• Proceedings of the Plant Resources Society of Korea Conference
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• 2010.10a
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• pp.6-6
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• 2010

제주도는 우리나라의 가장 남쪽에 위하고 있으며 따뜻한 기온과 연중 축제 및 식물원, 박물관 등의 테마파크가 많아 온국민이 가장 선호하는 관광지역이다. 식물을 이용한 지역축제 및 관광명소 만들기는 초기비용이 적게 들어가고 친환경적이며 날이 갈수록 부가가치가 커지는 장점을 가지고 있다. 본 연구에서는 현재 제주도에서 행하여지고 있는 축제의 특성을 간단히 알아보고 자원식물을 이용한 제주도에서 연중 가능한 축제 프로그램을 개발하고자 하였으며 결과는 다음과 같았다. 1. 제주도의 축제는 총 31개이었으며 그중에서 식물을 이용한 축제는 15개로 전체의 48%를 차지하였다. 2. 지역에 따른 구분을 보면 제주시의 전체 축제는 16개이었으며 그중에서 식물을 이용한 축제는 8개로 전체의 50%를 나타냈고 서귀포시는 15개중에서 7개로 절반이 안되는 47%이었다. 3. 자원식물을 이용한 제주도에서의 연중 축제 프로그램 개발에 있어서 50여개를 제안하며 봄의 3월은 동백꽃축제, 수선화축제, 칡캐기축제, 서향축제, 4월은 꽃잔디축제, 개나리축제, 고사리축제, 조팝나무축제, 모란 축제, 개복사꽃축제, 살구꽃축제, 유채꽃축제, 청보리축제, 새우란축제, 왕벚꽃축제, 진달래축제, 5월은 참꽃나무축제, 대나무축제, 해당화축제, 작약축제, 라일락축제 등이 가능하다. 4. 여름의 6월은 한라산철쭉축제, 꽃창포축제, 접시꽃축제, 우리밀축제, 7월은 풍란축제, 홍화축제, 도라지축제, 수련축제, 산수국축제, 배롱나무축제, 8월은 해바라기축제, 무궁화축제, 다알리아축제, 칸나축제, 다육식물축제, 하귤축제, 열대과수축제, 등이 가능하다. 5. 가을의 9월에는 꽃무릇축제, 미로찾기축제, 10월에는 감국축제, 구절초축제, 11월에는 닥나무한지축제, 국화축제, 제주한란축제, 포인세티아축제 등이 가능하다. 6. 겨울의 12월에는 제주자생 구상나무를 이용한 크리스마스트리 경연대회, 1월에는 납매꽃축제, 먼나무축제, 2월에는 매화축제, 풍년화축제 등이 가능하다.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.2
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• pp.99-115
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• 2011

This study focuses on the economic effect on regional development and spatial distribution of community festivals and events as a regional development strategy in South Korea. Community festivals are totally estimated to 893 cases in 2009, and most of festivals were newly established since 1995. Spatial Distribution of festivals show regional differences. Many of festivals was hold in Jeju, Gyeongnam, Ulsan, and Chungnam provinces, however, Gyeongbuk, Jeonnam, Gwangju, and Gyeonggi provinces were distributed less. The total number of cultural tourism festivals selected as best festival by central government were increased from 10 in 1997 to 57 in 2009, and the everage local economic effects of one cultural tourism festival were also increased from14.2 billion won in 1997 to 33.3 billion won in 2008. In order to estimate the relationship between community frstivals and local economic effect, Geumsan Insam Festival, Muju Firefly Festival, and Hampyeong Butterfly Festival are selected as case study. These three festivals were successful in the tourist attraction, and it were also affected positively to local economic effect.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.161-162
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• 2017

지방자치제 실시 후 지역 축제는 꾸준히 증가하였다. 2014년을 기준으로 봤을 때 1,214개의 축제가 개최되었고, 1억 3,125만 명이 지역 축제를 방문하였다. 이처럼 축제에 대한 접근성은 높아졌으며, 주변에서 흔히 관람하고 직접 체험할 수 있게 되었다. 반면 지역 축제 정보에 대한 접근성은 높지 않았다. 축제에 대한 정보를 확인하려면 지역의 오프라인 홍보, 지역 축제 포스터 또는 각 지자체 홈페이지 등을 통해 정보를 검색해야 했다. 축제에 대한 정보를 효과적으로 전달하기 위해서는 축제형 아카이브(플랫폼)를 개발해야 한다. 축제형 아카이브는 지역 축제를 지역별, 분야별, 주제별 기준을 설정하여 축제에 대한 정보뿐만 아니라 실제 진행되었던 축제의 동영상을 보여줄 수 있는 플랫폼의 역할을 수행할 것이다. 이를 통해 지역 축제에 대한 실질적인 정보를 제공하여 기존의 방문객보다 더 많은 방문객의 방문을 유도할 수 있을 것이다.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.297-304
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• 2017

In this study, we have investigated the relationship between festivals evaluation and the theme of festivals programs by using 'AHP survey of experts' on two festivals in each highest and lowest evaluated festivals. As a result, the musical performance of the opening ceremony of Hwajun Festival, the experimental village program of hansung bakjae festival, the street parade of Itaewon and the prehistoric street parade of Gandong cultural festival were found to have the highest relations with the themes. The result reveals the fact that the representative program of festival has been selected, program name was closely related to festival theme, matrix type program and experiential type program where leads the direct participation of visitors were prerequisite, and the festivals with highly related to the theme were also highly evaluated. Therefore, in order for the festival to receive a good evaluation, the high theme-related programs should be focused as main programs of festivals, and the low theme-related programs should pay more attention on their themes for promoting and branding diverse, thematic festivals.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.108-126
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• 2013

The purpose of this study is to develop the basic scales of festival quality. We conducted a content analysis in the discourse of KINDS(Korea Integrated News Database System) and derived five constituent factors, basic quality measures of local festivals through the extensive literature review. We named these qualities "Festival BASICQUAL" that is consist of Infrastructure, Connectedness, Passion, Theme, Culture. We conducted the empirical analysis for the participants in "Geumsan Insam Festival" to verify the "Festival BASICQUAL" As the result, Infrastructure, Connectedness, Culture affected positively on Festival Attachment among all BASICQUALs. However, Passion and Theme did not positively affected on the dependent variable. And then, Festival Attachment positively affected on Festival Satisfaction, while Festival Satisfaction also affected positively on Behavior Intention. This study developed the basic quality concerned with local festivals which is crucial fundamentals to quantify Festival BASICQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.339-346
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• 2018

The purpose of this study is to examine how visitors' recognition on cultural tourism festivals influences festival satisfaction and festival effects and suggest plans for operating the festivals. To address the goal, this author conducted a survey to visitors of memorable Chungjang Festival, and 441 sheets were finally used for positive analysis. According to the analysis results, the factors of recognition on cultural tourism festivals were divided into those related to recognition on tourism and recognition on culture, and these recognitions influence festival satisfaction and festival effects. Based on the results, this researcher suggests that it is important for those operating the festivals to make efforts to enhance tourism convenience for visitors and also develop programs which can allow visitors to learn about the unique culture of the region closely.

• International Area Studies Review
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• v.12 no.3
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• pp.567-588
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• 2008

This study was proceeded with interest on residents' perception of local festival(Boryeong City, Korea) and tried to examine the relation with their participation level and satisfaction. This study used 'festival visiting experience' as moderating variable with the expectation of difference in residents' perception according to visit. This study result indicated that residents can recognize local festival negatively if they feel they have no benefit from the festival even though the festival has many visitors with growing reputation. Also, festival visiting experience has no moderating effect on residents' participation intention in this study. The facts also find that the residents-oriented festival planning and promotion is more important in the partnership with local government and private sector-local residents. Further, it is very important to notice internal customer as well as external customer to ensure residents' satisfaction and participation.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.77-91
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• 2019

As of 2019, a report by the Ministry of Culture, Sports and Tourism showed that 884 diverse regional festivals are being held in the country. While there are successful festivals with large audience numbers and local economic effects, there are many festivals that only waste local budgets. Against this backdrop, the question of this study is "What are the key competences of a successful dance festival utilizing the VRIO model?" The development process and success factors of the success dance festival at home and abroad were analyzed in order to explore the key competences and specialization measures of the festival that our dance festival can take off as a successful dance festival. The purpose of the study is to examine what is the source of competitiveness of the regional festival through VRIO model, which can identify the key competencies of the festival to grow into a successful dance festival, and to derive the key competencies of the festival through the interview of the expert group(Focus Group Interview) to apply the development measures of our country's dance festival. According to the analysis, festival experts view the success factors of local festivals from various perspectives based on their empirical knowledge. The key competencies priority was 1. Theme, 2. the festival organization and professional personnel management, 3. The results came in the order of residents' participation. And the successful domestic and foreign dance festivals had their own core competencies. Growing up as a successful festival through festival management, which is worth no other festival, difficult to emulate, rare and difficult to replace, is seen as the biggest key to leading the regional festival to the world festival.

• 식품문화 한맛한얼
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• v.3 no.2
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• pp.200-205
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• 2010

축제가 가지는 많은 속성 중 하나는 일탈성과 장소성이다. 축제는 일상을 벗어나지 못한 사람들에게 일상에서 느낄 수 없는 새로운 기회를 제공할 수 있는 기능이 있어야 한다. 하지만 축제의 정체성을 유지하기 위해서는 일상생활에서 유리되면 안 된다. 축제는 일상에 기반을 두어 일상에서의 벗어남을 제공해주어야 한다. 이 글에서는 Taste of Chicago를 소개해 본다. Taste of Chicago는 미국에서 꼭 가봐야 할 만큼 유명한 축제는 아니지만 도시의 삶 속에서 도시의 축제를 만들어가는 미국 축제의 일면을 보여주는 축제여서 소개하고자 한다.

• Korea Science and Art Forum
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• v.26
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• pp.221-230
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• 2016

This paper is focused on the service quality of Buan Masil Festival. The objectives of the research were to explore whether or not the service quality of local festival affects overall satisfaction and revisit intention Data were collected using self-administered questionnaires at the 4th Buan Masil Festival on May 6-8, 2015. A total of 373 valid samples were used for the analysis. The results of the study indicate that service quality of program, souvenir, and facility lead to visitors' satisfaction, and visitors' satisfaction influenced revisit intention. The results concludes with a discussion of implication for future research.