• Title/Summary/Keyword: 추구혜택

Search Result 138, Processing Time 0.135 seconds

Impact of Well-being Lifestyle on Sportswear Benefit Pursuit among Participants in Badminton (배드민턴 참여자들의 웰빙 라이프스타일이 스포츠웨어 추구혜택에 미치는 영향)

  • Moon, Tae-Young;Kim, Jee-Hee
    • Proceedings of the KAIS Fall Conference
    • /
    • /
    • pp.739-742
    • /
    • 2010
  • 연구는 배드민턴 참여자들의 웰빙 라이프스타일이 스포츠웨어 추구혜택에 미치는 영향을 규명하는데 그 목적이 있다. 이러한 목적을 달성하기 위하여 본 연구에서는 강원도에서 배드민턴 클럽에 참여하고 있는 성인 남녀를 대상으로 206명을 표집하여 SPSS/PC+ 11.0 Version을 사용하여 통계분석을 실시 하였다. 이 연구의 결론은 다음과 같다. 첫째, 웰빙 라이프스타일의 하위요인 패션 유행추구, 사회지향성의 순으로 스포츠웨어 추구혜택인 이상적 추구혜택에 영향을 미치는 것으로 나타났다. 둘째, 웰빙라이프스타일의 하위요인 물질추구, 패션 유행추구, 현실만족 순으로 스포츠웨어 추구혜택인 유행과 브랜드 추구혜택에 영향을 미치는 것으로 나타났다. 셋째, 웰빙 라이프스타일의 하위요인 자기충실, 사회지향성, 건강추구, 현실만족의 순으로 스포츠웨어 추구혜택인 편안함 추구혜택에 영향을 미치는 것으로 나타났다. 넷째, 웰빙 라이프스타일이 패션 유행추구, 물질추구, 사회지향성의 순으로 웰빙 라이프스타일이 젊음과 개성 추구혜택에 영향을 미치는 것으로 나타났다. 이러한 결과들을 바탕으로 스포츠활동에 참여하는 대상자들이 스포츠웨어 추구혜택을 정확히 파악함으로써 스포츠활동에 보다 더 질 좋은 스포츠웨어 제품을 기대할 수 있을 것이다.

  • PDF

여성의 자아개념이 화장품 추구혜택에 미치는 영향 연구

  • 이명희
    • Proceedings of the Costume Culture Conference
    • /
    • /
    • pp.59-60
    • /
    • 2003
  • 본 연구의 목적은 여성의 자아개념과 화장품 추구혜택의 관련성을 조사하고, 화장품 구매 행동과 인구 통계적 변인에 따른 추구혜택의 차이를 알아보며, 자아개념과 인구 통계적 변인이 화장품 추구혜택에 미치는 영향을 파악하는 데 있다. 연구방법은 조사연구방법으로 질문지를 사용하였다. 화장품 추구혜택은 24개 문항을 사용하였으며, 자아개념은 정원식의 표준화된 자아개념 검사 중 신체적, 도덕적, 성격적, 가정적, 사회적 자아개념의 5개 변인을 사용하였다. (중략)

  • PDF

소비자 가치와 스포츠웨어 추구혜택 및 속성평가에 관한 연구

  • 이현경;이명희
    • Proceedings of the Costume Culture Conference
    • /
    • /
    • pp.67-68
    • /
    • 2003
  • 본 연구의 목적은 소비자 가치와 스포츠웨어 추구혜택 및 속성평가의 관계를 조사하고, 스포츠웨어의 국내 및 외국상표 선택과 인구통계적 변인에 따른 추구혜택 및 속성평가의 차이를 밝히며, 소비자 가치와 인구통계적 변인이 스포츠웨어 추구혜택에 어느 정도 영향을 미치는가를 파악하는 데 있다. 연구방법은 질문지법을 사용하였으며, 조사대상은 서울과 서울근교에 거주하는 10∼30대 남녀 468명이었다. 자료분석은 SPSS 프로그램을 사용하여 요인분석, t 검증, 일원변량분석, Duncan의 다중범위검증, χ² 검증, Pearson의 적률상관관계, 다변인회귀분석을 실시하였다. (중략)

  • PDF

Impact of Lifestyle on Sportswear Benefit Pursuit among Participants in Badminton (배드민턴 참여자들의 라이프스타일이 스포츠웨어 추구혜택에 미치는 영향)

  • Moon, Tae-Young
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.11 no.7
    • /
    • pp.2483-2490
    • /
    • 2010
  • The purpose of this study is to offer information on the more effective sports wear to club members, who are participating in badminton, by closely examining influence in lifestyle of participants in badminton upon the sportswear benefit sought. The subjects of this study were selected male and female adults, who are joining now by subscribing to badminton club in Gangwondo Province, as the population. It sampled totally 206 people by convenience sampling, and carried out frequency analysis, reliability & factor analysis, and multiple regression analysis by using SPSS/PC+ 11.0 Version. The conclusions of this study are as follows. First, it was indicated that there is correlation between lifestyle and sportswear benefit sought of participants in badminton. Second, it was indicated to have influence upon the ideal benefit sought, which is the sportswear benefit sought, in order of the fashion sought bandwagon and the social orientation, which are sub-factors of lifestyle. Third, it was indicated to have influence upon the fashion & brand benefit sought, which is the sportswear benefit sought, in order of the material sought, the fashion sought bandwagon, and the satisfaction with reality, which are sub-factors of lifestyle. Fourth, it was indicated to have influence upon the convenience benefit sought, which is the sportswear benefit sought, in order of the self-loyalty, the social orientation, the health sought, and the satisfaction with reality, which are sub-factors of lifestyle. Fifth, lifestyle was indicated to have influence upon the youth & individuality benefit sought in order of the fashion sought bandwagon, the material sought, and the social orientation. The sportswear product in the better quality will be able to be expected for sports activity, by which the subjects of participating in sports activity correctly grasp the sportswear benefit sought, based on these results.

Sportswear Evaluative Criteria Segments: Benefits Sought, Attitudes toward Imported and Domestic Brands, and Sportswear Image Preferences (스포츠웨어 선택기준 집단의 추구혜택, 국내 및 해외 브랜드에 대한 태도, 스포츠웨어 선호이미지)

  • Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.12
    • /
    • pp.1742-1753
    • /
    • 2007
  • The purposes of this study were to segment consumer groups by evaluative criteria and to find the differences among the groups in regard to sportswear benefits sought, domestic and imported brand attitudes, and sportswear image preferences. The subjects used for the study were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, t-test, and chi-square test. The results showed that there were two sportswear segments : brand/design-oriented group and function-oriented group. Statistical analyses showed that the two sportswear segments were different in regard to sportswear benefits sought, domestic and imported brands attitudes, sportswear image preferences, and demographics. Brand/design-oriented group sought the benefits of sex appeal/impression improvement, individuality, and conspicuousness, had a more favorable attitude toward imported brands, and preferred a prestigious image. They were relatively younger and had a higher income. In the meanwhile, function oriented group sought a comfort benefit from sportswear, had a more favorable attitude toward domestic brands, and preferred simple and active images. There were more high school graduates and home makers in function-oriented group. The implications of the study were discussed.

Segmentation by Benefit Sought in Marketing Channel : A Sequential Approach (추구혜택에 의한 유통시장의 시장세분화 : 순차적 접근)

  • Yi, Seong-Keun;Kim, Jae-Wook;Lee, Seo-Koo
    • Journal of Distribution Research
    • /
    • v.10 no.3
    • /
    • pp.87-101
    • /
    • 2005
  • Market segmentation has been an important issue in marketing for a long time. Many models and statistical methods have been developed by many scholars. The purpose of this research provides one insight for market segmentation based on clustering technique in channel benefit sought. We proposed a sequential approach in market segmentation. A sequential approach means that we do market segmentation by multi-stage method based on the benefits sought in marketing channel. To achieve this approach, we divided the main benefits sought into subcategories. That is to say, after dividing each benefit sought into more detailed concepts, we did market segmentation sequentially.

  • PDF

Evaluation Criteria and Preferred Image of Jeans Products based on Benefit Segmentation (진 제품 구매자의 추구혜택에 따른 평가기준 및 선호 이미지)

  • Park, Na-Ri;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.6
    • /
    • pp.974-984
    • /
    • 2007
  • The purpose of this study was to find differences in evaluation criteria and to find differences in preferred images based on benefits segmented groups of jeans products consumers. Male and female Korean university students participated in the study. Quota sampling method was used to collect the data based on gender and a residential area of the respondents. Data from 492 questionnaires were used in the analysis. Factor analysis, Cronbach's alpha coefficient, cluster analysis, one-way ANOVA, and post-hoc test were conducted. As a result, respondents who seek multi-benefits considered aesthetic criteria(e.g., color, style, design, fit) and quality performance criteria(e.g., durability, ease of care, contractibility, flexibility) more importantly when evaluating and purchasing jeans products. Respondents who seek brand name considered extrinsic criteria(e.g., brand reputation, status symbol, country of origin, fashionability) more importantly than respondents who seek economic efciency. Respondents who seek multi-benefits such as attractiveness, fashion, individuality, and utility tend to prefer all the images: individual image, active image, sexual image, sophisticated image, and simple image when wearing jeans products. Respondents who seek fashion are likely to prefer individual image, and respondents who seek brand name more prefer both individual image and polished image. Mean while, respondents who seek economical efficiency less prefer sexual image and polished image.

The Effects of Body-Cathexis and Importance of Meeting the Ideal Body Image on Clothing Benefits Sought (신체만족도와 이상적인 신체상의 중요성이 의복추구혜택에 미치는 영향)

  • 황진숙
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.22 no.3
    • /
    • pp.293-302
    • /
    • 1998
  • 본 연구의 목적은 신체만족도와 이상적인 신체상의 중요성이 의복추구혜택에 미치는 영향을 규명하는 것이다. 조사대상은 미국 여대생으로 177부의 설문지를 자료분석에 사용하였다. 신체만족도와 이상적인 신체상의 중요성은 신체 5부위(얼굴, 상체, 하체, 신장, 체중) 각각에 대해 측정되었고, 의복추구혜택은 패션 이미지, 체형결점보완, 여성스러움의 표현, 자기향상, 개성표현등의 5분야에 걸쳐 측정되었다. 결과로 신체 각 부위에 대한 이상적인 신체상의 중요성은 각각의 모든 의복추구혜택에 유의한 관계가 있는 반면 신체만족도의 경우 특정 부위에 대한 신체만족이 특정 의복추구혜택과 관계가 있는 것으로 나타났다. 이는 특정 부분의 신체에 만족하면 할수록 또한 이상적인 신체상이 중요하면 할수록 의복혜택을 통해 신체만족을 유지 또는 고양시키려는 소비자의 심리로 설명할 수 있다.

  • PDF

Study on purchasing behavior of college students based on benefit segmentation of sneakers (대학생의 운동화 추구혜택 세분화에 따른 구매행동)

  • Cho, A-Reum;Park, Mi-Ryung
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.22 no.1
    • /
    • pp.85-96
    • /
    • 2020
  • The purposes of this study were to segment male and female college students on the basis of sneakers' benefits and purchasing behaviors of each market segment. The research method was conducting a survey of 408 male and female college students in Seoul, Gyeonggi-do, Gwangju and Jeollanam-do province. The data were analyzed by Cronbach's α, factor analysis, cluster analysis, χ2 test, ANOVA, and Duncan test. The results were as follows. First, they were segmented into 4 consumer types(positive benefits, economy/ personality, fashion/famous brand pursuit, and an unconcerned group) by the benefit of sneakers. Second, the evaluation criteria of the products were significantly different depending on each sub-group in terms of the type and quality of material, weight, colors, design, brand, elegance, fashion trend, and coordination. In the case of purchasing information, the sources of sneakers showed significant differences according to the sub-group in all factors except for the past shopping experience. All types of stores and styles were significantly different depending on the sub-group. Therefore, the results of this study supported that benefit segmentation in sneakers can be useful as an effective variable for evaluating market segmentation.