles of college women are classified into seven styles; the style faithful to intellectual self, the style to participate actively in society, the style to pursue western value, the style to prefer decorating life, the style to pursue sound value, the passive others-oriented style and the style to pursue traditional life. Among them, the style faithful to intellectual self and the style to participate actively in society, and the style to pursue western value are shown to be important dimensions. When these lifestyles are classified, they are classified into the sound western-oriented style, the style to pursue conservative intelligence, the style to pursue active decoration, and the style to pursue traditional life. The western-oriented style and pursue active decoration style were more impulse buying orientated. But the pursue conservative intelligence style and pursue traditional life style showed quite different tendencies. These personality characteristics and self-image were supposd to contribute to their impulse buying.

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The Impact of Store Image Preferences on Clothing Impulse Purchasing of Male College Students (남자대학생의 점포이미지 선호가 의류제품 충동구매에 미치는 영향 연구)

  • 황진숙;신영필
    • Journal of the Korean Society of Costume
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    • v.51 no.3
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    • pp.51-58
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    • 2001
  • The purpose of this study was to investigate the effects of store image preferences on clothing impulse purchasing of male college students. The sample included 290 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that store image preferences consisted of five factors : promotion, display, service, product, brand preferences. Clothing impulse purchasing consisted of product-driven impulse purchasing, situation-driven impulse purchasing, emotion-driven impulse purchasing. Multiple regression revealed that there were significant effects of store image preferences on dimensions of clothing impulse purchasing. For example, promotion preference factor had a positive impact on product-driven impulse purchasing and situation-driven impulse purchasing, but had a negative impact on emotion-driven impulse purchasing. The relative importance of store image preference factors were different according to different dimensions of clothing impulse purchasing.

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Effects of Shopping Orientation, Marketing Stimulus and Perceived Risk on E-impulse Buying of Shoes Markets (구두시장에서의 e-충동구매에 대한 쇼핑성향, 마케팅 자극과 위험지각의 영향)

  • Park, Eun Joo;Kim, Bo Kyung
    • Science of Emotion and Sensibility
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    • v.19 no.1
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    • pp.71-82
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    • 2016
  • Consumers tend to perceive the shoes as just their footwear to protect and comfort foot and fashion products to decorate and express their self-images. Even though online market research analysis indicated shoes consumption is important in daily life of consumers, there is limited research that was conducted specifically on shoes e-market. The research investigates the process of shoes' e-impulse buying focusing on the effects of shopping orientation, marketing stimulus and consumers' perceived risk in shoes market at Internet. A total of 408 self-administered questionnaires were obtained from universities students, who had experienced the e-impulse buying of shoes at least once for the last six months. Results confirmed that consumers who had higher hedonic shopping orientation or brand shopping orientation were more likely to consider the marketing stimuli (e.g., promotion stimuli and product stimuli), whereas consumers who had higher economic shopping orientation were consider the lower marketing stimuli and the more perceived functional risk in the e-shopping context of shoes. For shoes, marketing stimulus had directly positive effects on e-impulse buying, while consumers' perceived risk had no significant effects on e-impulse buying. The findings suggest that the market stimulus, which is affected by consumers' shopping orientation, is an important factor in triggering e-impulse buying of shoes.

Rothko's Painting-Image and the Expansion of the Real: Lacan, Zizek, and Wilber (로스코의 회화이미지와 실재의 확장 : 라깡, 지젝, 그리고 윌버)

  • Bae, Chul-young
    • Journal of Korean Philosophical Society
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    • v.117
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    • pp.85-111
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    • 2011
  • Topics with which chis paper deals are as following; (1)Zizek's interpretation of Rothko's painting, (2)Lacan's gaze and picture, (3)the real as object a, (4)primal jouissance and death-drive, (5)a new identity of man-emptiness in Zizek, (6) existential level and existential conflict, (7)a variety of meanings of emptiness, (8)transpecsonal drive and meditation, (9) the different Real-Emptiness, (10)Rochko's painting and transpersonal drive.

A Study on the Marketing Factors and the Brand Image Influencing the Impulse Purchase Tendency of Women Who Buy Character Clothing Brands (여성 캐릭터 의류 브랜드 구매자의 충동구매에 영향을 미치는 마케팅 요인과 브랜드 이미지에 대한 연구)

  • 신수연;이정미
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.7
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    • pp.833-842
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    • 1998
  • The purpose of this study is to (1) investigate on the impulse purchase tendency of women who buy women's character clothing brands and (2) to clarify the relationship between the women's impulse purchase tendency and the marketing factors, and the brand image. The subjects were 203 women in their twenties and thirties who had purchased the women's character clothing brands in last six months living in Seoul. The data were collected by self-administered questionnaire and were analyzed by frequency, percentage, t-test, clustering analysis and MDS(Multi-Dimensional Scale). The results of the study were as follows: (1)66.0% of the women were categorized as the group of high-degree of impulse purchase tendency and 34.0% of the women were identified as the group of low-degree of impulse purchase tendency. (2) In identifying the relationship between the marketing factors and the impulse purchase tendency, the group of the high-degree of impulse purchase tendency was affected by the marketing factors such as new and fashionable products, status of display, advertising and discout selling. (3) Brand image was not statistically significant according to the impulse purchase tendency. As a whole, 'Obzee' was recognized as unique-style and sexy brand, 'Time' and 'Mine' were thought as the reasonable-prince and basic-style brands, 'Deco' were clarified as the intellectual-image brand, and 'Ego' and 'Telegraph' were revealed as high-price-image brands.

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A Study on Aesthetic Characteristics and social communication of Korean Independent Animation (한국 독립애니메이션의 미학적 특성과 사회적 소통방식 연구 - '인디애니페스트' 수상작 중심으로 -)

  • Seo, Soo-jung
    • Cartoon and Animation Studies
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    • s.47
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    • pp.125-148
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    • 2017
  • This paper analyzes Korean aesthetic characteristics of Korean independent animation, which is closely related to artistic and social characteristics, by searching Korean independent animation image for the winner of "Indie AniFest", the only independent animation film festival in Korea. And social communication methods. There are three ways in which Korean Independence Animation shows the way of speaking through award-winning works. The first is a method of expressing feelings, impulses, and desires in a formative way, and a direct and sensuous image as in sign language or sound. In the second method of speaking differently with images, in the third method, It makes the voice of the fringe through the real world of the story sound as a story of reality. Animation is a medium that 'originalizes and communicates meaning' as an image, and has implemented and constructed a new way of speaking, which is different from existing social voices. Nevertheless, it is not easy to find a research that approaches animation from the viewpoint of social and political speech through images. Therefore, this paper is necessary for the balanced development of animation. In addition, this study can contribute to re - examining Korean independent animation from an academic point of view and to discover and evaluate fair value from a wider perspective.

An Experimental Analysis on the Behavior Characteristics of Evaporative Impinging Spray (증발 충돌분무의 거동특성에 관한 실험연구)

  • Yeom, J.K.
    • Journal of Power System Engineering
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    • v.14 no.2
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    • pp.16-21
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    • 2010
  • 분사된 연료의 미립화(atomization), 증발(evaporation), 그리고 혼합기형성과정(mixture formation process)이 디젤엔진의 착화 및 연소특성에 영향을 미치기 때문에, 디젤엔진 내에 분사된 연료의 구조해석으로부터 일련의 과정, 즉 고압분사, 분열(breakup), 미립화, 그리고 주위기체의 난류 도입(entrainment)에 관한 연구$^{1-3)}$는 꾸준히 행해져왔다. 본 연구는 증발디젤분무의 구조해석으로부터 디젤충돌분무의 혼합기형성과정을 조사한다. 주위기체의 밀도는 실험변수로서 선택하였고, $5.0kg/m^3$에서 $12.3kg/m^3$까지 변화시켰다. 그리고 소형고속디젤엔진에 있어서 연료분사초기의 상태의 고온 고압 설정이 가능한 정적용기를 사용했다. 주위 온도와 연료분사압력은 각각 700K 및 72MPa로 일정하게 유지했다. 충동증발분무의 액상과 기상의 이미지는 엑시플렉스형광법으로 동시 계측하였다. 실험결과로서 주위기체의 밀도가 높을수록 충돌분무의 선단도 달거리가 주위기체의 항력으로 인하여 감소하였다.

How Age Diverse Images on Social Media Influence Self-continuity and Impatience in Intertemporal Preference: Focusing on Women in 20s (소셜 미디어에서 경험하는 다양한 연령의 이미지가 미래 자기 연결성 및 지연 보상 선택에 미치는 영향: 20대 여성을 중심으로)

  • Lim, Jieun
    • Korean Journal of Culture and Social Issue
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    • v.27 no.2
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    • pp.191-216
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    • 2021
  • How an individual construes one's future influences everyday decisions. For example, savings and impulsive purchasing, which is highly familiar with our life, are related to future time perception. Drawing on the idea of future self-continuity, the perceived connectedness between the current and future self, this study demonstrated whether media images with various age ranges influence a sense of connectedness with one's future self as well as impatience. Furthermore, the study measured whether these relationships were moderated by the positivity of older adults and an individual's dispositional optimism in general. Results showed that watching various images of people with a wide range of age (from the 20s to 90s) in social media increased young adults' (the 20s) self-continuity and decreased their intention of impatient consumption. This effect was also moderated by the degree to which the participants perceive aging positively.

An Empirical on the Korean Cosmetics Satisfaction of the Vietnamese Consumer and Repurchase Intention (베트남 소비자의 한국화장품 구매 만족과 재구매 의도에 관한 실증분석)

  • Vu, Thi Thao;Lee, Jehong
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.227-243
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    • 2014
  • Vietnam has a population of about 1% of the current annual growth rate of young population is more than half of the total population has the potential to be a total purchase. Vietnam as consumers to choose Korea cosmetics, attach importance to quality, reliability, origin and prefer excellent to high quality, functional and be relieved as the brand of the developed countries. Korean cosmetics are getting very popular and it is among the five largest exporter of cosmetics to Vietnam and raising the name proudly in current. In this study, the north of Vietnam (Ha noi, Bac Ninh, Hai Duong, Hai Phong, Phu Tho), a resident of 20-60 as consumers. Survey research method has adopted the Internet and Survey period was from September 2013 to May 2014 was performed. As a result, the total 163 respondents was obtained. The study provides useful information for people hopes to advance through the Vietnam or companies, entered the cosmetics.

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