• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.651-664
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• 2022

The purpose of this study was to verify the effect of tourists' tourist selection attributes on tourism satisfaction and to verify the mediating effect of tourism satisfaction in the effect of tourist selection attributes on recommendation intention. To this end, a survey was conducted on 305 male and female tourists in their 40s or older in Korea. The main results are as follows. First, among the tourist destination selection attributes, safety, attractiveness, experience, and landscape were all found to have a significant positive effect on tourism satisfaction. Second, it was found that the tourist satisfaction had a significant positive effect on the recommendation intention. Third, in the case of safety, experience, and landscape excluding attractiveness, tourism satisfaction was found to play a mediating role in the relationship with recommendation intention. It can also be seen as an academic significance of this study that the tourist's selection attribute has a positive effect on tourism satisfaction, and this increased tourism satisfaction will have a positive effect on the local tourism intention. problem.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.8
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• pp.945-953
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• 2014

This study attempts to explore the connectivity among brand personality, shopping value, customer satisfaction and recommendation intention by deriving brand personality image factors of online shopping malls. The analysis results are as follows. First, the brand personality of shopping malls were derived as 'vital', 'familiar', 'credible', 'competent', and 'sophisticated.' Second, shopping value was derived as hedonistic and practical shopping values. Third, it was shown that brand personality of shopping malls has significant impacts on shopping value. In addition, customers' shopping value, customer satisfaction and recommendation intention have significant impacts on each other. It is expected that this study can provide basic information for constructing differentiated marketing strategies in the domestic online shopping malls whose competition is heating up.

• Smart Media Journal
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• v.12 no.7
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• pp.84-92
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• 2023

This study tested the hypothesis through confirmatory factor analysis to confirm the relationship between Brand experiences (Deviant, Entertainment, and Aesthetic experiences) in Metaverse on Interest and Immersion, and to verify whether these Interests and Immersion have a significant impact on Recommendation intention. As a result of the study, it was confirmed that all Brand experience factors had a positive (+) effect on Interest and Immersion, Interest had a positive (+) effect on Immersion, and Interest and Immersion had a positive (+) effect on Recommendation intention.

• KIPS Transactions on Software and Data Engineering
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• v.5 no.6
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• pp.261-266
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• 2016

Chart suggestion method provided by various existing data visualization tools makes chart recommendations without considering the user intention. Data visualization is not properly carried out and thus, unclear in some tools because they do not follow the segmented quantitative data classification policy. This paper provides a guideline that clearly classifies the quantitative input data and that effectively suggests charts based on user intention. The guideline is two-fold; the analysis guideline examines the quantitative data and the suggestion guideline recommends charts based on the input data type and the user intention. Following this guideline, we excluded charts in disagreement with the user intention and confirmed that the time user spends in the chart selection process has decreased.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.181-191
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• 2016

This study examined the factors that affect the relationship between eco-friendly agricultural products selection criteria, consumer trust, and recommendation intention. A total of 220 questionnaires were distributed to consumers, of which 210 were deemed suitable for analysis after the removal of 10 unusable responses. In order to perform statistical analyses required in the study, SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, reliability analysis, correlations, and regression analysis. The results of exploratory factor analysis showed that four factors regarding eco-friendly agricultural products were extracted from all measurements with a KMO of 0.735 and a total cumulative variance of 79.373%, With regard to consumer trust, one factor was extracted with a total cumulative variance of 75.431% and a KMO score of 0.695. One factor for recommendation intention was extracted that accounted for a total cumulative variance of 68.428% and a KMO score of 0.694. All factors were significant to .000 and the correlation between variables was significant. Thus, based on the results, the main research hypotheses that identify the relationships between selection criteria, consumer trust and recommendation retention were adopted.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.333-340
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• 2009

The study aims to look into relations between internet portal images and long-term orientation for continuing growth in the internet portal market with intensifying competition. In detail, the study aimed to identify the effect of the Internet portal image on long-term orientation and the relationship between satisfaction and the intention to recommend. As a result of an empirical analysis, the attribute of the image evaluation of the Internet portal sites was deduced to be a factor which included the affordances of information, entertainment and additional services, customer services, and convenience. All the four areas were found to significantly affect long-term orientation. Specifically, the affordances of information and entertainment and additional services were shown to be the most influential. In addition, the finding turned out that long-term orientation affected significantly consumer satisfaction and recommendation intention, and the satisfaction of relative portal had a significant effect on recommendation intention. These research results are supposed to be useful basic data for establishing competitive strategies of differentiated Internet portals in the market.

• Knowledge Management Research
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• v.21 no.4
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• pp.175-193
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• 2020

With the proliferation of information technology communication and smart device, the environment where contents are produced and distributed is changing. People can use the contents quickly and easily, and the content industry is attracting attention and creating newly added value by converging with other industries. Accordingly, there is a need for content-related companies to understand the quality of content perceived by users in order to succeed in content, and to use it strategically. Therefore, this study aims to examine the relationship between content quality factors, user satisfaction, and recommendation intention through empirical analysis based on an IS success model. The analysis was conducted using smartPLS3.0 based on a total of 301 survey responses. As a result of the study, it was found that content usefulness, accessible system quality, convenient system quality, service provider trust, and interaction had a significant effect on user's satisfaction. Perceived privacy protection had a significant effect on user satisfaction and recommendation intention. Lastly, it was found that user satisfaction had a significant effect on recommendation intention. The results of this study are expected to provide useful information and therefore content companies can understand about the quality perceived by users.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.211-219
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• 2022

The purpose of this study is to improve the operation of shopping mall by examining the effect of service characteristics of Greenanum on customer satisfaction, repurchase and recommendation intention. The hypothesis was verified with SPSS22.0 and PROCESS macro 3.5. As a result, some hypotheses were supported between satisfaction, repurchase, and recommendation for service characteristics. Second, positive effects were found between satisfaction and repurchase, and recommendation intention. Third, a mediating effect appeared. Implications include improvement of low site awareness, benchmarking, and product quality improvement. In the future, it will be necessary to study the differences in the various characteristics of the products sold rather than the differentiation of the shopping mall itself.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.449-465
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• 2011

The purpose was to contribute substantially in terms of marketing strategic planning and implementation of coffee shops. Additionally, the target was set as the favorite coffee shops on the basis of the young people. Through the IPA Matrix, subdividion variable was derived and by using the variables in each quadrant, tested the variables that have significant effect on satisfaction, reuse, and recommendation intentions. The study results showed that there was a significant difference in the importance performance (IPA) difference analysis of coffee shop service quality elements and this proved that empirically, the expectations were different. Additionally, it was evident that there were statistically significant and not statistically significant elements in the relationship between service quality element and the overall satisfaction rate in each elements shown in the IPA. Through this, it was possible to provide the information on what service quality elements to focus and distribute. It was possible to understand that the ultimate goal should be satisfaction since the overall satisfaction positively affects the reuse and intention of recommendation and it was possible to re-confirm the previous studies which stated that overall satisfaction, reuse, and recommendation intentions have a positive influence.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.131-143
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• 2021

In this study, the factors influencing the satisfaction of the online platform musical viewing method were investigated, and the effect of the satisfaction factors on the recommendation intention and rewatching intention of the online platform viewing method for musicals was investigated. In addition, the effect of the survey subjects' degree of involvement to musicals between the satisfaction of the online platform-based musical viewing method and recommendation intention, and rewatching intention was investigated. Satisfaction factors of online platform musicals, which are independent variables, were classified into image quality, convenience, economy, and interactivity, and dependent variables were classified into recommendation intention and rewatching intention of online platform musicals, and moderator variable was set to degree of involvement to musicals, and a total of 20 hypotheses were established. An online survey was conducted on 1,454 audiences who had experience watching musicals through the online platform from August 28 to September 7, 2021, and a total of 1,418 answers were used as valid samples. As a result of the analysis, the factors that make up the satisfaction of online platform musicals appeared in the order of convenience, video quality, economics, and interactivity. It was found that the satisfaction level of watching online platform musicals had a positive effect on the intention to recommend and rewatching online platform musicals in the path of all satisfaction factors. It was found that the moderating effect of the audience's involvement in musicals between online platform musical viewing satisfaction and recommendation intention and rewatching intention had a significant effect only between image quality and recommendation intention. It shows that audiences with high involvement in musicals have intention to recommend only when they are satisfied with the video quality of online platform musicals. Particularly important point is that the convenience factor was found to have the greatest influence on the satisfaction of online platform musical viewing method, but the image quality factor was found to have the greatest influence on the recommendation intention and rewatching intention of online platform musicals.